Wednesday,May 7, 2014

CHAMBERSBURG SALES MEETING

2

Sharon HelselRegional President

TRANSITION UPDATE

• LIVE as of May 5th

• Take time to review• Learn digital signatures

*NEW* AGREEMENT OF SALE

• Office sends out surveys after every settlement

• Office manager will be forwarding them to you

CLIENT SATISFACTION SURVEYS

PROGRAMS & SERVICES SURVEY

• What do you like? Don’t like?

• Take 5 minutes to complete the survey

HOW’S THE MARKET?

• The days of low-ball offers are coming to a close (quickly)

• New construction is a signal that we’re on the rebound

PROJECTED MORTGAGE RATES

$150,000 mortgagefor 30 years

@ 4.4% = $751.14

@ 5.7% = $870.60

+ $119.46

• Holding real estate over the long term is still a great investment

RETURN ON INVESTMENT

WHAT WOULD YOU ‘DO-OVER’?

. . . if you could buy your house again

“What I Wish I Knew About the Homebuying Process”

RECENT STUDY

37% wanted more info on closing

costs and financing

1. GET SMARTER ABOUT FINANCING

. . . the difficulty of the mortgage application and approval process

40%say it was more difficult than expected

WHAT DO BUYERS SAY ABOUT . . .

Provide your buyers with a(an):

glossary of financing terms payment calculator mortgage application checklist explanation of closing costs credit resources

REALTOR® ACTION LIST

Resources:

39%were not happy with:

• size/layout of home• neighborhood• price

2. PICK SOMETHING DIFFERENT

Provide your buyers with a(an):

needs evaluation that includes ‘Why’

current CMA neighborhood report comprehensive review of

inspections and seller’s property disclosure

REALTOR® ACTION LIST

Resources:

40%said the home buying process

took longer than expected

3. SURPRISED BY LENGTH OF PROCESS

20017 weeks

201312 weeks

LENGTH OF SEARCH FOR A HOME

Provide your buyers with a(an):

blank agreement of sale and other forms

accurate website with inventory of homes

automated website search expectations interview

REALTOR® ACTION LIST

Resources:

HomeFinder

4. BE PREPARED FOR MAINTENANCE

80%of buyers considered their

home move-in ready

76%have done or are planning

renovations

Provide your buyers with a(an):

advice on improvements preferred contractor list discount coupons

REALTOR® ACTION LIST

Resources:

VALUABLE COUPONS

www.LowesRealtorBenefits.com

• http://www.remodeling.hw.net/

• FREE download from website

• Provide a copy to past clients and current buyers

VALUABLE ADVICE

AVAILABLE FOR DOWNLOAD

PROPERTY / NEEDS EXCHANGE

CINCO DE MAYO (2 DAYS LATE) LUNCH

TODAYFood, Drink, Fun

11:30 AM