By: Michelle (Shuangyan Liu)

Crystal (Jingjing Yu)

Kristi Rajewsky

Cathy (Xiunan He)

History - Kristi

SWOT Analysis - Crystal

Competitors - Michelle

Industry Analysis - Kristi

Global Market - Cathy

Recommendations

Short Term - Michelle

Long Term - Cathy

Conclusion - Crystal

PAST

Founded in 1865 by Fredrick Idestam

Based in Findland

Originally Nokia was a Wood-Pulp Mill

Manufactured paper near Nokianvirta River

1967 - Three companies merged to form Nokia

1960 - Production of mobile radios

CURRENT

May 2007, production of Nokia 1100 handset

In 2007, Nokia released the

new Nokia N82

“COMES WITH MUSIC”

2008 Nokia’s version of the

Blackberry, E71 was introduced

August 2009 Nokia Booklet 3G was introduced

FUTURE

Nokia 888 Phone of the Future

Still on the drawing board

Wear as a watch

Carry it anywhere in

any form

Targets young customers

STRENGTH

Good Quality

Nokia is well known for their good quality for

their mobile devices

Very Strong Brand Image

Nokia has been doing a great job when it

comes to brand recognition

Nokia's market share was 38.3%

WEAKNESS

Weak From Going International

Nokia is well known nationally

Just not as well known in the United States

Price

Nokia has been known for being a pricier

phone

In order to make their high quality phones

they have to sell them for higher prices

OPPORTUNITIES

Make a plan to get in to United States

Nokia needs to come up with a plan so that

they can be big in the United States just like

they are for instance, in North Korea

Market share of the USA is 10%

Plan for Improvement

Nokia needs to examine other avenues of

services for their mobile devices

THREATS

Economic Recession

As of right now every company is facing an

economic recession

In 2008, Nokia's net profit of the fourth

quarter is $744,000,000 a decrease of 70%.

Competitors

Every company has their problems with their

competitors

Nokia’s Top 3 Competitors

Motorola

Sony Ericsson

DOPOD

MOTOROLA Established in 1928

The second largest mobile phone producer

CEO Edward Zander

Advantages in DESIGN

Three Business Groups Motorola Mobile Devices

Motorola networks and enterprise communications Division

Motorola broadband networking division.

In China, provides customers Mobility products

Solutions

MOTOROLA

44%

18%

5%

4%

29%

World Wide Share

Nokia Motorola Sony Ericsson Dopod Others

SONY ERICSSON

The young internationally known brand

Born in 2001

Advantages in making music players

Defeats Nokia’s music players

Is in over 40 Countries and Regions

In the forefront of the field of mobile multimedia

It want to get the first goal of mobile multimedia

industry

SONY ERICSSON

59%12%

11%

7%2% 3%

0.4%

6%

Music Player Phone Market Share 2008

Nokia Sony Ericsson Sumsong Motorola

Dopod Iphone Blackberry Others

DOPOD In July 1, 2002, Dopod was established by

Taiwan’s HTC and VIA technologies

The new born smart phones producer

Advantages in 3G technology

DOPOD is now in China Taiwan

Mainland China

China Hong Kong

Southeast Asia

Main Items of DOPOD Mobile Phones

Handheld Devices

DOPOD

44%

17%

8%

12%

7%7% 5%

Smart Phone Market Share 2008

Nokia Iphone RIM Dopod HTC Sharp Others

3 Billion people in the world have a cell

phone

Sales in the 4th quarter of 2007:

$7.14 billion, down 26%, from $9.65 billion

Motorola announced in February its 4th

quarter earning for 2008:

A loss of $3.6 billion in last quarter

Verses a loss of $100 billion year before

2008 Motorola sold 92 million cell phones down

53% from a year ago

AT&T sold 1.9 million iPhones while Verizon sold

1 million BlackBerry Storm

Verizon gained 1.4 million subscribers compared

to a 2 million decrease a year earlier

This year the demand for cell phones is down

10%

Europe38%

Americas 16%

Aisa33%

Africa & the Middle East13%

NOKIA IN AFRICA

Current situation: Due 2008, Nokia’s sell has

grown 37%

Problem: Weakness Communications

technology infrastructure

Solution: Strengthen technology

infrastructure. Make larger growth is in

Egypt, North and South Africa

NOKIA IN ASIAN-CHINA

Current situation: Nokia's global R & D and

talent base

Problem: 3G era, Nokia updates slow

Solution: Technology innovation in 3G

Make good relationship with wireless

application

NOKIA IN SOUTH AMERICA-USA

Current situation: Nokia's share has shrunk to

below 10%

Solution: Catch up with BlackBerry and

iPhone. Increase investment in the U.S.

market.

SHORT-TERM

Problem: Slow reaction rate

Solution: Resolving defects on the technical area

Problem: Slow repairs and after-sales service,

especially in the low-end market

Solution: Never stop the footsteps of after-sales

service

Problem: Facing with financial crisis

Solution: Keep innovative and investing in products to

follow the footsteps of the times

LONG-TERM

Problem: Nokia’s low speed in the development

of 2G-3G

Solution: Keep a stable in the low-end market. Pay

more attention to the 3G area

Problem: International extension, Different

needs of different countries

Solution: Balance of the world’s sales area

Problem: Pursuing interest for the first thing

Solution: Enhance cultural and team-building

Nokia is one of the oldest enterprises in

Europe

Mobile devices are one of 13 multi-operating

items of Nokia in 1992

Nokia's share of the global mobile devices

market is close to 40% and is becoming the

world's largest mobile phone manufacturers

Nokia is famous for good-quality mobile

devices