buying websites for seo - richard kershaw - #brightonseo

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Buying Websites for SEO: Ten Insider Secrets Richard Kershaw My Email: [email protected] My Blog: QualityNonsense.com @QualityNonsense

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Originally presented at http://www.brightonseo.comChances are you invest thousands of pounds in your search campaign, might it turn out to be more cost effective to buy a website that is already ranking?

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Page 1: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Buying Websites for SEO:

Ten Insider Secrets

Richard Kershaw

My Email: [email protected]

My Blog: QualityNonsense.com

@QualityNonsense

Page 2: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Why Buy Websites for SEO?

Grow larger, faster

Carpe Diem

Instant backlinks

Instant rankings

@QualityNonsense

Page 3: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #1:How To Get Started

• The Good News• Use existing SEO skills

• Expensive tools optional

• Opportunities everywhere

The Not-So-Good News• Quality sites hard to find• Owners always over-

value• Capital required

@QualityNonsense

Page 4: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #2: Opportunity Everywhere

“The big playersearn $30k/month

in this niche”“Receiving a Google PageRankis no easy task”

@QualityNonsense

Page 5: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #3:Know What to Look For

What are you buying for? Links Traffic Mailing list

“Don’t buycheap

websites, buy undervalued

sites” What’s the value

to your business?

@QualityNonsense

Page 6: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #4:How to Find the Right Sites

@QualityNonsense

Page 7: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

#1. Make contact

@QualityNonsense

#2. Don’t talk $$$ yet

#3. Build relationships

#4. Appear open & trustworthy

#5. Be tenacious

Page 8: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #6:How to Negotiate

Understand the owner

@QualityNonsense

Traffic, earnings, costs Give a deadline

Make firm offers

Make it easy

Page 9: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #7: Lies, Damned Lies

& Due Diligence“It's thenext Facebook”

“What paid links?”

“I turned down$100k last month”

“The big playersearn $30k/month

in this niche”

“I’ve no stats,I decided to close my

AdSense account”

“Receiving a Google PageRankis no easy task”“Site valuations

are always 10x annual

earnings”@QualityNonsense

Page 10: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #8:Don’t Get Diddled

Use Escrow

@QualityNonsense

Contracts / Paperwork NDAs Move quickly Follow your instincts

Page 11: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #9 Tools Of The Trade

Get the list by email… brightonSEO@qualitynonsense.

com

@QualityNonsense

Page 12: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

The 5 Golden Rules

#1. What are you buying & why?

@QualityNonsense

#2. What’s it worth to you (not the seller)?#3. Don’t buy cheap, buy undervalued

#4. Build relationships#5. Be tenacious

Page 13: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Finally…

@QualityNonsense

Page 14: Buying Websites for SEO - Richard Kershaw - #BrightonSEO

Secret #10:I Hate Public Speaking

Get free stuff:

[email protected]

Read My Blog:

www.QualityNonsense.com

@QualityNonsense