business strategy in the digital era

Business Strategy In The Digital Era

Copyright © All Rights Reserved to Avi Amar

Avi Amar - Introduction

20 years of vast experience with online retail business.

Technology and online marketing background.

Entrepreneur with extensive growth hacking experience.

Fortune 500 corporations experience.

Entrepreneur of 3 startup companies.

Owned a professional services business for SME.

VP Digital of Issta Lines Group.


Why Are We Here?


The Change


https://youtu.be/ystdF6jN7hc

What Is Digital?

Technology – mobile and IoT ?

Data - access to information ?

Social - sharing economy ?

People - customers, employees ?

Bots - robots, artificial intelligence ?

Innovation - startup companies ?


Global Mega Trends

The rise of the experience economy

Customers existing within a social ecosystem

Recommendations are king

Personalization with big data

Virtual reality

Automation and artificial intelligence


Business Challenges

From transaction view to customer view

Personalization & Big Data

GloCal (Global + Local)

Disruption

Mobility

Workforce


Digital Business Transformation

There is no single definition for digital transformation.

Digital is about people

Start outside-in harnessing the power of disruptive forces.

Digital is different for each generations.

Digital is about embracing new technology.

Digital is about bringing agility.

Digital business should be able to easily roll out new

ideas, innovation and new features to market.


The 4 Pillars of Transformation

Customers Workforce

Services Technology


The People Eco System

Customer Oriented

Business Units

Products & Services

Business Strategy

Customer Data

Experience Oriented

Customer Journey

Needs and Emotions

Disruption

Business Info & Review

Employees Customers


Customer Journey

Series of interactions people have with a company

via all available channels such as telephone, web,

branch, marketing communications and service

interactions.


Customer Experience

Forbes says that: customer experience is the

"cumulative impact of multiple touchpoints" over

the course of a customer's interaction with an

organization


Customer Journey Mapping

The act of graphically portraying your

customer's experiences with your organization

across major and minor touch points


Workforce


Workforce

MUST HAVE A DIGITAL LEARDER

Clear business and digital strategy.

Sufficient digital capabilities within the talent pool.

Educate for innovation and agility.

Engrain digital in the organizational culture.

Working environment should be accessible from

anywhere at anytime

A change in organizational structure impacts

the entire integrated business system


Technology

Cloud technologies

Data insight and service personalization

Traditional and predictive analytics

Mobility

Data-driven decision management (DDDM)


Products and Service

Automate products and services. It helps deliver

content to the right person at the right time.

Develop an Omni-channel approach.

Self-paced education of products.

Efficient buying experience with trusted advisor.

Provide quick answers and solutions from people

who know your business



Thank you for listening