business strategic analysis of ryanair
DESCRIPTION
Group presentation related to the analysis of business strategies in RyanAirTRANSCRIPT
Strategic Analysis of Ryanair
Industrial Information TechnologyGroup No:02
Business StrategyIIT 351-2
1
Content
About Ryanair Layers of Business Environment The Macro Environment Analysis
- The PESTLE framework Industries and Sectors
- The five-forces framework Competitors and Markets
- Strategic group map Analysis of organization
- Strategic Leadership analysis
- BPR analysis Conclusion Recommendation
2
About Ryanair….
Ryanair founded in 1985 Provide services between Ireland and UK Cost leader of airline industry in Europe Many competitors are in airline industry
3
Layers of Business Environment
Organization
The macro-environment
Industry or Sector
Competitors and Markets
4
The Macro Environment Analysis(PESTEL analysis)
Political - Air Line Liberation - Open Sky Agreement.
Social - Customer environmental awareness - Consumer travel lifestyle and demographics
Technological - Internet adaptation - Much more energy efficient engines
Environmental - Controlling noise pollution - Curb Carbon footprint and global warming concerns.
Economical - Uncertainty of fuel cost. - Economical state of the region
.
Legal - Corporate lawsuits - Allegation on misleading advertisements 5
Industries and Sectors(Porter’s five forces)
Competitive rivals
Barriers to Substitutes
Barriers to entry
Bargaining power ofCustomer
Bargaining power of Supplier
6
Strategic Group Analysis
7
Enthusiasm and energy Determination and mission orientation Ability to motivate and energies people Consept of transformational leadership style. Towards situational theory. Strategic insight. A risk taker.
Strategic Leadership analysis
8
Cont…
• Autocratic style of leadership• Determining strategic direction• Effectively managing the firm’s resource
portfolio.• Exploiting and maintaining core competences• Developing human and social capital• Sustaining effective organizational culture
9
Conclusion
Cost Leadership is the generic strategy of Ryanair
11
Recommendation
Need of increasing customer loyalty.Need to work upon their strategic
consideration for more effectiveness.Need to enhance their strategic goals and
perspectives. should work upon the further reduction of
the price and fair in other aspects also.
12
Group members
1. G.Balakanthan UWU/IIT/10/0003
2. H.M.S.W Herath UWU/IIT/10/0015
3. P.K. Kalubowila UWU/IIT/10/0021
4. S.M.U.C Seneviratne UWU/IIT/10/0038
13
Questions??
14
15