by abdul muizz creative director / marketing strategist digital marketing
TRANSCRIPT
By Abdul Muizz Creative Director / Marketing Strategist
www.4mdesigners.com
Digital Marketing
Design Makes a Difference
What makes a design good?
User-centricCall to action
Realistic goalsResult-oriented
How to create luvvy-duvvy?
Proper homework
Visual Design & Content Presentation
Short and long terms goals
Win the race
AIDA Marketing
Attention
Attention
Interest
Interest
Desire
Desire
Action
Internet Marketing
Components of Internet Marketing
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Search Engine Optimization
Search Engine Marketing
Social Media Marketing
SEO
SEO vs SEM
Benefits of Internet Marketing
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Lets them find you and hire you
Cheaper and effective than traditional medium
Long term
Keeps on growing
Determining Search Intent
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Determining Search IntentA Challenge for Both Marketers and Search Engines
• Navigational Queries– Opportunity
• Pull searchers away from destination.
– Value• Generally low. Except for established brands where conversion is very high.
Determining Search IntentA Challenge for Both Marketers and Search Engines
• Informational Queries– Opportunity
• Potentially convert to sign up or purchase.• Attract inbound links• Receive attention from journalists
– Value• Informational queries that are focused
on researching commercial products or services can have high value.
Determining Search IntentA Challenge for Both Marketers and Search Engines
• Transactional Queries– Opportunity
• Achieve transaction (financial or other)• Become a site member• Signup for gmail/hotmail account
– Value• Very high• Last minute searches
Determining Search IntentLets look at the sample search intent
Keyword Research
Search Engine OptimizationSuccess is with two broad factors
Search Engine OptimizationSuccess is with two broad factors
First Stages of SEOAuditing an existing site for SEO
Auditing an existing site for SEO
Usability
Accessibility/spiderability
Duplicate content checksKeyword health checks
Search engine health check
URL health check
Title tag reviewMeta tag reviewContent review
Internal linking checksPage load time
Hosting server check Image alt tags
Code quality
Keyword Cannibalization
Solution to Keyword Cannibalization?
Solution to Keyword Cannibalization?
Lets look at the relevance
Value of conversion
Keyword: baby clothes
Keyword: unique baby clothes
People searching for “unique baby clothes” are going to be more valuable conversions.
Lets look at the competition level
You cant just rank for games, golf, cricket overnight – can you?
Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money.
Keyword: infants, Competition Level: Very High
Keyword: baby clothes, Competition Level: Very High
Keyword: unique baby clothes, Competition Level: Moderate
Keyword: unique baby shower gifts, Competition Level: High
Use: allintitle:”keyword here” to estimate the competition
Keyword balancing act
Lower Popularity/Higher Relevance
Higher Competitiveness/Higher Relevance
Higher Popularity/Lower Competition/Higher Relevance
Thank you