business plan travel & tourism company
TRANSCRIPT
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Business Plan
Travel & Tourism Company
Author David Blakeman BA(Hons) BSc (Hons)
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Contents Executive Summary ................................................................................................................................. 7
Introduction ............................................................................................................................................ 8
Aims of the business ............................................................................................................................... 9
XXXXXXXXXXX ........................................................................................... Error! Bookmark not defined.
The Background to the Proposed Business........................................................................................... 11
New Zealand ......................................................................................................................................... 12
Chinese Visitors to New Zealand ...................................................................................................... 12
Chinese Visitors to NZ Latest Statistics October 2014 .................................................................. 12
A Comparison –Chinese / Vietnamese Tourist Visits to NZ .............................................................. 12
Asia Pacific Region Visitors to New Zealand and their markets ....................................................... 14
Thailand ......................................................................................................................................... 14
Singapore ...................................................................................................................................... 15
Malaysia ........................................................................................................................................ 15
South Korea ................................................................................................................................... 16
Japan ............................................................................................................................................. 16
India .............................................................................................................................................. 17
Other Global Visitors to New Zealand and their markets ................................................................. 18
Indonesia ....................................................................................................................................... 18
Germany ........................................................................................................................................ 18
United Kingdom ............................................................................................................................ 19
United States ................................................................................................................................. 20
Canada .......................................................................................................................................... 20
Latin America .................................................................................................................................... 21
New Zealand’s Tourism Industry ...................................................................................................... 21
New Zealand’s Vineyards .............................................................................................................. 22
New Zealand’s Beaches ................................................................................................................. 23
New Zealand Activity Holidays ...................................................................................................... 25
Hiking, Cycling, Kayaking, Rafting, Horse Riding & Adventure Trips ............................................ 25
The South Island guided walks ...................................................................................................... 25
NZ Products the Business will offer .................................................................................................. 27
Independent Tours ........................................................................................................................ 27
5 Day Dunedin, Queenstown and Milford Tour ............................................................................ 28
9 Day New Zealand Highlights Tour .............................................................................................. 29
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14 Day In-Depth New Zealand ...................................................................................................... 30
Fly Drive Touring Holidays ............................................................................................................ 31
Auckland to Wellington 7 day Highlights ...................................................................................... 31
23 day Discover New Zealand ....................................................................................................... 32
Lord of the Rings Scenic Explorer .................................................................................................. 32
Escorted Coach Tours........................................................................................................................ 34
8 day Northern Discovery ............................................................................................................. 34
15 day New Zealand Splendour .................................................................................................... 35
Activity Holidays ................................................................................................................................ 36
South Island Adrenalin Extreme Adventure Itinerary ................................................................... 36
7 Day Preservation Inlet Discovery Cruise ................................................................................... 40
16 Day Amplified NZ Adventure Tour ........................................................................................... 40
7 Day West Coast Hike and Kayak Adventure ............................................................................... 40
Landsborough River Rafting - 3 Day .............................................................................................. 41
Skiing ................................................................................................................................................. 41
Vineyards .......................................................................................................................................... 41
An Innovative Approach.................................................................................................................... 41
Vietnam ................................................................................................................................................. 42
Vietnam as a destination for New Zealand Visitors .......................................................................... 42
The Importance of Tourism to Vietnam’s Economy ......................................................................... 42
Vietnam for the Tourist ......................................................................................................................... 44
Historic Attractions ........................................................................................................................... 44
Nha Trang ...................................................................................................................................... 45
The Cu Chi Tunnels ........................................................................................................................ 45
The Mekong Delta ......................................................................................................................... 45
Mui Ne ........................................................................................................................................... 45
Sa Pa .............................................................................................................................................. 45
Phu Quoc ....................................................................................................................................... 45
Hoi An ............................................................................................................................................ 45
Hoan Kiem Lake ............................................................................................................................. 46
Thien Mu Pagoda .......................................................................................................................... 46
Ha Long Bay ................................................................................................................................... 46
Places to Visit .................................................................................................................................... 46
Dalat .............................................................................................................................................. 46
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My Son .......................................................................................................................................... 46
Ho Chi Minh City ........................................................................................................................... 46
Nha Trang ...................................................................................................................................... 47
Sapa ............................................................................................................................................... 47
Hue ................................................................................................................................................ 47
Hoi An ............................................................................................................................................ 47
Hanoi ............................................................................................................................................. 47
Ha Long Bay ............................................................................................................................... 47
The Best Luxury Resorts .................................................................................................................... 48
The Nam Hai Hotel ........................................................................................................................ 48
The Park Hyatt ............................................................................................................................... 48
The Ana Mandara Villas Resort & Spa .......................................................................................... 48
the Evason Ana Mandara .............................................................................................................. 48
La Residence Hue Hotel & Spa ...................................................................................................... 48
The Sunrise Nha Trang Beach Hotel & Spa ................................................................................... 49
The Pilgrimage Village ................................................................................................................... 49
The Princess d’Annam Resort ....................................................................................................... 49
Sofitel Legend Metropole Hanoi ................................................................................................... 49
Sheraton Hotel in Nha Trang......................................................................................................... 49
Festivals ............................................................................................................................................. 49
Statue washing rite ....................................................................................................................... 49
Procession ritual ............................................................................................................................ 50
Potential Market Share ......................................................................................................................... 50
Outbound from Vietnam to New Zealand .................................................................................... 50
Inbound from New Zealand to Vietnam. ...................................................................................... 52
Potential partnering .............................................................................................................................. 52
The Competitive Advantage of the Services offered ............................................................................ 52
Inbound to Vietnam ...................................................................................................................... 53
Outbound from Vietnam to New Zealand .................................................................................... 53
Outbound from Vietnam to Australia and Vietnam ..................................................................... 53
Market demand and its customer base ................................................................................................ 54
Vietnam ............................................................................................................................................. 54
New Zealand ..................................................................................................................................... 54
Competition .......................................................................................................................................... 55
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Marketing Plan ...................................................................................................................................... 55
Objectives ......................................................................................................................................... 55
Specific .......................................................................................................................................... 55
Measurable ................................................................................................................................... 56
Achievable ..................................................................................................................................... 60
Realistic ......................................................................................................................................... 60
Time- based ................................................................................................................................... 60
SWOT Analysis....................................................................................................................................... 61
Strengths ....................................................................................................................................... 61
Weaknesses .................................................................................................................................. 61
Opportunities ................................................................................................................................ 61
Threats .......................................................................................................................................... 61
Access to services.............................................................................................................................. 62
Language issues ............................................................................................................................ 62
Geographical issues....................................................................................................................... 62
Promotion of Services ....................................................................................................................... 62
Structure, Operational & Staffing Details ............................................................................................. 62
Legal structure .............................................................................................................................. 62
Organisational structure ............................................................................................................... 62
Legal issues and policies ............................................................................................................... 62
Monitoring & evaluation ............................................................................................................... 62
Personnel structure....................................................................................................................... 65
Personnel development ................................................................................................................ 65
Premises and major equipment .................................................................................................... 65
Financial Information ............................................................................................................................ 65
Capital investment the business will require ................................................................................ 65
Level of capital XXXXXXXXXXX will bring into the business .......................................................... 65
Level of working capital the business will require ........................................................................ 65
The main items working capital will be needed for ...................................................................... 66
Start-up costs for the Business ......................................................................................................... 66
Intangible Assets ........................................................................................................................... 66
Fixed Assets ................................................................................................................................... 66
Revenue costs ....................................................................................................................................... 67
Forecast profit and loss statements $NZ .......................................................................................... 67
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Three year projected cash flow forecast .......................................................................................... 68
Feasibility ...................................................................................................................................... 69
Financial prospect ............................................................................................................................. 69
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Executive Summary This business plan is the culmination of five years planning by XXXXXXXXXXX a Vietnamese National.
He is presently Director of ‘XXXXXXXXXXX’ a Vietnamese Tour Operator one of Vietnam’s premier
inbound and outbound tour operators. It was his observations of the habits of Vietnam’s growing
middle class, its growing awareness of what the rest of the world has to offer and its rising spending
power; that convinced him there was a significant opportunity to develop new market for outbound
Vietnamese Tourists to New Zealand; a market that with the right approach would grow quickly.
XXXXXXXXXXX intends to be the dominant player in that market.
He is also confident that within the incoming to Vietnam market he can become the major player in
the outbound New Zealand Tourism market to Vietnam. He recognises that the Vietnamese middle
classes tech savvy and intends to harness digital technology not only to reach the Vietnamese
market but markets globally for both destinations as the proposed business develops.
The aims of the proposed business are to concentrate on all segments of the market. These markets
are:
1. Incoming Tourism to New Zealand from Vietnam;
2. Incoming Tourism to New Zealand & Australia from Vietnam (dual destination tours);
3. Incoming Tourism to New Zealand from The Asia Pacific region;
4. Incoming Tourism to New Zealand from the rest of the world;
5. Incoming Tourism to Vietnam from New Zealand;
6. Incoming to Vietnam and New Zealand from the global market;
This business plan details:
1. The aims and objectives of the proposed business;
2. Its marketing plan;
3. A development programme for the first three years of its operation; and
4. The financial position and projections for the proposed business;
XXXXXXXXXXX has spent considerable time researching the viability and potential of these markets.
He is involved in all of the proposed markets to a greater or lesser extent in his present position; on
a day to day basis. On the proposed new business’s expenses and potential profits he as erred on the
cautious side; expecting in the first few years for expenses to be high and profits low. These
considerations have been taken into account when deciding the finance he will be required to
provide. As the business plan details this will not be an insignificant amount and as such
demonstrates XXXXXXXXXXX’s personal confidence, based on his many years in the industry, in the
potential success of the project.
This business plan details the attraction of NZ and Vietnam as world class tourist destinations. It
underlines the intention to offer a range of holiday types and prices in both destinations and
provides a taste of the tours it intends to offer the market.
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Finally XXXXXXXXXXX recognises such an endeavour will require more than just him and anticipates
by year three the proposed business will require at least 7 employees.
Introduction This business plan is for the establishment of a Travel and Tourism Company, specifically a Tour
Operator to be based in Auckland, New Zealand (NZ). It is based upon the ideas and thoughts of
XXXXXXXXXXX who has been developing this plan over the last five years. XXXXXXXXXXX a
Vietnamese national’ is presently a Director of the Vietnamese Tour Operator XXXXXXXXXXX; one of
Vietnam’s foremost private sector Incoming and outgoing tourism organisations.
Having watched the developing NZ tourism market for a number of years Mr. Long is convinced the
level of incoming tourists to NZ from Vietnam is nowhere near it should be. His argument is; that if
one takes into account its fantastic destinations, high quality facilities to suit all market segments, its
safety, security and warm welcome, NZ visitor levels should be significantly higher than they are
today. He believes strongly NZ’s time has come; to develop into one of the most sought out tourist
destinations in the world. In his opinion it will soon be very near the top of most people’s ‘must
visit’ list across the globe.
To put it bluntly he believes he has the experience knowledge and global contacts to be the leading
factor in making this happen through his proposed business. His confidence is such that he is
prepared to finance the establishment of the business from his own funds so certain is he of (over
time) a spectacular return on his investment.
This is particularly so in respect to the Vietnamese market; where his standing within the domestic
industry is such that he has the contacts nation-wide to promote to the Vietnamese, NZ tourism
products that will match their preferences for a range of different holiday types and price levels.
This business Plan will outline:
1. The aims and objectives of the proposed business;
2. Its marketing plan;
3. A development programme for the first three years of its operation;
4. The financial position and projections for the proposed business;
An important point to note at this early stage of the business plan is that although globally the
numbers employed in travel and tourism is enormous; it’s also true to say that the actual number of
‘Movers and shakers’ at the international level is relatively small. These people meet quite regularly
at the various international / global Tourism Trade fairs / conventions, such as the World Travel
Market in London in December and other tourism trade fairs across the Asia Pacific region and the
rest of the world. At such meetings these people, who tend to be the senior players within their
national domestic markets get together and make their deals. XXXXXXXXXXX is one of them.
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Aims of the business
The aims of the proposed business are to concentrate on all segments of the
market. These markets are:
1. Incoming Tourism to New Zealand from Vietnam;
2. Incoming Tourism to New Zealand & Australia from Vietnam (dual
destination tours);
3. Incoming Tourism to New Zealand from The Asia Pacific region;
4. Incoming Tourism to New Zealand from the rest of the world;
5. Incoming Tourism to Vietnam from New Zealand;
6. Incoming to Vietnam and New Zealand from the global market;
The business will be based on a business to business and business to consumer
model. It aims to sell its tourism products to travel agencies and Airlines who
will package them within their own products.
XXXXXXXXXXX will also operate as his own tourism company within New
Zealand providing direct tours to individuals from outside of New Zealand via
his existing network, web page and digital media. Over a 3 year period it is
expected the proposed business will hire at least 7 New Zealand employees.
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XXXXXXXXXXX As with so many start-ups its success or failure in its early years can depend to a great extent on the
personality and drive of the main player. It therefore makes sense to take a good look at what
XXXXXXXXXXX has to offer and what he can bring to the new business. XXXXXXXXXXX has amazing
drive and confidence backed by a solid and impressive background in his chosen industry. His high
reputation within the Tourism Industry for delivering what he promises; is held by colleagues not
just in Vietnam but world-wide. He will take the role of Chief Executive and confidently expects the
company to grow significantly within its first three years; so much so that within that time period he
expects to employ at a minimum at least 7 existing New Zealand residents.
He brings to the proposed business a depth of experience in the global Travel and Tourism Industry
having started his career as a Tour Guide in Vietnam at the age of twenty five for the Ben Thanh
Tourist Company in Ho Chi Min City (HCMC). After ten years he took his experience to Viet Au
Tourist Company Ltd in HCMC where he took on the role of an Operations Executive. 5 years later
he moved on to, what many regard as Vietnam’s premier private sector Tour Operations Company,
XXXXXXXXXXX Travel Company Ltd; where he assumed the pivotal role of Company Director a
position he still holds.
In June 2011 he moved his business to District 1 HCMC and changed its registration. His business is
now licensed to operate as an inbound and outbound tour operator receiving foreign tourists visiting
Vietnam. His main incoming clients are from the following countries:
Australia;
Canada;
Spain;
Malaysia; Indonesia;
It is important to note that while the above represents his major clients his business deals with many
more countries where he has well established contacts.
Some feedback from past clients of XXXXXXXXXXX:
1/ Peter and Marita Moran ( [email protected])
“Dear Long & all your team,
Peter and myself would like to thank you for the wonderful tour you designed for us and our 4 friends.
The tour was exceptional. The guides were informative, friendly with good English and able to help us in many ways.
Having 6 people in our group with our own mini-bus (plenty of room) driver and guide we were treated like V.I.P.s
The hotels were way beyond what we expected, very luxurious and all in central positions. Thank you Long for our
dinner, it was great to meet the Director of the Company and we wish you all the very best of success.
We will be recommending XXXXXXXXXXX to everyone as it was faultless, friendly and fabulous never to be forgotten.
Thank you and see you again..”
Peter and Marita Mora.
2/ Loretta and Kevin Ward ([email protected])
“Dear Long,
Along with our friends wish to thank you and your Company for a wonderful holiday. It is a very happy memory for us
and as we tell our friends we recommend your Company to them. The accommodation and meals provided were
wonderful, it was a happy surprise for us. The guides and safe drivers are so lovely that when we said goodbye, we felt
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like we were saying goodbye to friends. We also enjoyed the quality time with you and it was a very nice bonus to have
you a full day with us along with that beautiful meal the day before. We will continue to pass out the books and
recommend XXXXXXXXXXX Company to all our friends. With very best wishes to you and your Company..”
Kind regards,
Loretta and Kevin Ward
XXXXXXXXXXX will be the sole proprietor of the proposed business and will finance its establishment
and initial operations until it moves into profits. He is a prominent member of Vietnam’s Tourist
Industry and holds the respect, trust and friendship of many senior executives in Vietnam and the
global Tourism Industry.
As will be detailed later within this business plan, he has researched in great detail what NZ has to
offer the incoming tourist. His knowledge of the Asia Pacific region market, the global market more
generally and his wide experience of the Vietnamese Tourist Industry gives him a clear idea of the
type of product likely to be attractive to these different markets. It is XXXXXXXXXXX’s intention to
employ a New Zealand resident, at an early stage of the proposed business’s development to
complement His own NZ product knowledge. XXXXXXXXXXX also recognises such a person will assist
the business to receive its ‘ADC’ licence, essential to operating an incoming tour operation in New
Zealand.
The Background to the Proposed Business The proposed business is the culmination of a strategy XXXXXXXXXXX has been developing over the
last five years. That strategy has been to place himself in a position where he can confidently make a
move to New Zealand (NZ) and using the knowledge, skills, experience and contacts he has built up
over his career, particularly over the last five years, establish a Tour Operation that will be centred
on promoting New Zealand as a major world ranking tourist destination to the global tourism
market.
A market he intends to dominate is Vietnamese inbound to NZ; where he has an intimate knowledge
of its Tourism market and industry.
New Zealand as a destination for the Vietnamese market is in his opinion, virtually untapped which
he finds surprising; in his opinion it is likely to be the next China in respect to growth and size of
potential market for NZ.
Vietnam has the fastest growing middle class in the Asia Pacific region. Its middle class is a group
who are unusually young and tech savvy, and it is increasing in size by 2 million annually.
XXXXXXXXXXX is convinced they will quickly discover NZ meets all their aspirations for the ideal
holiday destination.
He predicts that Vietnam will become a major market for New Zealand Tourism in the next ten years
and it is his intention for the proposed business to be the dominant player within it.
The business will also promote Vietnam to the NZ market. He has researched the outbound NZ
market developed the products and made initial, in principle agreements, with appropriate
Vietnamese ground handlers. In so doing he has ensured that the final products will be of a high
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quality. They will meet security and safety standards; be new, exciting, attractive to the market and
competitively priced.
XXXXXXXXXXX has now reached that stage in his strategy when he is ready to make his move. This
prior activity will mean he and the business will be able to hit the ground running.
