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Understanding the business communication skillsTRANSCRIPT
MODULE – 01: VOCABULARY
Geetanjali Bhandari
Key Concepts:
Use of Dictionary
Use of Words:
Diminutives
Homonyms & Homophones
Use of Dictionary
Meaning
Synonyms
Antonyms
Usage
Etymology
Use of Dictionary
Pronunciation
Increase word power
Effective communication skills
Speaking Skills
Reading Skills
Writing Skill
High level of confidence
A Word Form that Indicates Smallness
Diminutives
Diminutives: Meaning
It literally means small; tiny; little A diminutive for a model train layout
It is pertaining to or productive of a form denoting smallness, familiarity, affection or triviality Droplet from drop
Diminutive: Examples
A booklet, is a small book
A circlet, a small circle
A duckling, a young duck
A hillock a small hill
A novelette, a short novel
A wavelet, a ripple or small wave
A gosling, a young goose
A droplet, a tiny drop
Diminutive: Further Explanation
"English usually forms diminutives by suffixing -y or ie Hanky for handkerchief, doggie for dog and Tommie for Thoma
s
We also use -ette As in kitchenette for a small kitchen
Productive diminutive derivation hardly exist at all Despite the existence of isolated baby forms such as handies,
doggie or birdie one can say girlie but not *mannie, auntie but not *unclie, horsie but not *goatie, and so on.
Diminutives are titles of endearment Goldsmith becomes Goldy
Homonyms & Homophones
Homonyms
One or two words that have same sound and often same spelling but different meanings
Homographs Words that are spelled the same but differ in meanings Example – Stalk, Stick, Bat, Bow etc.
Homophones Word that are pronounced the same but differ in
meaning, derivation or spelling Example – hair & hare; night & knight etc.
Importance of Diminutives & Homonyms
Usage
Formal vs. Informal
Expression
Effective communication skills
Engaging the audience
Clichés
A cliché is a phrase or opinion that is overused and betray a lack of original thought
The original was striking but due to its overuse it lost its charm
In modern culture it is used for an idea that is expected or predictable
A cliché may or may not be true
Clichés come from all over the world. They can be interpreted differently, depending on your cultural knowledge and identity. Often, a cliché starts with a smart remark that ends up becoming very well known. Even if the origin is unclear, it’s clear to see that clichés are a popular form of expression
Clichés: Examples Clichés of Time
Time will tell
In the nick of time
Lost track of time
Lasted an eternity
A matter of time
A waste of time
Rushed for time
In a jiffy
The time of my life
At the speed of light
Clichés of Life, Love & Emotions
Opposites attract
Scared out of my wits
Frightened to death
All is fair in love and war
Every cloud has a silver lining
Haste makes waste
The writing on the wall
Time heals all wounds
What goes around comes around
When you have lemons, make
lemonade
Clichés of People
As old as the hills: This describes someone very old
Fit as a fiddle: This describes someone in great shape
Without a care in the world: This describes someone who is not plagued by problems or worries
A diamond in the rough: This describes someone who has a great future.
Brave as a lion: This describes a very brave person.
Weak as a kitten: This describes a very weak person
Euphemism:
A mild or indirect word or expression for one too harsh or blunt when referring to something unpleasant or embarrassing.
Intended to ameliorate the situation
Examples: Passed away instead of died Correctional facility instead of jail Departed instead of died Differently-abled instead of handicapped or disabled Fell off the back of a truck instead of stolen Ethnic cleansing instead of genocide
Jargons: Meaning
The specialized language of a professional, occupational, or other
group, often meaningless to outsiders.
Business Jargons:
Business Jargon
"Jargon is an invaluable tool in massaging meaning for marketing purposes.
Promoters may describe a start-up with no customers as 'pre-revenue,' optimistically implying that sales are inevitable.
Hoped-for turnover will be projected in a 'business plan,' a document used for raising finance and scrupulously ignored thenceforth.
Business Jargons:
Terminology that deflects criticism while bestowing spurious professionalism is essential to the manager.
Hence the phrase 'I'm outside the loop on that' excuses knuckle-dragging cluelessness.
'I'm afraid I don't have the bandwidth' is a polite way of saying: 'You aren't important enough for me to help you.‘
'It is my understanding that . . .' allows the speaker to assert vague suspicions as solid facts. . . .
Examples of Business Jargons:
“Bang for the buck” Getting a lot for your money,
“Due diligence” Doing research before purchasing or investing in a
business
“Sweat equity” Receiving equity or ownership in the business instead of
a salary.
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