Welcoming Remarks:

Julian Perez, Economic Development Director, City of Coral Gables

Panelists:

•Dr. Sara Rushinek, Business Technology Professor, University of Miami

•Lan Jenson, CEO, Adaptable Security / Founder, Tech-CARES in Silicon Valley

•Rowland Saer, Founder & CEO, Seeed

•Raimundo Rodulfo, IT Director & CIO, City of Coral Gables

•Nelson Gonzalez, Assistant IT Director, City of Coral Gables

•Alex Gamundi, Senior IT Analyst, City of Coral Gables

Q&A Moderator:

•Alex Gamundi, Senior IT Analyst, City of Coral Gables

First Hour:

• Tech Survey Topics Overview – Raimundo Rodulfo, City of Coral Gables

• e-Commerce Strategies - Rowland Saer, SEEED

• Business Technology and UM Internship Opportunities - Dr. Sara Rushinek, U of Miami

• Leveraging Technology: Use Cases - Lan Jenson, ADA / Tech-CARES

• Cybersecurity Tools and Best Practices - Nelson Gonzalez, City of Coral Gables

• Telework Tools and Best Practices - Alex Gamundi, City of Coral Gables

Second Hour:

• Q&A and open discussion

http://www.coralgables.com/businesstechsurvey

Business Tech Survey Results Analysis:

• Biggest sectors: professional services, retail, real estate, and restaurants/food

• ~75% will relay more on technology during these times. → How can technology benefit your line of business?

• ~50% have infrastructure to move their business online. → How can you leverage free/low cost online platforms and apps?

• ~60% already have some form of e-Commerce. → How can you benefit from easy-to-setup eCommerce options such as Square, PayPal, etc.?

• Only ~10% is leveraging digital partnerships and sharing economy services from Amazon, UberEats, GrubHub, DoorDash, Shopify. → How can you benefit from adopting those platforms and their business models?

• ~50% use digital advertisement services like FB Ads and Google AdWords. → How can you leverage free or low cost, high ROI online ads services and platforms?

• ~50% need training on digital marketing analytics to understand/target their customers.

• The majority are interested in technical training/webinars on social media, website development, eCommerce, and guidance on how to adapt/change their business model.

• The majority are already using digital platforms/media. Highest use: Facebook, Instagram, Websites.

→ How can we leverage digital technologies to connect and transact with customers, suppliers, employees?

Request an UM Business Technology Intern:www.CoralGables.com/BusinessTechInternships

University of Miami Business Tech Internships Webinar:https://miami.zoom.us/webinar/register/WN_VpDKhu4yRm2-VXsGVfkosg

What is SEO?

• SEO stands for Search Engine Optimization

• A set of actions you can take to help your website rank higher in searches on Google and other search engines

• Actions can include using relevant keywords in your website’s text, giving your web pages a title and description, and much more.

Why does it matter?

• Because showing up higher in search engine results means more people will find your website, learn about your business, buy your products, or use your services.

• With more than 1 billion websites online today, the competition on Google and other search engines can be tough. If you want people to find your website, investing some time on your website's SEO is a must.

How Google Search works

Helpful Resources:https://www.entrepreneur.com/article/347840

Lan JensonFounder & CEO, Adaptable Security Corp (ADA)

Co-Chair, GCTC-Smart Secure Cities & Communities: CPAC

Leveraging Technology:

Use Cases

14

+ Customers: 4.9 ⭐+ Products: ⭐💲

- Customers ⬇ No comm

- Store front & online ⬇- No time / know-how

Takeaways:● Explore eCommerce before too late | Customers change ● Leverage trust & goodwill - social media● It pays to know services

⭐ Online: Facebook Shop

⭐ Storefront: beautification----------e.g. biz card | highlighting rice, sanitizers, toilet paper | delivery | AdWords, Nextdoor, ...

#1 Groceries Store

15

+ Customers: 4.0 ⭐+ Products: ⭐

- Customers size: need growth - Online: need growth- No time / know-how

Takeaways:● Explore eCommerce before too late ● Leverage uniqueness & goodwill - social media● It pays to know people

⭐ Online Only⭐ Strategy----------e.g. Lightspeed /Shopify | Adwords | Uniqueness

#2 Women’s Fashion

One World Together Via

Technologies

Lan Jensonhttps://www.linkedin.com/in/lan-jenson-

cissp-pmp-65611836/

@LanJenson

Cybersecurity at Your Fingertips

Password Security

• Use complexity: more than 8 characters comprised of letters, numbers & alphanumeric characters

• Avoid password re-use

• Change your passwords

• Don’t share your passwords

Advanced Authentication

Most service providers offer basic two factor (two step) authentication free of charge, e.g.: Banking, telepresence, email, social media

• Password + SMS (text)

• Password + email

• Password + call

• Password + picture or avatar

https://www.stopthinkconnect.org

Cybersecurity at Your Fingertips

Email Security

• Most email providers offer basic anti-spam free of charge

• Most email providers offer basic two factor (two step) authentication free of charge

• Avoid clicking on links embedded in emails

• Use caution when opening attachments

• Take advantage of free training for you and your workforce

Internet Browsing

• Disable auto-complete

• Disable password cashing

• Use favorites

https://www.stopthinkconnect.org

Teleconferencing App Considerations

Protect Your Privacy

• Avoid sharing information with unsolicited callers

• Be aware of email phishers and scammers

• Use caution when resetting credentials online

Keep Your Computers Clean of Malware

• Avoid using business computers for personal matters

• Make sure your machine is running a supported and up to date operating system

• Subscribe to a modern anti-malware system that employs advanced/intelligent features

• Avoid installing browser add-ons

• Scan files before downloading them to your machines

• Employ a firewall in your office that supports VPN

https://www.stopthinkconnect.org

Telepresence & Customer Service

• Resulting from COVID and social distancing mandates, businesses have had to sidestep traditional ways of delivering services to customers.

• A good telepresence application should enhance business operations and facilitate communication, not add more complexity to the transaction or interaction.

• It must be engaging to the customer

• It should not frighten or intimidate the user

• It should feel like a normal extension of the existing business model

• Leave the customer with the desire to use the platform again

Some of the Leading Telepresence Apps

Full featured, interactive text, chat and videoconferencing tools:

• Slack

• Microsoft Teams

• Skype

• Google Hangouts

• GoToMeeting

• Facebook Workspace & Messenger

• Cisco Webex

• Zoom

Teleconferencing App Considerations

• Security for your business and customer.

• Cost associated for the service; Can the business absorb the expenditure, or leave it to the customer to subscribe?

• Infrastructure costs to seamlessly add the virtual world into the traditional work and retail space.

• Number of attendees your business plans to host at a given time.

• How the customer will connect to services: PC, mobile,tablet OS, landlines etc.