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Buying gold during

the festive season

We Indians love investing in gold, especially during the festive season. Gold has been a popular investment

option across cultures & ages, for its social, emotional and economic value. In the current volatile times, gold

acts as a diversifier and an investment class, to mitigate market losses.

Here’s a quick comparison to help you choose between buying physical gold (like jewellery, coins, bullion) or

investing in Sovereign Gold Bonds.

NOVEMBER 2021 | VOL. 6

Physical Gold

Is it time to shift towards digital gold?

Only when gold appreciates 1) When the gold price appreciates

2) Interest of 2.5% per annum

Sovereign Gold Bond

Whether you choose to invest in physical gold or in Sovereign Gold Bonds, investing in any type of gold is

recommended, as it offers high liquidity, hedge against inflation and diversification in your portfolio.

Risk of theft & concern

over its purity

Capital Gain tax, on sale

GST +Locker/Storage

charges

Not applicable

100% safe & purity guaranteed

No Capital Gain tax on redemption.

Only interest earned is taxable

No GST. Zero storage cost

Maturity after 8 years, with an

exit option from five and a half

years

Earn

Peace of

mind

Taxes

Additional

charges

Tenure

Tax

KNOW MORE

Cover

Story

Balancing celebrations

with prudenceAfter nearly two years of uncertainty, it is natural to want to

splurge during festive occasions. But, there are ways to

ensure that our expenses stay on track.

Cover

Story

NOVEMBER 2021 | VOL. 6

Savings

Festive

Spends

Shop Wisely

Make a list of all that you need and shop accordingly. This will help you avoid impulse

shopping, which is very common during festive sales.

Use EMIs to spread out a large expense, into smaller parts

Keep a watch on expenses that are purely for consumption and avoid over-indulgence in them.

Be conscious of the investment-consumption spectrum

Pure

Consumption

Pure

Investment

Eating out

Clothes

Entertainment

New Home

Gold

New SIPs, FDs, Stocks

1. Make a shopping list:

Allocate a fixed amount for festive shopping. Select the gifts and other articles, such that

they fit within your budget and accordingly prepare the shopping list.

2. Stick to a budget:

There are offers galore during the festive season that can help

you save money. Check out the amazing offers during ICICI

Bank’s Festive Bonanza.

3. Look out for deals and offers:

Use EMIs for your festive shopping, so that your regular monthly investments are not affected by any large

outflows from your account.

CHECK FESTIVE BONANZA OFFERS

FESTIVEFESTIVEBONANZABONANZA

6 EMIs of ₹20,824 each`1.2 lakh

KNOW MORE CONVERT CREDIT CARD TRANSACTIONS TO EMI

The best gift ever

that no one can take away from your kids

For a parent, the most important goal after their child’s health, is

their education. On the occasion of Children’s Day, the best gift

you can give your child, is a great education.

This requires careful planning, since quality higher education can

be expensive.

Cover

Story

NOVEMBER 2021 | VOL. 6

Scenario 1: Higher education is 3 or more years away

Scenario 2: Higher education is close at hand

Follow the below steps to build your child’s education kitty:

Start early and use the power of compounding, to reach your goal in time1

Factor in inflation while planning. Equities have the potential to beat inflation, so you can

invest directly in Equities

2

Remember that the value of money decreases with time, thanks to inflation. Analyse and

factor in the cost of education in the future, so that you know how much to save

3

Review your goal at regular intervals

Contact your Relationship Manager for the same

4

In case you want to send your child abroad for higher education, start sending money

abroad under Liberalised Remittance Scheme, to save in foreign currency and mitigate

impact of changes in forex rates

5

If you need funds for higher education at a short notice, you can apply for an Education Loan. You can get a

loan without security, up to ₹40 lakh and save income tax under section 80E on the interest paid.

INVEST IN SIP* OPEN AN RD OPEN A PPF ACCOUNT

APPLY NOW

START INVESTING IN EQUITIES

Children’s

Day

NOVEMBER 2021 | VOL. 6

Cover

Story

As parents, we take a great deal of effort to ensure that we teach

various skills to our children - be it sports or art or phonetics. But

most of us leave the most important life skill - 'Personal Finance

Management’ - to be learnt with experience, time and age.

