butter. glue. spreading the link love
DESCRIPTION
A slide show about social media for broadcasters - IBC2008TRANSCRIPT
butter. glue.spreading the .love
www.headshift.com
headshiftis an award-winning social software consulting and development company which applies emerging tools and ideas to the real-world needs of organisations:
consulting and engagementprototyping and experimentationdevelopment and integration
Multiplicity of Conversations but not so long ago...
model one:
speak...mostly
broadcast
http://www.flickr.com/photos/zabowski/335256864/
“transmit... cast or scatter abroad over an area”
broadcast
From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html
tell us
send it
model two:
come talk about it
http://www.flickr.com/photos/briansolis/1411905457/
“... the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other.”
conversation
conversation(s)
From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html
let’s chat
“have your say”
success rarely scales
a new way?
go out, talk to people... you know, be more human
conversational spaces
http://www.flickr.com/photos/briansolis/2735401175/
spread content like butter
bring audiences back with glue
http://[email protected]
you’ve got butter,we make glue