New Zealand
Chinese Visitors to New Zealand ‘China is New Zealand’s fastest growing market for international visitors, rapidly overtaking
other key markets to become our second largest source of visitor revenue and third largest
in terms of arrivals. In the year ended September 2012, Chinese arrivals grew by 38 percent
to reach 187,000, while expenditure by Chinese visitors reached $555 million’
Source: http://www.med.govt.nz/sectors-industries/tourism/tourism-research-data/regional-tourism-indicators/rti-country-
analysis/why-is-the-china-market-so-important-for-nz
Chinese Visitors to NZ Latest Statistics October 2014
Chinese visitor arrivals - 248,784
Year Ending October 2014 Up 6.1% on the previous year – NZ’s second biggest market after Australia
Average expenditure per visit - NZ $4,096;
Year Ending: June 2014 Holiday arrivals only - up from $3,279 for Year Ending June 2013;
Average length of stay - 8.1 days;
Year ending October 2014 Holiday visitors only – up from 6.5 days Year Ending October 2013;
A Comparison –Chinese / Vietnamese Tourist Visits to NZ Vietnam is a close neighbour to China and like China still under communist rule. It is often seen as
being approximately ten years behind China in development terms. It is therefore reasonable to look
at the rise of importance of the incoming Chinese market to NZ Tourism to where it is today and
consider whether Vietnam will follow a similar trend.
Although Vietnam’s population at 90 million does not equal that of China it is still large and today
Vietnam like China in the early 2000’s has a growing middle class. In fact Vietnam’s Middle class is
the fastest growing in the Asia Pacific region today.
Vietnamese Middle classes differ from Chinese of 10 years ago:
Vietnams middle class is considerably younger;
it is noticeably ‘Tech savvy’; and
estimated to grow in size by approximately two million annually;
have high disposable incomes than China’s middle class at the corresponding period had;
have easy access to the internet;
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The Vietnamese are able to view and research possible holiday destinations at will via the internet.
The Chinese even today have restricted access to the internet and in the early 2000’s it was not
developed to the extent it is today.
‘In 2001, over 12 million Chinese travelled overseas, mainly to Hong Kong, Macau, Thailand,
Japan, Russia, United States, Korea and Singapore, and on present trends it is estimated that
in 2020 China will be the fourth largest (after Germany, Japan and the United States) source
for outbound tourism worldwide with 100 million international tourists’ (WTO, 2003).
Travel to and from China is regulated by the China National Tourism Administration, which is the
ministry in charge of tourism in China. Three different passports are available for travellers from
China: public passports, private passports and passports for seamen (WTO, 2003). Travellers who
travel on a public passport (technical travellers) include government officials, employees of state-
owned enterprises, and other people sent abroad by the government. Until recently the majority of
travellers fell into this category, although many of the business trips were often really tourist travel
(Asia Pacific Foundation of Canada, 2002). Private passports can be issued for the purpose of visiting
friends and relatives, studying overseas and for travel. Three principles have to be considered with
regard to holiday travel from China: first, tourists have to be part of a tour group; second, the tour
group has to be organised bya qualified and authorised travel agency (Category A agency, see Wen
Pan & Laws, 2001); and third, the tour must go to an approved destination1 (Yali, 2003). The
Approved Destination Status (ADS) is a bilateral agreement that allows Chinese to visit a specific
country (WTO, 2003). New Zealand has an effective ADS agreement. To complement its ADS
agreement in 2013 NZ’s ‘China Market Development Unit’ launched the Premier Kiwi Partnership.
Eleven inbound tour operators and eighteen China-based travel sellers were selected to participate
in this incentive-based programme aimed at developing, marketing and promoting longer stay and
higher quality itineraries for Chinese tours to New Zealand.
Vietnamese Middle classes differ from Chinese of 10 years ago:
no restriction on outbound travel
To date Vietnamese Outbound tourism travel is primarily to Asia Pacific countries, with Cambodia,
Thailand and Laos proving the most popular destinations. Vietnams’ impressive domestic economic
growth is providing a boost to its outbound travel market. Its GDP growth and an expanding and
increasingly affluent middle class with more disposable income are generating a significant market
for outbound tourism. The industry expects to see very positive growth of around 11% in outbound
travel from Vietnam in 2015, to reach 3.9mn, and expect this to increase further to 6.1mn in 2018.
While less substantial than the inbound travel market, Vietnam’s outbound travel industry offers a
substantial potential growth area for a business offering the right product, XXXXXXXXXXX is
confident the right product is New Zealand.
The recent ‘Understanding the “Active Considerers‟ Market in China’ by Tourism New Zealand discovered 16.9 million of the Chinese population stated:
‘NZ is one of their preferred destinations to visit for next trip and would be prepared to
spend at least RMB10,000 per person’ Source: Tourism New Zealand
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The survey’s authors accept this figure is probably widely exaggerated with many respondents likely
to have given the answer they thought the interviewer wished them to make. However, it does
indicate that a significant percentage of Chinese tourists view NZ as a preferred destination. It also
discovered that NZ’s main competitors were Australia, Canada, France, USA, Italy, Singapore,
Switzerland and Japan.
If one then looks at New Zealand from the perspective of the Vietnamese Tourist one discovers
similar positive views of NZ permeate into Vietnam’s middle class where the common perception of
NZ is; of a clean, safe country with high quality food products. They are aware, often through the
internet, that NZ offers world ranking destinations and hotels, excellent shopping and a warm
welcome.
Chinese overseas travellers were mainly from high- to middle-income groups, namely private
enterprise owners, professionals (lawyers, scientists etc.), and representatives from media, sports
and entertainment.
It is likely however the backgrounds of the tourists are similar to that of the Chinese of the period
although the age group is likely to be younger which will impact upon the type of holiday they are
likely to want.
Travel statistics showed that the majority of Chinese tourists travelled for private reasons (57.3% in
2001, WTO, 2003). Disposable income was generally low in China and so for many potential tourists
cost was an important factor in product choice, especially for first-time travellers (Asia Pacific
Foundation of Canada, 2002). For example, March (1998) noted that Chinese holiday visitors in
Australia spend little on accommodation and food, preferring to stay in budget three-star
accommodation. In contrast, business tourists typically prefer high-class accommodation (Wen Pan
& Laws, 2001).
Source: (2002; Chen, 1998; Wen Pan & Laws, 2001).
In comparison as has been already noted the Vietnamese generally have high disposable incomes
than the Chinese of the period.
Within this business plan this comparison can only be a snapshot but already it backs
XXXXXXXXXXX’s thoughts on the potential for growth of Vietnamese visitors to New Zealand. He
would be keen to work with New Zealand Tourism to develop this research further.
Asia Pacific Region Visitors to New Zealand and their markets
Thailand
Market Overview
Thailand is a relatively small market for New Zealand, currently contributing just over 20,500 visitors
each year. However, the market is an important contributor to overall arrivals from South East Asia
and the Thai market continues to show positive signs for both holiday and incentive sectors.
Increased demand for New Zealand has been noticed for the October school break, in particular.
There is strong interest from Thailand in independent and self-drive holidays, with interest in
campervan holidays increasing. New Zealand is also a popular choice for Thai incentive groups, with
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group sizes ranging from 20 to 800 people. Incentive groups help boost visitor numbers from
Thailand during winter and the spring/autumn shoulder seasons.
More than half (64.8 per cent) of all Thai visitors travel outside New Zealand's main tourism centres
many travel outside of the peak summer months, with the high season for Thais being March
through until May (particularly during the school holidays) and October.
English study tours are another important aspect of the Thai holiday market, particularly in March
and April. Family and relatives often visit their children in New Zealand during Thai long-weekend
holidays throughout the year.
Source: http://www.tourismnewzealand.com/markets-and-stats/south-east-asia/thailand/
XXXXXXXXXXX’s contacts within the Thailand Tourism Industry will allow the proposed business to
build significantly upon the work already done in promoting NZ as the ideal tourist destination. He is
particularly interested in the Thailand market for Independent Holidays and Off Season (NZ) breaks.
Singapore
Market Overview
New Zealand is a popular holiday choice for Singaporeans seeking an escape from life in the concrete
jungle. Travellers from this market enjoy New Zealand's open space, scenery and fresh air.
Many Singaporeans have the financial means to enjoy premium travel, making them a valuable
market for New Zealand over the long-term. There is increasing interest in travel to New Zealand
among Singapore's ageing Baby Boomers, who have been more insulated than most from the global
economic downturn and also have more time to travel.
Over half of Singaporean visitors (58.4 per cent) travel outside the main regions, and 48.6 per cent
are repeat visitors.
Travel agents are still the favoured option for booking travel packages but there is a growing trend
towards direct booking online, especially for air travel, and researching the cost of accommodation,
activities, and air tickets over the internet. Self-drive holidays are also gaining in popularity.
Source: http://www.tourismnewzealand.com/markets-and-stats/south-east-asia/singapore/
Malaysia
Market Overview
Malaysia boasts one of Southeast Asia's most vibrant economies. With a population of over 29
million, its multi-ethnic, multi-religious society encompasses a majority Muslim population and an
economically powerful Chinese community.
Just under half of Malaysian travellers are free independent travellers (FITs). Malaysians enjoy the
self-drive opportunities offered by New Zealand as a holiday destination. Around half of Malaysian
visitors (50.3 per cent) travel outside the main regions. With fewer seats for group travel becoming
available from Malaysia, FIT travel is becoming more popular.
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Malaysia is also a strong market for incentive travel, with groups travelling in New Zealand's off-peak
and shoulder seasons.
Traditional peak travel seasons are mid November to December, and the last week of May until the
first week of June. A shorter peak period also exists around the Chinese New Year period, either in
January or February, and around Hari Raya and Deepavali in October and early November.
There is a growing trend among Malaysians towards booking travel online, especially airfares, and
comparing land costs. Travel agents, however, remain the primary mode of booking for travel
packages, while travel fairs are popular research opportunities for Malaysian travellers.
Source: http://www.tourismnewzealand.com/markets-and-stats/south-east-asia/malaysia/
XXXXXXXXXXX’s already strong presence in this market makes him confident he will be able to build a
significant position within the Malaysian market for NZ tourism products.
South Korea
Market Overview
South Korea is a tier three market for New Zealand, and while arrivals have seen marked swings
since 2007, it remains a source of highly valuable tourism and value indicators are improving.
Tourism New Zealand is working with South Korea's travel trade to develop greater focus on mono-
destination travel, in particular targeting the high-end luxury and independent travel markets. These
sectors have been identified as having considerable potential to help build profitability in the South
Korean market and they align well with what New Zealand can offer holidaymakers.
Growth will be achieved through integrated activities across campaign, PR and trade that is focused
on maximising the 100% Pure New Zealand brand positioning, continued investment in joint venture
activity with trade and aviation partners to drive further conversion to NZ, further developing
relevant triggers within activity (hiking, campervan and honeymoon), introducing incentive travel
messages across relevant activities and maximising opportunities afforded by the Hobbit.
The hobbit theme is of particular interest to XXXXXXXXXXX as he has had requests already from
contacts as far afield as France where the main evening ‘News’ programme (France 2)recently
devoted a five minute slot to the ‘hobbit holidays’ of NZ. XXXXXXXXXXX is very interested in using his
existing contacts to increase the market within S. Korea for NZ tourism products.
Source: http://www.tourismnewzealand.com/markets-and-stats/south-korea/
Japan
Market Overview
Japan is New Zealand's fifth-largest tourism market and is a large, attractive market for New Zealand
to pursue, both due to its current value and its future potential. Japanese visitors are valuable from a
'total lifetime' perspective with visitors, on average, returning to New Zealand 2.7 times after their
first trip.
For around a decade visitor arrivals to New Zealand were in decline, reducing 60 per cent between
2002 and 2011. This was largely the result of the slowing Japanese economy and a number of one-
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off events/natural disasters. Since 2012, however, the market has been showing good signs of
recovery.
The mix of age groups travelling from Japan is changing, with an increasing number of outbound
tourists being younger in age (20-29 year olds are now the largest outbound segment). Historically,
New Zealand has focussed on appealing to the older Japanese traveller; however, this has resulted in
New Zealand's positioning, appeal and preference being lower for the younger segment.
Tourism New Zealand, with key partners, has initiated a strategy to target the younger audience.
This is being done by employing different messages and media selection, through different product
offerings and by utilising different channels. The strategy also continues to target the older visitor
segment due to the value they deliver New Zealand, and the potential from a large about-to-retire
baby-boomer demographic. Early results from the new strategic approach to dual target audiences
are promising, with arrivals returning to growth.
Source: http://www.tourismnewzealand.com/markets-and-stats/japan/
XXXXXXXXXXX’s experience in promoting to the tech savvy Vietnamese middle classes will be a
valuable assistance in breaking into this market and attracting the young Japanese market.
India
Market Overview
High disposable incomes and a willingness to spend on luxury brands and big-ticket items like
holidays, as well as an increasingly global mindset, are driving outbound travel from this market.
Indian arrivals to New Zealand are steadily growing (~35,000 visitors in 2013, up 17.4 per cent on the
previous 12 months).
The market has a preference to travel in New Zealand's autumn and spring shoulder seasons, making
India an important market for offsetting seasonality. Currently there is no direct air service to New
Zealand from India, but multiple one-stop options through Asia and Australia exist. The up-coming
hosting of the Cricket World Cup 2015 with Australia provides New Zealand a window of opportunity
to encourage media and visitors to New Zealand for what will be a major event. This event is a
catalyst for stepping up the priority and investment given to India in the lead-in years.
The UNWTO predicts that India will account for 50 million outbound tourists by 2020. With over 28
million passport holders in the country who are potential travellers, the source market for outbound
travel is wide and complex because of its size and variety. India provides New Zealand with
enormous promise and opportunity in the longer-term as a valuable source market. India was the
market that was identified most strongly by industry surveyed as a market that should be given
greater priority. India is most likely our "next China".
Source: http://www.tourismnewzealand.com/markets-and-stats/india/
Not only is India is an interesting subject when looking for likely leads for how the Vietnamese Middle
classes will behave in respect to taking their holidays. Like Vietnam it has a growing ‘Tech savvy’
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middle class with high disposable incomes. This is a market the proposed business will have as a
priority for entering in respect to NZ.
Other Global Visitors to New Zealand and their markets
Indonesia
Market Overview
Indonesia is the world's fourth most populous nation. Indonesia is also the world's biggest Muslim
nation, with over 80 per cent of its population stating that they practise Islam. In economic terms,
Indonesia has the potential to maintain a rapid rate of economic expansion for several decades, with
real GDP growth forecast to average 5.4 per cent a year through to 2030 (Economist Intelligence
Unit, 2012). While Indonesia has an expanding middle class with a growing ability and desire to
travel, outbound travel from Indonesia is currently being fuelled by the wealthy and young single
professionals.
Outbound travel from Indonesia is growing rapidly, with over seven million departures in 2012, more
than double the number of departures in 2003. Outbound travel is being fuelled by the growth in
Low Cost Carriers, the lifting of the exit tax in 2011 which was imposed following the 1997 financial
crisis to stimulate domestic travel, a strengthening currency and a strong economic outlook. A strong
demand also exists for outbound meetings, incentive, conferences and exhibitions (MICE) travel
from Indonesia.
In New Zealand, while arrivals from Indonesia have steadily increased over the last five years, and
total arrivals in 2013 were up 12% to almost 14,000, Indonesia is currently New Zealand's 24th largest
source of visitors. Securing a direct air service to/from Jakarta remains a key goal.
Indonesia is central to wider government priorities in trade and export education. With the prospect
of direct air services, Tourism New Zealand judges this an opportune time to invest in building
demand for quality mono-New Zealand travel.
XXXXXXXXXXX already has a strong presence in this market and his contacts are keenly waiting to see
the NZ products his proposed business will offer. His feedback to date has been that although NZ
presently hardly appears on the radar as a destination for the Indonesian tourist as a concept it could
be an exciting new Market.
Germany
Market Overview
Germany is our second-largest visitor market in Europe and one that presents significant
opportunities for New Zealand tourism. German visitor numbers have remained relatively
consistent, despite European economic challenges. Tourism New Zealand is also working to attract
German-speaking visitors from neighbouring markets including Austria and Switzerland.
German travellers appreciate New Zealand's mix of natural wonders and cultural attractions. For
many Germans, New Zealand is an aspirational destination and Tourism New Zealand's work in this
market is focused on converting this dream of a New Zealand holiday into travel bookings. Other
barriers to travel include the high cost of flights to New Zealand, the strengthened Kiwi dollar against
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the Euro, and the fact that visiting other less-travelled destinations can be a priority for some
travellers.
German visitors are independent travellers and approximately four out of five (79.8 per cent) will
travel beyond the major tourist centres. They seek an active encounter with the environment and
culture and would, for example, far prefer to kayak a river than go by jet boat.
The majority of German travellers spend significant time researching New Zealand well before
travelling and are keen users of guidebooks. German visitors are likely to make the majority of their
travel arrangements as they travel around New Zealand. Length of stay and average spend per night
are both high, relative to other markets, increasing the value of this market to New Zealand's
tourism industry. Tourism New Zealand has completed research in this market to identify those most
likely to visit New Zealand: Active Considerers. This group, which forms Tourism New Zealand's
target market, are already seriously considering coming to New Zealand on holiday.
XXXXXXXXXXX has built strong contacts with Tour Operators in Spain and other European countries
and is keen to offer them a range of NZ tourism products. He is aware of the amount of air time NZ
gets on European Television and his contacts tell him Europeans are increasingly viewing NZ as a
possible Tourism destination.
United Kingdom
Market Overview
New Zealand has long been a favourite holiday destination for British travellers. However, travel to
New Zealand and other long-haul destinations was hit hard by the economic downturn.
The maturity of the UK market means New Zealand is unlikely to see the growth in visitor arrivals
that was seen prior to the global financial crisis. Tourism New Zealand's focus is on converting those
potential visitors who are seriously considering New Zealand as a holiday destination and growing
the value of these visitors.
Hosting the Rugby World Cup in 2011 provided New Zealand with the opportunity to showcase the
country's attractions to millions of people in our key target markets. The tournament also proved to
be a strong attraction for visitors from the United Kingdom and Ireland, with more than 22,000
travelling to New Zealand to follow their teams, and enjoy events and tourism experiences between
matches.
Half of British visitors to New Zealand have already been here at least once before, and around
three-quarters (73.2 per cent) of British travellers visit regions beyond the main tourist centres.
British travellers are amongst the longest stayers in New Zealand, with the majority either visiting for
a holiday, or visiting friends or relatives in New Zealand.
The Internet is a key tool for British travellers researching, planning and booking their holidays.
