business update - set portal · abr-13 mai-13 jun-13 jul-13 ago-13 set-13 out-13 nov-13 dez-13...

©IABM 2015

Business Update Peter White IABM CEO

SET Breakfast Conference Session

Tuesday 14th April 2015

©IABM 2015

IABM Industry Index

April 2015

©IABM 2015

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

Global 3mth mov avg.

Year on Year Sales Change, last 24 months

IABM Industry Index Report April 2015

©IABM 2015

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

Global 3mth mov avg.



2.6%

©IABM 2015

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

Global 3mth mov avg. Large 3mth mov avg.



2.2%

©IABM 2015

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

Global 3mth mov avg. SME 3mth mov avg. Large 3mth mov avg.



2.2%

5.5%

©IABM 2015

-30%

-20%

-10%

0%

10%

abr-13 mai-13 jun-13 jul-13 ago-13 set-13 out-13 nov-13 dez-13 jan-14 fev-14 mar-14 abr-14 mai-14 jun-14 jul-14 ago-14 set-14 out-14

Global 3 month moving average

IABM Industry Index Report April 2015 Year on Year Profit Growth, last 24 months

©IABM 2015

-30%

-20%

-10%

0%

10%



6.2%


©IABM 2015

-30%

-20%

-10%

0%

10%


Global 3 month moving average Linear (Global 3 month moving average)

6.2%


©IABM 2015

60%

65%

70%

75%

Global

IABM Industry Index Report April 2015 Companies in Profit, measured over last 24 months

©IABM 2015

60%

65%

70%

75%

Global

66.2%


©IABM 2015

60%

65%

70%

75%

Global Linear (Global)

66.2%


©IABM 2015

60,8%

5,4%

20,3%

13,5%

In profit both years

Moving from loss to profit

In loss both years

Moving from profit to loss


©IABM 2015

8%

9%

10%

11%

12%

13%


IABM Industry Index Report April 2015 Profit to Sales Ratio, last 24 months

©IABM 2015

8%

9%

10%

11%

12%

13%



9.2%

©IABM 2015

8%

9%

10%

11%

12%

13%

Global 3 month moving average Linear (Global 3 month moving average)


9.2%

©IABM 2015

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

Sales Growth Profit Growth

2011 2012 2013 2014 2010 2015

Sales and profit growth 2010-2015 pre Conference figures


©IABM 2015

IABM End User Survey NAB 2015

Powered by:

©IABM 2015

22%

3%

4%

1%

5%

23%

10%

6%

9%

17% Broadcaster

Film Studio

Radio Station

Recording Studio

Systems Integrator

Production / Post-Prod.

Govt / Edu / Corporate

Consultant

Freelancer

Other

IABM End-User Survey NAB 2015

Split of organizational type

©IABM 2015

0 10 20 30 40 50 60

Multi-platform content delivery (mobile, web, etc.)

File-based workflows

Media Asset Management

4K / UHD Production

Cloud Computing / Cloud-Based Services

Upgrading Operations to HDTV

HD Transmission

Social TV

News Operations

Back Office Systems (scheduling, billing etc.)

Connected TV

3D Production

Analog Switch-off

Index (/100)

Broadcast and media technology purchasing strategy – purchasing priorities - Index


©IABM 2015

0% 20% 40% 60% 80% 100%

Reviews in trade press

Vendor presentation and demonstrations

Recommendations from systems integrators

Vendor product development roadmap

Reference sites /user recommendations

Ease of integration

Purchase price

Reputation of vendor

Service and support from vendor

Best fit for functional requirements

9-10 (very important) 7-8 5-6 3-4 1-2 (not important)

The factors that influence purchase decisions


©IABM 2015

0 5 10 15 20 25 30 35 40 45

Makes us more efficient / saves money

Total cost of ownership

After sales service and support

Cutting edge technology

Interoperable with other vendor’s products

ROI

Reputation of vendor

Personal relationship with vendor

Installation support

Vendor roadmap (i.e. plans for the product)

Availability of training

Column1

Other factors affecting purchase decisions besides cost and technical specification - Index

