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Assoc. Prof. Dr Zulhamri Abdullah Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) (PhD, Cardiff & PDE, Cambridge)

Director, Centre of Entrepreneurial Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM)Development & Graduate Marketability (CEM)Assoc. Prof. in Corporate & Organizational Assoc. Prof. in Corporate & Organizational CommunicationCommunication

HI-MEETING 1KOM3433

KEUSAHAWANAN DLM KOMUNIKASI

Knowing You, Knowing Me

Academic Professional PhD in Professionalisation of

Corporate Communication (CARDIFF,)

AMDP in Advanced Management (HARVARD)

PDE in Entrepreneurship (CAMBRIDGE)

Master of Organizational Communication (UPM)

BA in Communication (Public Relations) (UKM)

Director, Centre of Entrepreneurial

Development & Graduate Marketability (CEM), UPM Deputy Director,

Centre of Entrepreneurship Innovation & Student Development, UPM

Panel Expert Review, Malaysian Qualification Agency

(MQA) President, Cambridge Association of Malaysian Entrepreneurial Consultants (CAME) Member ,

European Public Relations Education & Research Association, Germany.

Member, International Association of Corporate Marketing Studies, United Kingdom

LET’S TALK!

Step into my office at

FBMK or CEM

Speak/text to me at

0192373973

Log on to http://www.lms.upm.edu.my

Like me at Zulhamri Abdullah

zulhamri@hotmail.com

SYNOPSISThe course covers the concepts and

principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

Learning Outcomes1. menghuraikan budaya keusahawanan

komunikasi serta sifat keusahawanan (C5)

2. menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3)

3. melaksanakan aktiviti keusahawanan (A4)

4. mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

TEACHING TOPICS Pengenalan kepada komunikasi keusahawanan - asas keusahawanan - kepentingan komunikasi keusahawanan

Konsep dan pembangunan keusahawanan- perkembangan dunia keusahawanan

- konsep komunikasi keusahawanan

Peluang dan rancangan perniagaan- Perancangan berstruktur untuk memulakan perniagaan

Praktikum keusahawanan- kepentingan praktikum keusahawanan

Etika keusahawanan- kepentingan kod etika keusahawanan

Kajian pasaran- kajian awal untuk mngetahui permintaan pasaran

Akta dan perundangan keusahawanan- kepentingan akta dan perundangan keusahawanan

Kreativiti dan inovasi keusahawanan- keperluan kreativiti keusahawanan

- keperluan inovasi keusahawanan

Analisis kompetensi keusahawanan diri- personaliti diri para usahawan

- keperluan analisis kompetensi diri

Peluang perniagaan melalui Internet- penerokaan peluang perniagaan di Ebay dan Amazon

Analisis teknik am pengurusan dan perakaunan- pentaksiran risiko dan ancaman perniagaan

- keperluan analisis teknik pengurusan - penilaian teknik pengurusan perniagaan

EVALUATION (PJJ)Assignment 1 20%Assignment 2 30%MID TERM EXAM 20%FINAL EXAM 30%

Note: Attendance is compulsory (80% requirement)

EXAMINATIONMID-TERM EXAM: (Chapter 1 - Chapter 5)

OBJECTIVE/SUBJECTIVE

FINAL EXAM: (Chaptyer 6-Chapter 10) OBJECTIVE/SUBJECTIVE

Recall questions; multiple choices; true & falseThe question based on understanding,

reasoning, application, and synthesis.General knowledge is strongly needed

ReferencesTextbook:Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd.

Additional Readings:Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education.

Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6th ed.). Singapore: McGraw-Hill.

Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7th ed.). Thompson South-Western

Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4th ed.). New Jersey: Pearson Education.

PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW

TUGASAN 1 (20%)

1.Nyatakan definasi keusahawanan2.Nyatakan 10 ciri seseorang usahawan

yang berjaya 

Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)

  Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka

surat sahaja.  

Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

TUGASAN 2 (30%)

Pelajar diminta menulis Rancangan Perniagaan (Business Plan)

Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)

  Setiap tugasan bertulis mestilah tidak lebih daripada 15

muka surat sahaja.  

STRUKTUR TUGASAN 2Ringkasan eksekutifLatarbelakang mengenai produk/perkhidmatan yang dipilihAspek pentadbiran & pengurusan perniagaanTapak/lokasi perniagaanTanggungjawab pengurusan/pentadbiran masing-masing Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan

Jadual yang lebih terperinci lebih baik) Aspek pembelian barangan bagi business pembarangan/aspek

operasi pengeluaran bagi business pembuatanAspek pemasaranAspek kewangan

Senarai perbelanjaan Penyata kewangan terutama penyata P&L (Profit & Loss) Analisis kewangan (ROI – Return of Investment & TPM – Titik Pulang

Modal)

Keterangan Tugasan- Tugasan tersebut mestilah disediakan olehpelajar dan perlu diserahkan pada waktu yang

telah ditetapkan: Tugasan 1: Minggu 5Tugasan 2: Minggu 10

- Markah akan ditolak bagi penghantaran tugasan yang lewat

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows:

 Marking Criteria Marks

 1. Content 302. Organization 303. Presentation 204. Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) ContentWell focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences;

relevantsupporting academic materials and real world examples; and excellent use of direct quotations. OrganizationGreat mapping strategy guiding the readers; a clear introduction including a thesisstatement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices.

PresentationClearly presented with attention to detail of the conventions of the title page, bibliography,

appendices, &overall layout; excellent referencing system; excelent use of appropriate vocabulary and

gramaticalstructures; and able to demonstrate appropriate length with excellent spelling and punctuation. StyleExcellent attention paid to a particular style demonstrated throughout; outstanding insights with

highquality and innovation; and overall consistency of the style addressed throughout.

CONTACT DETAIL*Consultation hours: TUE 2.00-5.00PM

(preferably by appointment)Room no: B 029, Com Dept., FBMKRoom CEM* (often here)TEL: 03-8946 8775 / 8947 1336*Hp: 019-2373973 (Text only: Call if urgent)*EMAIL: zulhamri@upm.edu.my or

zulhamri@hotmail.comOnline

My facebook zulhamri@hotmail.com Putra LMS www.lms.upm.edu.my

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