by selected markets

BY SELECTED MARKETS

BY SELECTED MARKETS

The Malaysia’s Tourist Profile is an annual report that provides anongoing assessment of foreign tourists to Malaysia over time. Thereport presents the findings from face-to-face interviews conductedby Tourism Malaysia’s Research Officers throughout the year. Thereport aims:

• To provide the profile on foreign tourists in terms of socio-economic and behavioural characteristics;

• To supply detailed information on the travelling patterns of foreigntourists;

• To allow the identification of market segments and potentialtarget markets; and

• To provide a basis for calculating the economic impact of differentgroups of foreign tourists.

TABLE OF CONTENTS

1 OVERVIEW - 2019

2 EXECUTIVE SUMMARY

3 TOP 10 TOURIST ARRIVALS

4 MONTHLY TOURIST ARRIVALS 2018 – 2019, TOURIST ARRIVALS & RECEIPTS 2015 - 2019

5 MAIN PURPOSE OF VISIT, MODE OF TRANSPORT

6 TOURIST ARRIVALS BY COUNTRY

7 EXPENDITURE PROFILE

8 EXPENDITURE COMPONENTS

9 SHOPPING EXPENDITURE PROFILE

10 TOURIST EXPENDITURE BY COUNTRY

11 DEMOGRAPHIC PROFILE

12 GENDER, MARITAL STATUS, OCCUPATION & AGE GROUP

13 TRAVELLING PROFILE

14 FREQUENCY OF VISIT, TRAVEL ARRANGEMENT & COMPANION, LEAD TIME TO DECIDE

15 STATES VISITED (BY RANK), MAJOR ACTIVITIES ENGAGED

16 TOP SOURCES OF INFORMATION ON MALAYSIA

17 SELECTED MARKET PROFILES

SINGAPORE CHINA SAUDI ARABIAUNITED

STATESNORWAY GERMANY

THAILAND JAPANUNITED ARAB

EMIRATES

UNITED

KINGDOMITALY SWITZERLAND

INDONESIA SOUTH KOREA OMAN IRELAND SPAIN RUSSIA

BRUNEI TAIWAN KUWAIT SWEDEN FRANCE AUSTRALIA

PHILIPPINES INDIA IRAN DENMARK BELGIUM NEW ZEALAND

VIETNAM PAKISTAN CANADA FINLAND NETHERLANDS SOUTH AFRICA

CENTRAL ASIA

55 EXPLANATORY NOTES

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

54

42

43

44

45

46

47

48

49

50

51

52

53

2019 HIGHLIGHTS

TOURIST

ARRIVALS

26,100,784

TOTAL

EXPENDITURE

(RM MIL.)

86,143.5

AVERAGE

PER CAPITA

(RM)

3,300.4

AVERAGE

PER DIEM

(RM)

AVERAGE

STAY

(NIGHTS)

446.0 7.4

EXECUTIVE SUMMARY

2

-11.0%

+2.4% +1.3%+1.0% +0.9%

In 2019, Tourist Arrivals to Malaysia rose+1.0% over the same period last year to 26.1million.

Indonesia (3.62 mil., +10.5%), China (3.11mil., +5.8%), India (735,309, +22.5%), South Korea(673,065, +9.1%), Australia (368,271,+4.8%) andSaudi Arabia (121,444, +8.2%) were among themarkets that recorded strong growth.

Nonetheless, declining trend was observedfor some markets such as Singapore (10.16 mil.,-4.3%), Brunei (1.22 mil.,-12.0%), Thailand (1.88mil., -1.6%), Iran (46,559, -30.6%) and UnitedKingdom (346,485, -4.1%).

In tandem with the small positive growth ofTourist Arrivals, the Total Tourist Expenditurerecorded a growth of +2.4% to RM86.14 billion.

Markets such as China (RM15.33bil., +24.5%),Indonesia (RM12.94bil., +16.9%), Philippines(RM1.38bil., +24.0%), Japan (RM2.28bil., +36.2%)and India (RM3.62bil., +30.6%) recordedsignificant growth due to high per capitaexpenditure.

However, Singapore (RM20.55bil., -24.6%)and Brunei (RM2.81bil., -18.2%) recordednegative growth due to low per capitaexpenditure.

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

All regions exceptSoutheast Asia and West Asia recorded positive growth, with the highest from South Asia region representing 22.2%.

TOP 10 TOURIST

ARRIVALS

[1]

Singapore

10,163,882--4.3% [2]

Indonesia

3,623,277+10.5%

[3]

China

3,114,257+5.8%

[4]

Thailand

1,884,306-1.6%

[5]

Brunei

1,216,123-12.0%

[7]

South Korea

673,065+9.1%

[6]

India

735,309+22.5%

[9]

Philippines

421,908+6.5%

[8]

Japan

424,694+7.6%

[10]

Vietnam

400,346+6.6%

Top 10 markets for tourist arrivals to Malaysia were from the Asian region. Singapore, Indonesia and China were three largest sources with a combined share of 64.8% from the total arrivals.

3

MONTHLY TOURIST ARRIVALS

2018 - 2019Normally, arrivals to Malaysia peak during three seasons. They are Feb-Mar (Chinese New Year / spring break), Jun-Jul (summer break) and Dec-Jan (winter break / year end & new year holidays). However, Q4 2020 recorded significant drop of tourist arrivals due to lowerarrivals fromSingapore, Indonesia, Thailand, Brunei and United Kingdom during the mentioned period.

TOURIST ARRIVALS & RECEIPTS

2015 - 2019Despite the minimal

growth of Tourist Arrivals, Tourist Expenditure has

seen a steady growth due to the increase of quality

tourists from medium and long haul markets.

4

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2018 2.28 mil. 2.05 mil. 2.19 mil. 1.96 mil. 1.98 mil. 2.28 mil. 2.31 mil. 2.25 mil. 2.10 mil. 2.10 mil. 1.99 mil. 2.35 mil.

2019 2.20 mil. 2.17 mil. 2.33 mil. 2.16 mil. 2.10 mil. 2.40 mil. 2.42 mil. 2.34 mil. 2.00 mil. 2.03 mil. 1.97 mil. 1.99 mil.

25.7 m. 26.8 m. 25.9 m. 25.8 m. 26.1 m.

69.1 b.

82.1 b. 82.2 b. 84.1 b. 86.1 b.

2015 2016 2017 2018 2019

ARRIVALS RECEIPTS (RM)

MAIN PURPOSE OF VISIT

MODE OF TRANSPORT

There was an uptrend of foreign tourist arrivals via air in 2019, an increase of +2.1 percentage point compared to the previous

year. This was due to increased tourist arrivals from medium and long haul

markets.