Travel agents are used extensively to book flights and other holiday aspects. Many of the travel
bookings made online are through travel agents' websites. Around 80 per cent of British travellers to
New Zealand are either free independent travellers (FIT) or semi-independent, making a significant
proportion of their bookings as they travel the country.
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XXXXXXXXXXX believes the strong web presence of the proposed business will place him in a
favourable position in respect to the UK market.
United States
Market Overview
The United States is New Zealand's third-largest international tourism market in terms of visitor
arrivals, and it is a market where there are real opportunities for growth in the long-term.
The appetite for international travel is really rebounding and New Zealand is doing particularly well
out of that at present.
Similar to other Western markets, there is a strong seasonal trend around US holiday visits, with
almost half choosing to visit during New Zealand's summer months, December to February.
However, growth in the shoulder seasons around summer in November and March has also been
occurring and the increase in US cruise visitors may be contributing to this.
A growing number of Americans travel New Zealand by cruise ship and the US is New Zealand's
second-largest cruise market after Australia. There is strong potential for growth in this sector of the
US market, particularly by increasing value by encouraging greater pre- or post-cruise touring. For
example, coach and cruise operators combining to provide tours.
The US is the world's largest long-haul market. There is quite a lot of dual destination travel out of
the US, with almost three-quarters of holiday travellers visiting another country during their trip,
making seven days a key time period for a holiday in New Zealand, although some stay for as many
as 21 days.
Tourism New Zealand is working in the US to grow visitor numbers and value through increased
marketing, public relations, and sector-specific activities including premium, business events
(incentives and conventions) and special interests (fly-fishing, cycling, golf and walking and hiking).
Of all our international visitors, travellers from the US are most satisfied with their New Zealand
holidays, according to Tourism New Zealand's Visitor Experience Monitor research. During their visit,
two-thirds of Americans travelled beyond New Zealand's main tourist centres to the regions.
One aspect of our work in the US is to tap into this positive word of mouth and encourage US visitors
to recommend New Zealand to friends and family.
Canada
Market Overview
Although awareness of New Zealand in Canada is not as low as in the US, one of the biggest
challenges in this market is building perceptions that New Zealand is a good-value holiday option.
Unlike other long-haul markets, the distance and time it takes to travel to New Zealand is not a big
concern to Canadians. They have a good understanding of where New Zealand is geographically and
also about the distances required to travel long-haul. More than half (53 per cent) of Canadian
arrivals are holiday visitors, and over half are aged 45 years of age or older. Two-thirds are first-time
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visitors to New Zealand. Ontario (Toronto) is Canada's leading source region for visitors to New
Zealand, followed by British Columbia (Vancouver).
Four out of five Canadian visitors include other destinations as part of their itinerary to New Zealand,
with Australia being the most popular country en-route. Canadians tend to stay in New Zealand
longer than their American neighbours and they generally spend more during their stay. More than
half (67.4 per cent) of Canadian visitors to New Zealand travel beyond the main tourist centres to
the regions; Tourism New Zealand uses a mix of trade engagement, search engine marketing and
public relations to market New Zealand in Canada.
XXXXXXXXXXX intends to build upon his present strong position in the Canadian market by increasing
his product offer to include NZ.
Latin America
Market Overview
Many Latin American countries are development markets for New Zealand with improving
economies and growing trade links. Brazil's economy has already exceeded the UK's and is expected
to grow 4.4 per cent on average between 2012-16.
Source: Grant Thornton International Business Report 2012.
Outbound travel from Brazil for example grew 180 per cent between 2006 and 2013, and these
travellers characteristically are high spending and long staying. In New Zealand total visitor numbers
from Latin America in 2013 were just under 25,000.
Previously Tourism New Zealand has only undertaken limited trade engagement within this region,
but significant opportunities exist particularly via event exposure (2015 FIFA U20s World Cup hosting
and 4 Nations Rugby) and working with New Zealand Inc. partners to target the working holiday and
education segments. Currently only one carrier - LAN Chile - flies direct between New Zealand and
Santiago. Securing further direct services to Latin America remains a priority.
It is Tourism New Zealand's view that additional investment in Latin America is appropriate over the
next three years from 2013 - 2016. Our primary focus will be in Brazil, where Tourism New Zealand's
office is based followed by Chile, then Argentina.
XXXXXXXXXXX is keen to research the potential of these markets
New Zealand’s Tourism Industry NZ’s 2015 Tourism Strategy has as its vision:-
Tourism is valued as the leading contributor to a sustainable New Zealand economy.
New Zealand’s tourism sector is fully prepared to set bold goals for the future, to show leadership to
the rest of New Zealand and others around the world. In the introduction to the strategy the Hon
Damien O’Connor Minister of Tourism writes:
‘Caring for and sustainably managing our culture and our natural and built environment in
the spirit of kaitiakitanga (guardianship) must be the enduring foundation for New Zealand’s
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tourism sector. Welcoming our visitors with mutual respect, and sharing our hospitality,
knowledge, stories, and beliefs in the spirit of manaakitanga (hospitality) will make sure the
experience we offer is world–class and benefits our visitors and our communities. By
understanding and delivering on these principles, the tourism sector will succeed in
delivering on the aims of this Strategy and sustaining the true meaning of achieving a 100%
Pure New Zealand for our visitors’. Source: http://www.med.govt.nz/sectors-industries/tourism/pdf-docs-
library/NZ-Tourism-Strategy-2015.pdf
The above reflects the spirit of NZ tourism industry. Tourism is important for New Zealand’s future
economic growth. It contributes $18.6 billion to the economy each year — 9% of New Zealand’s
gross domestic product. It is also an important source of employment. One in every 10 New
Zealanders works in the tourism industry. Tourism is its largest export sector. International visitors
contribute $8.3 billion to the economy each year, which accounts for 19.2% of export earnings.
During 2006, 2.4 million international visitors arrived in New Zealand. Unlike other export sectors,
which make products and sell them overseas, tourism brings its customers to New Zealand. The
product NZ is selling is New Zealand itself — the people, the places, the food, the wine, the
experiences.
As a destination New Zealand has a wide variety of attractions to offer the potential tourist from
Vietnam. Its vibrant and attractive cities with excellent shopping, restaurants, theatres, and
International standard hotels are likely to be of particular interest. New Zealand of course has much
more to offer; its 29 regions spread across 1600 square kilometres and two islands provides a wealth
of destinations each with its own distinctive character. Depending on the length of visit it is possible
to visit a range of different destinations across its two islands. It has 15,000 miles of incredible
coastline deserted and very diverse. The wild west coast is rugged with many black sand beaches,
while the east boasts soft golden sandy beaches, quiet coves and corners of sea dotted with islands.
In complete contrast demonstrating the wide variety of what New Zealand has to offer the visitor
are the Fox and Franz Josef Glaciers. While most of the world's glaciers are shrinking, the Fox and
Franz Josef glaciers still down almost to the level of the sea. Thanks to the mild climate at this low
altitude, these glaciers are among the easiest to see in the world. Hiking at the foot of glaciers pass
along Ancient River valleys with steep slopes on the huge horizontal scars advanced and retreat of
glaciers over millennia. Visitors feel small in front of the ice giants.
When one looks at specific destinations the choices are enormous for the potential visitor. As NZ is
not that large many visitors take in more than one destination during their visit for example:
New Zealand’s Vineyards
New Zealand extends 1,600km (1000 miles) from sub-tropical Northland (36° S) to the world’s most
southerly grape growing region Central Otago (47° S). Its Vineyards benefit from the moderating
effect of the maritime climate (no vineyard is more than 120km, or 80 miles, from the ocean) with
long sunshine hours and nights cooled by sea breezes. Its wine is distinctive for its purity, vibrancy
and intensity. The long ripening period - a result of cool temperatures - allows flavour development
whilst retaining fresh acidity, a balance for which New Zealand wines are renowned. The first vines
in New Zealand were planted in the Bay of Islands by the missionary, Reverend Samuel Marsden in
1819. In the late 1800's, the Croatian gumdiggers arrived in Northland, bringing their European
23
tradition of winemaking. This has been the foundation of the New Zealand wine industry, with many
of today’s successful wine companies able to trace their lineage back to Northland.
Its northern location and closeness to the sea (nowhere is the sea more than 50 kilometres away)
give the Northland region an almost subtropical climate – humid, sunny and warm. With the
country’s highest average annual temperature, the total amount of heat available to the vines to
ripen their grapes during the growing season is greater in Northland than in any of the country’s
other wine regions. Soils are mainly clay-rich loam soils over a sub-soil of compact clay, with most of
the region's land lying below 150 metres. In terms of wines styles, the regions tropical Chardonnays,
popular Pinot Gris and vibrant Viogniers are leading the white wine growth, whilst red wines include
spicy Syrahs, stylish Cabernet / Merlot blends, peppery Pinotages and complex Chambourcin.
Another example of a destination popular with tourists and giving an opportunity to visit a range of
vineyards and sample their wine is Central Otago. It is at the opposite end of NZ in a spectacular
landscape. This sophisticated tourist destination is also home to some of the world’s best Pinot Noir,
not to mention impressive, vivid white wines. In 1895 the region was noted as being pre-eminently
suitable for winemaking. The region’s first gold medal was for a ‘Burgundy’ in Sydney in 1881. From
vines planted in 1864 by Frenchman Jean Feraud.
A days wine tour could include a visit to four wineries and introduce the visitor to the beautiful
Central Otago region and the outstanding wines it has to offer. They can take in the history of the
region as they tour through the stunning mountain landscape of Gibbston Valley and Kawarau
Gorge. They can enjoy a vineyard talk and learn what it takes to make wine in the world's
southernmost wine-growing region. Visit 4 wineries and enjoy a platter lunch. This is a perfect tour
for anyone who wants to experience why Central Otago is world famous for Pinot Noir.
Another example where the emphasis is as much as taking in the stunning scenery as visiting the
wineries is a combined scenic and wine tour that is tailored to suit the tastes of everyone on
board and includes multiple scenic stops to admire the view and capture the exceptional scenery
of this world famous region. Visit 3 wineries and take a trip over the stunning Crown Range alpine
pass. The tour also includes a platter lunch, aroma room experience and a vineyard tour.
New Zealand’s Beaches
For many visitors spending time at the beach can be one of the most relaxing ways to spend their
summer holiday. Whether they intend to spend a day or a week at the beach in NZ the choice before
them is enormous. It would be impossible to detail them all but what follows is just a taste of what
NZ can offer when it comes to beach holidays. At just over 15,000 kilometres in length, New
Zealand's coastline offers many beaches and bays for a holiday. From stormy beaches to golden,
sandy and calm beaches, there are beach destinations wherever you are - from one end of New
Zealand to the other.
1. Kaiteriteri Beach
One of the most beautiful South Island beaches, Kaiteriteri is the destination of choice for many
Cantabrians; during the summer holidays. Enjoy a stay at this sheltered beach near the entrance to
the Abel Tasman National Park, with golden sands and some of the highest sunshine hours
anywhere in the country.
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2. Onetangi Bay
A stretch of golden sand and a view for miles out to sea and an easy ferry ride from Auckland
City, Waiheke Island offers some wonderful beach experiences for relaxation, water sports and
walks.
3. Karikari Peninsula beaches
Travellers visit the Far North for its subtropical weather and scenic beauty; situated on the western
side of Doubtless Bay, the Karikari Peninsula offers stretches of sparkling, white sands and azure
blue waters. Try Tokerua Beach, Matai Bay and Karikari Beach for a stunning beach holiday
destination.
4. Hot Water Beach
Timing is crucial when visiting Whitianga's Hot Water Beach, on the northern end of the Coromandel
Peninsula; for one to two hours either side of low tide, visitors can dig into the sand and create their
very own hot water spa. Top spots can be found near the rocks and where they can see steam rising
from the open sea at high tide.
5. Catlins Coast bays
On the south-east coast of the South Island, the Catlins area is a fascinating Otago destination
drawing visitors wanting to experience an untouched corner of New Zealand wilderness. Lush forests
and unique native wildlife can be enjoyed in the Catlins, along with numerous secluded bays and
sandy beaches along the Southern Scenic Route.
6. Mission Bay
Just a stone's throw from Auckland City, Mission Bay offers a city beach experience with golden
sand, promenade and park. Perfect for a respite from the urban jungle of our biggest city, this bay is
great for a day's escape: jogging, walking, cycling or rollerblading on the promenade; sailing or
kayaking out on the bay; or just relaxing at a beach cafe on the shores of the bay.
7. Ninety Mile Beach
At the Far North of New Zealand, this magical and unforgettable Northland beach destination is
famous throughout New Zealand. An unbroken stretch of white sand, 90 Mile Beach spans 88
kilometres (60 miles!) and offers thrills in the form of sand surfing, quad biking and 4WD tours. The
desert-like length of sand culminates at the Cape Reinga lighthouse, where the waters of the Tasman
Sea and Pacific Ocean meet.
8. Mount Maunganui beach
A mecca for Bay of Plenty sun-seekers, Mount Maunganui is a popular swimming and surf beach
which plays host to beach volleyball, parasailing and surfing events during the summer. Mount
Maunganui itself is a prominent geographical feature on the skyline and an important natural
monument in Maori legend and culture.
9. Coopers Beach
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One of the most popular Doubtless Bay beaches, Coopers Beach is a safe haven, resplendent with
pohutukawa trees and smooth golden sands that are ideal for a leisurely stroll or beach walk. There
are many accommodation options, including beachfront lounging and holiday homes.
10. Piha Beach
One of New Zealand's best known surfing spots, Piha Beach is less than one hour from Auckland
City and attracts thousands of visitors during summer months. This famous stretch of sand is a great
destination for holidaymakers seeking a surf beach, as well as those wanting a beach location close
to bush walks in the Waitakere Ranges.
Source:http://www.nzs.com/new-zealand-articles/seasons-and-celebrations/summer-beach-
holidays.html
New Zealand Activity Holidays
Hiking, Cycling, Kayaking, Rafting, Horse Riding & Adventure Trips
For anyone with a sense of adventure and a keen interest in visiting any or all of New Zealand's
breathtaking natural wonders, rivers, fiords, mountains and trails, Go New Zealand has a number of
packages to choose from. There are a number of tours and activities that will allow you to enjoy a
relaxing escape while other experiences are designed to challenge and push the limits of even the
most adventurous explorer. With so many different options to choose from, there really is
something for everyone no matter your fitness level and personal abilities. New Zealand has well-
established 'tramping trails' called the Great Walks, well-maintained biking and off-road Nga
Haerenga New Zealand Cycle Trail, and swathes of flat beaches and undulating sand dunes for riding
on horseback. Both NZ North and South Islands are carved with rugged snow-capped peaks, emerald
glacial lakes, steep-sided fjords, dormant volcanic craters, active volcanic zones, ancient forests,
untouched bushland, protected harbours, and windswept headlands that the combination of
adventures will fill to the brim even the most flexible of itineraries and exhaust even the most
indefatigable outdoor enthusiast.
The South Island guided walks
NZ South Island Walks and Hikes are for those wanting to explore some of the South Island’s best
hiking tracks and trails in the magnificent wilderness areas of the South Island of New Zealand. Most
of our South Island hikes are between 3 and 5 days, and include tasty meals. Some of the walks also
include good accommodation with hot showers and cozy beds available. Covering the journey on
foot the visitors explore some of the magnificent National Parks in the South Island of New Zealand,
including Abel Tasman National Park, the Queen Charlotte Track, Mt Aspiring National Park
Hikes, Nelson Lakes National Park and Mt Cook Alpine Trekking. On our South Island, New Zealand
hikes the visitor will be guided through areas of pristine wilderness, rare beauty and awe inspiring
majesty in New Zealand walks of the South Island.
The Whanganui River Canoeing trip
Suitable for all the family. The Whanganui National Park has rugged terrain covered in lush native
forest with the Whanganui River flowing through it. The river is part of the Department of
Conservation ‘Great Walk' network. The Canadian Canoes used, are well suited for the rapids and
the long still water of the gorges.
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The New Zealand Cycle Trail
Or “Nga Haerenga” was initially conceived in 2009. The NZ Cycle Trail includes the Great Rides of
New Zealand which are principally off-road tracks and trails. The New Zealand Cycle Trail and the
Great Rides show off the best of New Zealand’s spectacular countryside. With funding from both
local communities and the national government, the New Zealand Cycle Trail is being expanded to
include road touring routes for cyclists; allowing both overseas tourists and local New Zealanders the
chance to discover the best of New Zealand by bicycle.
Also part of the New Zealand Cycle Trail network is the Molesworth Muster Trail on Molesworth
Station in North Canterbury; where you cycle through a superb setting with remote valleys between
glacial hill country.
Great Rides of New Zealand
Today the New Zealand Cycle Trail includes the following Great Rides
Hawkes Bay Bike Trail through the vineyards and coastal towns of Hawkes Bay
Otago Central Rail Trail, which was the original Great Ride and to a certain extent provided
the spur to the development of this network.
Great Taste Trail in the Nelson region
Alps to Ocean Cycle Trail running from Mt Cook to Oamaru, and the longest continuous ride
Queen Charlotte Track in the magnificent Marlborough Sounds
Motu Trails starting near Rotorua in the North Island
Skiing
There are many skiing venues across NZ; one popular destination is Queenstown the following
article by Kate Mcphee, sums up what’s on offer
If you're keen on a winter holiday, make Queenstown at the top of your list. The mountains are easily
accessed and the resort has plenty of activities to suit all ages and desires. Known as the adventure
capital of the world and also for its stunning scenery, each visit can be a once in a lifetime experience.
From easy to extreme, there is a sure abundance of adventure here.
Coronet Peak has really great terrain for all ability levels and first class facilities. The magnificent view of
Queenstown, Lake Wakitipu and the Southern alps really shows off the majestic beauty of the area. Many
ski teams and people from the northern hemisphere choose to come here to follow the snow. Night
skiing also should not be missed as the sunset is fabulous and you are sure to be having so much fun you
won’t want to stop.
The Remarkables access road is longer, higher and the view at the top is so incredible you need to see if
for yourself. Well known for the terrain park features. If there's been fresh snow the advanced runs are
epic.
Beginners won't get bored either because there are several runs for them, and once they’re getting the
hang of it, the sugar chairlift goes straight over the park for some great shows of experienced skiers and
riders showing off their tricks with green or blue runs back to base. There is also a tubing area which is
guaranteed to leave you with a grin from ear to ear.