IABM End-User Survey IBC 2014

©IABM 2015


Outlook for the business environment for the organization over next 2 – 3years

32%

40%

26%

2%

Very Positive

Quite Positive

Neutral

Quite Negative

Very Negative

©IABM 2015

GLOBAL MARKET VALUATION & STRATEGY REPORT

©IABM 2015

2014 - Total market size by region

Americas 36%

EMEA 47%

AsiaPacific 17%

GLOBAL MARKET VALUATION & STRATEGY REPORT 2014/5

©IABM 2015

2014 - Total market size by segment

10% 3%

7%

3%

5%

15%

2% 2%

54%

Acquisition and production

Post production

Content and communication infrastructure

Audio

Storage

Playout and delivery systems

System automation and control

Test, quality control and monitoring

Total Services


©IABM 2015

2014 - Total market size by segment excl. services

22%

5%

15%

7% 11%

31%

5% 4%

Acquisition and production

Post production

Content and communication infrastructure

Audio

Storage

Playout and delivery systems

System automation and control

Test, quality control and monitoring


©IABM 2015

$48.5 billion


0,0

10,0

20,0

30,0

40,0

50,0

60,0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Americas EMEA Asia Pacific

Total market size by region (including Services)

$ b

illio

ns $48.5 billion

©IABM 2015

$48.5 billion


2009 – 2012 CAGR

Total Market: 4.0% Products: 3.6% Services: 6.0%

2012 – 2014 CAGR

Total Market: 1.3% Products: -0.5% Services: 2.9%

Structural Shift

“In Hindsight the Step-Change in Spending is Evident”

©IABM 2015

Global Market Valuation & Strategy Report 2013

0,0

10,0

20,0

30,0

40,0

50,0

60,0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

$ b

illio

ns

Service Revenue

Product Revenue

Historical Growth Profile 4% – 6%

Current Growth Profile 1% – 2%

Future Growth Profile 2% – 3%

Increasing Concentration in Services

©IABM 2015

Technology Update Peter Bruce

IABM Director - APAC

SET Breakfast Conference Session

Tuesday 14th April 2015

©IABM 2015

Technology trends with the most impact on supplier business (3-5 years)

14%

27%

37%

8% 11%

3%

Higher Resolution CAPEX > OPEX & Cloud

IP, files & Networking

Automation Multi-screen, Multi-platform

Other

64% “File Based” related

©IABM 2015

Broadcast hardware replaced by IT hardware & Broadcast software (3-5 years)

0%

25%

43%

30%

2%

0% 25% 50% 75% 100%

<= IT HW and Broadcast SW

=> Broadcast Centric HW

©IABM 2015

Biggest challenge/opportunity driven by new technology (Now)

23%

38%

16%

4%

14%

5%

Infrastructure replacement

Hardware to software

New business Market slow down

Reduced margins Other

©IABM 2015

Your hardware/software product sales versus non-product rental/service/subscription revenues? (Now)

8%

16% 16%

39%

21%

0% 25% 50% 75% 100%

<= Services

=> Hardware

©IABM 2015

Your hardware/software product sales versus non-product rental/service/subscription revenues? (3-5 years)

8%

19%

24%

30%

19%

0% 25% 50% 75% 100%

<= Services

=> Hardware

©IABM 2015

Biggest technology/business related challenge? (Now)

33%

21%

26%

7% 10%

3%

Transformation & reskilling

Commodisation & lower margins

Educating customers

Market slow down

Funding new development

Other

How big an issue is training?

©IABM 2015

Multi-platform & OTT viewing, influence on traditional professional technology supply? (3-5 years)

2% 5% 14%

67%

10% 2%

Need to create OTT offerings

Broadcast buys OTT companies

OTT companies buy Broadcast

IT technology blurs Broadcast

and OTT

OTT kills traditional

playout

Other

©IABM 2015

The main driver of industry change? (Now)

15%

34%

20% 20%

7% 4%

Consumer purchasing power

Consumer product

companies

Broadcast & Media companies

Technology suppliers

IT Industry Other

Who’s driving Who?

business update - set portal · abr-13 mai-13 jun-13 jul-13 ago-13 set-13 out-13 nov-13 dez-13...

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