BuzzCity Publisher Presentation

• Vast and established network of advertisers globally with 8 international operating offices including Singapore

(HQ), Bangkok, Cape Town, Jakarta, Johannesburg, Kuala Lumpur, London, Mumbai & Paris

• Deep insights and expertise to the diversified mobile landscape in varying markets spanning across the globe

particularly Asia and the emerging markets

• Simplicity – BuzzCity’s compelling mobile ad delivery technology assists publishers and advertisers by managing

global and local campaigns and addressing device & market fragmentation seamlessly.

BuzzCity – A leading and performing Global mobile/display ad network that

engages the next billions through advertising

India

Indonesia

Vietnam

United States

Saudi Arabia

Korea

Nigeria

South Africa

Thailand Mexico

Kenya

China Egypt

Canada

Brazil

United

Kingdom

Malaysia

Turkey

Pakistan

Over 20 billion campaigns delivered on a monthly basis across the BuzzCity ad network globally

Key ad markets

Our Key Valued Proposition to Publishers

• The BuzzCity Business Advantage

• Immediate global ad dollars readily available for monetization

• Diversified global advertising partners - from brands to agencies, mobile content providers, mobile application developers and affiliate marketers to monetize publishers’ traffic effectively and increase fill rates

• Enables premium sites / apps to be singly targeted and increasing earnings for publishers

• Brand-safe sites/apps are white-listed to attract high earnings

• High volume community sites segregated into network channels to attract large budget performance buys.

• Dedicated team to pre-screen all campaigns ensuring only the highest quality ads get served to your mobile properties

BuzzCity Advertising Partners

Advertisers have a choice of CPC, & CPM Model. Revenue share to Publishers is the same for all models.

How Publishers Can Earn

• Adopted by advertisers who seek to run tactical or result - based campaigns • Advertisers are charged only when user clicks on the ad • Publishers earn when user clicks on the ad • Any advertiser can easily start a campaign in 15 minutes. • CPC price is on an auction basis

Cost Per Click (CPC)

• Adopted by Advertisers who want to run brand campaigns

• Advertisers are charged for every 1,000 impressions

• Publishers earn for every 1,000 impressions served.

• Block booking of inventory for a minimum of 8 days

• CPM rates are fixed

Cost per Impressions

(CPM)

Our Key Valued Proposition to Publishers

• Simple & Powerful Technology To Manage Fragmentation

• A simple & efficient one-time integration to serve ads to your mobile properties across all screens and devices with varying ad requirements and/or targeting

• A variety of ad codes and technical integration options to suit publishers’ unique technical needs and environment.

• Our codes are powered to optimize publishers’ earnings without compromising on your users’ experience

• Dedicated account managers and tech leads to guide publishers throughout the entire integration process

• Best Fraud Detection Technology

Advertiser Categories Advertisers on our network are classified into one of these 4 channels based on the nature of their mobile sites/ products/ services. As a publisher, you can choose to serve ads from any of these categories:

Brand

Ads by advertisers that promote products and services offered by a specific brand.

General Content

Ads by advertisers that promote direct response campaigns (such as click-through to an informational page, fielding product interest or information request surveys, delivering coupons, etc), desktop/mobile apps or content downloads.

Religious

Ads that contain religious messages

Gambling

Ads by advertisers promoting campaigns containing gambling and lotteries.

TARGETING

Mobile Targeting

Device Carrier

OS

Country

Platform In-app

Channel Site Targeting*

** Only available for specific publishers & advertisers

Desktop Targeting

Country

OS/

Platform Channel

General Content Sites/app that include applications & content download, contain contents not moderated by BuzzCity.

Community Sites/app that include user generated content (such as chat, forums, photo sharing, classified, etc.)

Portals** Brand Safes sites/app that contains applications & content download (such as Ringtones, Games,

Wallpaper) in directory type listings

Entertainment and Lifestyle** Brand Safes sites/app that contains editorialised lifestyle themed content covering TV & Video; Music &

Radio; Magazines; Travel; Shopping; Photography; Health, Beauty & Fitness; Food & Drinks; Sports; Gadgets & Technology; Games

News & Information** Brand Safes sites/app that contains editorialised current affairs content covering News

(Global/National/Business/Sports), search, education, books and references, weather, medical and transport information.

