business strategy/capstone program · ba495: business strategy/capstone program business...

School of Business Administration

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BA495: Business Strategy/Capstone Program

BUSINESS STRATEGY/CAPSTONE PROGRAM BA495 Or How PSU Business Students Can

Accelerate Your Business!

Presentation to Oregon Technology Business Center (OTBC) by

Bill Jones, Ph.D. (Client Engagement Coordinator)

January 24, 2017 •  Contact:

•  Email: [email protected] •  Mobile: 503-869-6407 •  BA495 Homepage: https://www.pdx.edu/sba/senior-capstone •  Video of Program:

•  http://capstone.unst.pdx.edu/courses/business-strategy-ba-495-for-sba-majors


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What is BA495: Business Strategy/Capstone? Final course requirement all senior Business Majors

•  Often final course before graduation •  Academic/theoretical to Clinical/Applied

All Consultant Services are Free:

Two Goals: 1.  Clients: •  Valuable business support for projects defined by Client

1.  Students: •  Apply academic course work to “real-world” project with “real-world”

client under “real world” conditions.” •  Consultant Teams (10-12 students): collaborate

•  7 business disciplines •  6 Certifications: Food Indus Mgmt, Social Innov, Intern Bus, A&O

Indus, Entrepreneurship, Post Bac Accting


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What Are The SBA Business Concentrations? Seven Business Disciplines:

1.  Accounting 2.  Finance 3.  Advertising Management 4.  Management & Leadership 5.  Supply & Logistics Management 6.  Human Resource Management 7.  Marketing

Six Certificates: 1.  Food Industry Management 2.  Athletic & Outdoor Industry 3.  Post Baccalaureate Accounting 4.  Social Innovation 5.  International Business 6.  Entrepreneurship

700-750 students graduate each year


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Example Products

•  Market plan •  Market assessment/forecast

•  Feasibility analysis

•  Advertising strategy •  Finance plan •  Accounting set-up •  Business strategy/plan •  Supply chain analysis/

set-up •  Elevator pitch

•  Financial model(s) development

•  Feasibility studies •  Product development strategy

•  Communication strategies

•  Launch/Exit strategies •  Go to market strategy

•  Technology/Intellectual Property Analysis

•  SEO •  Business expansion strategy

•  Pro Forma

(as unique as the client)


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What Are The Sectors We Work With? •  High Tech: e-

commerce, coding, cloud, app

•  Education: Univ., HS

•  NPO: justice, equity, health, low income, youth, drug, etc.

•  Apparel: design, manufac.

•  Travel •  Food/wine/spirits: process, restaurants, catering, distribution, etc.

•  Public: Fed, State, Local

•  Faith

•  Entertainment: music, acting, theater, broadcast, film, gaming, etc.

•  Transport: Aviation, auto, bike

•  Media/Press/Journalism

•  Construction

•  Construction •  Import/Export •  Agriculture •  VC

•  Medical/pharmaceutical

•  Renewable energy

•  Athletics •  Finance

•  Personal Care •  Legal •  Incubators/accelerators

•  Professional Services: Legal, dental, photography, etc.

•  Retail •  Sports


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Examples of Clients/Products: 300+ Clients 1.  High Tech: Code version control: Market plan & confirmation of business

assumptions 2.  Cloud Storage Service: Go to market strategy; finance plan 3.  Construction Company: market entry strategy to commercial contracts 4.  Product manufacturing: Improve on-line marketing, Retail market plan 5.  NPO Financial Services: Go/No Go strategy opening copy shop 6.  Clock maker: Global market plan & supply chain 7.  Theater Group (NPO): Financial plan 8.  Film Company: business plan develop film school 9.  Medical clinics: market plan, business plan for expanding services 10. Golf-club bag manufacturer: market entry plan 11. On-line event planning website: financial analysis & forecast 12. Apparel: new product entry plan 13. On-line video replay: market entry strategy 14. Adoption agency (NPO): financial analysis 15. Hotel Key card advertising: demand forecast & entry plan 16. Video Camera Company: Go To Market strategy for on-board video recording

cameras 17.  Restaurant: business plan to change food and add beer/alcohol 18. Pet Care: walking, adoption


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OTBC Clients 1.  Brandi Marsh (Marsh Minick)

•  Business Plan 2.  Steve Morris (OTBC)

•  Marketing plan •  Financial plan

3.  Craig Spiegelberg (Location Sentry Corp) •  Market feasibility •  Pricing strategy •  Marketing plan

4.  David Galiel (ElbowFish) •  Game developer •  Market analysis & market plan •  Business Plan

5.  Paola Moretto (Nouvola; formerly Cloudy Days) •  2014 Winner OEN’s Angel Oregon: invest $256k •  Growth forecast •  Target market analysis •  Market plan

6.  Carter Truong (Tabriffic) •  Business Plan •  Growth forecast

7.  Balki Kodarapu (Dream Path) •  New Market Entry •  Financial Plan •  Market Plan

8.  Garrett Hartwell (Flashtag Photo) •  New product launch •  Market & Business plan •  Business set-up (accting. HR, infrastructure)

