Why to Simplify Business? With the emergence of Digital Economy, the digital consumers have started to demand a plethora of services

spanning content, communications, and enterprise services to be delivered anytime, anywhere and any-device.

Hence, operators need to remain agile, lean and proactive to cater to the demands of the Digital Consumer. To

fabricate such an agile landscape, the complexity arising due to changing technology, launch of product & services,

partner onboarding, engagement channels and newer business models needs to be curtailed. In addition, the

traditional approach of business transformation to eliminate complexity is also limited - addressing technology

obsolescence, application stack consolidation, managing outsourcing operations through time and material mode,

and driving IT outcomes rather than business SLA. To navigate the maze of complexity and remain agile in the

dynamic marketplace, there is a need for a reimagined approach for Business transformation with core theme as

simplification.

Figure 1: Drivers of Business Simplification

What is Business Simplification? In TCS, we believe any Business simplification program aimed

at eliminating complexity unfolds into two parts: transforming

the current business by removing complexity and running the

business without accumulation of newer complexity. So, the

key imperative is to embed business simplification DNA into

the organization structure as a continual process rather than

one time transformation program across various business

dimensions – Business Models, Products & Services, Channels

of Engagement, Customer Segments, Business Process and

workplace is critical. TCS Business Simplification solution consists of the following key components:

“Business Simplification is the construct of

confiscating complexity from operators’

landscape by transforming Business,

Technology and Network elements with a

holistic Organizational change

management engagement and ably

supported by operational excellence”

a. Business Excellence driven Process Simplification, Product Rationalization & Organization

Change Management

b. Technology Excellence through Application Rationalization and Network Simplification

c. Operational Excellence enabled by Managed Services and Business Process Services

.

Figure 2: Business Simplification Framework

TCS Business Simplification Solution Suite: Business Simplification Quotient (BSQTM

) is the measure of complexity across product, process, networks,

technology and people. The BSQTM score allows operators to identify how far the simplification goals have been

achieved, compliance to industry standards and recognize the levers of simplification. TCS BSQTM is a dipstick

approach to quantify simplification index which advocates a comprehensive set of TCS fabricated frameworks and

products that can be architected across both transformation engagements (Business excellence and Technology

excellence) and run the business engagements (Operational excellence) as shown in figure 3.

Figure 3: TCS Business Simplification Solution Suite

Benefits: TCS Business Simplification solution brings the following benefits:

Reduce time to market and easier to launch new products and services

Reduce cost of operations by retiring unprofitable products, removing redundant processes and aligning

IT systems

Reduce the business risk and run uninterrupted continuous business operations

Unified communication and single source of truth across organization enhances customer experience

Holistic approach to simplification enhances agility and faster responses to business environment

changes

TCS Business Simplification Experience

Figure 4: Examples of TCS Business Simplification Engagements

Large APAC Telco

•Consolidated 334 IT instances into 4 Instances as part of One IT Program

•Standardized 250 business processes

•comprehensive OCM program for 200,000 employees

•Product portfolio rationalised from 30,000 products to 1,500

Norwegian Operator

•Cost takeout from legacy fixed line business by modernization and moving to linear cost model

•TCS Hosted OSS/BSS solution

UK Based Retailer

•TCS Hosted OSS/BSS solution, replacing a number of disparate sub-scale systems

•E2E product rationalization

•Increase in online sales from 30% to 80% and improved NPS from -1 to 55 in 2 years

TCS deep domain expertise and experience in running Business simplification engagement, coupled with rich

solution suite, makes TCS well-positioned to unlock new value proposition for operators. With the TCS advantage,

Communication Providers can regain and sustain their competitive edge in the Digital Consumer Economy.