business plan suksh technology

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Elevator Pitch Suksh.com | My100floors.com | Project ‘X

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Introduction to Suksh Technology. Product of Suksh Technology. Market scenario of real estate market in India and in global market. Also tell about business planning and launch.

TRANSCRIPT

Page 1: Business plan suksh technology

Elevator Pitch

Suksh.com | My100floors.com | Project ‘X

Page 2: Business plan suksh technology

About Us - Management

Shreyans Chopra, CEO•Shreyans comes from a business family with more than 4 decades of experience in Real Estate, Textile and Finance verticals. Shreyans has done Masters in Computer Science from University of Pennsylvania and Business courses from Wharton School of Business. Prior incepting STPL, he worked with Goldman Sachs as Technology Analyst, NY, Teletronics, Newport, USA and General Robotics, Automation, Sensing and Perception (GRASP), Philadelphia, USA. Suksh Technology Pvt. Ltd. Corporate profile In addition to key investor, he is also responsible for kick starting of the realty vertical and products at STPL.

Bhushan Patil, COO

•Bhushan has led product and business roles in his earlier companies many started small. He brings knowledge from various verticals like CRM, Banking, Online Shopping, Online Gaming, Analytics, News and Media from his experiences at Yahoo, Talisma, Reliance Entertainment and few other silicon valley based companies. Bhushan comes with a strong background of internet as well as enterprise verticals. He brings more than 10 years of experience to Suksh Technology and is looking after all business operations. He holds Bachelors Degree in Mechanical and a Masters in Product Design from IIT Bombay

Amit Shrivastava, VP

•Amit heads engineering at STPL, he is backed up by vast technology knowledge and past experience of 8 years from companies like Novell, Andale, Arcot and Mformation. In addition to expertise in technology platforms he has been part of teams developing applications in Banking, Security, Online shopping, mobile and analytics verticals. He has done his Bachelors in Computer Science from IT-BHU.

Page 3: Business plan suksh technology

Journey so far,• Founded by Shreyans• Joined by Bhushan to head operations as COO and Amit,

VP Engineering • Raised $1.5MM funding

April-May 2008

• Infrastructure set up• Engineering, market research, Product teams on board June-July 2008

• Kick started offline data collections• Product development• Launch planning

Aug-Sept 2008

• Planned Launch of 1st portal, My100floors.comOct-Not 2008

• Planned launch of 2nf realty portalApril-May 2009

Page 4: Business plan suksh technology

Market Scenario

Page 5: Business plan suksh technology

Global Market Snapshot

Global Realty Market to grow 10X by 2020, from $14 Trillion to $130 TrillionAsian markets to see maximum growth (12X) by 2020 from current

India in top 5 contributors to this growth in Asia

Year 2008 Year 2020

Page 6: Business plan suksh technology

Indian Demand

Strong economic and home demand indicators for the upcoming needs. About 5 Million houses needed each year for

next 15 years

Page 7: Business plan suksh technology

Asian Market Size

Insights• India among top 5 realty destinations• Total Realty ~ $79 billion, • The field transacted market among direct end consumers, builders, realty service providers is about $20 billion, rest is MFs, stocks, HNI and builder holdings etc.

Page 8: Business plan suksh technology

Segmentation: Indian Realty Services

15%

17%

15%18%

7%

13%

15%

Split up of the Indian RE services space

Interior designRenovation Minor repairs and alterationsNew constructions to exisiting propertyBrokerage and consulting TransportationAllied consumer goods

B-S-R Services is mere 7% of the pie, other segments lucrative for a business

Total market size approx $4 Billion (~ 20-22% of realty market size)

Page 9: Business plan suksh technology

India - Competition and market landscape

Insight All online players so far are mere B-S-R ** marketplace Larger revenues come from advertising than transactions unlike to other online

marketplace portals Offline transactions - basket size is huge, infrequent need

Revenue breakup (Rs 30-40 Lac per month for leading portals) 50% ads, 40% offline events (~ ads) and. 10% transaction

PVs – No player generating more than 1MM/day Data

Key data, comparisons, standard averages, medians, indexes missing or avilable only in pockets

Consumers are away from most of it Non-commodity and unreachable

** Buy-Sell-Rent | * From PMs and resp. Sales teams

Average Indian is involved 3.5 times in any B-S-R activity in the entire lifetime

Page 10: Business plan suksh technology

Competition: Online Trends

Player Depth Alexa Rank

Magicbricks 7.12 4412

99acres 10.1 4112

Makaan 4.5 7532

IndiaProperty 2.8 3193

Page 11: Business plan suksh technology

Opportunity Space for Suksh

Transparency through premium services

Information and Services are key to success to be done online and offline

Need to cover entire need chain across a property lifetime than mere B-S-R

Large ad spends by market players, but not enough inventory

Market needs Info-services which are engaging and one stop solutions for all needs than verticalized solutions

Page 12: Business plan suksh technology

Products

Page 13: Business plan suksh technology

Key focus areas

Enable mass volume of transactions as premium services

Extend reach by offline services Build engaging portals creating large online

inventory for advertisers like builders, agents and other service providers

Build dynamic, data centric, service oriented portal platform covering entire realty gamut

Page 14: Business plan suksh technology

Product Proposition

• Uniform and single point accessConnect

• Offer online-offline platform enabling easy transactions Transact

• Keep the realty TG connected and involved with the playEngage

• Bring in national standardsData

Plans to launch multiple portals later 2008 and early 2009

Page 15: Business plan suksh technology

Goto Market

Early entry and customer connect – my100floors.com

• Dipstick with the early TG reach• Build a launch platform for the big story, Project‘X• Equip to alliance, discuss, operate early in the market

Media Push for Project’X

• Mass media and offline push to direct consumers• Using the launch pad created earlier – my100floors.com

Page 16: Business plan suksh technology

My100floors.com - USPs

1st ever complete map based realty portal

Easiest option for all to list properties and deals

Think beyond BSR – Consumer Property trackers, builder property management platforms

Realty search is a spatial problem unlike information search

Page 17: Business plan suksh technology

Project’X- USPs

Covers larger realty footprint More engaging and focused Offers larger quality inventory for

monetization Would touch masses

Realty touches volumes for lifetime!

Page 18: Business plan suksh technology

Revenue Models

Page 19: Business plan suksh technology

Revenue Models

Advertising Backed by the online inventory created by portals

Premium services Backed by satellite offices and alliance partners in

various services targeting realty need Other

Offline events and conferences Online Realty shows, Calendars etc.

Break even planned in 3rd year of operation

Page 20: Business plan suksh technology

ThanksContacts

Shreyans Chopra, [email protected] Cell:9902816464

Address:SUKSH TECHNOLOGY PVT LTD Salarpuria Hallmark, #15/3@16,4th loor,Kadubeesanahalli, Outer Ring Road, BANGALORE 560087

Bhushan Patil, [email protected]: +91-9845031867