Utilities** Brand Safes sites/app that contains productivity tools (such as Organizer, Converter, Navigation, Drawing,

etc)

** Brand Safe channels. Publishers need to meet the minimum criteria defined by BuzzCity and classified by BuzzCity

Publisher Channels

AD FORMATS

Ads Format Image Ads

Able to IP filter and detect mobile users

Offers MMA standard banner sizes:

120 x 20 pixels & gif/jpeg/png (maximum size : 10kb) - Standard

168 x 28 pixels & gif/jpeg/png (maximum size : 10kb) - Medium

216 x 36 pixels & gif/jpeg/png (maximum size : 10kb) – Large

300 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Large

320 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Extra Large

(Smartphone)

Place a set codes to allow advertising graphical

banner ads to rotate on specific placements

Colorful and attractive

For advertisers, a picture tells a million words

Text Ads

Able to IP filter and detect mobile users

50 Characters

UTF-8 enabled (support all languages)

A text link that allow advertising text links to rotate

on specific placements

Seems to be part of your mobile web site

(example : part of your menu listings)

Smartphone/ Tablet &

Desktop Ads

Offers the following Tablet ad sizes to advertisers

320 x 480 pixels & gif/jpeg/png (maximum size : 40kb) – Large Portrait

300 x 250 pixels & gif/jpeg/png (maximum size : 40kb) – Rectangle

250 x 250 pixels & gif/jpeg/png (maximum size : 20kb) – Square

460 x 60 pixels & gif/jpeg/png (maximum size : 20kb)

728 x 90 pixels & gif/jpeg/png (maximum size : 40kb) – Leaderboard

Allows advertisers to

reach out to Tablet users

Another viable platform

to increase interactivity and

responsiveness with brands and businesses in mobile

advertising

In-app Ads

Availability of SDKs that support devices operating on various

platforms such as Android, IOS, Android Ads Jacket

Allows end-user to discover new

content at various touch points when

interacting with a mobile app.

Effective tactic for brands / developers

to monetize their mobile app traffic.

Additional revenue stream to monetize app traffic other

than organic traffic generated from app stores to drive

downloads

Ads Format

• Supported Platform: Android & iOS

• Ads Supported formats:

– 300x50 / 320x416 - Phone

– 320x50 / 320x416 - Phone

– 320x50 / 320x480 - Phone

– 300x250 / 768x660 - Tablet

– 300x250 / 600x600 - Tablet

– 728x90 / 1024x660 - Tablet

– 728x90 / 768x916 - Tablet

– 728x90 / 768x660 - Tablet

Rich Media Ads

View Rich Media Expandable: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895262

View Rich Media Video: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895278

Wap/Mobi Site Advertising

• Advertisers pay for the Ads by bidding on

BuzzCity Ad Network to reach out to their

targeted audience and drive traffic to their

products/services.

• You earn advertising revenue by serving

network ads on your mobile sites and/or

mobile applications and get paid for

every click (CPC) / 1,000 impressions

(CPM).

In-App Advertising For iPhone & Android App

Discovering New Content To Induce Clicks

Without Navigating Away From Your Mobile Application

In-App Advertisement

allows your free app to

show ads and earn you

revenue when users click

on ads

Interstitial Ads

When a visitor access from the publisher’s website and click on the destination link

Ads displays on this page before loading Visitors can click on the ads (opens a new window) or click ‘skip ‘ to access the destination page

Visitor is taken to the destination page after they click the ‘Skip’.

Publisher

Website

Interstitial Ad Destination Page

Android Ads Jacket Enable Full screen ads during launch & exit

Launch App

Ads feature before the app starts

Close App

Ads feature when exit the app

Sticky Ads

The ads will stay at the top of the screen when the user scrolls up and down the site.

PUBILSHER INTEGRATION

For Mobile Applications

Our Software Development Kits (SDK) allow you to integrate network ads into your mobile

games and apps, so you continue to earn ad revenue after they are downloaded and

installed.

Comprehensive Suite Of SDKs

Supporting Different Device Platforms

More information available here: http://docs.buzzcity.net/wiki/Publisher#For_Application

Desktop/ Mobile Web Developer

• Integrate with us seamlessly using our HTML5 & JavaScript code on to your desktop/mobile sites.

• With a few lines of coding and copy and paste method, you could integrate with us within minutes!

More information available here: http://docs.buzzcity.net/wiki/Publisher#For_Mobile_Web_Site

Widgets

• Ready Plug-in widgets available for your blogger or sites using WordPress templates.

• Simply register a new account and start monetizing now!

More information available here: http://docs.buzzcity.net/wiki/Publisher#Blog_Widgets

Advanced Integration

• For advanced publishers, BuzzCity Server-Side API that respond in JSON format that allow you to receive the campaigns via server request.

• Ability to receive up to 10 campaigns for every server request.

Find out more information at: http://docs.buzzcity.net/wiki/Standard_Server_Side_API

AVAILABLE TOOLS

Indicate a Channel that is most

relevant to your mobile property

Choose the Advertiser Categories

of ads you want to display

1

Receive email

notifications of new

advertisers

2

Control Options on Ads Display

Earning Reports with in-depth breakdown and analysis

** All earnings shown in your account are Nett revenue.

Comprehensive Reports to Monitor &

Evaluate Your Traffic Monetization

Getting Started

• Sign Up As A Publisher Now

http://www.buzzcity.com/f/register

• Integrate BuzzCity Ad Codes

http://docs.buzzcity.net/wiki/Publisher

Thank You

amanda@buzzcity.com