business strategy and brand planning

2

Business strategy and brand planning WHERE TO PLAY 1. Opportunity assessment 2. Growth priorities 3. Portfolio strategy 4. Segmentation HOW TO WIN 1. Brand vision,Strategy proposition and Positioning 2. Targeting strategy 3. Innovation strategy 4. Channel strategy HOW TO WIN IN MARKET 1. Integreted activity plan 2. Execution,Evaluation and Learning

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Business strategy and brand planning

WHERE TO PLAY1. Opportunity assessment 2. Growth priorities3. Portfolio strategy4. Segmentation

HOW TO WIN1. Brand vision,Strategy proposition and Positioning 2. Targeting strategy3. Innovation strategy4. Channel strategy

HOW TO WIN IN MARKET1. Integreted activity plan2. Execution,Evaluation and Learning

These are the steps involved in brand planning strategy,integration of whole processes leads to a successful branding

Prepared by

Chicku M.Rengith

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