LAND

56.8%(-2.7 p.p)

AIR

36.8%(+2.1 p.p)

SEA

4.9%(+0.4 p.p)

RAIL

1.5%(+0.2 p.p)

HOLIDAY

67.5%(+12.2 p.p)

*VFR

9.8%(-10.0 p.p)

SHOPPING

8.9%(-4.5 p.p)

MEDICAL

3.6%(-0.1 p.p)

2.2%(-0.3 p.p)

BUSINESS

1.3%(-0.2 p.p)

M.I.C.E

1.7%(+1.1 p.p)

HONEYMOON

Majority of tourists came to Malaysia for “Holiday”, followed by “Visiting Friends &

Relatives” and “Shopping” to complete the Top 3 Main Purpose of Visit.(Single Response)

*VFR = Visiting Friends & Relatives

5

( + - ) Indicates percentage point difference compared to 2018

1.1%(+0.6 p.p)

SPORTS

RANK COUNTRY OF NATIONALITY 2019 2018 Growth %

1 SINGAPORE 10,163,882 10,615,986 -4.3

2 INDONESIA 3,623,277 3,277,689 10.5

3 CHINA 3,114,257 2,944,133 5.8

4 THAILAND 1,884,306 1,914,692 -1.6

5 BRUNEI 1,216,123 1,382,031 -12.0

6 INDIA 735,309 600,311 22.5

7 SOUTH KOREA 673,065 616,783 9.1

8 JAPAN 424,694 394,540 7.6

9 PHILIPPINES 421,908 396,062 6.5

10 VIETNAM 400,346 375,578 6.6

11 TAIWAN 382,916 383,922 -0.3

12 AUSTRALIA 368,271 351,500 4.8

13 UNITED KINGDOM 346,485 361,335 -4.1

14 U.S.A 269,928 253,384 6.5

15 BANGLADESH 179,000 150,054 19.3

16 FRANCE 141,661 139,408 1.6

17 GERMANY 130,221 128,895 1.0

18 SAUDI ARABIA 121,444 112,263 8.2

19 PAKISTAN 105,757 74,458 42.0

20 CAMBODIA 97,097 90,113 7.8

21 CANADA 87,568 84,705 3.4

22 NETHERLANDS 82,110 81,651 0.6

23 RUSSIA 79,984 72,785 9.9

24 ITALY 54,710 52,055 5.1

25 NEW ZEALAND 50,140 50,698 -1.1

26 IRAN 46,559 67,094 -30.6

27 MYANMAR 46,257 38,513 20.1

28 SPAIN 43,616 42,267 3.2

29 EGYPT 29,831 27,909 6.9

30 SWEDEN 29,592 32,665 -9.4

31 POLAND 27,033 24,364 11.0

32 LAOS 26,955 23,782 13.3

33 SRI LANKA 26,058 28,376 -8.2

34 SWITZERLAND 25,659 25,680 -0.1

35 SOUTH AFRICA 22,674 21,977 3.2

36 DENMARK 22,314 23,566 -5.3

37 BELGIUM 22,082 20,624 7.1

38 IRAQ 21,421 22,291 -3.9

39 NEPAL 20,437 19,914 2.6

40 IRELAND 19,696 19,687 0.0

41 KAZAKHSTAN 18,138 13,861 30.9

42 UKRAINE 16,019 14,529 10.3

43 TURKEY 15,290 15,406 -0.8

44 NORWAY 14,585 15,202 -4.1

45 UAE 11,174 9,386 19.0

OTHERS 440,935 420,230 4.9

GRAND TOTAL 26,100,784 25,832,354 1.0

Source: Tourism Malaysia with the cooperation of Immigration Department of Malaysia

TOURIST ARRIVALS BY COUNTRY

6

8

SALE

Shopping

33.6%

(+0.2 p.p)

Accommodation

24.0%

(-1.7 p.p)

HOTEL

Local

Transportation

7.6%

(+1.5 p.p)

F&B

13.3%

(-0.1 p.p)

TAXI

Int. Airfares(Local Carriers)

4.9%

(+0.4 p.p)

Organised

Tours

6.3%

(+1.9 p.p)

Entertainment

3.4%

(-0.2 p.p)

Medical

3.4%

(+0.0 p.p)

Domestic

Airfares

2.6%

(-0.4 p.p)

Fuel

0.3%

(-0.4 p.p)

Others

0.4%

(-1.1 p.p)

Sports

0.2%

(-0.1 p.p)

EXPENDITURE COMPONENTS 2015 - 2019


2015 2016 2017 2018 2019

Shopping 21634.4 26025.1 26868.0 28101.2 28944.2

Accommodation 17556.4 20442.5 21034.2 21622.7 20674.4

Food And Beverage 9262.0 10754.9 10927.9 11274.1 11457.1

Local Transportation 4561.9 5418.5 4765.6 5132.2 6546.9

Organised Tours 4008.9 4433.3 4026.1 3701.9 5427.0

Entertainment 2488.3 3201.8 3204.4 3028.9 2928.9

Domestic Airfares 2419.2 2545.0 2629.3 2524.1 2239.7

International Airfares 2557.4 3612.3 3368.8 3786.1 4221.0

Medical 2142.7 2955.5 3040.1 2860.6 2928.9

Fuel 622.1 656.8 575.2 588.9 258.4

Sports 207.4 246.3 246.5 252.4 172.3

Miscel laneous 1658.9 1806.2 1479.0 1262.0 344.6

COMPONENTS (RM Mil .)

Shopping, Accommodation and F&B were the Top Three Tourist Expenditure

Components worth RM61.1 bil. or 70.9% from the total tourist expenditure.

EXPENDITURE COMPONENTS (SHARE)

9

Total Shopping

Expenditure

RM28.94 b+3.0%

Per Capita Shopping

Expenditure

RM1,108.9+1.9%

TOP SHOPPING LOCATION

BB-KLCC

72.8%(+10.5 p.p)

Johor Bahru

43.3%(-7.1 p.p)

Petaling Street

31.1%(+11.2 p.p)

PETALING STREET

Jalan TunkuAbdul Rahman

27.7%(+9.6 p.p)

KLIA/KLIA 2

26.4%(+12.6 p.p)

PESONA

RAJA SEHARI

HARI-HARIKEDAI EMAS

Melaka

21.3%(-5.3 p.p)

(Multiple Response)


Handicrafts / Souvenirs

95.6%(-3.2 p.p)

Apparels / Clothes

92.3%(-1.5 p.p)

Foodstuff

91.3%(+8.5 p.p)

Cosmetics

37.3%(-15.9 p.p)

Shoes

28.5%(-11.2 p.p)

Household Goods

28.0%(-0.4 p.p)

Chocolates

23.1%( -21.3 p.p)

Fragrances

11.9%(-11.2 p.p)

TOP SHOPPING ITEMS PURCHASED


Shopping has seen a sturdy growth and has become the biggest tourist

expenditure component since 2015, replacing Accommodation.

