business to business mobile commerce the past the present the future
TRANSCRIPT
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Business to Business
Mobile CommerceTHE PAST
THE PRESENT
THE FUTURE
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THE QUESTIONS
• What are the 3 generations of cell phone technology and which created mobile commerce?
• What are the two different perspectives of the future of mobile commerce?
• Which information system and information technology unraveled B2B?
• What are the advantages of mobile-business?
THE ANSWERS?
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mobile_COMMERCE
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MOBILE COMMERCE- defined
The use of smart phones and handheld computers with wireless connections to place orders and transact business over the Web.
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MOBILE COMMERCE- past
Came out of the
Information Revolution of
the 90’s.
First Generation:
Analog Technology
Second Generation:
Digital Technology
ThirdGeneration:
CDMA Technology
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3 GENERATIONS OF CELL PHONE TECHNOLOGY
• First Generation: Analog Technology
– Relied on Frequency Division Multiple Access (FDMA)
• Created multiple radio channels for multiple users
• Second Generation: Digital Technology
– Used Time Division Multiple Access (TDMA)
• Interleaves multiple signals onto a single high speed channel
– Created Mobile Commerce
• Third Generation: Adopted CDMA Technology
– Code Division Multiple Access
• Create access channels for users
• Brought Internet and Multimedia services to mobile users
– Wireless Application Protocol (WAP)
• Delivered simplified web pages to mobile phone
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MOBILE COMMERCE- present
• Texas Instrument creates TV/ Cell phones
• Available for sale within the next 2 months
• FCC’s federal regulation over internet base telephone service to avoid controlling the emerging market
• FCC worries what might happen to traditional phone business
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FUTURE of MOBILE COMMERCE
• 50 million people will spend approximately $15 billion and conduct 1.2 billion mobile transactions such as:– Purchasing movie tickets,
customized ring tones
• Many are saying “No Thanks” to ads appearing on cell phones
• Only 15 % of mobile users are willing to listen to short advertisements on their cell phones
• 33 % said ad should be in a text message form
A YANKEE GROUP’S PERSPECTIVE:
CAHNER’S IN-STAT GROUP PERSPECTIVE:
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business2businessB2B
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B2B- defined
• Business-to-business or B2B is the online transaction between two or more businesses and transactions can be effected between:– one buyer and many suppliers– between many buyers and many
suppliers– as well as one seller and many
buyers.
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B2B- past
• Inter-organizational Systems, systems interconnected business partners to streamline business processes– Includes: Electronic Data
Interchange (EDI), Electronic Funds Transfer (EFT), Electronic Forms, Integrated Messaging, and Shared Databases
• Electronic Markets, created from a broad array of Information Technology applications– network based location
where business interaction occurs
Which information systems/ technology unraveled B2B?
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generate revenue from purchases and sales and other services
B2B- present
• Companies are now turning to web and internet technology to conduct business using their website as electronic storefronts– Can execute purchases and
sales transactions through Private Industrial Networks (PINs)
• Private Industrial Networks (PINs):– consist of large firms using
an extranet that links its suppliers and business partners
• Net Marketing:– digital marketplace based
on internet technology and links buyer to sellers
– industry or privately owned and are the intermediaries between buyers and sellers
– are transaction oriented and not relationship oriented
– generate revenue from purchases and sales and other services
– price through negotiations, auctions, quotes or fixed prices
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B2B- does the future look promising?
• From a cost standpoint, the future of B2B looks promising
• It’s faster, cheaper and more convenient
• Advantage of B2B removes:– Rental, depreciation, coordination
cost such as:• Gathering information, negotiating
contracts, or protecting against opportunistic behavior.
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MOBILE-BUSINESS INTERACTING
• Information technology has made business processes:– More flexible and increased
supply chain such as:• Product design, buyer-supplier
relationship, inventory control, and logistics
• Transformation of Mobile Applications connects:– Customers, field sales people,
and home office
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MOBILE-BUSINESS SYSTEMS.
• Mobile-Business Systems being Implemented:– Enterprise Resource Planning
Systems (ERP)• A major software component of
logistics information systems.• Provides the database and the
transaction capabilities to initiate, track, monitor and report on customers and replenish orders.
• Provides firms with information consistency, economies of scales and integration
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MOBILE-BUSINESS BENEFITS
• New partner discovery• Universal accessibility• Efficient application sharing• Corporate network compatibility• Integrating heterogeneous
technologies• Developing extranet
applications
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RECAP- THE QUESTIONS
• What are the 3 generations of cell phone technology and which created mobile commerce?
• What are the two different perspectives of the future of mobile commerce?
• Which information system and information technology unraveled B2B?
• What are the advantages of mobile-business?
THE ANSWERS?
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THE CREDITS
GROUP MEMBERS
Adam Canales
Jennifer Kahsai
Christian Flores
Son Linda Soy