butter. glue. spreading the link love

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butter. glue. spreading the .love

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A slide show about social media for broadcasters - IBC2008

TRANSCRIPT

Page 1: Butter. Glue. Spreading the Link Love

butter. glue.spreading the .love

Page 2: Butter. Glue. Spreading the Link Love

www.headshift.com

headshiftis an award-winning social software consulting and development company which applies emerging tools and ideas to the real-world needs of organisations:

consulting and engagementprototyping and experimentationdevelopment and integration

Page 3: Butter. Glue. Spreading the Link Love

Multiplicity of Conversations but not so long ago...

Page 4: Butter. Glue. Spreading the Link Love

model one:

speak...mostly

Page 5: Butter. Glue. Spreading the Link Love

broadcast

http://www.flickr.com/photos/zabowski/335256864/

“transmit... cast or scatter abroad over an area”

Page 6: Butter. Glue. Spreading the Link Love

broadcast

From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html

Page 7: Butter. Glue. Spreading the Link Love

tell us

Page 8: Butter. Glue. Spreading the Link Love

send it

Page 9: Butter. Glue. Spreading the Link Love

model two:

come talk about it

Page 10: Butter. Glue. Spreading the Link Love

http://www.flickr.com/photos/briansolis/1411905457/

“... the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other.”

conversation

Page 11: Butter. Glue. Spreading the Link Love

conversation(s)

From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html

Page 12: Butter. Glue. Spreading the Link Love

let’s chat

Page 13: Butter. Glue. Spreading the Link Love

“have your say”

Page 14: Butter. Glue. Spreading the Link Love

success rarely scales

Page 15: Butter. Glue. Spreading the Link Love

a new way?

go out, talk to people... you know, be more human

Page 16: Butter. Glue. Spreading the Link Love

conversational spaces

http://www.flickr.com/photos/briansolis/2735401175/

Page 17: Butter. Glue. Spreading the Link Love

spread content like butter

Page 18: Butter. Glue. Spreading the Link Love

bring audiences back with glue