buzzworthy communications - together sc summit · saks fifth avenue $126 nine west $90 manolo...

CAYCI BANKSDirector of Communications

@cbanks11

BUZZWORTHYCOMMUNICATIONS

vision. strategy. results.

www.1000feathers.com

1000 Feathers was established to help bridge the divide between vision and strategy in communities and organizations, and to help lead you to results.

Our expert team works directly with nonprofit, social service organizations, and those who fund them -helping our clients maximize return on investments and achieve greater impact in the communities they serve.

Vision + Strategy = Results

WHO WE ARE:


SAMPLE OF OUR CLIENTS


WHO’S HERE?

WHAT KEEPS YOU FROM ACHIEVING

BUZZWORTHY COMMUNICATIONS?

BUT, WE’VE NEVER DONE THAT BEFORE!


THE TRADITIONAL STARTING PLACE:


MY EXPERIENCE


¡ Want help with sustainability or fundraising but don’t know how to tell their story.

¡ Want help with a press push but don’t have any media relationships built.

¡ Want to expand to other areas of the country but don’t even understand who their current audience is, i.e., who’s visiting their website, who’s interacting with them online.

¡ COMMUNICATIONS-ENGRAINED CULTURE

COMMUNICATIONS ENGRAINED

BUT, MY BOSS DOESN’T GET IT!


information

engage partners

join email listrecruit advocates

connect on social

FacebookTwitter

Word of MouthNewsletter

GoogleMedia

WEBSITE

donate

Hourglass Approach


¡Social media insights¡Google analytics¡Media tracking¡Newsletter reports

DIGITAL FOOTPRINT REVIEW


SOCIAL MEDIA INSIGHTS


KNOW YOUR PRIMARY AUDIENCE


GOOGLE ANALYTICS


MEDIA TRACKING

Google Alerts

Mention.com

MetroMonitor.com

CriticalMention.com


NEWSLETTER REPORTS

Top Links

Opens by email

address

Location of recipients

E-commerce

BUT, WE DON’T HAVE ANY MONEY FOR

COMMUNICATIONS!


CAN YOU SPOT THE PAYLESS SHOES?


Steve Madden Nordstrom Payless $18

Saks Fifth Avenue $126

Nine West $90

Miu Miu $620Manolo Blahnik$955

Clarks $95 Gucci $595


DON’T GET PARALYZED

Success doesn’t always look like this!


MUSTACHE MADNESS


SURVEY SAYS

¡ Research conducted by a grad students

¡ Collected scientific, valid data

¡ Only costs were staff time and the minimal printing costs

¡ Took postcards to every event/delivered stacks to legislators offices

¡ Created a webpage within our site to gather electronic signatures

BUT, I’M JUST A ONE-(WO)MAN SHOP


GREAT BRANDS START ON THE INSIDE


ROAD SHOW CASE STUDY


¡ I was a one woman shop.

¡ Told my CEO to get in the car, let’s go!

¡ With a minimal budget, we traveled the state for two weeks during Teen Pregnancy Prevention Month.

¡ Legislative, media, donor, teen, partner focus

¡ 80 events later, it was a HUGE success!

¡ Turned into an agency-wide, annual effort

ROAD SHOW


NO MORE BUTS!

SHARE YOUR BUZZ

Cayci S. BanksDirector of CommunicationsP: 803.767.8808E: [email protected]: www.1000feathers.comT: @cbanks11

buzzworthy communications - together sc summit · saks fifth avenue $126 nine west $90 manolo...

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