By 20064187 Kim Joon Young

. Company History . What is Cruise Virgo?

. Route

. Activities on ship

. SWOT Analysis

. Stock

Genting Hong Kong Limited.Genting Hong Kong Limited.Company NameCompany Name

. Company History

September 1993 in Hong KongSeptember 1993 in Hong KongFounded Founded

A leisure entertainment corporation A leisure entertainment corporation Who they areWho they are

Tan Sri Lim Kok Thay Tan Sri Lim Kok Thay ChairmanChairman

Star Cruise, Resorts, School,Star Cruise, Resorts, School,Business LineBusiness Line

Http://www.starcruises.com Http://www.starcruises.com Web SiteWeb Site

Hong Kong Stock Exchange Hong Kong Stock Exchange StockStock

. What is Cruise Virgo?

Virgo Ship 10th Facts  -1) Gross Tonnage : 76,800grt-2) Length (metres) : 268m/879ft-3) Width (metres) : 32m/106ft-4) Average Cruising Speed (knots) : 24kn-5) Maximum Cruising Speed (knots) : 25kn-6) Number of Stabilisers : Yes-7) Bow & Stern Thrusters : 3-8) Full Satellite Navigation System : 2-9) Number of Cabins : 902-10) Passenger Capacity (based on lower berths) : 1,804

. Route?

. Activities on ship?

Taverna - Deck 13 Gelato - Deck 12 Mediterranean - Deck 12 Samurai - Deck 8 The Taj - Deck 8 Blue Lagoon - Deck 7 Noble House - Deck 7 Palazzo - Deck 7 The Pavilion - Deck 6 Bella Vista - Deck 6

Restaurant

. Activities on ship?

Basketball court Star Track Neptune Wet & Wild pool Aquaswim jet current exercise pool Golf driving & mini golf

Sports

. Activities on ship?

Wine shop Star Boutique Video Arcade Library Mahjong /card room

Facilities

Strengths Strengths

Opportunities Opportunities

. SWOT Analysis

Main customers are old customers who have a money (Mainly 30~50 years old people)

Cheaper than air ticket

People want to enjoy leisure time by travelling Good brand Name (presented the "Best Cruise Operator in Asia-Pacific” award)

Weakensesses Weakensesses

Threats Threats

. SWOT Analysis

Popularity of Europe cruise. Low occupancy rate in Asia

Increasing Oil Price. 1% low Annual growing in Asia

. Stock