business strategies of football clubs
TRANSCRIPT
Business Strategies of Football Clubs
Litesh Bhatia-Suraj Chopda-
Kushal Chaudhari-Kirankumar Dash-
History of the Game
Leagues of the World
Strategy of a club
• Revenue Model
• Expenses
• Brand Value
Revenue Areas• Match-day Ticket Sales & Hospitality• Broadcasting Rights
• Sponsorships & Endorsements• Dedicated TV Channels & Radios
• Merchandise & Memorabilia• Franchises & Partnerships
• Betting & Gaming• Pre Season Tours
Expenses
Assets
• Fan Base• Manchester United – 350 mn • Barcelona FC – 261 mn• Real Madrid - 180 mn
• Stadiums • Hospitality
• Brand Equity ValueBrands are the most valuable intangible assets in
business today
How is the Value decided?
What determines the success of a football clubs? 1) Trophies, honors , wins 2) Financial wins (Profit making)Let see where your club is placed!!!
Variables affecting strategies of club
Football clubs
Playing Squad
Management Staff
Playing time each
playerTrophies
Styles
• Madridista (Galacticos)
• Ajax FC (Youth System)
• Rock Like Porto FC (Transfer player earn money)
Craziness of transfer market!!
• How is a player valuated?
9 Factors To Determine a Football Players Transfer Value
• Squad status• Age• Talent • League Factor• Premium Position• Adaptability• Depreciation• Image rights• Iconic Status
Broadcasting & TVs
• Viewership – 900 mn homes in 202 counties• Broadcasting Rights -$ 6 bn Annually
Merchandise Stores & Sales
• Kits • Training Apparel• Fashion Apparel• Baby Accessories• Equipments
Luggage's Golf Accessories Others
• Home wears• Magazines• Prints & Posters• Souvenirs• Gifts
o Watcheso Jewellery o DVDso Bookso Executive Gifts
Franchises
• Coffee Bars
• Restaurants
• Megastores
• Gamplexes
• Online Football Markets
Thank You
“Impossible is just a big word thrown around by small men who find it easier to live the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”