Business Plan

CONTENT

LOGISTIC PLAN MARKETING PLAN

•Competition

•Swot Analysis

•4 “p’s” in marketing

•Transportation

•Packaging•Positioning

Product Introduction

Product Introductıon

•It has green-like collaring inside.

•It has delicious and aromatic taste.

•It has small or medium sized grains with limited cracking-ability.

•Antep pistachio is a durable hard-shelled fruit.

LOGISTIC PLAN

G.Antep – Mersin = 300 EURO

Mersin – Genoa = 350 EURO

Genoa – Germany = 1500 EURO

TOTAL= 2150 EURO

Transportation Alternative 1

8 days

G.Antep – Mersin = 300 EURO

Mersin – Hamburg = 655 EURO

TOTAL = 955 EURO

Alternative 2

17 days

PACKAGING

100 cm

50 cm

60 cm

PALETTE

•Euro Palette is prerequisite for transpotation to European countries.

MARKETING PLAN

Proportions of The Major Pistachio Producing Countries

http://www.fao.org

Production - Consumption - Exportation Quantities of The Major Pistachio Producing Countries

http://www.fao.org/

WHY WE HAVE CHOSEN GERMANY ?

•Germany is one of the major pistachio importers.

•Germany is at the heart of Europe.

•Turkish community in Germany.

MAIN PISTACHIO EXPORTERS TO GERMANY

1) Iran 60%

2) USA 22%

3) Turkey 17%

4) Other 1%

http://www.fao.org/

LEADING IMPORTER COUNTRIES of TURKISH PISTACHIOS

http://www.fao.org/

•Germany is the second major importer of the Antep pistachios with 17%

COLOUR

TASTE

Green

Yellowish

AromaticNon-Aromatic

ANTEP

CALIFORNIA

IRAN

WHAT MAKES OUR PRODUCT UNIQUE?

Benefits of Antep Pistachio

• 100 gr of Antep pistachio can meet % 35 part of bodie's daily protein, vitamin, B1 and phosphorus need.

• There is no cholesterol in Antep Pistachio, besides it decreases cholesterol level in blood. Also it decreases the risk of chronic heart disease.

• Antep Pistachio is superior to beef two times in terms of protein and four times in terms of phosphorus.

• It is rich in vitamin E, B and C.

•How much pistachios should we eat? Pistachio nuts have a high monounsaturated fat and protein content. Don't eat more than 30 nuts (18 g) more than four times a week.

SUPPLIER of ANTEP PISTACHIO

• The only supplier for Antep pistachio is an institution called Southeastern Union.

• The union sets the prices.

OUR COMPANY

WHOLESALERS

SOUTHEASTERN UNION

FARMERS

END CONSUMER

SUPPLY CHAIN

POSITIONING

The 4 P’s of Pistachio Market

http://www.netmba.com/marketing/mix/

PRICEOur Cost Pistachio Prices in German Market

•1 kg Antep pistachio cost us 2.2 Euro.

•20 tons Antep pistachio cost us 44 000 Euro.

•Transportation cost us 955 Euro.

•Predicted expences are 4000 Euro.

•Taxes are 1500 Euro.

•TOTAL COST = 50455 Euro.

•100 gr Antep pistachio cost us 0.25 Euro.

•Wholesalers make 0.30 Euro profit from our product.

•Iranian Pistachio = 0.50 – 0.70 Euro per 100 gr.

•Our Antep Pistachio = 0.80 – 1.30 Euro per 100 gr.

•Californian Pistachio = 1.50 – 2.00 Euro per 100 gr.

SWOT ANALYSIS

• Turkey is the third largest pistachio producer country in the world, with approximately 13%.

• The increase in production can be maintained with SAP by better irrigation systems.

• There is no labour shortage in pistachio production, labour fees are cheeper.

STRENGTHS

• The current image of Turkish pistachio is quite weak.

• The production rates are less than the productions of Iran and USA.

• Marketing possibilities are very low since the product line is very limited.

• Producer organization is either lacking or very weak.

WEAKNESSES

• Liberalization of international commerce for the product.

• Turkey’s convenient location to Germany.

• Nut market is one of the fastest growing markets.

OPPORTUNITIES

• Free trade opportunity with the help of EU.

• Consumer tastes and preferences towards processed products are constantly changing in international markets.

THREATS

• There is a strong competition among pistachio producing countries.

• We depend on a single supplier of antep pistachio.

•There is too much bureaucracy in exporting.

THANK YOU

BÜNYAMİN GÜLER

CEM YÜCESAN

GÖRKEM ŞALLI

SERCAN SERT