SHOPPING EXPENDITURE PROFILE

TOURIST EXPENDITURE BY COUNTRY

10

COUNTRY OF NATIONALITY

TOURIST ARRIVALS AVERAGE STAY (NIGHT) PER DIEM EXPENDITURE (RM) PER CAPITA EXPENDITURE (RM) TOTAL EXPENDITURE (RM MILL)

2018 2019 ∆ (%) 2018 2019 ∆ 2018 2019 ∆ (%) 2018 2019 ∆ (%) 2018 2019 ∆ (%)

SINGAPORE 10,615,986 10,163,882 -4.3 2.4 2.6 0.2 1,069.9 777.5 -27.3 2,567.9 2,021.6 -21.3 27,260.3 20,547.3 -24.6

THAILAND 1,914,692 1,884,306 -1.6 4.7 4.9 0.2 423.2 427.8 1.1 1,995.8 2,103.6 5.4 3,821.3 3,963.8 3.7

INDONESIA 3,277,689 3,623,277 10.5 5.0 5.2 0.2 675.6 691.9 2.4 3,378.0 3,571.1 5.7 11,071.9 12,939.0 16.9

BRUNEI 1,382,031 1,216,123 -12.0 2.8 2.9 0.1 889.1 797.6 -10.3 2,489.5 2,313.1 -7.1 3,440.6 2,813.0 -18.2

PHILIPPINES 396,062 421,908 6.5 4.2 4.5 0.3 670.4 728.4 8.7 2,815.5 3,277.6 16.4 1,115.1 1,382.9 24.0

VIETNAM 375,578 400,346 6.6 5.5 5.7 0.2 645.8 660.8 2.3 3,551.7 3,766.3 6.0 1,333.9 1,507.8 13.0

OTHERS ASEAN 152,408 170,309 11.7 7.1 7.1 0.0 443.6 469.1 5.7 3,149.9 3,330.5 5.7 480.1 567.2 18.2

TOTAL ASEAN 18,114,446 17,880,151 -1.3 4.3 4.9 0.6 623.0 499.0 -19.9 2,678.7 2,445.2 -8.7 48,523.2 43,721.0 -9.9

CHINA 2,944,133 3,114,257 5.8 6.1 6.4 0.3 685.1 767.7 12.0 4,179.4 4,921.0 17.7 12,304.6 15,325.3 24.5

JAPAN 394,540 424,694 7.6 6.6 6.9 0.3 641.4 778.5 21.4 4,233.0 5,357.0 26.6 1,670.1 2,275.1 36.2

SOUTH KOREA 616,783 673,065 9.1 6.6 6.7 0.1 676.5 742.9 9.8 4,464.8 4,971.6 11.4 2,753.8 3,346.2 21.5

TAIWAN 383,922 382,916 -0.3 5.1 6.2 1.1 854.3 942.2 10.3 4,357.1 5,832.2 33.9 1,672.8 2,233.2 33.5

OTHERS EAST ASIA 4,311 5,331 23.7 6.3 6.5 0.2 583.4 629.3 7.9 3,675.2 4,119.1 12.1 15.8 22.0 38.6

TOTAL EAST ASIA 4,343,689 4,600,263 5.9 6.1 6.5 0.4 695.1 775.9 11.6 4,240.0 5,043.6 19.0 18,417.1 23,201.7 26.0

INDIA 600,311 735,309 22.5 6.8 7.2 0.4 678.9 679.7 0.1 4,616.5 4,922.6 6.6 2,771.3 3,619.6 30.6

PAKISTAN 74,458 105,757 42.0 7.7 7.1 -0.6 534.9 612.0 14.4 4,118.5 4,336.4 5.3 306.7 458.6 49.5

OTHERS SOUTH ASIA 221,827 254,822 14.9 6.4 6.7 0.4 511.9 611.1 19.4 3,251.5 4,098.5 26.1 721.3 1,044.4 44.8

TOTAL SOUTH ASIA 896,596 1,095,888 22.2 6.2 6.4 0.2 683.5 730.4 6.9 4,237.4 4,674.4 10.3 3,799.2 5,122.6 34.8

SAUDI ARABIA 112,263 121,444 8.2 10.9 10.8 -0.1 1,066.8 1,078.8 1.1 11,628.0 11,660.1 0.3 1,305.4 1,416.1 8.5

UNITED ARAB EMIRATES 9,386 11,174 19.0 9.2 9.7 0.5 1,021.9 1,042.0 2.0 9,387.8 10,094.9 7.5 88.1 112.8 28.0

OMAN 22,295 23,911 7.2 8.8 9.2 0.4 967.9 989.6 2.2 8,491.2 9,122.2 7.4 189.3 218.1 15.2

KUWAIT 7,928 9,632 21.5 9.4 10.2 0.9 890.9 889.2 -0.2 8,334.5 9,080.0 8.9 66.1 87.5 32.4

IRAN 67,094 46,559 -30.6 8.0 8.9 0.9 1,051.6 961.2 -8.6 8,412.8 8,554.6 1.7 564.4 398.3 -29.4

OTHERS WEST ASIA 96,767 96,504 -0.3 9.3 9.6 0.3 1,030.4 996.7 -3.3 9,582.4 9,593.3 0.1 927.3 925.8 -0.2

TOTAL WEST ASIA 315,733 309,224 -2.1 9.7 9.8 0.1 1,025.5 1,042.3 1.6 9,947.0 10,214.3 2.7 3,140.6 3,158.5 0.6

CANADA 84,705 87,568 3.4 9.3 9.1 -0.2 486.3 546.9 12.5 4,508.7 4,975.8 10.4 381.9 435.7 14.1

U.S.A 253,384 269,928 6.5 7.5 9.1 1.6 604.7 518.2 -14.3 4,534.9 4,728.5 4.3 1,149.1 1,276.3 11.1

OTHERS AMERICAS 51,708 49,226 -4.8 6.3 8.4 2.1 701.1 519.4 -25.9 4,416.7 4,348.7 -1.5 228.4 214.1 -6.3

TOTAL AMERICAS 389,797 406,722 4.3 7.8 8.2 0.4 578.7 577.5 -0.2 4,513.5 4,735.7 4.9 1,759.4 1,926.1 9.5

UNITED KINGDOM 361,335 346,485 -4.1 9.4 9.6 0.2 613.8 635.8 3.6 5,769.7 6,093.5 5.6 2,084.8 2,111.3 1.3

IRELAND 19,687 19,696 0.0 8.6 8.7 0.1 512.0 554.5 8.3 4,404.8 4,799.9 9.0 86.7 94.5 9.0

SWEDEN 32,665 29,592 -9.4 7.3 7.7 0.5 646.1 608.0 -5.9 4,692.2 4,692.0 0.0 153.3 138.8 -9.4

DENMARK 23,566 22,314 -5.3 9.4 9.4 0.0 464.7 469.2 1.0 4,360.6 4,412.3 1.2 102.8 98.5 -4.2