The season kicks of in June with the Queenstown winter festival which has events all over town and up
the mountains for ten days, it really gets a great vibe going. Through out the season there are many
27
other events. The resort has over 150 bars and restaurants so if you're into the night life or apres ski, you
will also be sure to have a great time.
Of course weather is always unpredictable when planning a ski holiday, but every day up the mountain
gives you the freedom equal to the awesome views of the snow capped mountains that is a scenic beauty
of New Zealand and it makes you feel great. There are hardly any days all mountain closes, so part of the
challenge is to choose which one and get up there and make the most of the conditions, because every
day is different.
For those with a passion of winter activities and adventure, there are also plenty of other mountains
within a couple hours, all of which showcase great New Zealand hospitality and cater for other snow
related sports including heli skiing, cross country skiing, dog sledding, snow shoeing, snow mobiling,
mountaineering, ice climbing and more.
Depends what your looking for, but the South Island has it all, and you may as well start your holiday in
Queenstown.
Source: http://www.newzealand.com/int/article/ski-queenstown/
Horse Riding and Trekking Tours
New Zealand has a great choice of overnight horse riding and pony trekking tours. In the Far North of
New Zealand you can try horse trekking along the white sand of Pakiri beach and through the bush
of the nearby hill country with great ocean views and a sea breeze in your face. Visit the ancient
Maori Pa site and experience the breathtaking views.
NZ Products the Business will offer It is XXXXXXXXXXX’s intention that the proposed business will offer the whole range of NZ tourism
products to the international consumer including:
Whole country tours
City tours
Independent tours
Independent holidays of all types
Special Interest tours
Activity Holidays
Adventure Holidays
Ski holidays
Beach holidays
Wine tours
And many more
Prices will aim to reach a range of budgets. Examples follow:
Independent Tours
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5 Day Dunedin, Queenstown and Milford Tour
Program
Day 1: Christchurch - Mount Cook - Queenstown Depart Christchurch at 7.30am
Travel south taking in Great Sights following the foothills of the Southern Alps to Mt Cook Village via Lakes Tekapo and Pukaki.
Main lunch stop of the day is at Mt Cook village.
This provides time to take one of the many short alpine walks in the area, or visit the Sir Edmund Hillary Alpine Centre.
Depart for Queenstown This time travelling via the Lindis Pass and the Kawarau Gorge. Arrival in Queenstown
Approximately 6.30pm. Accommodation: Bella Vista Motel, Scenic Suites or similar.
Day 2: Free Day in Queenstown
A full day for you to enjoy this fabulous resort style town.
Included is the Skyline Gondola in your tour that you can use at a time the suits you.
There are dozens of optional activities:
thrilling jet-boating on the rivers;
white water rafting;
helicopters through the chasms;
A J Hackett's world famous bungy jumping;
cruises on the lake on the vintage 'TSS Earnslaw';
high country sheep stations;
gold panning; and
spectacular walking trails; The list is endless with something for everyone. Please ask at time of booking of you would like us to book any additional sightseeing activities. Accommodation: Bella Vista Motel, Scenic Suites or similar.
Day 3: Queenstown - Milford Sound - Te Anau
A full day tour to the World Heritage listed, Fiordland National Park. A truly spectacular region of snow capped mountains, glacier lakes, fiords, waterfalls and dense forest;
From Te Anau, travel to the forested Eglington Valley, Mirror Lakes, Homer Tunnel and Chasm before arriving into Milford Sound;
Enjoy a one and a half hour cruise of Milford Sound viewing the spectacular waterfalls and Mitre Peak. Arrive into Te Anau approximately 5.00pm; Accommodation: Distinction Luxmore or similar
Day 4: Te Anau - Dunedin
High country tussock soon gives way to the lush pastures of Southland and Otago as you travel with InterCity Coachlines through Gore and Balclutha arriving in Dunedin by 12.40pm.
Afternoon at your own leisure in Dunedin. As an Option: The client can take a tour out onto Otago Peninsula to see penguins, seals and other wildlife (additional cost). Please ask at time of booking for additional options and tours. Accommodation: Alexis Motor Lodge, Scenic Hotel Southern Cross or similar.
Day 5: Dunedin- Christchurch
Morning at leisure in Dunedin to take in some of the sights or do a little shopping.
In the afternoon travel with Inter-City north through the undulating hill country of Otago through the cities of Oamaru and Timaru.
Leaving Timaru enter the patchwork of the Canterbury Plains, the largest plain in New Zealand
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arriving in the garden city of Christchurch at 6.55pm
9 Day New Zealand Highlights Tour 9 Day New Zealand Highlights Tour Tour Guide Prices (until September 2015)
Day 1 Auckland – Waitomo – Rotorua
Travel south through the rich farmland of the Waikato to the region of Waitomo. Enjoy a guided tour through the long
galleries and lofty chambers of the World Famous Glow Worm Caves. Early afternoon continue east to Rotorua, a thermal
wonderland of roaring geysers and boiling mud. Tonight you will be entertained by Mitai who operate an authentic Maori
Hangi and concert experience.
Accommodation: Hotel Ibis, Hotel Novotel or similar
Day 2 Full Day in Rotorua
This morning you will tour with GreatSights visiting Te Puia, Rainbow Springs and the Agrodome. You have the afternoon
free for optional activities.
Accommodation: Hotel Ibis, Hotel Novotel or similar
Day 3 Rotorua – Wellington
Depart Rotorua and travel south past Lake Taupo and on through the Desert Road where on a clear day you get wonderful
views of the towering peaks of Mt Ngaruahoe, Tongariro and Ruapehu. Arrive into Wellington approx. 5.00pm.
Accommodation: Hotel Ibis, Hotel Novotel or similar
Day 4 Wellington – Picton – Christchurch Transfer to the Interislander for your 8.25am ferry crossing of Cook Strait. The journey passes through the beautiful Marlborough Sounds. On arrival into Picton you connect with the Coastal Pacific Train that will take you through to Christchurch along the Pacific Ocean coastline passing by Kaikoura and then inland through undulating hill country to Christchurch where you arrive at 6.20pm. ** Accommodation: Camelot Motor Lodge, Chateau on the Park or similar
Day 5 Christchurch – Mount Cook – Queenstown
Travel south with GreatSights following the foothills of the Southern Alps to Mount Cook Village via Lakes Tekapo and
Pukaki. Free time in Mount Cook before continuing on to Queenstown travelling via the Lindis Pass and the Kawarau
Gorge.
Accommodation: Bella Vista Motel, Scenic Suites or similar
Day 6 Milford Sound Day Excursion
A full day tour to the World Heritage listed, Fiordland National Park. Enjoy a one and a half hour cruise of Milford Sound
(includes picnic lunch) viewing the spectacular waterfalls and Mitre Peak. Arrive back into Queenstown approx. 7.40pm.
Accommodation: Bella Vista Motel, Scenic Suites or similar
Day 7 Full Day in Queenstown
A free day for you to enjoy this fabulous resort. We have included the Skyline Gondola in your tour. There are dozens of
activities from white water rafting, jetboating, bungy jumping, lake cruises and excellent walking trails. Something for
everyone.
Accommodation: Bella Vista Motel, Scenic Suites or similar
Day 8 Queenstown – Franz Josef
Leaving Queenstown with Newmans Coachlines, travel to the West Coast passing through Cromwell and Hawea before
climbing over the Hasst Pass into Westland national Park. Arrive into Franz Josef at 4.10pm. At 4.45pm you will be collected
by shuttle and transferred to the glacier carpark where you take a short walk to a glacier lookout point.
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Accommodation: Bella Vista Motel, Scenic Hotel Franz Josef Glacier or similar
Day 9 Franz Josef – Greymouth – Christchurch
Travel north with Intercity through lush rainforest to Greymouth where you will transfer to the TranzAlpine Train. Enjoy a
remarkable train journey across the Southern Alps and across the Canterbury Plains to Christchurch arriving approx.
6.05pm.
14 Day In-Depth New Zealand
Single Double Triple
Tourist (Motel) NZ$5,495 per person NZ$3,970 per person NZ$3,650 per person -
Quality (Hotel) NZ$6,520 per person NZ$4,530 per person NZ$4,155 per person
Programme
Day 1 Auckland – Waitomo – Rotorua
Depart Auckland at 7.30am. Travel south through the rich farmland of the Waikato to the region of Waitomo. Enjoy a
guided tour through the long galleries and lofty chambers of the World Famous Glow Worm Caves. Early afternoon
continue east to Rotorua, a thermal wonderland of roaring geysers and boiling mud, arrive at 1.30pm.
Tonight you will be entertained by Mitai who operate an authentic Maori Hangi and concert experience.
Accommodation: Ibis Hotel Rotorua , Hotel Novotel or similar
Day 2 Full Day in Rotorua This morning you will tour with Great Sights visiting Te Puia, Rainbow Springs and the Agrodome. You have the afternoon free for optional activities.
Accommodation: Hotel Ibis, Hotel Novotel or similar
Day 3 Rotorua - Wellington
Depart Rotorua and travel via Lake Taupo and the desolate Desert Road south to Wellington. View the white peaked
volcanoes of Ruapehu, Tongariro and Ngaruahoe. Arrive into Wellington at 4.45pm.
Accommodation: Hotel Ibis, Hotel Novotel or similar
Day 4 Free Day in Wellington
Today you have a free day to explore New Zealand’s capital city and its endless sights. Please ask at time of booking if you
would like us to book additional activities.
Accommodation: Hotel Ibis, Hotel Novotel or similar
Day 5 Wellington – Picton – Christchurch Transfer to the Interislander Ferry Terminal for your 8.25am ferry crossing of Cook Strait. The journey passes through the beautiful Marlborough Sounds. On arrival into Picton you connect with the Coastal Pacific Train that will take you through to Christchurch along the Pacific Ocean coastline passing by Kaikoura and then inland through undulating hill country to Christchurch where you arrive at 6.20pm. * Accommodation: Camelot Motor Lodge, Chateau on the park or similar
Day 6 Christchurch – Mount Cook – Queenstown
Travel south following the foothills of the Southern Alps to Mount Cook Village via Lakes Tekapo and Pukaki. Free time in
Mount Cook before continuing on to Queenstown travelling via the Lindis Pass and the Kawarau Gorge.
Accommodation: Bella Vista Motel, Scenic Suites or similar
Day 7 Full Day in Queenstown
A free day for you to enjoy this fabulous resort. We have included the Skyline Gondola in your tour. There are dozens of
activities from white water rafting, jetboating, bungy jumping, lake cruises and excellent walking trails. Something for
everyone.
Accommodation: Bella Vista Motel, Scenic Suites or similar
Day 8 Queenstown - Dunedin This morning travel with Intercity coachlines through central Otago to 'Edinburgh of the South', the city of Dunedin. Arrive
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into Dunedin at 12.30pm. Afternoon at leisure in Dunedin. Accommodation: Alexis Motor Lodge, Scenic Hotel Southern Cross or similar
Day 9 Full Day in Dunedin Morning at leisure in Dunedin. Early afternoon join Monarch Wildlife Tours on a journey out onto Otago Peninsula and experience the exciting diversity wildlife which abounds. Tour includes a cruise around Taiaroa Heads and a guided land tour to view yellow-eyed penguins at Penguin Place. Accommodation: Alexis Motel, Scenic Hotel Southern Cross or similar
Day 10 Dunedin – Te Anau Morning at leisure in Dunedin. In the afternoon board the InterCity coach for your journey through the lush pastures of Otago and Southland to the lakeside resort of Te Anau. Accommodation: Distinction Luxmore Hotel or similar
Day 11 Te Anau – Milford - Queenstown Regarded as one of the World's most scenic journeys into Fiordland National Park - a world heritage area. Enjoy a one and a half hour cruise of Milford Sound viewing spectacular waterfalls and famous Mitre Peaks. Arrive into Queenstown approximately 7:45pm. Accommodation: Bella Vista Motel, Scenic Suites or similar
Day 12 Queenstown – Franz Josef Leaving Queenstown, travel to the West Coast passing through Cromwell and Hawea before climbing over the Hasst Pass into Westland National Park. Arrive into Franz Josef at 4.10pm. Accommodation: Bella Vista Motel, Scenic Hotel Franz Josef Glacier or simila
Day 13 Full Day in Franz Josef
Today we have included a short sightseeing tour with Glacier Valley Eco Tours. You will be taken by shuttle bus to the Franz
Josef Glacier viewing point. Visitors can view the glacier after a short 10 minute walk (this walk is not guided). Also included
in the tour is a voucher for entry into the Franz Josef Glacier Hot Pools, you can use this at your leisure.
Option: Upgrade to a fantastic guided walk on Franz Josef Glacier (additional cost), please ask at time of booking.
Accommodation: Bella Vista Motel, Scenic Hotel Franz Josef Glacier or similar
Day 14 Franz Josef – Greymouth – Christchurch
Travel north through lush rainforests to Greymouth where you will transfer to the Tranz-Alpine train. Enjoy a remarkable
train journey across the Southern Alps and across the Canterbury Plains to Christchurch arriving approximately 6.05pm.
Your tour of New Zealand ends here.
Fly Drive Touring Holidays
Auckland to Wellington 7 day Highlights
This 7 day tour starts in Auckland and finishes in Wellington.
Accommodation style included on this tour is: Hotel 4 star.
Rental car insurance included: Fully inclusive with excess/deductible of NZ$345.
Rental car inclusions: GPS navigation, unlimited kms, airport/ferry terminal fees, additional drivers.
Tour pack: Includes detailed driving instructions, maps, guide books and much more.
This tour can be customised to suit you precisely - just request here.
This tour also features:
Includes: Private airport transfers
Includes: All breakfasts
Itinerary summary for: Auckland to Wellington 7 day Highlights
Day 1: Welcome to Auckland
Accommodation: Heritage Hotel Auckland
Day 2: Drive south through the rich fertile farmland of the Waikato and maybe stop at Hobbiton Village on your way to
Rotorua
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Accommodation: Millennium Hotel Rotorua
Day 3: Your day in Rotorua could be spent discovering Maori culture or thrilling adventure rides
Accommodation: Millennium Hotel Rotorua
Day 4: First head to Lake Taupo before travelling east to the Hawke's Bay
Accommodation: Scenic Hotel Te Pania
Day 5: Discover the Art Deco architecture, vineyards and gannets of the Hawkes Bay
Accommodation: Scenic Hotel Te Pania
Day 6: Drive south through the Hawkes Bay and the Wairarapa region to the boutique vineyards of Martinborough
Accommodation: The Martinborough Hotel
Day 7: Martinborough to Wellington
23 day Discover New Zealand
This 23 day tour starts in Auckland and finishes in Christchurch.
Explore the length of New Zealand on this comprehensive tour of both the North and South Islands. In the north you’ll explore the tropical Bay of Islands and the boutique wine region of Matakana as well as the cultural hotspot of Rotorua. After cruising across the Cook Strait to the South Island discover the wildlife mecca of Kaikoura, before continuing south to the snow-capped mountains, alpine lakes and glaciers of the lower South Island. Highlights of the south include the world renowned TranzAlpine scenic train journey and a voyage of discovery in Milford Sound.
Accommodation style included on this tour is: Boutique lodges & hotels.
Rental car insurance included: Fully inclusive with excess/deductible of NZ$345.
Rental car inclusions: GPS navigation, unlimited kms, airport/ferry terminal fees, additional drivers.
This tour also features:
Includes: Private train station transfers
Includes: Private airport transfers
Includes: Interislander ferry crossing
Includes: Milford Sound nature cruise
Includes: Tranz-Alpine Train from Greymouth to Christchurch
Includes: All breakfasts
Lord of the Rings Scenic Explorer
This 14 day tour starts in Auckland and finishes in Queenstown.
Explore the highlights of Middle Earth and the spectacular scenery made famous in the Lord of the Rings and Hobbit movies. You’ll enjoy visiting some of the filming locations for the Hobbit and Lord of the Rings movies including Hobbiton Village near Matamata, and the Canterbury high country around Mt. Potts and Mt. Sunday which were transformed into Edoras. Driving through the Mackenzie country, near Mt Cook National Park, you’ll recognise many of the scenes and backdrops from the movies and in Queenstown you’ll experience a half day Nomad Safari of the Scenes tour, visiting remarkable locations such as Forest of Lothlorien and the Ithilien Camp.
Accommodation style included on this tour is: Motels.
Rental car insurance included: Fully inclusive with excess/deductible of NZ$345.
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Rental car inclusions: GPS navigation, unlimited kms, airport/ferry terminal fees, additional drivers.
Tour pack: Includes detailed driving instructions, maps, guide books and much more.
This tour can be customised to suit you precisely
This tour also features:
Includes: Dart River Wilderness Safari
Includes: Safari of the Scenes Glenorchy tour
Includes: Lord of the Rings Edoras full day tour
Includes: Hobbit Barrel Run Kayak Trip
Includes: Lord of the Rings tour
Includes: Weta Cave Workshop Tour
Includes: Hairy Feet Hobbit Scenic Film Location Tour
Includes: Hobbiton Movie Set
Includes: Interislander ferry crossing
Includes: Private airport transfers
Itinerary summary for: Lord of the Rings Scenic Explorer
Day 1: Arrive Auckland City, transfer to accommodation and rest of day at leisure
Accommodation: Waldorf Stadium Apartments
Day 2: Collect your rental car then explore Auckland and its surrounds
Accommodation: Waldorf Stadium Apartments
Day 3: Auckland to Hobbiton (Matamata), take a tour of the Shire and then to Waitomo where you'll stay in your own
Hobbit house
Accommodation: Woodlyn Park Waitomo
Day 4: Continue south, stopping at Piopio on your way for a tour of the Hobbiton Unexpected Journey film locations
Accommodation: Skotel Alpine Resort
Day 5: Today enjoy the drive from Tongariro to Wellington and this afternoon visit the Weta Cave
Accommodation: City Life Wellington
Day 6: This morning explore Wellington's Lord of the Rings locations. Afternoon to enjoy the capital.