9.  Kal Toth (NexGenID) •  Secure web collaboration •  Business Dev. Strategy & pro forma for first

round funding. •  Market/Business plan

10.  Kamal Varma (Flowrev Inc.) •  SAAS service platform: automating revenue

recognition •  Market plan: where & who to market to •  Customer acquisition cost •  Growth strategy

11.  Katie Deming (MakeMerry) •  Intimate apparel: women with breast cancer •  Market plan: expansion •  Supply chain & logistics


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1.  Offered every term 2.  11 Week Class 3.  3-4 clients/class 4.  35 students/class 5.  Students divided equally among clients: team size 10-12 6.  Students select client; professor adjusts team: ensure majors represented 7.  Work directly with client:

•  Project Coordinator •  Critical Path determines project scale •  Proposal & SOW to meet client needs/goals •  Deliverables based on schedule •  Communication between client/project teams •  Final Report & Presentation: Strategic recommendations

8.  Instructor: guides process •  Sounding board for students/clients •  QA/QC: all deliverables

9.  Post Project Client Experience Evaluation/Questionnaire

How Achieved?


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Follow-on Internship Program: Strategy to Implementation Business Internship Program

•  Eligibility: •  Clients: Current/Past BA495 Clients •  Students: Successfully taken BA495

•  Ideal students: intern with client they worked with in course

Internship Program: •  Focus on implementation of strategic recommendations in BA495

Internship Length: •  Term

How to Participate: •  Submit a request to Bill Jones after project completed


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How Many Clients Do We Need? 60-80/year

Varies by term: •  Fall: 15-18 •  Winter: 18-21 •  Spring: 24-30 •  Summer: 12-15

Total Clients to Date (Fall Term 2011-Winter Term 2017) •  Over 350


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How Do You Participate in our Program? Recruitment/Vetting

•  Application – fill out on computer •  Meeting to discuss project •  NDA

Deadlines: •  To be considered for specific Term: completed Application 6 weeks before

term begins •  Automatic roll-over to next term selection pool if not selected

Expectations: 1.  To be involved/engaged 2.  To attend up to 5 time in class (45 mins.)

•  Client Presentation second class - Mandatory 3.  To review & comment on project deliverables 4.  To meet Students: tour business if there is one 5.  Fill out survey evaluation of project experience (end of term) 6.  HIRE ALL THE STUDENTS WHO WORKED ON THE PROJECT


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How Well Have We Done?

Total # clients in program from Fall 2011 through Fall 2016 •  Client reported results:

•  Monetary Value: •  Overall Value of Project: •  Working with project team: •  Implemented Strategic Recommendations: •  Contribution to Community Involvement & Assistance: •  Participate in another project: •  Recommend program to another client:


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Project Value

47% $1,000-$5,00

20% $500-$1,000

14% <$500

4% >$10,000

16% $5,000-$10,000

Client project value selection by percentage

•  Average project value = $3,200 •  Capstone total value based on average value and total

clients (309 as of Spring 2016) = $974,000


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Mean = 4.14 Mean = 3.98 Mean = 4.10

41%

36% 15%

4% 1% 3%

43%

28% 22%

4% 2% 1%

45%

35% 15%

4% 1% 1%

Undecided 5 Outstanding 3 2

1 Poor 4

Client Satisfaction/Overall Value: (rating scale: 1=poor satisfaction; 5=outstanding satisfaction


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Experience Working with the Project Team (rating scale 1=poor, 5=outstanding)

Mean = 4.16 Mean = 4.06

Undecided 5 Outstanding 3 2 1

Poor 4

39%

33% 18%

6%

1% 3%

45%

34%

13% 4%

1% 3%


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Implementation of Project Recommendations* (rating scale: 1=no changes; 5=extensive changes)

Mean = 3.50

Undecided 5 Extensive Changes

3 2 1 No

changes 4

7% 14%

29% 32%

8% 10%

*Survey sent immediately after term completed. Many clients indicated they hadn’t had time to either review or implement the recommendations.


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To what extent do you agree with the following statement? “The PSU School of Business Administration’s undergraduate capstone program provides strong community involvement and assistance.” (rating scale: 1=Strongly disagree; 5=Strongly agree)

Mean = 4.51 90%

Undecided 5 Strongly

Agree 3 2 1

Strongly Disagree

4

1% 3% 2%

9%

23% 61%


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Participate in Another Project? (rating scale: 1=would not; 5=definitely would)

Mean = 4.63 93%

Undecided 5 Definitely

Would 3 2 1

Would Not

4

3% 2%

5%

7%

16%

68%


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Recommend Program to Another Client? (rating Scale: 1=not recommend; 5=enthusiastically recommend)

Mean = 4.48 90%

3 1

Not recommend Undecided 2 4 5

Enthusiastically Recommend

1% 1% 2%

9%

27% 59%


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QUESTIONS??? CONTACT INFORMATION TO FIND OUT MORE

Contact Bill Jones: •  Email: [email protected] •  Mobile: 503-869-6407

Website:

•  BA495 Homepage: https://www.pdx.edu/sba/senior-capstone •  Video of Program:

•  http://capstone.unst.pdx.edu/courses/business-strategy-ba-495-for-sba-majors

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