FINLAND 13,575 13,557 -0.1 6.2 6.8 0.6 612.2 612.2 0.0 3,822.8 4,166.2 9.0 51.9 56.5 8.8

NORWAY 15,202 14,585 -4.1 7.2 7.5 0.3 607.3 548.2 -9.7 4,372.8 4,090.4 -6.5 66.5 59.7 -10.3

ITALY 52,055 54,710 5.1 6.0 8.0 2.0 693.8 549.1 -20.9 4,131.9 4,373.3 5.8 215.1 239.3 11.2

SPAIN 42,267 43,616 3.2 8.7 8.9 0.2 465.0 469.8 1.0 4,045.7 4,177.9 3.3 171.0 182.2 6.6

FRANCE 139,408 141,661 1.6 8.9 9.5 0.6 486.7 466.7 -4.1 4,331.6 4,445.9 2.6 603.9 629.8 4.3

BELGIUM 20,624 22,082 7.1 8.4 8.5 0.1 487.4 477.3 -2.1 4,094.4 4,042.6 -1.3 84.4 89.3 5.7

NETHERLANDS 81,651 82,110 0.6 9.3 9.6 0.3 450.0 420.0 -6.7 4,184.9 4,024.1 -3.8 341.7 330.4 -3.3

GERMANY 128,895 130,221 1.0 8.4 8.7 0.3 485.9 556.0 14.4 4,081.8 4,835.9 18.5 526.1 629.7 19.7

SWITZERLAND 25,680 25,659 -0.1 8.8 9.1 0.3 495.5 480.5 -3.0 4,360.7 4,390.8 0.7 112.0 112.7 0.6

RUSSIA 72,785 79,984 9.9 8.1 8.8 0.7 565.9 521.4 -7.9 4,584.1 4,607.4 0.5 333.7 368.5 10.5

OTHERS EUROPE 148,553 155,032 4.4 7.6 8.8 1.2 639.4 554.4 -13.3 4,859.1 4,855.6 -0.1 721.8 752.8 4.3

TOTAL EUROPE 1,177,948 1,181,304 0.3 8.6 8.8 0.2 558.3 567.0 1.6 4,801.2 4,989.4 3.9 5,655.6 5,894.0 4.2

AUSTRALIA 351,500 368,271 4.8 6.2 7.6 1.4 723.9 621.3 -14.2 4,488.3 4,722.2 5.2 1,577.6 1,739.1 10.2

NEW ZEALAND 50,698 50,140 -1.1 6.4 7.4 1.0 692.5 602.6 -13.0 4,431.9 4,439.8 0.2 224.7 222.6 -0.9

SOUTH AFRICA 21,977 22,674 3.2 7.5 7.9 0.4 566.0 549.2 -3.0 4,263.6 4,352.9 2.1 93.7 98.7 5.3

CENTRAL ASIA 30,623 35,931 17.3 8.3 8.8 0.5 534.1 505.8 -5.3 4,432.7 4,470.1 0.8 135.7 160.6 18.3

OTHERS 139,347 150,216 7.8 6.3 8.5 2.3 926.5 699.7 -24.5 5,800.5 5,981.8 3.1 808.3 898.6 11.2

TOTAL NON ASEAN 7,717,908 8,220,633 6.5 7.7 8.1 0.4 599.2 637.1 6.3 4,614.2 5,160.5 11.8 35,612.0 42,422.5 19.1

GRAND TOTAL 25,832,354 26,100,784 1.0 6.5 7.4 0.9 501.1 446.0 -11.0 3,257.0 3,300.4 1.3 84,135.2 86,143.5 2.4

12

50.5%

GENDER

MALE FEMALE

49.5%

62.2%

MARITAL STATUS

MARRIED SINGLE

37.8%

Professional

24.6%

Management

22.3%

Businessman

8.0%

Sales / Clerical

9.0%

Retired

6.9%

Housewife

7.6%

Manual Worker

6.7%

Student

4.9%

Government

4.4%

OCCUPATION

35-44 years

40.6%

45-54 years

27.9%

55-64 years

12.8%

>65 years

5.3%

25-34 years

9.4%

15-24 years

3.9%

AGE GROUP

From the total tourist arrivals to Malaysia in 2018, 53.8% were from the “Professional,

Management and Businessman” group while Youths (15 – 34 years) constituted 13.3%.

14

REPEAT

71.2%

FIRST TIME

28.8%

FREQUENCY OF VISIT

PACKAGE

13.2%

INDEPENDENT

86.8%

TRAVEL ARRANGEMENT

Spouse

33.1%

Alone

6.3%

Children

9.5%

Family/

Relatives

32.5%

Friends

21.8%

TRAVEL COMPANION

19.1% 16.5% 16.0%

9.6% 7.0% 6.4%

5.7% 5.5% 5.4%

LEAD TIME TO DECIDE

Incentive

Group

3.8%

66.9% foreign tourists who visited Malaysia in 2019 came with spouses, children and

families / relatives. 38.5% of them needed less than 2 months to decide the trip.

15

90.9%

Sightseeing

In The City

31.9%

Visiting

Historical Sites

26.9%

Visiting Island

& Beaches

27.8%

Visiting

Museums

18.1%

Visiting Theme

Parks

23.4%

Nightlife/

Entertainment

22.0%

Swimming

11.2%

Cultural Events &

Festivals

24.9%

Visiting Religious

Site

Shopping

91.2%

MAJOR ACTIVITIES ENGAGED

(Multiple Response)

Johor

1 Kuala

Lumpur (KL)

5 Melaka

3 Penang

9 Sabah

6 Kedah

4 Pahang8 Sarawak

7 JohorNote:Tourist stayed at least 1 night at each state(Multiple Response)

STATES VISITED (BY RANK)

2 Selangor

16

Internet is one of the major sources of information on Malaysia for foreign

tourists, with 74.4% depending on the internet to browse for information.