Accommodation: City Life Wellington
Day 7: Take the Interislander ferry to Picton, then this afternoon you'll kayak the Pelorus River scene of the Hobbit Barrel
Run
Accommodation: Harbour View Motel
Day 8: Follow the Pacific Ocean coastline south, if time allows stop in the wildlife mecca of Kaikoura
Accommodation: Terra Vive Luxury Suites and Apartments
Day 9: Explore the Canterbury High Country on a full day Lord of the Rings Edoras tour
Accommodation: Terra Vive Luxury Suites and Apartments
Day 10: Today you'll enjoy a scenic drive through Canterbury and the MacKenzie Country
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Accommodation: Hermitage Motels
Day 11: Journey to Queenstown and if you arrive early maybe take a scenic flight to the magical Middle Earth filming
locations
Accommodation: Garden Court Suites and Apartments
Day 12: This morning take a Nomad Safari of the Scenes 4WD tour. Free time this afternoon to explore
Accommodation: Garden Court Suites and Apartments
Day 13: Take a day tour into Paradise and Mt Aspiring National Park, home to Beorn's house
Accommodation: Garden Court Suites and Apartments
Day 14: Depart Queenstown today
Escorted Coach Tours
8 day Northern Discovery Day 1 - Arrive Auckland City Auckland Airport transfer On arrival you will be transferred to your tour hotel.
Meet your tour director and fellow passengers this evening for a welcome reception before embarking on this premium fully escorted tour of the North Island. Includes the Bay of Islands, Waitomo Glow Worm Caves, Maori cultural presentations and the capital city of Wellington. Day 2 - Auckland to Bay of Islands Auckland to the Bay of Islands Travel through Orewa and the scenic Hibiscus Coast. Walk among the Kauri trees at Parry Kauri Park. Explore Whangarei and then it's off to the beautiful Bay of Islands. Enjoy a scenic cruise to Cape Brett and the famous ‘Hole in the Rock'.
Day 3 - Bay of Islands free day Bay of Islands Today choose one from a range of Included Choice sightseeing experiences. You have the option to discover Kerikeri’s local arts & crafts scene or take a tour to historic Russell. Perhaps go sailing on a tall ship or dolphin-watching on the bay. Maybe play a round of golf or enjoy a dinner cruise down the Waitangi River
Day 4 - Bay of Islands to Auckland Bay of Islands to Auckland See the historic Waitangi Treaty Reserve. You’ll have the opportunity to visit and take in highlights such as the Maori War Canoe (Waka) and Meeting House (Marae). Dinner tonight is at The Langham. Your personal degustation is prepared for you from the freshest quality ingredients, including mouth-watering seafood and desserts.
Day 5 - Auckland to Rotorua Auckland to Rotorua After a sightseeing tour of Auckland, trace the Waikato River, to the Waitomo Caves. A Local Guide will lead you through the glow Worm Grotto by boat. On arrival in Rotorua an orientation tour takes in views of Lake Rotorua. Tonight you’re invited to the Tamaki Family Marae for a personal and exclusive cultural evening, including a Hangi feast.
Day 6 - Rotorua Rotorua Today choose one from a range of Included Choice sightseeing experiences. Join the Kiwi Encounter at Rainbow Springs Nature Park, discover Maori culture at Wai-O-Tapu Geothermal Wonderland, see the Agrodome Farm Show, relax in the seclusion of your own hot mineral pool or unwind with a facial treatment in the Lake Spa Retreat at the Polynesian Spa. Maybe ride the amphibious Rotorua Duck or the luge at Rotorua Skyline. Stay at your hotel tonight or opt for a Farm Stay experience including dinne Farm stay option: Stay at your hotel tonight or opt for a Farm Stay experience including dinner. On your New Zealand Farm Stay, your hosts will provide wonderful Kiwi hospitality that makes you really feel ‘at home’. You’ll enjoy wholesome meals, a farm tour to introduce you to the way of life and comfortable accommodation in the farm home or cottages.
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Day 7 - Rotorua to Wellington Rotorua to Wellington View Huka Falls and drive along the shores of Lake Taupo. Discover the alpine scenery of Mt. Ruapehu, Tongariro National Park and the dairy farms of Manawatu. ‘You’re invited’ to Shenandoah. The historic villa’s owners, Simon and Claudia will show you around their property, Enjoy afternoon tea in their garden then take a short tour to see the local wildlife including pheasants, peacocks and friendly Highland cows. Continue to Wellington for a sightseeing tour.
Day 8 - Depart Wellington Explore Wellington City and then your tour concludes This morning enjoy a sightseeing tour of Wellington and a visit to Te Papa, the Museum of New Zealand and explore the fascinating exhibits at your leisure, including their unique Marae or Maori Meeting House. Later you will be transferred to Wellington Airport to connect with your ongoing journey. To ensure you get to enjoy this morning's activities, please schedule your departing flights for after 2pm local time.
15 day New Zealand Splendour
Explore New Zealand's splendour on this fully escorted tour. Auckland City, the cultural centre of Rotorua and the capital city of Wellington are your North Island destinations before crossing over to the South Island and the Marlboough wine region. Continue South to Kaikoura, Christchurch, Mt Cook and Dunedin before crossing Southland to Fiordland National Park and the alpine regions. The West Coast Glacier regions and the Tranz Alpine train journey are your final leg back to Christchurch. Starts in: Auckland Finishes in: Christchurch Length: 15 days Accommodation Style: Hotel 4 star
Features and inclusions for this tour Includes one of the following: Dunedin experiences Includes one of the following: Queenstown experiences Includes one of the following: Rotorua experiences Includes: Morelea Farm and lunch Includes: Tamaki Maori Village show and dinner Includes: Punakaiki Rocks Includes: TSS Earnslaw cruise and dinner at Walter Peak high country farm Includes: Greenstone Jade craft experience Includes: Te Papa Museum of New Zealand Includes: Huka Falls Taupo Includes: Dunedin City Sights tour Includes: Wellington City Sights Tour Includes: Auckland City Sights Tour Includes: Entry to Auckland Sky Tower Includes: 11 dinners Includes: Airport transfers Includes: Tranz Alpine Train from Arthur's Pass to Christchurch Includes: All breakfasts Includes: Interislander ferry crossing Includes: Milford Sound scenic cruise Includes: Waitomo Glow Worm Caves
Day 1: Arrive Auckland City. Accommodation: Langham Hotel Day 2: Auckland to Rotorua. Accommodation: Millennium Hotel Rotorua Day 3: Rotorua. Accommodation: Millennium Hotel Rotorua Day 4: Rotorua to Wellington.
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Accommodation: James Cook Hotel Grand Chancellor Day 5: Wellington to Blenheim. Accommodation: Scenic Hotel Marlborough Day 6: Blenheim to Christchurch. Accommodation: Novotel Christchurch Cathedral Square Day 7: Christchurch to Twizel. Accommodation: MacKenzie Country Hotel, Twizel Day 8: Twizel to Dunedin. Accommodation: Scenic Hotel Southern Cross Day 9: Dunedin to Te Anau. Accommodation: Distinction Te Anau Hotel & Villas Day 10: Te Anau to Milford Sound to Queenstown. Accommodation: Millennium Hotel Queenstown Day 11: Queenstown free day. Accommodation: Millennium Hotel Queenstown Day 12: Queenstown to Franz Josef . Accommodation: Scenic Hotel Franz Josef Glacier Day 13: Franz Josef to Punakaiki. Accommodation: Punakaiki Resort Day 14: Punakaiki to Christchurch (Tranz Alpine train trip). Accommodation: Novotel Christchurch Cathedral Square Day 15: Depart Christchurch today.
Activity Holidays
South Island Adrenalin Extreme Adventure Itinerary
Day 1 - Christchurch to Lake Tekapo This morning begins with a tour of Christchurch, and nearby areas. After lunch we leave New Zealand's 'Garden City' and head south. The jewel of the Mackenzie Country, Lake Tekapo is an alpine village in the heart of the South Island high country. It sits at the edge of its 20 kilometre glacial lake, completely surrounded by the impressive Southern Alps. Learn to Surf at Sumner, Christchurch - Additional Cost This is a two hour class which aims to teach the basics of surfing quickly but with plenty of fun. The first half hour is spent on land discussing surf technique and the remainder of time is spent in the water. Board hire is available for intermediate and more experienced surfers.
Day 2 - Lake Tekapo to Queenstown We have time to enjoy Lake Tekapo before leaving for Queenstown in the mid-morning. Your guide will take a break at one of the many salmon farms along the drive to allow you to feed the salmon and taste some sashimi. Queenstown has more adventure options per square metre than any other similarly sized town across the globe. It is one of the most beautiful settings on earth, nestled beside Lake Wakatipu. In the evening we take the Queenstown gondola to view our spectacular surroundings. The nightlife in the town is also second to none and there is always something going on no matter what day it is. Scenic Flight Lake Tekapo - Additional Cost This is a flight of a lifetime over two World Heritage National Parks and 200km of New Zealand’s most memorable and spectacular scenery. The 50 minute flight passes over Mt Cook (Aoraki) and Westland National Parks, 12 major glaciers, the highest peaks in Oceania and the sub tropical rain forests of the South Island's West Coast. Kawarau Bridge Bungy Queenstown - Additional Cost No trip to Queenstown would be complete without at least considering a bungy jump! The world's first and most infamous of leaps, Kawarau
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Bridge, is still going strong. You can choose from a number of options: topple over backwards, forwards, with another person, spin or somersault. The bungy is also the only one in Queenstown where you can choose to bob above the water, touch it, or be fully immersed. Paragliding Queenstown - Additional Cost Treat yourself to an incredible paragliding experience, enjoying breathtaking views taking off from Coronet Peak, the highest take off in Queenstown! After a short briefing from your instructor, you will enjoy a tandem flight of 15-20 minutes before landing at the grassy Flight Park landing field
Day 3 - Queenstown You have a whole day to spend in Queenstown and you are spoilt for choice! See options below for what you are able to pre-book. For a more relaxed day, your guide may take you to Glenorcy where there are multiple half and full day walks. Another awesome and world famous experience that we fully recommend is a trip to Milford Sound – absolutely gorgeous. This can be accessed by coach or by flight. Heli Mountain Biking – Additional Cost An amazing helicopter flight over the Remarkables mountain range is followed by 18 kms of exclusive and varied terrain. Starting from the 2000 metre summit of Ben Cruachen there's only one way down and that's on ya bike! Rolling ridge lines, gold miner's single track - thanks "oldtimers", then a flowing farm 4WD track leads you to the finish amongst the Gibbston Valley vineyards. It's big and beautiful but not too scary! Horse Trekking at Glenorchy - Additional Cost The River Wild is a beautiful 2 hour horse ride across the delta flats between the Rees and Dart Rivers (in Glenorchy). The ride is suitable for all riding abilities, from complete novice to lifetime rider. There are several river crossings with opportunities for the more experienced rider to canter whilst beginners are tutored. Canyon Swing - Additional Cost The canyon swing is a bit different to a bungy. You are secured in a full body harness enabling you to depart from the 109 metre high platform in any position imaginable! Upon leaving the platform, you will have a pure free fall for 60 metres before the lines take up tension and swing you into a smooth 200 metre arc at 150 kph!! There are over 10 different jump styles to choose from on the day, some more scary than others! Skiing/Snowboarding Day at the Remarks - Additional Cost From the first timer through to those who like to be challenged by narrow chutes, rock drops and off-piste powder, The Remarkables is all about fun, freestyle and the love of the big mountain environment. Skydiving over the Remarks - Additional Cost Skydiving is a definite inclusion on our New Zealand bucket list and is something no one on our tours has ever regretted doing! It is said Queenstown is where beauty and extreme sports go hand in hand, and there is no better illustration than sky diving over the world's adventure capital. Muilford Sound Trip - Additional Cost This scenic day trip departs Queenstown where you travel by coach via Lake Wakatipu to stunning Fiordland. Upon arrival, you have time to explore the local area, after which you will step aboard a luxurious scenic boat and embark on a cruise of breath-taking Milford Sound. Flight option available. Extreme Jetboating - Additional Cost This is a jet boat trip like no other! Tour into Skippers Canyon, along the sheer canyon walls, on the 'road to riches' carved from the rock walls and sheer cliffs by miners over 120 years ago. And that’s just getting to the boat! -
Day 4 - Queenstown to Wanaka Still time to do one more Queenstown activity in the morning! We then drive over the Crown Range along the highest inland road in the country. At the end of our drive we are greeted by the shores of picturesque lakes Wanaka and Hawea. Over 1,300 feet deep and an incredible blue, both lakes are fringed by breathtaking mountain ranges. During summer, wake-boarding, water-skiing, stunning lake cruises and swimming are always high on the agenda but in the winter Wanaka is a complete snow sports destination. Nevis Bungy - Queenstown With the Nevis Bungy, getting there is half the fun! The experience kicks off with a rugged 35 minute back-blocks 4x4 drive before you get harnessed up and board a shuttle which ferries you to the Bungy Pod. The bungy itself is the highest in the Southern Hemisphere at 134m (8.5 seconds of freefall). The ultimate adrenalin challenge!
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Drive a Monster Truck - Additional Cost The “School Bully” is the world’s biggest monster truck! Take control of the wheel and manoeuvre over an obstacle course of cars! Or sit back as a passenger and let the experts drive! Tiger Moth Acrobatic Plane Ride - Additional Cost See Lake Wanaka like you've never see it before in a 1941 open cockpit bi-plane. In this 30 minute flight experience the thrills of the acrobatic moves of the by-gone era while taking in the awesome scenery of Lake Wanaka and the Southern Alps. Skydiving over the Southern Alps - Additional Cost Skydiving is a definite inclusion on our New Zealand bucket list and is something no one on our tours has ever regretted doing! Beautiful Lake Wanaka is situated at the base of the Southern Alps offering a breathtaking skydiving adventure over the mountains, glaciers, rivers and lakes of Mt Aspiring National Park.
Day 5 - Wanaka to Franz Josef After some time in Wanaka we head over the Haast Pass to the rugged West Coast. Travelling north through Fox Glacier we arrive at Franz Josef, our overnight stop. Wakeboarding/Water Skiing Wanaka - Additional Cost Wakeboard, waterskate, waterski, kneeboard, ski biscuit, banana boat ... the choice is yours! Ride behind one of the world's premier purpose-built Nautique wakeboard boats! This activity caters for all levels from the absolute beginner to the adrenalin junkie – as fast, hard and challenging as you like!
Day 6 - Franz Josef You cannot visit Franz Josef without paying your respects to the glacier. Both the Fox and Franz Josef glaciers are world-renowned on account of their relative accessibility and the low level to which they descend, although they no longer extend far enough down their valleys to reach the forest. The most popular way of visiting the glacier is with a half day guided trek. Quad Biking - Additional Cost Embark on a 4WD adventure and head across stony braided riverbeds, see glacial fed rivers and listen to your guide tell you about local history. Then drive through dense rain forest and soak up the atmosphere as you pass by ferns, mosses and mature podocarp trees in this lush watery world. Glacier Hike - Additional Cost Glacier trekking is considered an absolute must-do of New Zealand, and is actually suitable for all abilities. Half and Full Day Hikes available. Glacier Heli-Hike - Additional Cost Glacier trekking is considered an absolute must-do of New Zealand, and is actually suitable for all abilities. We recommend the heli-hike as a quicker way to reach the bluer ice of the glacier, compared with the half day trek. You’ll enjoy panoramic views of the surrounding mountains and with plenty of photo opportunities and the chance to learn more about this magnificent glacier, this will almost certainly be one of your most memorable experiences whilst in New Zealand. Heli Experience with Snow Landing - Additional Cost If your priority is seeing the many glaciers in the area including the Franz Josef glacier, the Westland National Park and our highest mountains; Mt Cook and Mt Tasman, from the unique perspective of a heli-copter, then this heli option is for you!
Day 7 - Franz Josef to Punakaiki We head to the beautiful west coast on one of the most spectacular drives in the world. A rugged, primeval landscape. We take a break at Hokitika to visit a Jade factory. We like to boast that we are the only tour company to stay at the unique Te Nikau Retreat. A firm favourite on tour, the resort is set 3km north of Pancake Rocks; a set of spacious lodges and cabins in peaceful rainforest beside the coast. In the evening we watch the sunset over the ocean and make use of the resort's superb facilities.
Day 8 - Punakiki Surfing, horse trekking, kayaking, four wheel driving, walking or simply taking in the view are all great activities in this region! In particular, Punakaiki is world famous for its 'Pancake Rocks', which are huge columns of limestone resembling stacks of pancakes. With a heavy swell running at high tide, seawater is forced upwards through blowholes with an impressive roar. Underground Rafting - Additional Cost Similar to Black Water Rafting, this cave adventure takes you
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into Paparoa National Park to explore primeval rainforest, enormous cave systems, and glowworm grottos!
Day 9 - Punakiki to Abel Tasman Upon leaving Punakaiki we continue north along the State Highway 6. There is a stunning beach beside the Fox River where we can explore some awesome caves. Just ten kilometres west of Westport is Cape Foulwind where there is a fur seal colony accessible by a walking track. Westport is home to a company that specialises in various adventure activities, including quad biking, extreme jet boating and river rafting along the Buller River. The river is one of the longest in the country and we travel alongside it for much of the day. Our accommodation tonight is just on the outskirts of Abel Tasman National Park, near the town of Motueka. The golden beaches, tranquil lagoons, clear water, native bush, seals and bird life make this an amazing year round destination. Sky Diving Abel Tasman National Park - Additional Cost Skydiving is a definite inclusion on our New Zealand bucket list and is something no one on our tours has ever regretted doing.
Day 10 - Abel Tasman National Park During summer we will stay another night within the park, but in winter our accommodation is within Nelson. Today is all about exploring Abel Tasman National Park – New Zealand’s smallest, but by no means least beautiful, national parks. One way to experience the park is with a half day kayak to the Split Apple. No previous experience is required as qualified guides will teach you all the basic skills to make sure this is a safe, yet awesome activity! Kayaking Abel Tasman National Park - Additional Cost You have a choice of navigating Abel Tasman National Park in three ways – on foot, by water taxi or by kayak. This trip includes kayak hire for a one way journey into the park, with full instruction beforehand. You are welcome to walk back or return via water taxi (extra cost on the day).
Day 11 - Abel Tasman to Wellington To visit the Nelson region is to discover azure skies and wide open spaces, beaches and lakes, spectacular national parks and unique landforms, vineyards and gourmet cafés, artists and galleries and boutique shopping experiences. This region expertly combines the finest elements of the New Zealand experience and delivers them across stunning geography, sun-ripened at the perfect latitude under New Zealand’s highest sunshine hours. Even the locals like to holiday here! On our journey back towards Picton, where we will cross to Wellington once again on the Inter-Islander ferry, we stop at Havelock, the centre of the New Zealand green-lipped mussel industry. The Mussel Pot Café is a popular stop for seafood fans!
