buying a dslr
Post on 12-Jan-2015
Embed Size (px)
DESCRIPTIONHow do I decide for a product - what influences me? This is a personal documentation to show what steps I made to find the right DSLR for me.
- 1. buying a D-SLR camera my experiences as a consumer,not a social media preacher. www.henne-digital.com
2. what im looking for
- a digital SLR camera
- with good HD video function
www.henne-digital.com 3. step1 I take this one www.henne-digital.com 4. step2 Chip? Seems to be relevant www.henne-digital.com 5. step3 www.henne-digital.com 6. 1st conclusion
- okay, seems to be Canon or Nikon.
- probably around 1.000,00
www.henne-digital.com 7. step4
- lets ask some friends
www.henne-digital.com 8. step5 www.henne-digital.com 9. step6 Gerald is a tech freak, 60 D? too expensive www.henne-digital.com 10. step7 no product reviews, does not help! to be honest: here they had the first chance to catch me! www.henne-digital.com 11. step8 Sorry, this is empty? www.henne-digital.com 12. step9 Ah, here we go Also no product reviews, all posts in English. Same as Nikon! www.henne-digital.com 13. step10
- lets go to a camera shop!
www.henne-digital.com 14. 2nd conclusion
- most of the people say Canon, seems to be the right choice. But what camera? 60D?
www.henne-digital.com 15. step11
- lets ask a photographer!
- Canon EOS 60 D has a flip screen
- and Canon has the best video quality
www.henne-digital.com 17. step12 www.henne-digital.com 18. step12 Ah, Chip I know. www.henne-digital.com 19. step13 www.henne-digital.com 20. 3rd conclusion
- Okay. I will wait til October
- for the Canon EOS 60D
- But where to buy?
www.henne-digital.com 21. step14 www.henne-digital.com 22. step15 Cool, Im the mayor here!!! Do they have a special deal for me? No. Damn! They have the chance to catch me here! www.henne-digital.com 23. 4th conclusion
- Looking for the best price!
www.henne-digital.com 24. step16 its all about the price www.henne-digital.com 25. step17 www.henne-digital.com 26. 5th conclusion
- Looking online for Canon EOS 60D best price
- in october, again.
www.henne-digital.com 27. noticed something?
- I did not visit the Canon or Nikon homepage.
- brand sites were not on google no.1 under my searches.
- their facebook or twitter accounts were not relevant for me.
www.henne-digital.com 28. summary
- What I needed:
- product information - easy to find
- recommendations from people I trust
- proof by serious tech media
www.henne-digital.com 29. what does it mean to meas a communication consultant?
- make people finding your products as easy as possible in www.
- push credible articles with product features on google.
- give people relevant informations via social network accounts.
- identify influencers and make them talk about your products.
- catch consumer with special offers via social media.
- christian henne
- phone: +49 89 4185 8801
www.henne-digital.com facebook.com/hennedigital twitter.com/christian_henne www.gplus.to/christianhenne youtube.com/hennedigital xing.com/profile/christian_henne linkedin.com/in/christianhenne