Travel Review Sites

13.3%

Online Travel Providers

13.8%

Social Media

20.0%

Travel Blogs

6.1%

Search Engines

23.5%

Websites

18.5%

(Single Response)

*BREAKDOWN OF SOURCES ON INTERNET

Friends &

Relatives

Visited

Malaysia

94.4%

Friends &

Relatives

Living in

Malaysia

53.2%

*Internet

74.4%

Airlines

23.3%

Own

Experience

85.1%

Travel

Guide

Books

18.8%

Travel

Guide

(Multiple Response)

TOP SOURCES OF INFORMATION ON MALAYSIA

18

SINGAPOREARRIVALS AND RECEIPTS

INDICATOR 2018 2019 CHANGE %

TOURIST ARRIVALS: 10,615,986 10,163,882 (4.3)

TOURIST RECEIPTS [RM MILLION]: 27,260.31 20,547.30 (24.6)

AVERAGE PER CAPITA [RM]: 2,567.85 2,021.60 (21.3)

AVERAGE PER DIEM [RM]: 1,069.94 777.54 (27.3)

DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 2.4 2.6 0.2

EXPENDITURE COMPONENTSINDICATOR 2018 (%) 2019 (%) DIFFERENCE

SHOPPING 43.1 43.0 (0.1)

ACCOMMODATION 25.1 21.5 (3.6)

FOOD & BEVERAGES 13.9 14.0 0.1

LOCAL TRANSPORTATION 4.1 6.4 2.3

DEMOGRAPHIC PROFILEINDICATOR 2018 (%) 2019 (%) DIFFERENCE

GENDER:

MALE 47.4 50.5 3.1

MARITAL STATUS:

MARRIED 76.0 67.8 (8.2)

OCCUPATIONAL GROUP:

PROFESSIONAL/ TECHNICAL 20.1 26.0 5.9

MANAGEMENT/ ADMINISTRATION 22.8 23.5 0.7

SALES/CLERICAL 13.3 13.3 0.0

AGE GROUP:

45-54 36.1 34.2 (1.9)

35-44 24.7 31.0 6.3

55-64 21.5 17.9 (3.6)

TRAVELLING PATTERNINDICATOR 2018 (%) 2019 (%) DIFFERENCE

MAIN PURPOSE OF VISIT:

HOLIDAY 34.0 40.8 6.8

VFR 33.2 27.5 (5.7)

SHOPPING 27.0 23.0 (4.0)

TRAVEL ARRANGEMENT:

INDEPENDENT 97.0 97.3 0.3

FREQUENCY OF VISIT:

REPEAT 98.4 95.9 (2.5)

TRAVELLING COMPANION:

SPOUSE 34.6 37.4 2.8

FAMILY/RELATIVES 25.3 25.3 0.0

ALONE 16.9 18.9 2.0

MAJOR ACTIVITIES ENGAGED:

SHOPPING 80.6 82.2 1.6

SIGHTSEEING IN THE CITIES 73.2 74.5 1.3

NIGHTLIFE/ENTERTAINMENT 23.6 24.9 1.3

VISITING ISLAND & BEACHES 30.9 20.2 (10.7)

LEAD TIME TO DECIDE TRIP:

≥ 1 WEEK 32.6 23.9 (8.7)

>1 WEEK TO 2 WEEKS 27.1 22.7 (4.4)

> 2 WEEKS TO 3 WEEKS 11.5 12.0 0.5

INFORMATION OBTAINED BEFORE COMING TO MALAYSIA:

OWN EXPERIENCE 84.3 95.4 11.1

FRIENDS/RELATIVES VISITED MALAYSIA 93.4 90.3 (3.1)

FRIENDS/RELATIVES LIVING IN MALAYSIA 74.7 40.7 (34.0)

INTERNET 59.5 30.7 (28.8)

STATES VISITED IN MALAYSIA:

JOHOR 83.2 55.6 (27.6)

KUALA LUMPUR *70.4 31.4 ** N/C

SARAWAK 81.1 31.1 (50.0)

ITEMS PURCHASED:

FOODSTUFF 92.5 92.2 (0.3)

HANDICRAFT/SOUVENIR 78.2 88.7 10.5

HOUSEHOLD GOODS 66.9 85.2 18.3

COSMETIC/PERSONAL CARE 69.1 66.7 (2.4)

MAIN FACTORS IN CHOOSING MALAYSIA:

NEIGHBOURING COUNTRY 91.5 57.2 (34.3)

VALUE FOR MONEY 61.7 55.3 (6.4)

EASILY ACCESSIBLE 67.0 52.3 (14.7)

MAIN FEATURES TO PROMOTE MALAYSIA:

VALUE FOR MONEY ***N/A 37.3 ** N/C

FAMILY FUN & FRIENDLY 20.1 16.2 (3.9)

SHOPPING HAVEN 14.4 7.9 (6.5)

VIBRANT & MODERN CITIES 14.8 6.8 (8.0)

RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION:

YES 99.4 100.0 0.6

Note :

* for 2018, Kuala Lumpur/Selangor were combined as 1 region

19

THAILANDARRIVALS AND RECEIPTS



TOURIST RECEIPT [RM MILLION]: 3,821.3 3,963.8 3.7

AVERAGE PER CAPITA [RM]: 1,995.8 2,103.6 5.4

AVERAGE PER DIEM [RM]: 423.2 427.8 1.1

DIFFERENCE



SHOPPING 36.4 31.6 (4.8)


FOOD & BEVERAGES 19.6 13.8 (5.8)

INTERNATIONAL AIRFARES 0.2 11.8 11.6


GENDER:

FEMALE 60.1 52.4 (7.7)

MARITAL STATUS:

SINGLE 55.4 64.6 9.2

OCCUPATIONAL GROUP:



PROFESSIONAL/TECHNICAL 18.5 11.2 (7.3)

AGE GROUP:

35-44 32.6 50.0 17.4

45-54 31.2 24.4 (6.8)

25-34 6.5 9.9 3.4



HOLIDAY 65.8 64.3 (1.5)

SHOPPING 1.3 12.8 11.5

VFR 27.4 11.9 (15.5)

TRAVEL ARRANGEMENT:

INDEPENDENT 97.7 89.7 (8.0)

FREQUENCY OF VISIT:

REPEAT 65.4 69.2 3.8


FRIENDS 29.8 39.6 9.8

WITH SPOUSE 6.7 24.9 18.2

FAMILY/RELATIVES 33.5 16.0 (17.5)



SHOPPING 80.6 68.9 (11.7)

VISITING HISTORICAL SITE 38.5 31.6 (6.9)

VISITING MUSEUM 53.4 27.9 (25.5)


> I MONTH TO 2 MONTHS 21.7 30.2 8.5

> 2 MONTHS TO 3 MONTHS 22.9 25.1 2.2

> 3 WEEKS TO 1 MONTH 9.7 15.0 5.3


FRIENDS/RELATIVE LIVING IN MALAYSIA 70.1 81.4 11.3

FRIENDS/RELATIVE VISITED MALAYSIA 92.5 80.9 (11.6)


INTERNET 85.2 51.2 (34.0)



SELANGOR *65.7 40.8 ** N/C

PAHANG 14.3 32.5 18.2

ITEMS PURCHASED:

FOODSTUFF 89.2 91.9 2.7


APPARELS/ CLOTHES 75.7 65.8 (9.9)




FRIENDS/RELATIVES RECOMMENDATION 81.9 49.5 (32.4)




VIBRANT AND MODERN CITIES 14.4 21.2 6.8

MULTI-RACIAL COUNTRY 1.3 12.5 11.2

EASY ACCESS 6.8 8.7 1.9


YES 99.6 100.0 0.4

Note :