Day 12 - Wellington Perched on the edge of a spectacular harbour, encircled by green, towering hills, Wellington is a stunning and compact city. Vibrant, exciting and cultured, the nation’s capital combines the stimulation and sophistication of a big city with the quirkiness of a charming village. Extending just two kilometres in diameter, the capital is a truly 'walking city’. As always your tour guide will introduce you to the city with an orientation tour – including a drive around the bays, a visit to Weta Studios, up to the lookout point at Mount Victoria and then through central Wellington, up the cable car, through the Botanic Gardens and to the Parliament Buildings. Wellington has a feast of cultural attractions and its crowning glory is Te Papa, the national museum of New Zealand. Situated on Wellington’s magnificent waterfront, this internationally acclaimed museum combines leading edge technology with traditional exhibits to tell the stories of New Zealand’s land and people. The museum is free for all. Your tour ends this evening at 5pm.
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7 Day Preservation Inlet Discovery Cruise This 7 day cruise really is the definition of discovery. The Preservation Inlet Discovery Cruise takes passengers to the most remote southwest fiords of New Zealand for a truly unique experience that combines natural beauty, history, adventure and great company! Accompany us on this amazing discovery voyage and in depth exploration of 5 of the most remote fiords of New Zealand, Preservation and Chalky Inlets along with the famously beautiful Dusky, Doubtful and Breaksea Sounds. Both Chalky and Preservation Inlets offer visitors the change to enjoy the view of remote, unsheltered coastlines and excellent far-reaching beaches. Many years ago, this area’s natural harbours were home to miners and whalers. Today, you can see just a few reminders of their attempts to tame this region. Experience the isolation and be inspired by its beauty, wild life and interesting history. The purpose-built Milford Wanderer provides passengers with the perfect view point as you travel the very same route that Captain Cook took back in 1773 during his historic voyage in search of the supposed Terra Australis. On this cruise, you will land on some stunning beaches and enjoy exploring the coastline via kayak and tender craft. These walks are ideal for those who would like to stretch their legs and kayaking allows you to explore the get a closer look at the coastline and enjoy your surroundings from a different perspective. Even long after your cruise is concluded, there is no doubt that this trip will remain in your mind. Although man tried to make his mark, it was nature that prevailed in the end and we get to enjoy these sights as a result. It is the very isolation of these parts that makes them such a popular attraction for visitors.
16 Day Amplified NZ Adventure Tour Auckland, Coromandel, Waitomo, Rotorua, Taupo, Wellington, Kaikoura, Christchurch, Queenstown, Wanaka, Franz Josef Glacier, Christchurch or in reverse: A 16 day AMPLIFIED NZ adventure tour offering a jam-packed experience across all of New Zealand’s top destinations! Tours from Auckland to Christchurch or Christchurch to Auckland
7 Day West Coast Hike and Kayak Adventure Wellington - Motueka - Punakaiki - Fox Glacier - Wanaka - Queenstown We take you on an awesome New Zealand South Island Adventure Holiday on our West Coast Hike and Kayak Adventure tour from Wellington to Queenstown exploring the wonders of the West Coast of the South Island. Small groups travelling in modern, comfortable 16 seater buses for maximum enjoyment. Over the 7 days we will take you on activites such as: sea kayaking, hiking, sailing and cave rafting. Stay the night at quality accommodation in great locations and private facilities. Our friendly, supportive and qualified guides will make this an experience never to forget.
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Landsborough River Rafting - 3 Day Queenstown - Burke's Flat - Harper Bluff - Queenstown: Imagine visiting one of New Zealand's most remote areas - untouched, unspoiled and visited by only a privileged few... Paddling and camping your way down the magnificent Landsborough Valley, you will glide past 10,000 ft mountains, hanging glaciers and through dense rainforests. A perfect mix of tranquility and pure adventure. The Landsborough River is unique, running 60kms parallel to New Zealand's Southern Alps before meeting the sea at Haast in South Westland - a World Heritage Area. Its upper reaches are protected wilderness and provide spectacular glaciers, bush, river and mountain scenery. This three day, two night trip gives incredible views of the stunning New Zealand scenery, there is something new to look at around every corner.
Skiing XXXXXXXXXXX plans to work closely with New Zealand Ski Tourism Marketing Network (Ski TMN) to
produce a range of attractive ski packages.
Vineyards It is XXXXXXXXXXX’s intention to consolidate a number of existing day tours into 15 day packages adding accommodation transport and other attractions likely to appeal to the international wine enthusiast.
An Innovative Approach XXXXXXXXXXX is keen to encourage repeat business from his clients, not only when the client is in
country but in future years. It is with this in mind, starting with his Vietnamese clients he will be
providing each client visiting NZ a plastic card, similar size to a charge card etc, that will have the
proposed businesses contact information and a special promotional code.
The intention is that client will be able to use the card to contact the company to either seek general
advice and assistance or make a booking for a tour, accommodation or particular activity. The client
will have the reassurance of knowing the person on the other end of the telephone or digital media
will be able to read and speak Vietnamese. Also to encourage the client to hang onto the card (a
reminder of NZ in their wallet / purse all year round) he intends that by clients using the promotional
code they will be able to rebook through the proposed business another visit to NZ at a special
discount.
XXXXXXXXXXX intends to tie up with other NZ organisations offering discounts etc that can be added
to the card making it a valuable extra to his clients NZ holiday. As the proposed business develops he
intends to provide the card to clients from other countries.
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Vietnam
Vietnam as a destination for New Zealand Visitors As a destination Vietnam is becoming increasingly popular with visitors from New Zealand. Figures
for New Zealand visitors to Vietnam; however demonstrate New Zealand has a long way to go
before it matches those of Vietnams top ten global visitors by country of origin (see table two for top
ten). The New Zealand Embassy in Ha Noi, Vietnam estimates that 10,000 – 15,000 New Zealand
tourists visit Viet Nam each year.
Source: http://www.nzembassy.com/viet-nam/relationship-between-new-zealand-and-viet-nam/new-zealand-and-viet-nam
The proposed business with:
Its insider’s knowledge of what Vietnam has to offer the visitor from New Zealand;
Up-to-date knowledge of the product;
High quality live connections within Vietnams inbound tourism industry; coupled with
A good understanding of the New Zealand outbound tourism market;
The opportunities to create a range of products tailored to match the requirements of the New
Zealand outbound tourism market are manifold. This business plan recognises these exciting
opportunities and XXXXXXXXXXX is confident he and the proposed business will be the major player
in this market.
The Importance of Tourism to Vietnam’s Economy ‘Vietnam's inbound tourism sector is expanding rapidly, and the number of visitors is
expected to reach more than 8mn in 2015, increasing to 9.4mn in 2018 as the country gains
ground on the international tourism market and improves regional and international travel
links. Arrivals are dominated by countries in the Asia Pacific region, with China, South Korea
and Japan providing the most visitors (over 3.1mn combined in 2015) thanks to the range
and affordability of travel connections. We expect this trend to continue throughout the
forecast period, though we do expect to see positive growth from all regions’.
Source: http://cloud-computing.tmcnet.com/news/2014/10/07/8055243.htm
The Vietnamese government is very supportive of its tourism industry. In 2014 it is expected to
generate over VND $231,268 billion of economic activity. By 2020 it is likely to account for roughly
6.5% of its GDP. Its inbound tourism industry is expanding rapidly; next year it confidently expects it
to attract 8 million visitors and expects this to increase to 10 million visitors by 2020. As an industry
it is estimated that it provides one out of every ten jobs in Vietnam. Today its arrivals are dominated
by visitors from the Asia pacific region with China, South Korea and Japan expected to provide a total
of 3.1 mn in 2015. International visitors to Vietnam in September 2014 estimated 590,881 arrivals,
down 4.48% over last month and down 3.89% over the same period last year. Total international
arrivals in 9 months reached 6,062,090, increase 10.42% over the same period last year.
‘Jul. 24 2013 – Vietnam has seen its tourism industry rising as of late, with foreign tourist
arrivals in the first half of this year already reaching upwards of 3.5 million – a 2.6 percent
year-on-year increase.
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Over 567,000 people came to the country last month in June, up 1.5 percent from the
previous month of May and up 29.9 percent year-on-year. The first half of the year also saw
Vietnam’s domestic tourists surge by 12 percent to 24 million.
Vietnam’s overall tourism sector had already posted total revenues of VND105 trillion (US$5
billion) in 2013 thus far, up 23.5 percent from the same period last year and good for 53
percent of its annual target.
Beautiful southern beach province Ba Ria-Vung Tau continues to be a popular tourist
hotspot, with about 6.46 million tourists visiting during the first half of 2013 – up 10.7
percent year-on-year. Ho Chi Minh City follows not too far behind, with over 1.9 million
tourists having visited the city during the same period, representing a 5 percent year-on-
year increase.
Vietnam expects to receive about 7.2 million foreign visitors this year, a rise of 5.15 percent
since last year, in addition to hosting about 35 million domestic tourists (a 7.69 percent
increase).
The top 10 tourism markets include Russia, Thailand, Indonesia, China, New Zealand,
Malaysia, Australia, South Korea, Japan and the United Kingdom.
The next move the country’s tourism sector has started undertaking is an expansion of tour
operator activities and increasing investments in local accommodation facilities.
As of June 2013, there were close to 1,200 tour operators with a reputation for premium
international travel working throughout Vietnam. In addition, the country houses around
14,000 tourist accommodation facilities for a total of 290,000 rooms. This includes 61 five-
star hotels with 14,600 rooms, 154 four-star hotels with 19,300 rooms and 365 three-star
hotels with over 25,500 rooms’.
Source: http://www.vietnam-briefing.com/news/vietnam-tourism-on-the-rise.html/
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Vietnam for the Tourist Vietnam lies on the eastern part of the Indochina peninsular. A strip of land shaped like the letter S
with China bordering it to the north, Laos and Cambodia to the west the East sea to the east and the
Pacific Ocean to the east and south. It is 600km at its widest point in the north and this to 400Km in
the south with its narrowest point in its centre, Quang Binh Province, at its centre, only 50Km wide.
It has 3,260km of beautiful coastline.
Vietnam as a whole has much to offer the tourist visitor throughout the year. Typical tourist
destinations include:
Ben En National Park;
Lung Cu Flag Tower;
De Ban Lake;
Mu Cang Chai terraced fields;
Trang An Landscape Complex;
Imperial Records of Nguyen Dynasty;
Art of Don ca ti music and song in the south of Vietnam;
Dong Van Karst Plateau;
The worship of Hung Kings in Phu Tho Province;
Historic Attractions Most travellers to Vietnam are attracted by the country’s wonderful natural beauty: From the green
rice fields in the north to the fascinating bustle of the Mekong Delta in the south. Vietnam however
is also a country with a long history and ancient traditions. It has many historic attractions and old
temples.
18.1
10.6
12.1
10.4
8.7
10
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2.9
20.3
16.4
15.7
13.1
11.8
10.9
3.5
7.9
5.9
3.5
United States
South Korea
Australia
Japan
United Kingdom
France
Thailand
Singapore
Canada
Germany
Vie
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als
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Vietnam Tourism Arrivals in Q2 2010 compared to 2009
2010 by Millions of visitors 2009 by Millions of visitors
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Nha Trang
Is Vietnam’s most popular seaside resort town located along the second most beautiful bays in the
country. It features beautiful beaches with fine and clean sand and clear ocean water with mild
temperatures. The city has about 300,000 inhabitants and is more lively and urban in character than
other beach destinations like Mui Ne and Phu Quoc. It’s also the scuba diving center of Vietnam.
The Cu Chi Tunnels
Are an immense network of connecting underground tunnels located about 40 km northwest of Ho
Chi Minh City (Saigon). The tunnels were used by Viet Cong guerrillas as hiding spots during the
Vietnam War, and were the base of operations for the Tết Offensive in 1968. The tunnels have
become a popular tourist attraction, and visitors are invited to crawl around in the safer parts of the
tunnel system.
The Mekong Delta
Is the region in southern Vietnam where the Mekong River approaches and empties into the sea. It is
a very rich and lush area, covered with rice fields, that produces about half of the total of Vietnam’s
agricultural output. Subsequently, life in the Mekong Delta revolves much around the river, and all
the villages are often accessible by river rather than by road.
Mui Ne
The formerly little-inhabited beach south of the fishing village of Mui Ne has seen some serious
development in the last 15 years. Due to strong sea breezes it is a popular destination in Vietnam for
kite- and windsurfing. No trip to Mui Ne is complete without a trip to the famous sand dunes located
a short distance north of the town. The vast sandy expanse provide some great panoramic views
especially during sunset.
Sa Pa
Is a town in northwest Vietnam not far from the Chinese border. Rice terraces can be found in the
Muong Hoa valley between Sa Pa town and the Fansipan Mountain, on a backdrop of thick bamboo
woodlands. Local mountain people, the Hmong, Giay, Dao, Tay, and Giay, grow rice and corn on
these paddy terraces, along with vegetables.
Phu Quoc
Located in front of the Cambodia coast, Phu Quoc is the largest island in Vietnam. Phu Quoc is what
Phuket would be if it hadn’t been overrun by development. The island features pristine tropical
forests, undamaged coral reefs and great beaches. One of its beaches, named Bai Dai (Long Beach),
was chosen by the ABC News as one of five beautiful and clean beaches. Phu Quoc is famous for
producing the best nuoc mam or fermented fish sauce in the world.
Hoi An
This fishing-village-turned-tourist-attraction is situated on the coast of the South China Sea. Hoi An
has been an international port from the 16th century although the serious shipping business has
long since moved to the city of Da Nang. The heart of the city is still the Old Town, full of winding
lanes and Chinese-styled shops. It is sometimes called the “Venice of Vietnam” because of the
narrow canals that cut through part of the town.
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Hoan Kiem Lake
Located in the historical centre of Hanoi, Hoan Kiem Lake is one of the major scenic spots in the city
and serves as the locals’ favorite leisure spot. Hoan Kiem means “returned sword”, and the name
comes from a legend in which King Le Loi was given a magical sword by the gods, which he used to
drive out the invading Chinese. Later he returned the sword to the Golden Turtle God in the lake.
Thien Mu Pagoda
With seven stories, the Thien Mu Pagoda in Hue is the tallest pagoda in Vietnam. The pagoda
overlooks the Perfume River and is regarded as the unofficial symbol of the former imperial capital.
The temple was built in 1601 during the rule of the Nguyễn Lords. The initial temple was very simply
constructed, but over time it was redeveloped and expanded with more intricate features.
Ha Long Bay
Ha Long Bay is situated in north Vietnam round a 120 kilometre long coast line and is literally
translated as “Bay of Descending Dragons”. The top tourist attraction in Vietnam, Ha Long
Bay features thousands of islands, each topped with thick jungle vegetation, forming a spectacular
seascape of limestone pillars. Several of the islands are hollow, with enormous caves, others islands
include lakes and some support floating villages of fishermen.
Places to Visit A long, narrow country squeezed in between the South China Sea and the Laos and Cambodia
borders, Vietnam is a land of striking landscapes that range from the lush rice terraces and forested
mountains in the north to the picturesque valleys of the Central Highlands and the fertile delta and
beautiful beaches of the south. Included in the mix are booming modern cities, colonial towns,
traditional villages, archaeological sites and otherworldly islands.
Dalat
Year-round cool weather and idyllic scenery of misty valleys, lush pine trees and colorful flowers are
some of the reasons that Dalat was once used by Vietnamese emperors and French colonials as a
summer retreat. Today, this charming town in the South Central Highlands of Vietnam is a popular
destination for those looking for relief from the heat. A walk-able city, Dalat is a beautiful scene of
French colonial architecture and villas set amid picturesque landscapes.
My Son
Located on the central coast of Vietnam near the Duy Phú village is the important archaeological site
known as My Son. One of Southeast Asia’s most notable ancient sites, My Son was once a
significant center of religious Hindu ceremonies where the kings of the Champa Kingdom built
numerous temples devoted to the worship of the god, Shiva, between the 4th and 14th centuries.
Ho Chi Minh City
Lying along the Saigon River near the Mekong Delta in southern Vietnam, Ho Chi Minh City was
formerly known as Saigon and served as the capital of South Vietnam during the Vietnam War.
Today, Ho Chi Minh City is the largest city of the reunified country, offering plenty of reasons to visit,
from its blend of historic and modern attractions to vibrant shopping, dining and nightlife.
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Nha Trang
Located on one of Asia’s most beautiful bays off the coast of South Central Vietnam, Nha Trang is a
popular seaside resort city. Picturesque mountains, beaches and lush islands all make it a favourite
destination among tourists, Vietnamese and scuba divers. Adorned with resorts, palm trees and a
lovely promenade, Nha Trang’s beach is its main draw. Amusement and water parks provide fun for
everyone with roller coasters and wave pools.
Sapa
Surrounded by pictorial mountains, rice terraces and a diversity of hill tribes in the remote
northwest of Vietnam, Sapa is a quiet town frequently used as a base for trekking in the Hoang Lien
Son Mountains and touring rice paddies and traditional villages. From the town, there are many
organized tours that aide tourists in mountain hikes and exploring the nearby rice paddies and
remote villages. These tours present views of beautiful waterfalls and the opportunities to
experience the food, customs and way of life among the local tribes.
Hue
Situated on the banks of the Perfume River in Central Vietnam, Hue once served as the imperial
capital of the Nguyen dynasty. Today, the vestiges of this former glorious period are reflected in the
city’s architecture, culture and cuisine, making it one of the best places to visit in Vietnam. Of the
city’s monuments, the Citadel is the most famous. Once the seat of the Nguyen emperors, the
Citadel is a sprawling complex of grand palaces, ornate temples, walls and gates Another important
landmark on the river is the city’s official symbol, the Thien Mu Pagoda.
Hoi An
Located off the coast of the South China Sea in South Central Vietnam, Hoi An is a beautiful, old city
dating back 2,000 years to the Champa Kingdom. The city’s historic architecture, traditional culture
and textiles make it a popular destination in Vietnam. At the heart of Hoi An is its atmospheric Old
Town which is small enough to walk around easily. The narrow, winding lanes of the Old Town are
lined with beautiful old architecture, traditional wooden houses and hundreds of tailor shops selling
clothing, shoes, bags, souvenirs and custom-made services.
