Buss 1

Structure + Timing

• 60 marks in 75 minutes• 40 % of AS Mark = 20 % A Level

• Skim Read Case Study (2-3 mins) – make a mental note:– Product or Service + USP?– Industry + Competition + market conditions?– Target market ?– Characters + background + experience?– Evidence of research?

SWOT BoxStrengths Weaknesses

Within the business now Creates and develops issues

Opportunities Threats

Outside the business in the future Creates opportunity for evaluative tone

Section A: 20 marks

• Short Answer• Definition (2 Marks)• Calculation (3 marks)• Explanation (6 marks)• Interpretation? (5 marks?)

• 16 + is a target level• Work through carefully within time guide• Always add to swot box when thoughts occur

Definitions

• Clear and concise• Addressing every word in the term• Giving an example where possible in the

context of the case study

• Eg– “Fixed costs are payments related to inputs which

do not vary with output eg Tony’s rents paid on the café”

Calculations

• Equation written out• Workings• Answer underlined + units

Explanation

• Define the key term in the question• Have two distinct separated issues, identified

and applied to the context of the case study• Link clearly to question set• Separate each issue with a paragraph

Section B

• 3 questions 40 marks• 2a: 10 mark analyse• 2b + 2c: 15 mark analyse and evaluate (x2)

• Take key concepts form question and place at top of case study

• Re-read case study carefully• Use a symbol system to identify parts of case study relevant

to each topic• Start thinking how sections link together• Always add to swot box when thoughts occur

Question 2a: Analyse 10 marks

• Define key concept

• Identify one issue and develop a causal chain in context

• Identify second issue and develop causal chain

• No need to conclude

Question 2b + 2c: Analyse and Apply – Gan+Gap=L5=10 marks

• Define key concepts clearly and concisely• Argue on one side of issue linking steps with connectives

– “The reason why I feel why location A was right..”• Because• Leading to • Therefore• As a result of• This means that• As a consequence of

– Hint a evaluate where appropriate• However• This depends on

• Separate argument with paragraph and argue on other-side (counter argument)

• Use SW in SWOT box to develop thoughts

Clear conclusion =E3 = 5 marks• Judgement + justification

– Judgement• Use the words from the question to give focus “overall I agree/disagree”

– Justification• Explain why you have made this decision • Use evidence to support your view• Significance is important

• Which is the stronger argument and why– “because” is a good work to use

• Objectives and motives of the entrepreneur are a good sources of evaluation• Suggest limits on your assessment

– “it depends on…”• Use OT in swot box the develop thoughts

– Competition?– Technology?– Economy?– Social change?– Environmental issues?