buzzmedia octagon keynote
TRANSCRIPT
The Power of Social EntertainmentJune 27, 2012
2
A Little About Buzzmedia
Buzzmedia’s Intersection
Our Portfolio of Brands
Massive Social Footprint
80Million
Creator of Brand Experiences
+ Matthew MorrisonFoster the PeopleKreayshawnRyan SeacrestJanelle MonaeOthers…
Creator of Brand Experiences
+Katy PerryN.E.R.DGood CharlotteJasmine V.Robin Antin
Creator of Brand Experiences
+CavemanClass Actress
Creator of Brand Experiences
+Kourtney KardashianCiara
Creator of Brand Experiences
+
11
The Millennial Generation
When asked “What makes your generation unique?”
=#1
“Technology”
When asked “What makes your generation unique?”
=#2
Of Millennials Visit Entertainment Sites Monthly
99%
31.4 Billion Total Minutes Spent on Social Media
Insatiable Appetite for Pop Culture Passion Topics
Intimate Relationship with Celebrities and Musicians
Bieber tweets “Night Girls” and 29,612 girls reply
What Motivates this Generation?
Source: McCann World Group “The Truth About Youth” 2011
19
How To Engage
Re-imagine Branded Entertainment
Branded Entertainment 1.0:Integration and product placement.
Re-imagine Branded Entertainment
Branded Entertainment 2.0:Conversation, relevance, and multiple levels of context.
Re-imagine As Branded Experiences
Provide Highly Programmed Experiences
Energize the Experience
Bring People Together
Enable Discovery
Integrate the 3rd Screen
(which is now the 1st screen)
Add or Create Relevant Value
Yield a Passionate or Emotional Response
Encourage Advocacy
30
Wrapping Up
Social media has changed the game
Consumers have intimate relationships with talent
Brands must create experiences fueled by context
34
Questions?