20

INDONESIAARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 3,277,689.0 3,623,277.0 10.5




DIFFERENCE



SHOPPING 25.2 31.6 6.4

MEDICAL 31.9 15.5 (16.4)




GENDER:

FEMALE 56.5 56.8 0.3

MARITAL STATUS:

MARRIED 79.8 71.1 (8.7)

OCCUPATIONAL GROUP:

MANAGEMENT/ADMINISTRATION 20.1 17.1 (3.0)


HOUSEWIFE 12.7 12.3 (0.4)

AGE GROUP:

35-44 34.7 34.4 (0.3)

45-54 26.3 26.2 (0.1)

55-64 17.2 18.0 0.8



HOLIDAY 40.0 43.5 3.5

HEALTH TREATMENT 27.7 24.9 (2.8)

VFR 18.0 17.8 (0.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 82.8 84.1 1.3



SPOUSE 31.1 25.1 (6.0)

FRIENDS 14.7 14.1 (0.6)



SHOPPING 74.5 71.9 (2.6)

HEALTH TREATMENT 49.3 23.0 (26.3)



> 2 MONTHS TO 3 MONTHS 18.4 25.6 7.2

> 1 MONTH TO 2 MONTHS 21.7 19.8 (1.9)

> 3 MONTHS TO 4 MONTHS 7.8 15.6 7.8



FRIENDS/RELATIVES LIVING IN MALAYSIA 50.3 76.7 26.4

INTERNET 67.6 39.6 (28.0)

AIRLINES 15.0 10.4 (4.6)



JOHOR 67.8 29.9 (37.9)

MELAKA 48.0 28.9 (19.1)

ITEMS PURCHASED:

FOODSTUFF 77.9 94.9 17.0


APPARELS/ CLOTHES 51.5 59.7 8.2





FRIENDS/RELATIVES RECOMMENDATION 58.5 47.3 (11.2)


FAMILY FUN & FRIENDLY 13.4 26.3 12.9

MEDICAL & WELLNESS DESTINATION 24.8 22.0 (2.8)

VIBRANT & MODERN CITY 15.5 13.0 (2.5)



YES 99.5 100.0 0.5

Note :


21

BRUNEIARRIVALS AND RECEIPTS



TOURIST RECEIPT [RM MILLION]: 3,440.6 2,813.0 (18.2)


AVERAGE PER DIEM [RM]: 889.1 797.6 (10.3)

DIFFERENCE



SHOPPING 53.2 48.3 (4.9)


FOOD & BEVERAGE 13.6 14.4 0.8



GENDER:

MALE 56.2 52.1 (4.1)

MARITAL STATUS:

MARRIED 80.1 57.9 (22.2)

OCCUPATIONAL GROUP:

MANAGEMENT/ ADMINISTRATION 23.0 21.3 (1.7)


GOVERNMENT 12.2 16.1 3.9

AGE GROUP:

35-44 31.2 36.5 5.3

45-54 31.7 33.3 1.6

55-64 13.6 11.3 (2.3)



HOLIDAY 59.7 61.5 1.8

SHOPPING 23.5 19.8 (3.7)

VFR 12.1 13.9 1.8

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 97.4 93.3 (4.1)



SPOUSE 28.1 16.9 (11.2)

WITH FRIENDS 11.6 13.2 1.6


SHOPPING 79.2 94.5 15.3



NIGHTLIFE/ ENTERTAINMENT 19.1 20.1 1.0


> 1 MONTH TO 2 MONTHS 8.1 25.1 17.0

> 2 WEEKS TO 3 WEEKS 25.8 14.2 (11.6)

> 3 WEEKS TO 1 MONTH 18.4 14.2 (4.2)





INTERNET 89.8 43.9 (45.9)


SARAWAK 66.3 58.8 (7.5)


SABAH 88.4 33.1 (55.3)

ITEMS PURCHASED:

FOODSTUFF 87.5 89.0 1.5

HANDICRAFT/SOUVENIR 77.0 73.3 (3.7)


COSMETIC/PERSONAL CARE 45.8 69.2 23.4


SHOPPING 72.7 77.1 4.4







EASY ACCESS 18.9 13.5 (5.4)


YES 100.0 100.0 0.0

Note :


22

PHILIPPINESARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 396,062 421,908 6.5




DIFFERENCE



SHOPPING 31.3 33.7 2.4


FOOD & BEVERAGE 14.7 14.6 (0.1)

ORGANIZE TOUR 5.5 8.4 2.9


GENDER:

FEMALE 56.7 55.6 (1.1)

MARITAL STATUS:

SINGLE 42.4 56.1 13.7

OCCUPATIONAL GROUP:

MANAGEMENT/ADMINISTRATION 21.0 27.5 6.5

PROFESSIONAL/ TECHNICAL 30.8 21.1 (9.7)


AGE GROUP:

35-44 40.1 56.0 15.9

45-54 28.3 22.5 (5.8)

25-34 8.6 9.2 0.6



HOLIDAY 71.4 78.6 7.2

VFR 9.6 9.6 0.0

SHOPPING 10.2 2.8 (7.4)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 63.2 63.2 0.0


FRIENDS 39.2 34.0 (5.2)


SPOUSE 20.6 23.9 3.3


SIGHTSEEING IN THE CITIES 96.9 96.7 (0.2)

SHOPPING 90.4 80.0 (10.4)

VISITING HISTORICAL SITE 30.2 34.2 4.0

NIGHTLIFE/ ENTERTAINMENT 61.6 33.4 (28.2)


> 1 MONTH TO 2 MONTHS 18.4 21.8 3.4

> 2 MONTHS TO 3 MONTHS 15.4 20.5 5.1



FRIENDS/RELATIVE VISITED MALAYSIA 87.6 88.4 0.8

INTERNET 85.5 61.0 (24.5)

OWN EXPERIENCE 86.2 60.3 (25.9)




SABAH 0.8 38.7 37.9

SELANGOR *68.2 36.8 ** N/C

ITEMS PURCHASED:


FOODSTUFF 73.0 94.6 21.6




SHOPPING 60.0 53.4 (6.6)









YES 100.0 100.0 0.0

Note :


23

VIETNAMARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 26.6 24.1 (2.5)



LOCAL TRANSPORTATION 12.8 11.7 (1.1)


GENDER:

MALE 49.6 50.9 1.3

MARITAL STATUS:

MARRIED 74.6 68.3 (6.3)

OCCUPATIONAL GROUP:



MANUAL WORKER 17.1 15.7 (1.4)

AGE GROUP:

35-44 39.6 48.0 8.4

45-54 33.3 27.6 (5.7)

25-34 8.5 9.3 0.8



HOLIDAY 90.9 91.7 0.8

INCENTIVE TRAVEL 2.0 1.8 (0.2)

