business research methods-project work

PROJECT WORKKAMAL SUBEDI

BBA 5th Semester

Boston International College

Business Research Methods5/19/2016

Business Research Methods

© Kamal Subedi, 2016

Project work

Project work is an organized, systematic and data-basedinvestigation of any activities or events within a specific situationwith the purpose of gathering and analyzing the data/informationthat helps to the researchers/students to know about thesituation or reality of the ground and can generate moreknowledge in the related field and activity or event.

It is a field based work

It is performed under the guidance of the supervisor

The project work passes through the inquiry, investigation,observation and examination.

The outcome of the project report is the discovery of the newfact and knowing the reality of social and business activities.


Purposes of project work

To provide insight

To develop communication skills

To provide opportunity to work

To promote students centered learning

To develop skills of data collection and analysis

To develop the reporting skills


What is involved in project work?

Selecting the relevant topic or issue for study

Locating the sources of information

Extracting the relevant information from these

sources

Identifying the various dimensions of the problem or

issues

Organizing and analyzing the data effectively

Drawing conclusions

Writing a report


Methods of Project work

Project work

Exploratory/ Descriptive

Case study Method

Small scale survey method

Feasibility study


Exploratory Study

It is the preliminary step in which the main focus is on

achieving a clear view on the subject under

investigation

Exploratory studies are done to explore more

information about the problem as very few research

are made on the same problematic topic

Exploratory research are not formal but they are

unstructured

Examining existing literatures

Questioning knowledgeable individual and,

Examining a few selected case


Descriptive Study

It is the study that simply describes something

Ex. Demographic characteristics of employees, or a

profile or supplier, or the complaints regarding the

products by the customers.

The descriptive study is useful and most commonly

used design of field or project work

It is useful to describe the different aspects of the

situation

It helps to present the data in meaningful form


Case Study method

It is a method of project work where a unit of business orsociety or event is selected for the study.

The main purpose of case study is to examine the totalsystem and environment of the study unit.

While performing the case study the researcher mustcollect the data about the present status, pastexperiences and external and internal forces thatcontribute to the situation.

When the data are collected data analysis should bedone.

It can be done on the real business life or in socialsituation or in the field data and library case based onpublished data.


Small scale survey methods

This method of project work is used to predict the

behavior of the human beings

Researcher should collect the data using

questionnaire either open ended or close ended from

respondents

Business organization use survey method to

understand the situation and solve the problem to

make plans or take a critical decisions.

Survey can be performed by using, interviews, mail

survey, personal interview etc.


Small scale survey methods

Examples :

Surveys of employee attitude

Surveys of nature of jobs

Surveys of restaurant diners

Surveys of record system

Surveys of salary scales

Survey of visitors to the organization


Feasibility study

A study that is conducted to assess the potentiality of newideas scheme and business Is known as feasibility study.

It critically analyses the operational, technical, market,legal and cost benefit aspects of any projects or businessand tries to assess the potentiality of such projects andbusiness.

The scope of the study, time frame, information neededand the methodology to be used are to be decided inadvance.

Ex. Feasibility study can be done regarding, productionand market potential of new product, cost benefit analysisand situation of implementing the project/business inparticular area.


Thank you
