buying and selling websites by david gass
DESCRIPTION
Expanding your affiliate business through website acquisitions and sales? Our experts will provide detailed strategies for buying and selling websites guaranteed to maximize your revenue potential. Experience level: Intermediate Target audience: Affiliate/Publisher Niche/vertical: Buying/Selling Websites Chuck Mullins, CEO, CashForYourSite.com (Twitter @chuckiii33) (Moderator) David Gass, Owner, Vision Group Management, LLC (Twitter @davidgass) Kyle Wakefield, Founder, Themeco (Twitter @jkwake) Jason Yelowitz, Senior Website Broker, Quiet Light Brokerage (Twitter @BRMillionaire)TRANSCRIPT
Website Valuations
By: David Gass
• Examples of Website Sales• Determining Value• Companies Buying Sites TODAY
What Is a Site’s Value?
Whatever Someone Will Pay For It!
Two Types of Buyers:StrategicInvestment
Strategic Buyers Typical Place Higher Values on Sites
VerticalScope
Escalate Media
Internet Brands
Investment Buyers Typical Buy Based on Specific Multiples
1-3 Years x Gross Revenue
2009 - $1,300,000
2007 - $1,300,000
2007 - $8,000,000
Examples Of Site Sales
2010 - $30,000,000
2008 - $30,000,000
2008 - $30,000,000
Examples Of Site Sales
2007 - $100,000,000
2007 - $90,000,000
2007 - $33,000,000
Examples Of Site Sales
Determining Value
• Age • Traffic• Profit• Niche• Analytics• Domain Name
Irrelevant In Determining Value
• Sunk Costs• Perceived Potential By Seller
Assigning Value
• It’s not the Price it’s the Terms• Multiples Range from
6 months to 6 years profit
Values on Flippa.com• Analyzed 50 Blogs• Avg. Unique Visits Per Month 67,946• Avg. Revenue Per Month $1,521• Avg. Price Sold $22,592• Price Per Unique Visitor - $1.66• Multiple 29 (2 years and 5 months)
How to Increase Value
• Valuable Content• Increase Traffic• Properly Monetize the Site• Perceived Value vs. Actual Value
Key Metrics for Buyers• Revenue Per Unique Visitor• $15,000 Revenue Per Month• 30,000 Unique Visitors Per Month• $15,000 / 30,000 = $.50 RPUV
Key Metrics for Buyers
• Page Rank• Domain Authority • Page Authority• Social Followers
Three Attributes to Determine Value
• Domain Authority• Total Page Views• Revenue Per Unique Visitor
My Contact Information
David [email protected]
www.linkedin.com/in/davidgasslasvegas www.facebook.com/businesscredit