VFR 3.2 1.6 (1.6)

TRAVEL ARRANGEMENT:

TOUR PACKAGE 47.0 72.7 25.7

FREQUENCY OF VISIT:

FIRST TIME 80.6 81.5 0.9


FRIENDS 30.2 32.2 2.0


SPOUSE 12.3 22.1 9.8



SHOPPING 83.8 81.8 (2.0)

VISITING HISTORICAL SITES 58.3 63.9 5.6



> 3 MONTHS TO 4 MONTHS 13.9 22.0 8.1

> 4 MONTHS TO 5 MONTHS 2.5 18.5 16.0

> 2 MONTHS TO 3 MONTHS 33.9 17.5 (16.4)




TRAVEL AGENTS 60.5 60.1 (0.4)




MELAKA 39.3 75.1 35.8

SELANGOR *26.3 49.3 ** N/C

ITEMS PURCHASED:

FOODSTUFF 64.7 95.7 31.0



CHOCOLATES 55.1 50.9 (4.2)


LIKE TO KNOW MORE ABOUT MALAYSIA 62.4 60.4 (2.0)

TO VISIT MALAYSIA TOURIST ATTRACTIONS 94.3 55.6 (38.7)








YES 99.6 99.4 (0.2)

Note :


24

CHINAARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 2,944,133 3,114,257 5.8




DIFFERENCE



SHOPPING 26.7 34.6 7.9





GENDER:

FEMALE 49.0 50.9 1.9

MARITAL STATUS:

MARRIED 84.6 63.7 (20.9)

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 31.7 37.3 5.6

45-54 34.1 34.2 0.1

55-64 16.0 12.3 (3.7)



HOLIDAY 93.4 83.5 (9.9)

SHOPPING 1.0 11.9 10.9

VFR 1.5 2.4 0.9

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 74.5 78.6 4.1



SPOUSE 23.9 30.6 6.7

FRIENDS 22.1 29.6 7.5



SHOPPING 88.6 85.9 (2.7)

VISITING ISLAND & BEACHES 49.9 50.8 0.9

NIGHTLIFE / ENTERTAINMENT 36.6 46.8 10.2


> 4 MONTHS TO 5 MONTHS 6.5 19.2 12.7

> 3 MONTHS TO 4 MONTHS 15.7 19.0 3.3

> 6 MONTHS TO I YEAR 5.5 14.6 9.1



INTERNET 89.1 62.6 (26.5)

TRAVEL AGENT 34.0 52.3 18.3




SABAH 26.0 50.5 24.5

PAHANG 20.4 41.8 21.4

ITEMS PURCHASED:

FOODSTUFF 77.2 94.9 17.7







SHOPPING ***N/A 52.1 ** N/C


ISLAND & BEACHES 19.9 34.2 14.3



SHOPPING HAVEN 7.6 10.2 2.6


YES 99.8 99.6 (0.2)

Note :


25

JAPAN ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 1,670.1 2,275.1 36.2



DIFFERENCE



SHOPPING 29.2 24.5 (4.8)





GENDER:

MALE 55.1 57.3 2.2

MARITAL STATUS:

MARRIED 76.0 53.1 (23.0)

OCCUPATIONAL GROUP:

PROFESSIONAL / TECHNICAL 36.8 26.1 (10.7)


BUSINESSMAN 13.8 16.3 2.5

AGE GROUP:

35-44 36.0 40.2 4.2

45-54 32.2 29.6 (2.6)

55-64 12.4 12.7 0.3



HOLIDAY 67.8 70.0 2.2

BUSINESS 20.3 20.1 (0.2)

INCENTIVE TRAVEL 1.3 4.6 3.3

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 68.3 69.1 0.7


FRIENDS 25.3 31.5 6.1

SPOUSE 22.7 23.5 0.8

BUSINESS ACCOCIATE 17.4 18.7 1.3



SHOPPING 82.9 75.2 (7.7)


VISITING MUSEUM 27.4 31.9 4.5


2 MONTHS TO < 3 MONTHS 18.5 23.9 5.4

1 MONTH TO < 2 MONTHS 15.4 22.0 6.6

>3 MONTHS TO 4 MONTHS 12.9 18.8 5.9



INTERNET 59.7 71.5 11.8


AIRLINES 19.8 29.0 9.2



SELANGOR *42.9 35.8 ** N/C

KEDAH *36.4 17.7 ** N/C

ITEMS PURCHASED:


FOODSTUFF 64.4 84.1 19.8

APPARELS / CLOTHES 63.6 64.9 1.3

CHOCOLATES 58.2 34.1 (24.2)


VALUE FOR MONEY 56.5 63.6 7.1









YES 99.0 99.3 0.3

Note :


for 2018, Kedah/Perlis were combined as 1 region

26

SOUTH KOREA ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 24.9 32.8 8.0


INTERNATIONAL AIRFARES 16.0 13.4 (2.6)



GENDER:

FEMALE 57.0 55.1 (1.8)

MARITAL STATUS:

MARRIED 80.6 58.2 (22.5)

OCCUPATIONAL GROUP:

MANAGEMENT / ADMINISTRATION 20.1 27.9 7.8


RETIRED 12.7 12.9 0.2

AGE GROUP:

35-44 33.2 36.6 3.4

45-54 33.5 30.3 (3.2)

55-64 18.0 16.7 (1.3)



HOLIDAY 91.0 81.8 (9.2)

SHOPPING 1.1 12.7 11.6

BUSINESS 1.4 1.2 (0.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 81.1 87.6 6.5


FRIENDS 28.7 33.1 4.4

SPOUSE 29.1 32.0 (2.0)




SHOPPING 86.6 93.1 6.5


SWIMMING 44.7 48.4 3.7


> 3 MONTHS TO 4 MONTHS 17.4 23.3 5.9

> 4 MONTHS TO 5 MONTHS 10.3 17.7 7.4

> 6 MONTHS TO 1 YEAR 9.3 14.6 5.3



INTERNET 63.0 66.1 3.1


TRAVEL GUIDE BOOKS 26.0 21.8 (4.2)



SABAH 7.7 55.2 47.5

SELANGOR *85.8 33.5 ** N/C

ITEMS PURCHASED:

FOODSTUFF 73.9 95.2 21.3






TO VISIT MALAYSIA TOURIST ATTRACTION 86.3 70.4 (15.9)

TO EXPLORE MALAYSIAN FOOD 59.7 60.6 0.9







YES 99.9 100.0 0.1

Note :


27

TAIWAN ARRIVALS AND RECEIPTS


TOURIST ARRIVALS: 383,922 382,916 (0.3)




DIFFERENCE



SHOPPING 32.8 37.5 4.7





GENDER:

FEMALE 55.8 51.2 (4.6)