Hanoi
For the last century, Hanoi has the Indochina and Vietnam Wars to emerge as the booming capital
city of a reunified Vietnam. At the heart of Hanoi is its Old Quarter, an open-air museum of historic
Asian and French colonial architecture that has largely remained intact despite the bombings of the
Vietnam War. Here among scenic tree-lined boulevards, tourists can browse busy markets, sip coffee
at quaint cafes and visit prominent sites like the Grand Opera House, the Presidential Palace and
Saint Joseph Cathedral.
Ha Long Bay
With its aqua-green water and cluster of limestone rocky outcrops rising from the water like sea
dragons, Ha Long Bay resembles a scene from a fantasy story. Located about 130 km (80 miles) east
of Hanoi in northern Vietnam, this otherworldly bay features more than 2,000 jungle-covered islands
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pitted with intriguing caves, grottoes, sinkholes and lakes. Many of the islands have been sculpted
over the centuries by natural processes into fantastic formations.
The Best Luxury Resorts Accommodation in Vietnam ranges from simple dorm accommodation in backpacking hostels to
world-class resorts, both in large cities and in popular coastal and rural destinations. This list
presents the best luxury resorts in Vietnam, as rated by visitors, picked from an ever-growing
selection of boutique hotel stays, luxury hotel hideaways and romantic retreats.
The Nam Hai Hotel
The Nam Hai hotel is situated on a tranquil area along the pristine China Beach. The resort offers 60
beautiful guesthouses and 40 pool villas. All accommodations are tucked away amidst lush
landscape and feature spacious areas, en suite facilities, and a walk-in closet. Several
accommodations also offer guests magnificent views of the South China Sea and Cham Islands.
Guests can swim in one of the 3 beachfront swimming pools, or enjoy a challenging game of tennis
on one of the hotel’s 4 courts.
The Park Hyatt
The Park Hyatt is situated on Lam Son Square in Ho Chi Minh City, providing guests with easy access
to such attractions as the Saigon Opera House and the Ho Chi Minh Municipal Theater. The 252
guestrooms available at the Park Hyatt Saigon include amenities such as air-conditioning, cable
television, and high-speed Internet access. Guests can also enjoy a swimming pool, a fitness center
and a full service spa, which offers a selection of massages and beauty treatments.
The Ana Mandara Villas Resort & Spa
The Ana Mandara Villas Resort & Spa offers a 5-star experience in arguably Da Lat’s premier location.
In addition to an outdoor pool and a steam room, the resort features a sauna and a beauty center.
The resort also features a day spa, offering a range of massage treatments and beauty therapy. The
rooms are equipped with satellite TV while the bathrooms conveniently include a Jacuzzi.
the Evason Ana Mandara
Situated at Nha Trang’s beachfront, the Evason Ana Mandara offers stunning views of Nha Trang
Bay. Featuring luxury, elegant design and decor, the luxury resort offers guest rooms that are either
situated in the plush tropical gardens or with spectacular views of the sea. Each unit is provided with
a Jacuzzi and have free internet access. There are several dining options, from the Pavilion
Restaurant that offers Vietnamese and International specialties to the Beach Restaurant where
visitors can taste freshest local seafood by the infinity swimming pool.
La Residence Hue Hotel & Spa
Located in the heart of Hue, the La Residence Hue Hotel & Spa is made up of 122 spacious
guestrooms. All of these accommodations are gracefully appointed with a wide array of modern
amenities. Enjoyable local, regional, and international cuisine can be appreciated in hotel’s
restaurant and guests can sip on their favourite drink at the cosy bar. Visitors can work out in the
gymnasium, take a dip in the swimming pool, soak in the sauna or enjoy a variety of spa services.
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The Sunrise Nha Trang Beach Hotel & Spa
The Sunrise Nha Trang Beach Hotel & Spa offers 120 centrally air-conditioned rooms. Every room
and suite has a 180-degree view of the sea while the exclusive Sunrise Suite also features a jacuzzi
on the balcony. The hotel boasts a unique Roman style outdoor swimming pool and Nha Trangs
highest Cocktail Bar: The Sky Lounge which overlooks the bay. Guest can access the internet
anywhere and anytime they want to at the resort, even while having a free neck massage or sipping
a refreshing tropical fruit juice.
The Pilgrimage Village
The Pilgrimage Village is located 4 miles from Hue’s city center and offers guests a rustic village
setting. The luxury resort was renovated in 2007 and offers a blend of local culture, modern art
concepts, and traditional Vietnamese style elements. A total of 99 accommodation units are
available including 72 deluxe units, 15 honeymoon bungalows, 5 honeymoon pool huts, and 3
traditional Vietnamese pool houses.
The Princess d’Annam Resort
Facing a century-old French light house and placed in a picturesque surrounding amidst magnificent
sceneries, the Princess d’Annam Resort is Vietnam’s first all-villa luxury boutique resort. The hotel is
situated on the pristine bay of Ke Ga about a 4 hour drive from Ho Chi Minh city. Overlooking the
South China Sea, it is features stunning mountains, red canyons, sand dunes and a rich ecosystem.
Guests can participate in a wide range of outdoor activities from four-wheel exploration on dirt
roads or spectacular mountain raids, to playing at one of Vietnam’s best golf course.
Sofitel Legend Metropole Hanoi
Situated right outside the very centre of Hanoi, the Sofitel Legend Metropole Hanoi is within a 10
minute walk to Hoan Kiem Lake and the National Museum of Vietnamese History. The hotel offers
an outdoor heated pool. Wellness facilities include a Turkish steam bath, a Jacuzzi and a spa bath
and a relaxing massage session can be requested. Family-friendly rooms are available, big enough to
accommodate guests traveling with kids.
Sheraton Hotel in Nha Trang
Overlooking one of the most beautiful bays in the world, the Sheraton Hotel in Nha Trang provides
easy access to the beach. The idyllic seaside setting is an ideal jumping-off point for island hopping,
scuba diving, snorkelling or a simple stroll through the sand for a drink in a beach bar. Each of its 284
rooms has an ocean view. Hotel facilities at one of the best Vietnam luxury resorts include a a full-
service spa, a health club, an outdoor pool and no less than six restaurants.
Festivals A colourful part of what Vietnam has to offer is its host of festivals with many rituals and rites. Some
examples are:
Statue washing rite
A ceremony to inform Gods must be held prior to this statue-washing rite. This is performed at mid-
night of the day before the festival and in some places is preceded by a ceremony of water
processions. This is followed by the rite of wearing hats and costumes for Gods’ statues or putting
them in their worshipping tablets if the Gods have no statue. After that, the statues of Gods (or
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worshipping tablets, even costumes) are put in the palanquin, ready for the procession on the
opening of the festival.
Procession ritual
A festival often includes the procession of Gods, Tutelary Gods, royal order and water, of which the
first and fourth rite are most popular. The content and meaning of the procession ritual varies from
festival to festival. These procession processions are usually carried out prior to the opening and
closing ceremonies of the festival.
Festivals are usually in honour of holy figures, Gods or divinities to whose temples and shrines are
dedicated. Often the festival takes place in the courtyard of the village’s communal house which is
spacious and convenient for the conduct of activities. As such, the ritual of God procession is held
along the route from places of worship to the place of liturgy. At the end of the festival, another
procession will bring the Gods’ statues back to their temples.
Following the procession is the ritual of presenting offerings to Gods signalling the opening of the
festival. In many a procession of oration dedicated to gods is held daily. Each day a different oration
is used. In traditional festivals it is required that participants in the procession ritual must be men
above 18 years old who are selected carefully on the basis of their physical strength and good ethics.
Women can join the procession group in such festivals as Phu Day or Ha Loi which are dedicated to
Goddesses. Anyone who is chosen to become a member of the procession group must consider it
his/her own honour and his/her family. On its way, each procession bears its own symbol. People
beat drums and gongs (formerly firecrackers were used) to signal the departure of the procession. At
its end a final ritual is held with all processes required. Some of the most popular of the festivals for
visitors are:
Trang Temple – Nguyen Binh Festival ;
Nguyen Trung Truc Temple Festival;
Ky Yen Festival at Nguyen Tri Phuong Temple;
Ha Thai Festival;
Kate Festival;
Potential Market Share The potential market share the proposed business is significant in respect to:
Outbound from Vietnam to New Zealand; and
Inbound from New Zealand to Vietnam;
XXXXXXXXXXX intends the proposed business to be the dominant player in both markets.
Outbound from Vietnam to New Zealand
‘Hon Murray McCully, New Zealand’s Minister of Foreign Affairs, has officially launched two
new exciting initiatives designed to promote New Zealand in Viet Nam: a nationwide New
Zealand tourism themed competition and the appointment of well-known Vietnamese
personality, Ms Jennifer Pham, as the New Zealand Embassy’s Honorary Tourism Envoy in
Viet Nam for 2014.’
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‘An open competition: ‘New Zealand, New Horizon’
Organised jointly by the New Zealand Embassy and VN Express, this nationwide tourism-
themed competition will run for three weeks, and features as a grand prize an all-expenses
paid trip for two to New Zealand, organised by Saigontourist.
Participants in the competition will describe their sense of New Zealand in the most creative
way possible. Topics may include the people, unique culture, education, exciting adventure,
fresh food, spectacular natural landscape, cosmopolitan cities or any other New Zealand
item that impresses them the most. The entries can be in words, photo or video and will be
uploaded onto VNexpress website.
“New Zealand is renowned internationally as a tourism destination, attracting millions of
tourists from around the world each year. The number of Vietnamese tourists going to
New Zealand has been increasing in recent years, but it is still an emerging destination - a
New Horizon – for most Vietnamese,” said H.E Haike Manning, New Zealand Ambassador to
Viet Nam.’
Source: http://www.nzembassy.com/viet-nam/news/launch-of-new-zealand-tourism-themed-competition
‘The number of outbound trips is expected to increase at a CAGR of 9% over the forecast period. This forecast growth is higher than the review period growth with a CAGR of 17%. The Vietnamese economy is expected to continue recovering from the economic slowdown during 2011-2012. Vietnamese consumers are likely to be more careful on spending money. Therefore, they are expected to spend moderately on travelling as outbound travelling is considered as a luxury activity in the country’.
Source: http://www.euromonitor.com/tourism-flows-outbound-in-vietnam/report
‘Vietnam’s outbound tourism industry has grown by 20 percent over the past decade’.
Source: http://www.vietnam-briefing.com/news/vietnam-tourism-on-the-rise.html/
In respect to Vietnamese visitors; NZ has a lot to offer them from sophisticated cities with world
class shopping facilities and hotels ranked amongst the best in the world, to stunning landscapes,
adventure, golf and beaches. For the proposed business with XXXXXXXXXXX at the helm, it is
expected it will within a short period become the dominant force in the market. This is a strong
statement to make however; when one takes into account his high standing within the Vietnamese
Tourist Industry, his ability to get the proposed business’s products offered to potential clients
quickly through virtually every reputable tour and retail outlet within Vietnam it is a reasonable
expectation.
However, XXXXXXXXXXX is already thinking further ahead and through his contacts he has already
been in discussions about offering his NZ products to the outbound tourism markets of Laos and
Cambodia, although these are relatively small markets at present they have significant potential for
growth and XXXXXXXXXXX wants to put the business in a strong position to become a significant
player in both. It is the intention that the proposed business will spread its net wider over time into
other Asian markets and globally.
52
Inbound from New Zealand to Vietnam.
‘Viet Nam and New Zealand officially established Diplomatic Relations on 19 June, 1975. The
two countries are now sharing a warm and friendly relationship. This is not only in a bilateral
context but also in terms of the partnerships we enjoy within ASEAN and beyond.
Particularly, Viet Nam and New Zealand will be celebrating the 40th Anniversary of
Diplomatic Relations in 2015. This will be a great opportunity to build on our growing
Comprehensive Partnership, as detailed in the new Action Plan for the period 2013 to 2016
and to further promote awareness of New Zealand in Viet Nam and Viet Nam in New
Zealand’.
Source: http://www.vietnamembassy-newzealand.org/en
Like NZ Vietnam is a developing market for inbound tourism and from XXXXXXXXXXX’s perspective;
Vietnam has hardly been touched by the incoming NZ market. His experience in international
tourism and understanding of what appeals to the NZ visitor gives him the confidence to expect to
become the dominant player in this market.
His products will be of the highest quality and competitive; with his intimate knowledge of the
market he will be able to offer the whole range of experiences, from the cultural tour, City tours, to
beach and activity holidays.
As the reputation of the proposed business grows under the guidance of XXXXXXXXXXX it’s
confidently expected the new business will become one of the leading tourism services in NZ.
Potential partnering A successful tour operation depends on having high quality and professional partners, in this case
ground handlers who will be able to look after their clients from arrival in country. It is
XXXXXXXXXXX’s intention for the business to effectively become its own ground handler in NZ. In
Vietnam the business will have the advantage of having partners who know and are likely to have
worked with and for XXXXXXXXXXX in the recent past. The same situation is true for Australia
XXXXXXXXXXX’s experience putting together and operating tours to Australia from Vietnam is up-to-
date and is going to be a great plus to the proposed business.
The Competitive Advantage of the Services offered With the advent of the internet tourism has become a truly global market. Not only do its products
span the world but individual companies across the world compete, in many cases, directly with
each other. The tourism industry includes a wide range of services from airlines to the independent
travel agent and increasingly today the internet based company offering a range of products on a
global scale.
For tour operators this increased competition has also brought increased opportunity. A major
difference compared with ten years ago is tour operators will often take bookings direct from a
client rather than just through another business such as an airline or travel agent this is an increased
53
opportunity not only for increased profits but for extending the range of products available. Many
tour operators offer tailor made tours for individuals and groups, through a process of mixing and
matching their products to their clients’ preferences. This is an area the new business will develop.
XXXXXXXXXXX recognises that for a business to create a competitive advantage in such an intensely
competitive market is not easy and depends greatly on the knowledge, skills and experience the
individual company has to offer. He has thought hard and long about this and reached the following
conclusions.
Inbound to Vietnam
1. The NZ outbound to Vietnam tourism market is relatively new and knowledge of what
Vietnam can offer the NZ visitor not widely known.
2. XXXXXXXXXXX has what can best be described as an ‘insider’s knowledge’ of Vietnam and
what its market has to offer.
3. Not only does he already has the trust of the appropriate potential partners within Vietnam
to develop exciting products but importantly to do so at the best price possible without
derailing the quality of the service being offered.
So the business will be bringing a relatively new product to the NZ outbound tourism market, it
knows the domestic Vietnamese inbound market inside out and can obtain the best prices without
hitting quality of service. These factors combined will enable him to achieve a significant competitive
advantage.
Outbound from Vietnam to New Zealand
1. Vietnam’s outbound Tourism market is relatively small in global terms but as Vietnam grows
in prosperity along with its middle class, as a market it has significant potential for growth.
2. XXXXXXXXXXX has a country wide network of former colleagues, associates and professional
contacts within Vietnam who are keen and waiting for the opportunity to sell his products.
3. As a professional of many years within the Vietnamese Tourism industry; he has a good
sense of what will appeal among NZ’s wide and diversified tourism products, to the growing
Vietnamese middle class.
4. Investing in an experienced NZ inbound professional tour designer keen to build and
develop their skills and career and in so doing providing the other vital ingredient for an in
depth knowledge and experience of what NZ can offer and how to get it at the best possible
price.
This recognition, point 4 above, by XXXXXXXXXXX that he cannot do it all by himself and that he will
have to employ a professional inbound to NZ specialist to compliment his own contribution towards
building and selling the products is very reassuring, any successful start-up requires such recognition
from its creator / owner. This in itself adds to a potential competitive advantage and the coupling of
all four points above puts the proposed business in a very competitive position.
Outbound from Vietnam to Australia and Vietnam
Because these tours are likely to be of longer duration (possibly 21 nights in length) they are
particularly attractive. However, the numbers of tours sold in the early stages are likely to be smaller
than the other two. They will appeal to the most affluent of Vietnam’s middle class with high
54
disposable income and the time available to take an extended tour so are probably going to attract
the over 50’s market.
Market demand and its customer base
Vietnam Going by the most recent released figures for NZ International Visitor Arrivals Key data for the
months June to September 2014 produced by the NZ Ministry of ‘Business Innovation and
Employment’ the numbers of arrivals from Vietnam to NZ are so small they are not recorded as a
distinct group. Source: http://www.med.govt.nz/sectors-industries/tourism/tourism-research-data/international-travel/iva-key-data
However if we put the above information into context we can see that the situation described can
change significantly and how the proposed business can be a key factor in making that change.
Consider a recent article in January 2014 ‘Vietnam Briefing’ which reported on a survey by Boston
Consulting Group (BCG) on the growing middle class in Vietnam. The survey suggests Vietnam’s
middle class is the fastest growing in South East Asia. It predicts by 2020 Vietnam will contain over
30 million middle class and rich consumers; its per capita income rising from the present US$1,960
to US$3,000 during the same period. Importantly it notes that this is a country wide phenomenon
not just one centred on its major cities.
Douglas Jackson, BCG Vietnam managing director, summed up the opportunities in the country – “Companies
investing in Vietnam have opportunities to brand their trademarks and get on a pathway to economic growth.
However, they can only gain success if they master an understanding of customers and their demands.”
Source: http://www.vietnam-briefing.com/news/vietnams-middle-class-fastest-growing-southeast-asia.html/
The report of the survey’s findings and Douglas Jackson’s comments upon them underlines not only
that the proposed business with XXXXXXXXXXX at the helm will have a strong competitive advantage
but that there exists a significant and growing potential customer demand for the tourism products
that New Zealand has to offer. It also underlines the almost perfect timing of the proposed business.
New Zealand Again if we look at the most recently released figures according to the Outbound Travel Report of
September 2009 released by the NZ ‘Ministry of Business Innovation and Employment’; only 40% of
NZ visitors to Vietnam indicated it as their main destination while for the remaining 60% it was a
secondary destination.
Source:https://www.med.govt.nz/about-us/pdf-library/tourismpublications/Outbound%20Travel%2
The impact of Vietnam’s growing middle class and its recent economic success is raising Vietnam’s
positive profile around the world. This is even more so for countries such as NZ which is on a global
scale relatively close. Past experience in countries such as Malaysia, would suggest interest in
Vietnam’s tourism products from NZ outbound tourists is set to rise significantly, over the next few
years.
