© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 1

Business

Transformation in a

Digital World

TK Kurien – CEO, Wipro Technologies

Marc Jacobson – Global Head Strategy and

Marketing, Media and Telecoms

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 2

Global Media & Telecom SBU

Today Wipro’s Media & Telecom Strategic Business Unit (SBU) delivers in

excess of $1 billion of services annually

Global Media & Telecom SBU

Telecom Network Services

Communication

and

Media

Telecom

Equipment

Vendor

Cisco

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 3

Welcome to the Digital World

7 Billion connected devices

2 Billion people on the

Internet

1 Billion mobile workers

Over 845 million active

Facebook subscribers

28 Billion gigabytes of

internet traffic every month

1.8 Zeta bytes of Information

It will take 72 Million years to

watch the video transmitted

in one sec over the Internet

by 2014

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 4

The Data Monetization Gap

Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016, Ovum, Mobile Broadband Connections & Revenues Forecast: 2011–16, Wipro

Analysis, based on current revenue projections from Ovum and data traffic projections from Cisco.

0

200

400

600

800

1000

1200

1400

1600

1800

2000

2011 2012 2013 2014 2015 2016

Data Volume Data Revenues

18X

2X

Mo

netiz

atio

n G

ap

Gro

wth

ra

tes

no

rma

lize

d t

o a

bas

e s

tart

ing

va

lue

of

10

0

Voice ARPU has declined steadily in developed markets since its peak in 2007

while data ARPU has grown by 30%+ over the past two years.

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 5

Telco-Media Investment Priorities In a Digital World

The Challenges and Opportunities of the Digital World Have

Dictated Telco-Media Investments in Three Areas

Connected

Devices

Digital

Highways

Intelligent

Platforms

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 6

The Telco-Media Industry’s Dual Mandate Dilemma

Achieved with

levers that may

stifle innovation

such as reducing

R&D expenditure,

cutting jobs and

eliminating non-

core investments

Achieved with

levers that most

often require

capital and

operational

expenditure such

as growing R&D

investments, hiring

new staff and

taking a long-term

business view

The Telco-Media’s dilemma is even more challenging. In the Digital World, innovation

is more important than ever, but market pressures are forcing industry participants to

take a short term view.

Deliver Innovation

Cut Costs

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 7

Wipro Solves The Dual Mandate Dilemma

Eco-Energy Services

Device Engineering

Services

B/OSS Process Library

IT and BPO Services

Lead-to-Cash Optimization

Product Development Services

Customer Experience

Management Solutions

Digital Content Platforms

Run an Efficient

Standardized

Core

Network Transformation

B/OSS Transformation

Product Transformation

Differentiate

and Grow your

Business

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 8

Cost Optimization for

a Leading Telecom

Equipment Provider

CASE IN POINT

Wipro provided product sustenance and

new feature development services for

the client’s Serving GPRS Support

Node (SGSN) product line, using an

agile development methodology.

30% reduction in overall R&D costs

Accelerated feature development cycle

Reduction in defect backlog

Faster defect resolution turnaround

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 9

Revenue Maximization

for a Leading

Equipment Vendor

CASE IN POINT

Wipro designed and developed a next

generation wireless router optimized for

emerging markets. Wipro assumed end-to-

end product ownership in conjunction with

an outcome based pricing model and

delivered rapid innovation, cost savings

and an accelerated time-to-market

Product launch within 18 months

Substantial reduction in product costs

Surpassed product shipment targets

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 10

Business Transformation

for a Leading Telecom

Service Provider

CASE IN POINT

Wipro transformed the client’s IT and business

processes to support the client’s 4G/LTE

growth strategy. The engagement enabled

seamless order management and activation

across service delivery channels and

lines of business.

Standardized fulfillment processes across

multiple service lines

Flexible product bundling for multiple services

Order to Fulfillment process optimization from standardization

and workflow automation

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 11

Thank You

Marc Jacobson