Importance of Saving Providing monthly pocket money to your kids is a great way to inculcate the

habit of saving money. Let your children buy whatever they want with their

savings. Let them learn to manage their own money.

Importance of Goal SettingWhen your children ask for something expensive, teach them about

financial goal setting. Once a goal is set, you can add some initial amount,

but for the rest, help them pool all their resources, such as pocket money,

gifts from family and friends, etc.

Importance of BudgetingAllow your children to organise their birthday parties all on their

own. Hand over a specified budget to them and let them plan and

execute, with a free hand. This will teach them the art of planning

and budgeting.

Introduction to BankingOpen an ICICI Bank Young Stars Account, an iWish RD or a Pockets

wallet for your child and transfer the pocket money there. This will help

them learn about bank statements, interest income, e-wallets

and much more.

Here are four interesting ways to introduce

kids to personal finance:

Keep your children loved,

yet rooted

OPEN IWISH GET POCKETSKNOW MORE ABOUT YOUNG STARS ACCOUNT

A guide to IPOsThe last few months have seen a lot of high-profile IPOs, i.e. Initial Public Offerings being launched.

What’s more? The next few months have many prominent IPOs lined up. What better time than this, to

learn all about IPOs!

FinGuru

NOVEMBER 2021 | VOL. 6

What is an IPO?

When a privately-owned company

offers its shares to the general public

for the first time, it is called an IPO

or an Initial Public Offering.

Through the IPO, an unlisted company becomes listed in the stock market and its shares can be bought and

sold by the public.

When you buy a share in an IPO, you become a shareholder in the company, i.e.

you become the owner of a specific ratio of the company, based on the shares

you have invested in.

Why do companies launch their IPOs?

What are the advantages of investing in an IPO?

The complete information about the price valuation of equity shares in an IPO is available in the

prospectus filed by the company and is available publicly

This changes after IPO, when the price would depend on the changes in the sectorial performance

and investor interest.

Promoters

Venture

Capitalists

Other

Private

InvestorsPromoters

Public

Corporate

Investors

Public

Retail

InvestorsIPO

Opportunity to act early

You can buy shares in the company before they start getting traded in the stock markets and their

prices get impacted by forces of demand and supply

Price transparency

Long-term benefits

Investing in an IPO may help you get good returns in the long term, subject to market conditions

To raise capital for

expanding the business

To dilute the ownership

of venture capitalists or

other private investors

To pay off debts

FinGuru

NOVEMBER 2021 | VOL. 6

What should one do before investing in IPO?

Do an in-depth research

Before investing in an IPO, try to learn as much as you can about the company - its

past performance, financial records, how it fares when compared to its competitors,

press releases etc.

Look at the underwriters

Look at the banks/brokerage firms that act as underwriters, i.e. conduct the IPO

proceedings

Be cautious

Always be cautious when underwriters promote an IPO with claims of glowing

prospects

Consider the issue price

Evaluate the price at which shares are offered. To do this, compare with the share

price of a listed company in the same line of business and of a similar scale

`

Go through the prospectus

The prospectus has detailed information on the company's past financial records -

revenue, profits/ losses, debts etc.�

Best

Don’t fall for the hype or the brand

Don't invest in something just because people tell you it will do great or because it is

popular

A reputed brand doesn't guarantee a good IPO. Don't invest in an IPO because you

think the prospects of the brand are great. Look at the records of the specific

company that is offering the shares

CHECK YOUR RISK PROFILE

Ensure that you check your risk profile before investing

FinGuru

NOVEMBER 2021 | VOL. 6

OPEN NOWApply for IPOs with ICICI Bank’s 3-in-1 Savings, Demat & Trading Account

CHECK NOWKnow your risk profile before investing

Process for submitting a bid through the ASBA mechanism

ASBA (Applications Supported by Blocked Amount) allows the bank to block the application money in the

bank account for subscribing to an issue. The application money gets debited only if application is selected

for allotment.

Submit ASBA

physically or

electronically

to the bank

Bank blocks

the application

amount in

specified

accounts

Bank uploads

the application

data in the

electronic

bidding system

Application

money is blocked

until the

finalisation

of allotment

On allotment,

the relevant

bank account

is unblocked and

requisite amount

is transferred to

the issuer’s account

How does one invest in an IPO?