However, for such a change to take place the consumer must have confidence in the product. Again
with XXXXXXXXXXX at the helm the proposed business will be able to offer tourism products to
55
Vietnam that the NZ consumer will not only find exciting but will also give them the confidence in
the product offered to them and the safe and secure operation of their visit within Vietnam.
Competition The proposed business recognises as mentioned previously; the tourism Industry today is a truly
global business in every sense. Therefore it recognises in reality its competition is global. However, if
one cuts through the hype, potential consumers in both Vietnam and NZ are still likely to invest their
normally hard earned savings in tourism products offered by organisations within their own
countries. In the consumer’s point of view; the fact that the organisation is operating under their
countries laws is still very important to them.
Added to the last point one can add the innovation ‘card’ previously mentioned. The knowledge that
Vietnamese clients can have instant access to the proposed business and its support services within
NZ with people who speak and read their language will be an added reassurance and give the
company a competitive edge in Vietnam. For the reverse NZ to Vietnam tourists the same will apply
adding a further competitive edge.
If the above argument stands up; which this business plan suggests it does, then it is the local in
country competition that the proposed business should be most concerned about. The previously
mentioned arrivals figures in both countries suggest that there is ample room for another player in
the market. In Vietnam the NZ products will be promoted and sold through well trusted and known
Tourism organisations. In NZ while the business will be selling direct to the consumer and will
therefore be a new entrant into the market; however, it is also likely that some of its products may
be sold through existing known and trusted NZ organisations.
At this stage in any proposed business it is hard to predict how well the proposed business would
stand up to existing competition in the marketplace. However, XXXXXXXXXXX is not only confident
that what he brings to his proposed business will make it competitive and able to take a significant
portion of the existing market but that he can ‘catch the wave’ and significantly build that market to
the benefit not only of his proposed business but also for NZ and Vietnam as countries. His
confidence is such that he is prepared to provide all the required investment, in excess of
NZ$100,000 to finance it over its first three years.
Marketing Plan
Objectives
Specific
To create a successful tour operation based in Auckland NZ operating in distinct markets:
1. Inbound from NZ to Vietnam;
2. Inbound from Vietnam to NZ;
3. Inbound from Vietnam to Australia/New Zealand (Dual destination)
56
Measurable
The following is a detailed programme of how the business will establish itself and develop over its
first three years. The points highlighted will all the business to measure its performance against
original expectations. An effective business plan is a live document so it is expected as the business
develops some of the programme detailed below might change or further things added to it as the
business moves from now its planning stage to operational stage.
Month Year 1 Programme of Development
1 1. Register and establish proposed business as a limited Labiality Company under
NZ law.
2. Open NZ bank account for proposed business;
3. Acquire premises and establish an office in the Auckland Area of NZ;
4. Furnish office space;
5. Finalise company policies in respect to its operations and NZ laws and business
regulations, such as Health & Safety;
2 1. Employ the following Key members of staff: NZ Tour Design & Operations
Manager, Marketing Manager, Administration & Accounts Manager;
2. Place order for a professionally designed web page and associated IT
incorporating tried and trusted operations and bookings software;
3. Finalise, agree and sign competitive pricing contracts with Australian Ground
Handlers;
4. Start on the design of first series of NZ tours;
3 1. Complete design of first series of NZ tours and negotiate competitive
contracts;
2. Join NZ Tourism Industry Association;
3. Finalise NZ tour contracts;
4 1. Employ booking and sales staff;
2. Instigate training for booking and sales staff in software and procedures;
3. Employ Tour Guides ‘in country’ (Australia, NZ, Vietnam);
4. Launch Website
5. Market first Vietnam tours to NZ travel Industry;
6. Market first NZ tours to Vietnams travel industry;
7. Market first dual destination Australian/ New Zealand tours to Vietnams travel
industry;
5 1. Continue to market tours to Vietnam and NZ travel Industry;
2. Run first Vietnamese Tour (max 30 tourists for 6 or 9 days);
6 1. Continue to market tours to Vietnam and NZ travel Industry;
2. Run first NZ tour;
3. Run first Dual destination tour;
4. Run first Vietnam tour;
57
5. In depth review of six months progress since opening of business;
7 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
4. Vietnam Tour
8 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
4. Vietnam Tour
9 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
4. Vietnam Tour
10 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
4. Vietnam Tour
11 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
4. Vietnam Tour
12 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
4. Vietnam Tour
5. In depth review of 12 months progress since opening of business;
Month Year 2 Programme of Development
1 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
2 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
58
3 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
4 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
5 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
6 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
In depth review of 18 months progress since opening of business;
7 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
8 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
9 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
10 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
11 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tour
59
4. Vietnam Tour
12 1. Continue to market tours to Vietnam and NZ travel Industry;
2. 2 NZ tours
3. 1 Dual destination tours
4. 1 Vietnam Tours
5. In depth review of 24 months progress since opening of business;
Month Year 3 Programme of Development
1 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
2 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
3 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
4 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
5 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
6 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
5. In depth review of 30 months progress since opening of business;
7 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
60
8 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
9 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
10 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
11 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tous
4. Vietnam Tours
12 1. Continue to market tours to Vietnam and NZ travel Industry;
2. NZ tours
3. Dual destination tours
4. Vietnam Tours
5. In depth review of 36 months progress since opening of business;
Achievable
The preparation of this business plan has involved an in depth look at the existing markets and their
potential for growth. The above program of development for the proposed business does if anything
err on the cautious side. It suggests that while recognising the opportunities; XXXXXXXXXXX is too
experienced a business man to not have a strong appreciation of the unexpected. He recognises the
impact that the unforeseen can have on the best laid plans of any business.
Realistic
It has been the overriding philosophy during the creation of this business plan that it must take a
realist approach to what it is aiming to do. This is demonstrated by a clear recognition that where
skills / information / experience are missing they must be sought and brought on board at a very
early stage of the proposed business development. Its cautious approach to the level of business it
has targeted the business to achieve is another reflection of this approach. Finally the level of
finance that will be provided for the development of the proposed business confirms how hard
realism has been applied to the opportunities and expectations for the proposed business.
Time- based
This business plan is based upon a three year time-line.
61
SWOT Analysis
Strengths
The proposed business will have the following strengths:
Up-to-date and insiders knowledge of the Vietnamese inbound and outbound tourism
market;
Established countrywide contacts within Vietnamese Tourism Industry ensuring a wide
distribution of its products across the potential market;
Established trust in XXXXXXXXXXX that he can deliver a quality product for their clients by
the above contacts;
Understanding of Vietnamese business and business practices;
Understanding of Vietnamese society and its middle classes appreciating what it is they seek
from an outbound holiday;
Demonstrated willingness to bring in expertise where it is lacking;
Established contacts within Australian incoming tourism industry;
Solid financial base;
Many years business experience at a senior level within the Global Tourism Industry;
Weaknesses
The weaknesses of the proposed business are:
Initial lack of knowledge of the outbound NZ tourism business;
Initial lack of knowledge of the inbound NZ tourism business;
Initial lack of firsthand knowledge of NZ business practices;
The first two major weaknesses are to be solved immediately by bringing in an expert following the
formation of the proposed business. The lack of firsthand knowledge of NZ business practices will be
solved through prior research and practical experience.
Opportunities
There are exciting opportunities for the business to capitalise upon; a number of examples are listed
below;
The chance to capitalise on the growing Vietnamese Middle Classes desire to travel and
enjoy new experiences while physically connecting with the outside world;
The chance to be one of the first in the market with a real understanding of the Vietnamese
market;
The opportunity to develop Vietnam as a popular tourist destination for NZ tourism
consumers;
The prospect of developing a business for the long term;
Threats
The threats to the success of the proposed business are similar to that of many start–ups or indeed
existing businesses and include:
Unexpected political instability in Vietnam;
62
Financial recession;
Unforeseen competition;
Transport and infrastructure problems;
Access to services The products of the new business will be sold through existing tourism companies within Vietnam
and NZ. These companies may well brand the product under their own name as they will be
packaging them with flights and other additions. The products will also be available direct to the
consumer through the website of the proposed business.
Language issues
The two main languages are going to be English and Vietnamese XXXXXXXXXXX is fluent in both at
expects his employees where their job specification requires it to be the same. Auckland’s
cosmopolitan population will make sourcing such people with the other required skills relatively
easy.
Geographical issues
The time zones between New Zealand, Australia and Vietnam are not going to create any problems
for day to day business. Geographically all three countries are close enough to each other to give the
business a competitive advantage against other potential global competitors.
Promotion of Services XXXXXXXXXXX will be responsible himself for the marketing of the proposed businesses products within Vietnam and his Marketing Manager working with him will be responsible for promoting the Vietnam product within NZ.
Structure, Operational & Staffing Details
Legal structure
The proposed business will be a Limited Liability Company registered in New Zealand.
Organisational structure
As a small business particularly in its early years the structure of the business will be relatively basic;
however it is the intention to harness digital technology and as the business develops a lean
approach concentrating of high productivity and cost effective systems.
Legal issues and policies
Even though the business will be a relatively small organisation; as a business it will still be required
to meet New Zealand’s laws and regulations relating to business operations such as Health & Safety
Laws and Regulations. The proposed business intends to have the required policies and procedures
ready at point of the business’s establishment.
Monitoring & evaluation
As a live document the business will use this document to create and adhere to the milestones
indicated within it. After six months of operation the proposed business will under the direction of
XXXXXXXXXXX conduct an in depth review of how it is and has performed meeting the targets
indicated. This process will continue on a six monthly basis.
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The business has set targets and milestones for the business in its first three years. They are:
The tours will vary in price depending upon the:
Type of accommodation taken by individual clients;
The time of year; and
Number in group;
Therefore the values above can only be estimates. Following is an example of an existing operators
pricing structure that illustrates the point.
Six days duration
Group size
Valid from 01 May until 30 Sep 2014 Price per person in USD in party of
1 2 3-4 5-6 7-9 11-14 Sgl Sup
Superior 1,266 795 718 621 604 590 153
First Class 1,486 918 837 737 718 704 236
Deluxe 2,104 1,240 1,157 1,052 1,033 1,018 518
Luxury 3,484 1,937 1,853 1,749 1,729 1,715 1,202
Group size
Valid from 01 Oct 2014 until 30 Apr 2015 Price per person in USD in party of
1 2 3-4 5-6 7-9 11-14 Sgl Sup
Superior 1,371 847 758 662 644 630 193
First Class 1,551 951 858 757 739 725 257
Year of
Business
Operation
MilestoneLength of
Tour in NightsTarget
Number of
clients Per tour
Estimated Gross
value Per Client
(as part of a group)
Estimated Gross
Value per group In
NZ$
Estimated Gross
Profit after External
Costs
(10% of total charge)
1 Tours of NZ 3 to 6 7 10 1,200 84,000 8,400
1 Tours of Vietnam 3 to 6 7 10 781 54,670 5,467
1 Tours NZ/ Australia 21 7 10 6,000 420,000 42,000
1 Tours of NZ 9 + 7 16 1,800 201,600 20,160
1 Tours of Vietnam 9+ 7 10 1,000 70,000 7,000
830,270
83,027
2 Tours of NZ 3 to 6 12 12 1,200 172,800 17,280
2 Tours of Vietnam 3 to 6 12 12 781 112,464 11,246
2 Tours N Z / Australia 21 12 10 6,000 720,000 72,000
2 Tours of N Z 9+ 12 16 1,800 345,600 34,560
2 Tours of Vietnam 9+ 12 12 1,000 144,000 14,400
1,494,864
149,486
3 Tours of N Z 3 to 6 18 16 1,200 345,600 34,560
3 Tours of Vietnam 3 to 6 18 16 781 224,928 22,493
3 Tours N Z / Australia 21 18 10 6,000 1,080,000 108,000
3 Tours of New Zealand 9+ 18 16 1,800 518,400 51,840
3 Tours of Vietnam 9+ 18 16 1000 288,000 28,800
2,456,928
245,693Year 3 - Estimated Gross Profit after External costs
Year 1- Estimated Total Gross Value of Tours sold
Year 1 - Estimated Gross Profit after External costs
Year 2 - Estimated Total Gross Value of Tours sold
Year 2 - Estimated Gross Profit after External costs
Year 3 - Estimated Total Gross Value of Tours sold
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Deluxe 2,270 1,323 1,227 1,122 1,103 1,088 589
Luxury 4,028 2,209 2,112 2,008 1,989 1,974 1,461
Group size
Valid from 01 May 2015 until 30 Sep 2015 Price per person in USD in party of
1 2 3-4 5-6 7-9 11-14 Sgl Sup
Superior 1,349 837 747 650 632 618 180
First Class 1,497 924 831 730 712 698 230
Deluxe 2,167 1,272 1,175 1,071 1,052 1,037 537
Luxury 3,647 2,018 1,922 1,817 1,798 1,783 1,271
The above prices are for tours of Vietnam and exclude the following:
Tour price excludes:
+ International flights & departure taxes if any; + Personal expenses, tips and gratuities; + Travel insurance; + Beverage; + Peak season or public holidays surcharge if any; + Compulsory gala dinner on X-Mas or New Year if any; + Vietnam visa stamp fee (US$25 & 01 passport photo each person); + Other services not mentioned above;
65
Personnel structure
This structure will develop over a 3 year period
Personnel development
A successful business recognises its most valuable asset is its human resources. Therefore the
proposed business will invest in its people; providing either in-house or out-sourced training for its
staff when a need is identified. For a small company building a team and in so doing retaining staff
long term is a necessary ingredient to its success.
Premises and major equipment
As the proposed business is a tour operation as opposed to a travel agency it does not require a
shop-front or to be in an area where there is a large footfall. What is of more important is spacious
accommodation allowing for the business to grow its personnel resource when required and
excellent IT / internet connections. It is therefore the intention to site the business in one of the
business parks on the outskirts of Auckland. This will also ensure good parking facilities and access to
major routes for XXXXXXXXXXX and members of his staff; who especially in the early days of the
proposed business will be spending a lot of their time out of the office visiting other businesses.
The major equipment alongside normal office furnishings should include an initial six workstations
and space for at least four more. Computers x 6 plus a server to ensure real-time back-up of
information such as bookings received.
Financial Information
Capital investment the business will require
$90,900
Level of capital XXXXXXXXXXX will bring into the business
100%
Level of working capital the business will require
$6,437
XXXXXXXXXXX - Proprietor /
Director
Marketing Manager
NZ Design & Tour manager Administration / Accounts
Manager
Booking Staff x 2 Sales staff x 2 Tour Guides x 3+ (depending upon
the number of tours operating
simultaneously this figure may increase)
66
The main items working capital will be needed for
Working capital will be used to cover the expenses of the establishment phase of the business and
those costs incurred during the first few months of trading.
Start-up costs for the Business
Intangible Assets
Intangible Assets
Co: Registration $1,500
Website Design $1,500
Stationary Design $500
Total $3,500
Fixed Assets
Fixed Assets
Office Furniture $5,000
Purchase of office $60,000
Computers $3,500
Telephones $500
Other Office Equip $2,000
Stationary $1,000
Vehicles $15,000
Total $87,000
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Revenue costs
Forecast profit and loss statements $NZ
Year Ending: Year 1 Year 2 Year 3
Revenue Tours
NZ (6 Nights) 84,000 172,800 345,600
Vietnam (6 Nights) 54,670 112,464 224,928
Aus / NZ (21 nights) 420,000 720,000 1,080,000
NZ ( 9 Nights) 201,600 345,600 518,400
Vietnam (9 Nights) 70,000 144,000 288,000
Income 830,270 1,494,864 2,456,928
Cost of Tours Sold
Cost of Tours Sold 747,243 1,345,378 2,211,235
Gross Margin 83,027 149,486 245,693
Expenses
Accounting Fees 2,400 2,400 2,400
Bank Charges 840 840 840
Car Expenses 3,000 2,,000 2,000
Computer and Software 1,000 1,000 1,000
Depreciation 6,700 6,700 6,700
Electricity 2,400 2,400 2,400
Insurance 2,000 2,000 2,000
Postage & Courier 100 100 100
Off. Supplies, Stationary 1,200 1,200 1,200
Wages 46,800 93,600 163,800
Telephone/ Internet 4,800 4,800 4,800
Miscellaneous 6,000 6,000 6,000
Total Net Expenses 77,240 121,040 193,240
Net Operating Profit 5,787 28,446 52,453
Tax (28%) 1,620 7,965 14,687
Net Profit After Tax 4,167 20,481 37,766
Gross Margin As Percentage 10% 10% 10%
Net Profit After Tax/Revenue
0.5% 1.4% 1.5%
68
Three year projected cash flow forecast
Year 1 Year 2 Year 3
Net profit after tax 4,167 20,481 37,766
Add: Depreciation 6,700 6,700 6,700
Gross cash-flow 10,867 27,181 44,466
Working capital required
Rental deposit
Inventory
Working capital - 3 months expenses 6,437
Other assets 27,000
Other liabilities GST
Cash flow from operations (A) (9,696) 27,181 44,466
Financing activities
Increase/(decrease) in bank debt
Increase/(decrease) in overdraft
Increase/(decrease) in capital
Dividend payments
Cash provided from financing (B) 0 0 0
Investment activities
Sale/(purchase) of fixed assets 27,000
(before depreciation)
Increase/(decrease) in shareholder loans
Increase/(decrease) of inter company loans
Cash provided from investing (C) 27,000 0 0
Net cash flow (D=A+B+C) 17,304 27,181 44,466
Opening cash balance (E) 0 17,304 44,485
Plus/(minus) net cash flow (F=D) 17,304 27,181 44,466
Closing cash balance profits (G=E+F) 17,304 44,485 88,951
69
Feasibility
This business plan is realistic and feasible; it takes a cautious approach to its potential income,
during its first three year period. It has also been quite brutal in assessing its projected expenses.
Any increase in the number of tours and clients generated (which to be realistic is quite likely) will
have a positive impact upon profit levels without impacting upon expenses to any great degree. The
business will take a pro active approach to market conditions responding quickly to market changes
and demand.
Financial prospect The financial prospects for the proposed business are excellent. The experience of XXXXXXXXXXX, his
contacts, standing and reputation and the anticipated professionalism of the staff he will be
employing give it a very strong base for success. This is coupled with his great understanding of both
the Vietnamese outbound and the Vietnamese inbound tourism market. The business model is a
tried and tested one and there is enough finance available for the first few years to ensure cash-flow
is not a problem.