BUSINESS PLAN

“WHITE PINE“Nursery Garden

by

Lidija Petarić

PRODUCT DESCRIPTION

Place where you can find everything for your garden (evergreen and deciduous plants, decorative plants and flowers, fountains, tool)

MARKETS

- Territory of Valjevo city and surrounding area

TARGET CUSTOMERS

- People of all ages

PRICE

- Depending on the kind of flowers: from 30 to 300 din

- Evergreen plants of different kinds: from 200 up to 2000 din. - Fountains (depending on size

or form): from 50-500 eur/pc

COMPETITORS

• Lepo polje, Ljig

• Erozija, Valjevo

• Flora, Valjevo

• Petunija, Valjevo

MAIN SELLING POINTS

• Everything you need for your garden at one place

• High quality products with low prices

PROMOTION

- Local TV channels,

- Magazine „MY GARDEN“

- Web site, leaflets or catalogue

- Agricultural Fair

START-UP COSTS

- Registration: 500 eur

- Equipment: 10,000 eur

- Building a green house: 15,000 eur

- 5 Employees :1,200 eur

FINANCING

- Bank loan

- Ask for a grant from the National Employment Centre

- Own money