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ATISH SRIVASTAVA

ABHISHEK K SHUKLA MOHIT KAUSHIK

ANSHUL MISHRA

GAURAV KUMAR

BUSINESS PLAN PRESENTATION

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The manufacture of conventional clay bricksinvolves the consumption of large amountsof clay. This depletes topsoil and causesdegradation of agricultural land. Fly ashbricks do not require clay and serve twopurposes; preservation of topsoil andconstructive utilization of fly ash.

Also, Fly ash bricks have several advantagesover conventional bricks viz. more strength,light weight, economic etc.

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MISSION:

To provide and promote business and services

that strengthen the brick manufacturing sector for the

ultimate benefit of its customers and society."

VISION:

To be in the forefront of creating awareness aboutenvironment, & to be the largest player in the field of

fly-ash brick production.

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Nearly 53% of Indias total installed powergeneration capacity is coal-based.

The 100+ utility coal power stations,besides the several captive power plants,

use bituminous and sub-bituminous coaland produce large quantities of fly ash.

Current Demand & Supply gap is approx.250 million bricks/annum which is likely toincrease by 20% each year.

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Eco friendly - unlike conventional bricks does not need clay,

instead are manufactured using harmful Fly-ash produced incoal-based power plants, thus preventing air/water pollution.

Temperature resistant keeps indoor cooler in summers andwarm in winters

Light weight - reduces dead weight of building by 30%.

Drastically reduces water seepage

20% cheaper than normal bricks

Uniform interlocking shape - reduces mortar and plasterusage by 50%

Smooth finish after construction lime plaster not requiredbefore gypsum plaster.

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Land & Building 10,00,000

Plant & Machinery 20,00,000

License and Insurance 5,00,000

Other Equipment's 20,00,000

Miscellaneous 5,00,000

Cash 10,00,000

TOTAL 70,00,000

Fixed Capital

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Recurring Expenses/month

Funding

Raw material 5,00,000

Salaries/Wages 1,00,000

Electricity/Water 30,000

Miscellaneous 10,000

Total 6,40,000

Promoters contribution 10,00,000

Bank Loan 70.00,000

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The 3V approach Value Segment

Targeting the construction market & Govn. /Private projects.

price and quality sensitive customers(builders and individuals).

Value Positioning Abundance of raw material Infrastructure boom in coming years

Focus on the Sustainable development

Value Network Chain of distributors

Tie-ups with architects, property consultants, contractors so asto make them recommend our product.

Awareness camps

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Online marketing through advertisements onproperty portals like magicbricks.com,99acres.com, olx.com.

Organising awareness camps on benefits offly-ash bricks.

Discounts to individuals on bulk purchase.

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Designer Bricks for walls. Interlocking fly-ash pavers.

Concrete Blocks.

Designer Roof Tiles.

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