business plan suksh technology
DESCRIPTION
Introduction to Suksh Technology. Product of Suksh Technology. Market scenario of real estate market in India and in global market. Also tell about business planning and launch.TRANSCRIPT
Elevator Pitch
Suksh.com | My100floors.com | Project ‘X
About Us - Management
Shreyans Chopra, CEO•Shreyans comes from a business family with more than 4 decades of experience in Real Estate, Textile and Finance verticals. Shreyans has done Masters in Computer Science from University of Pennsylvania and Business courses from Wharton School of Business. Prior incepting STPL, he worked with Goldman Sachs as Technology Analyst, NY, Teletronics, Newport, USA and General Robotics, Automation, Sensing and Perception (GRASP), Philadelphia, USA. Suksh Technology Pvt. Ltd. Corporate profile In addition to key investor, he is also responsible for kick starting of the realty vertical and products at STPL.
Bhushan Patil, COO
•Bhushan has led product and business roles in his earlier companies many started small. He brings knowledge from various verticals like CRM, Banking, Online Shopping, Online Gaming, Analytics, News and Media from his experiences at Yahoo, Talisma, Reliance Entertainment and few other silicon valley based companies. Bhushan comes with a strong background of internet as well as enterprise verticals. He brings more than 10 years of experience to Suksh Technology and is looking after all business operations. He holds Bachelors Degree in Mechanical and a Masters in Product Design from IIT Bombay
Amit Shrivastava, VP
•Amit heads engineering at STPL, he is backed up by vast technology knowledge and past experience of 8 years from companies like Novell, Andale, Arcot and Mformation. In addition to expertise in technology platforms he has been part of teams developing applications in Banking, Security, Online shopping, mobile and analytics verticals. He has done his Bachelors in Computer Science from IT-BHU.
Journey so far,• Founded by Shreyans• Joined by Bhushan to head operations as COO and Amit,
VP Engineering • Raised $1.5MM funding
April-May 2008
• Infrastructure set up• Engineering, market research, Product teams on board June-July 2008
• Kick started offline data collections• Product development• Launch planning
Aug-Sept 2008
• Planned Launch of 1st portal, My100floors.comOct-Not 2008
• Planned launch of 2nf realty portalApril-May 2009
Market Scenario
Global Market Snapshot
Global Realty Market to grow 10X by 2020, from $14 Trillion to $130 TrillionAsian markets to see maximum growth (12X) by 2020 from current
India in top 5 contributors to this growth in Asia
Year 2008 Year 2020
Indian Demand
Strong economic and home demand indicators for the upcoming needs. About 5 Million houses needed each year for
next 15 years
Asian Market Size
Insights• India among top 5 realty destinations• Total Realty ~ $79 billion, • The field transacted market among direct end consumers, builders, realty service providers is about $20 billion, rest is MFs, stocks, HNI and builder holdings etc.
Segmentation: Indian Realty Services
15%
17%
15%18%
7%
13%
15%
Split up of the Indian RE services space
Interior designRenovation Minor repairs and alterationsNew constructions to exisiting propertyBrokerage and consulting TransportationAllied consumer goods
B-S-R Services is mere 7% of the pie, other segments lucrative for a business
Total market size approx $4 Billion (~ 20-22% of realty market size)
India - Competition and market landscape
Insight All online players so far are mere B-S-R ** marketplace Larger revenues come from advertising than transactions unlike to other online
marketplace portals Offline transactions - basket size is huge, infrequent need
Revenue breakup (Rs 30-40 Lac per month for leading portals) 50% ads, 40% offline events (~ ads) and. 10% transaction
PVs – No player generating more than 1MM/day Data
Key data, comparisons, standard averages, medians, indexes missing or avilable only in pockets
Consumers are away from most of it Non-commodity and unreachable
** Buy-Sell-Rent | * From PMs and resp. Sales teams
Average Indian is involved 3.5 times in any B-S-R activity in the entire lifetime
Competition: Online Trends
Player Depth Alexa Rank
Magicbricks 7.12 4412
99acres 10.1 4112
Makaan 4.5 7532
IndiaProperty 2.8 3193
Opportunity Space for Suksh
Transparency through premium services
Information and Services are key to success to be done online and offline
Need to cover entire need chain across a property lifetime than mere B-S-R
Large ad spends by market players, but not enough inventory
Market needs Info-services which are engaging and one stop solutions for all needs than verticalized solutions
Products
Key focus areas
Enable mass volume of transactions as premium services
Extend reach by offline services Build engaging portals creating large online
inventory for advertisers like builders, agents and other service providers
Build dynamic, data centric, service oriented portal platform covering entire realty gamut
Product Proposition
• Uniform and single point accessConnect
• Offer online-offline platform enabling easy transactions Transact
• Keep the realty TG connected and involved with the playEngage
• Bring in national standardsData
Plans to launch multiple portals later 2008 and early 2009
Goto Market
Early entry and customer connect – my100floors.com
• Dipstick with the early TG reach• Build a launch platform for the big story, Project‘X• Equip to alliance, discuss, operate early in the market
Media Push for Project’X
• Mass media and offline push to direct consumers• Using the launch pad created earlier – my100floors.com
My100floors.com - USPs
1st ever complete map based realty portal
Easiest option for all to list properties and deals
Think beyond BSR – Consumer Property trackers, builder property management platforms
Realty search is a spatial problem unlike information search
Project’X- USPs
Covers larger realty footprint More engaging and focused Offers larger quality inventory for
monetization Would touch masses
Realty touches volumes for lifetime!
Revenue Models
Revenue Models
Advertising Backed by the online inventory created by portals
Premium services Backed by satellite offices and alliance partners in
various services targeting realty need Other
Offline events and conferences Online Realty shows, Calendars etc.
Break even planned in 3rd year of operation
ThanksContacts
Shreyans Chopra, [email protected] Cell:9902816464
Address:SUKSH TECHNOLOGY PVT LTD Salarpuria Hallmark, #15/3@16,4th loor,Kadubeesanahalli, Outer Ring Road, BANGALORE 560087
Bhushan Patil, [email protected]: +91-9845031867