Investing

in

IPO

Decide where

to invest

Arrange

funds

Open a Demat

and Trading

Account

Apply for an

IPO (using

ASBA)

Bid, as per

lot sizes

Wait for share

allotment

to happen

Wait for

stock listing1

2

3

45

6

7

Herd MentalityHerd mentality in investing is following what other investors are perceived to be doing, rather than taking

decisions based on your own objective analysis. What is touted as ‘information’ is often someone’s opinion,

which herd mentality leads you to believe as ‘facts’.

FinGuru

NOVEMBER 2021 | VOL. 6

Invest in stocks that appear to be trading for less than their intrinsic or book value (Value Investing)

For any assistance, contact your Relationship Manager or reach out to your nearest ICICI Bank branch

Many of your friends are buying gold and not wanting to be left out, you also buy gold

Your friends, relatives are selling mutual funds fearing market may crash further and you also

follow the same

Examples of Herd Mentality

Herd Mentality in action

Buy and sell in contrast to the prevailing stock market sentiment (Contrarian Investing )

Have a disciplined approach in investing, i.e. invest as per your risk profile, make a financial plan

and stick to it, irrespective of market movements

How can you avoid falling prey to Herd Mentality?

In a bull market, you end up buying/

investing at very high prices, because

you don't want to be left behind.

Herd Mentality in bull & bear markets

Buy Low and Sell high = Success of investing in markets

Number of Buyers

`

Opposite happens when we make investment decisions based on Herd Mentality

In a bear market, you sell/ redeem at

very low prices because you feel what

others are doing is right and you don't

want to make more losses.

Herd Mentality

Sh

are

Pri

ce

Buy Low

Buy High

``

```

KNOW YOUR RISK PROFILE

Warm wishes

of the festive season!

As we celebrate the festival of lights, let us apply the dos and don’ts

of celebrations in our finances as well.

NOVEMBER 2021 | VOL. 6

Take care of risks:

We wish you and your loved ones health,

wealth, happiness and peace.

Cover

Story

Just like we take care to not wear loose or flowing clothes near lighted

lamps, let us also invest with care after evaluating and understanding risks.

We put a great deal of thought in choosing just the right gifts for our loved

ones. Similarly, let us choose the right investments based on our age,

goals, investment tenure and risk appetite

Just before the festive season, we embark on a cleanliness campaign at

home, and dispose goods that we no longer require. In the same manner, we

can review our investments and get rid of those that no longer meet our

goals.

We light lamps to banish darkness. Similarly, let us use the light of

knowledge to dispel the darkness of lack of information about finances and

investments.

Add a personal touch:

Do a thorough clean up:

Dispel the darkness:

Safe Banking tips to

safeguard festive joy

November 14-20, 2021 is International Fraud Awareness Week. Let us follow the below safe

banking tips so that we secure ourselves against frauds and safeguard the spirit of cheer and

celebration .

NOVEMBER 2021 | VOL. 6

Safe

Banking

Never download any application from unverified/unknown sources

One should not click on unknown links, and should delete the SMS/e-mail immediately,

to avoid accessing them in the future. Care should be taken to verify the website details,

especially where it requires entering your financial credentials

Never share your UPI wallet PIN, card details like PIN, One-Time Password (OTP),

CVV, expiry date, grid value, types of card (Visa, Master, Rupay etc.) with anyone, even if

the person claims to be from a bank

Bank officials/financial institutions/any genuine entity never asks the customer to share

their confidential information, such as Username/Password/Card details/CVV/OTP

Do not download or activate the screen share feature, with unknown people

Always remember that to receive money there is no need to enter your PIN/ Password,

anywhere

Never scan a QR code for receiving payments

If the UPI or any other app asks you to enter your PIN to complete a transaction, it

means you will end up sending money, instead of receiving it

Do not transfer funds, without knowing whom you are transferring it to. Ensure due

diligence

Send and Receive Money Safely

Stay safe online

Sharing is not always Caring

`

x

TEST YOUR KNOWLEDGE

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*ICICI Bank Limited is a AMFI Registered Mutual Fund Distributor. Mutual Fund investments are subject to market risk. Read all

scheme related documents carefully. T&C Apply.

Do you have any doubts or questions about

personal finance? Ask us!

E-mail us at [email protected],

from your registered email address.

We will answer as many questions as possible,

in the next volume of The Orange Book.

NOVEMBER 2021 | VOL. 6