Button badges make wonderful promotional items, but are they as good as or better than the myriad of other items you can use? Let’s look at the advantages of this unique form of promotion.

The “bottom line” is what every company looks at first when they are devising a promotional campaign. No matter how attractive an idea is, the cost of implementing it has to be directly proportional to the increase in business it produces. Spending £1000 on a promotion that brings in only half that much business is at best a poor decision; at worst it is a financial blow with no positive results.

Firstly, button badges are inexpensive. If you order in large quantities, you will likely only pay about 10p for a 25mm button badge. Unlike a media blitz that most people unconsciously block out or don’t listen to anyway, your potential customer has something tangible to look at. There is something to remind them of your company. Even if they take the badge off and toss it in a desk drawer they will see it each time they reach into that drawer! Many people collect button badges especially if they have novelty value. Some have badges from political campaigns decades or even a century ago that are now incredibly valuable!

You can use button badges for promotional purposes or even as incentives for your employees to rake in more sales. People get creative when they see the possibility of public recognition. A large badge proclaiming them the employee of the week (or month) or one that indicates they’ve achieved a goal gives them a powerful incentive to reach even higher. Remember, your employees are your most valuable asset and the more they are motivated the more your business will prosper!

Button badges are easy to use. Their portability makes them ideal to use if your industry is having a public function or if you have a booth at a local business or social function. Because they are lightweight, shipping them won’t break

your budget. They are customizable with your name, logo, or company slogan. You can choose the size, shape and color and even get a discount if you order in bulk.

Other promotional items such as pens, notepads, paperweights and other novelties are usually expensive to produce and ship. Although they are used, the people who pick them up frequently present them to their children, their temporary office help or their spouses. After all, they have their own letterhead and business supplies!

Button badges are a great way to publicize your business or cause. They make your message very visible and noticeable without being “in your face”. Even if each badge is worn for only a few minutes, that one badge will present your business information to dozens of people!