buy on smartphones app, personalization and deals

copyright Przemek Czarnecki, 2012 1

A new way to buy on smartphones

Concept presentation


The opportunity and the solution

Shopping on smartphones is inefficient and mobile shoppers are overwhelmed

WHILE

Smartphone penetration and e-commerce traffic grow

LEADING TO THE NEED FOR

A smartphone-optimized shopping application, with platform for personalization and deals

aggregation


Problem and trends – the detailed view

● E-commerce user experiences and digital advertising are optimized for the desktop era

● Conversion rates and cost per clicks on mobile devices are lower than on desktop

● Millions of products and display ads do not fit into 4”-5” screens

● Tablets fare better than smartphones but are not truly personal nor truly mobile

● Hundreds of shopping apps – each brand has one – complicate mobile shopping

● Mobile traffic to e-commerce sites reached 25%, massive focus on mobile commerce among retailers

● Smartphones penetration at 50% and growing

● E-commerce sales grow 17% YoY in the US and even faster in emerging markets

● Retailers implement cross-channel commerce systems

● Consumers expect best price & convenience, any time, anywhere

● Mobile ads and mobile search clicks cheaper than desktop

● Product catalog information widely available

● Amazon and traditional retailers compete for mobile shoppers


Solution● Mobile-only and mobile-first smartphone

shopping application and shopping platform● Unique gesture-only UI● Personalized product recommendations based

on user stated preferences, on-device data, social information and product feed content (4P)

● Multi-channel deal hunting automation according to user defined criteria

● Generation of sales online (e-retailers) and in-store (retailers)


Business model at a glance


Features and differentiation

● Personalization

– User likes/dislikes product, brand photos & pictures

– The app tracks on device activity

– As well as social networks, social trends and best seller lists

● Deal hunting

– User sets price and time

– App monitors deals and alerts about product availability

● Self-animated picture galleries for products, brands and categories

● User likes, dislikes, puts on wishlist, puts in cart, buys with visual password

● Up to 10 simple and intuitive gestures to manage the app (for example “swipe down” = put in cart, “shake” = random search)


The user experience: app main screen Self-animated, rotates right in alphabetic order

Gestures:●Swipe right to accelerate●Swipe left to slow down & change rotation

Self-animated, rotates right starting with lowest priced productGestures:●Swipe right to accelerate●Swipe left to slow down & change rotation●Pinch to zoom in●Press for product details●Swipe across left to put into cart●Swipe across right to put on wish list●Draw cross across product to dislike it●Drag pictures of product categories and/or brands to start product search●Shake phone for random product search

Self-animated, rotates right in alphabetic orderGestures:●Swipe right to accelerate●Swipe left to slow down & change rotation7

On first use of the app, overlay a 5 steps tutorial on top of the main screen then move user to the Signup/Personalization/Configuration screen


The user experience: Key screens and key features

● Signup / personalization / config

– First sign up with email, phone number and visual password

– Add e-retailer accounts (for example: Amazon Prime) and loyalty cards

– Add social network accounts (FB)

– Select price brackets, product categories, brands of interest

● Cart

– Price summary before checkout

– Checkout on retailer website

– Order status info

● Wish list & deals

– Lists all liked products

– Real-time deal hunting for each product

– Price alerts

● Product details

– User reviews

– Details from social graph

– Product video


Context architecture

buy on smartphones app, personalization and deals

Technology