©  2010  Buzzient,  Inc.  

Buzzient  Enterprise™  Social  Media  Analytics  for  Online  Gaming    

Feedback  Is  Everywhere  

Facebook,  Twitter,  YouTube,  MySpace,  blogs,  wikis,   forums  and  your  own  communities  –  people  are  sharing  more  content  than  ever  online.  

Whether   a   console   game,   social   game,   MMOG,   mobile   or   PC   Game,  gamers  are   talking  on  many  different  social  media  sites.    They  could  be:  

• Giving  your  game  a  terrible  or  wonderful  review  on  a  variety  of  sites  such  as  Facebook  and  affecting  opinions  of  others  

• Identifying   an   issue   you   don’t   know   about   yet   or   confirming  there’s  something  the  development  team  needs  to  address  

• Offering  suggestions  on  making  the  game  better,  and  more.  

Feedback  Is  Now  

It’s  only  natural  for  gamers  to  use  social  media  to  communicate  prob-­‐lems,  opinions,  suggestions,  cheats  and  more.  But  the  speed  at  which  players  are  posting  about  games  makes   trying   to  manually   read  and  analyze   Tweets,   Facebook   reviews   and   posts,   YouTube   comments,  discussion  forum  posts,  etc.  simply  impossible.  

 

Social  media  is  your  most  valuable  source  of  feedback.    But  you  need  the  analysis  NOW.    You  need  to  be  alerted  to  posts  that  need  to  be  ad-­‐dressed.    Maybe  they’re  negative  reviews,  problems  with  the  game,  or  just  a  player  who  needs  some  help.    You  need  to  know  how  sentiment  about  the  game  today  compares  to  yesterday  and  how  a  game  change  has  affected  player  opinion.  

Are  You  Listening  To  Your  Gamers’  Feedback?  

It’s  a  huge  challenge  to  keep  on  top  of  the  enormous  and  rapidly  grow-­‐ing  amount  of  social  media  activity.    But  somehow  you  have  to  analyze  and  leverage  knowledge  from  all  this  unstructured  content.    

Gamers  aren’t  waiting  to  give  feedback.    They’re  doing  it  now,  on  many  sites.                

Are  you  being  alerted  to  items  that  need  your  attention?  

   

 

Gamers  talk  all  over  the  place,  not  just  your  communities.    

 

Buzzient  helps  alert  you  to  posts  that  need  to  be  addressed.  

 

©  2010  Buzzient,  Inc.  

That’s  why  Buzzient  created  the  Buzzient  Enterprise™  Social  Media  Analytics  Platform  and  Application.    Buzzient  Enterprise:  

• Sends  you  alerts   for  posts  and  analysis   requiring  attention  so  you  don’t  have  to  manually  sift  through  content  

• Helps  you  analyze  what’s  going  on  in  the  social  web  regarding  your  games  and  the  competition  so  you  can  assess  changes  

• Seamlessly  integrates  with  CRM  systems  to  enable  you  to  sup-­‐port  your  customers  more  effectively  

 

The  Buzzient  Solution  

Buzzient  Enterprise  is  a  comprehensive  set  of  tools  for  a  wide  range  of  social   media   analytics.   The   Buzzient   platform   automatically   collects  information   from   a   huge   number   of   online   sources   in   real   time   and  analyzes  the  content  based  on  your  specifications.  

In  a  user  friendly,  Software-­‐as-­‐a-­‐Service  package,  Buzzient  Enterprise  offers  these  groundbreaking  features:  

• Fully  automated  data  collection  from  millions  of  online  sources,  including  current  and  historical  data  

• Alert  Engine  • Monitoring  of  social  networks  such  as  Facebook  and  MySpace  • Analysis  of  reviews,  such  as  Facebook  application  reviews  • Real-­‐time  analysis  of  Twitter  conversations  • Granular  sentiment  analysis  • Integration  to  CRM  systems  such  as  Oracle  CRM  On  Demand,              

Salesforce.com  and  SugarCRM  • Internet  and  Mobile  access    

Buzzient   Enterprise   helps   increase   your   effectiveness   in   supporting  and   learning   from   gamers.   It   enables   better   customer   support   and  game   development   –   activities   that   directly   affect   the   bottom   line.    

Please  check  our  website,  www.buzzient.com  to  view  demo  videos.  

Buzzient  Enterprise  does  the  monitoring  and  analysis  work  for  you.  

Buzzient,  Inc.  One  Broadway,  14th  Floor  Cambridge,  MA  02142  Tel.  617  475  1514  Fax  617  475  6037  info@buzzient.com  www.buzzient.com  

Buzzient  automatically                harvests  and  analyzes  social  web  content  about  your  games  

and  the  competition.  

Through  the  Buzzient  application,  uncover  player  issues,  assess  sentiment,  identify          influential  players  and  find  actionable                  

insights  from  social  media  measurements.  

Leverage  the  Buzzient  platform  to  receive  alerts  for  posts  requiring  attention.    If  desired,  create  support  cases  directly  in  your  CRM          system  from  Buzzient  with  a  single  click.