MARITAL STATUS:

MARRIED 71.4 65.2 (6.3)

OCCUPATIONAL GROUP:

PROFESSIONAL / TECHNICAL 35.7 39.6 3.9

MANAGEMENT / ADMINISTRATION 18.7 28.6 9.9

SALES/CLERICAL 10.4 9.4 (0.9)

AGE GROUP:

35-44 36.7 39.8 3.1

45-54 32.7 37.0 4.3

55-64 12.0 8.6 (1.8)



HOLIDAY 88.1 94.4 6.2

VFR 3.9 3.8 0.0

BUSINESS 2.9 0.8 (2.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 81.9 81.2 (0.8)



SPOUSE 28.1 36.5 8.4

FRIENDS 31.4 21.7 (9.7)



SHOPPING 92.0 82.3 (9.7)




> 4 MONTHS TO 5 MONTHS 8.7 24.1 15.4


> 6 MONTHS TO 1 YEAR 10.0 16.9 6.9

INFORMATION OBTAINED BEFORE COMING TO MALAYSIA: 0.0


INTERNET 66.9 72.1 5.1




SABAH 1.9 84.7 82.8

PENANG 42.3 35.3 (7.0)


ITEMS PURCHASED: 0.0

FOODSTUFF 87.0 96.9 9.9






TO VISIT MALAYSIA TOURIST ATTRACTION 59.6 62.2 2.6

TO EXPLORE MALAYSIAN FOOD 54.4 57.5 3.1







YES 100.0 99.5 (0.5)

Note :


28

INDIAARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 23.2 22.9 (0.4)





GENDER:

MALE 55.7 54.4 (1.3)

MARITAL STATUS:

MARRIED 83.2 77.4 (5.8)

OCCUPATIONAL GROUP:


PROFESSIONAL / TECHNICAL 18.8 21.1 2.3

HOUSEWIFE 16.3 11.8 (4.5)

AGE GROUP:

35-44 30.8 37.7 7.0

45-54 27.8 30.6 2.8

55-64 19.6 15.9 (3.7)



HOLIDAY 86.8 72.2 (14.6)

SHOPPING N/A 20.2 N/C

VFR 1.5 1.7 0.2

TRAVEL ARRANGEMENT:

INDEPENDENT 68.6 57.0 (11.5)

FREQUENCY OF VISIT:

FIRST TIME 72.7 83.0 10.3



SPOUSE 19.2 27.9 8.7

FRIENDS 19.3 16.2 (3.1)



SHOPPING 88.0 84.1 (3.9)

VISITING RELIGIOUS SITE 81.2 44.6 (36.6)



> 3 MONTHS TO 4 MONTHS 10.0 24.8 14.8

> 1 MONTH TO 2 MONTHS 17.4 17.8 0.4

> 2 MONTHS TO 3 MONTHS 29.5 16.8 (12.7)


FRIENDS/RELATIVES VISITED MALAYSIA 80.3 91.6 11.3


INTERNET 89.9 52.0 (37.9)

FRIENDS/RELATIVE LIVING IN MALASYIA 16.2 51.8 35.6



SELANGOR *40.6 57.5 ** N/C

PAHANG 52.1 46.2 (5.9)

ITEMS PURCHASED:

FOODSTUFF 62.6 91.1 28.6

HANDICRAFTS/SOUVENIR 94.4 90.9 (3.5)

APPARELS/CLOTHES 53.1 68.1 15.0

CHOCOLATE 48.1 47.1 (1.0)








MULTI-RACIAL COUNTRY 14.2 13.5 (0.8)



YES 99.7 99.7 0.0

Note :


29

PAKISTANARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 306.7 458.6 49.5



DIFFERENCE

AVERAGE LENGTH OF STAY [NIGHTS]: 7.7 7.1 (0.6)


SHOPPING 32.2 29.9 (2.3)





GENDER:

MALE 61.8 59.3 (2.4)

MARITAL STATUS:

MARRIED 71.4 76.1 4.7

OCCUPATIONAL GROUP:


BUSINESSMAN 18.3 14.5 (3.8)


AGE GROUP:

35-44 37.1 43.1 6.0

45-54 27.7 26.2 (1.6)

25-34 12.1 14.0 1.9



HOLIDAY 53.2 66.5 13.2

RELIGIOUS PURPOSE 0.2 12.4 12.2

HONEYMOON 19.3 5.5 (13.8)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 60.4 69.8 9.4


SPOUSE 24.2 32.1 7.9


FRIENDS 26.4 27.4 1.0



SHOPPING 85.3 79.5 (5.8)

VISITING RELIGIOUS SITE ***N/A 38.7 ** N/C

VISITING THEME PARK N/A 36.1 ** N/C


> 2 MONTHS TO 3 MONTHS 23.2 24.2 1.0

> 1 MONTH TO 2 MONTHS 14.4 19.0 4.6

> 3 MONTHS TO 4 MONTHS 13.5 15.7 2.2



INTERNET 58.2 64.5 6.3


AIRLINES 24.4 14.7 (9.7)



SELANGOR *34.1 67.8 ** N/C

PAHANG 54.5 49.0 (5.5)

ITEMS PURCHASED:

FOODSTUFF 63.2 86.8 23.6



CHOCOLATES 18.4 39.9 21.5


TO VISIT MALAYSIA TOURIST ATTRACTIONS 56.3 60.3 4.0


LIKE TO KNOW MORE ABOUT MALAYSIA 43.2 56.5 13.3



MUSLIM FRIENDLY 9.9 18.0 8.1




YES 99.8 100.0 0.2

Note :


30

SAUDI ARABIA ARRIVALS AND RECEIPTS





AVERAGE PER DIEM [RM]: 1,066.8 1,078.8 1.1

DIFFERENCE



SHOPPING 26.2 25.4 (0.8)

ACCOMMODATION 20.6 24.1 3.6




GENDER:

MALE 52.9 52.9 0.0

MARITAL STATUS:

MARRIED 89.3 78.2 (11.1)

OCCUPATIONAL GROUP:


HOUSEWIFE 17.2 17.3 0.1


AGE GROUP:

35-44 57.4 57.5 0.1

45-54 21.5 21.5 0.0

25-34 9.7 9.7 0.0



HOLIDAY 75.7 75.9 0.2

HONEYMOON 19.1 20.3 1.2

VFR ***N/A 1.3 ** N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 75.0 82.2 7.2


SPOUSE 49.9 63.1 13.2


FRIENDS 4.2 6.9 2.7



SHOPPING 92.8 90.6 (2.2)

VISITING ISLAND AND BEACHES 58.4 47.8 (10.6)



> 2 MONTHS TO 3 MONTHS 27.9 23.3 (4.6)

> 1 MONTH TO 2 MONTHS 13.7 20.4 6.7

> 3 MONTHS TO 4 MONTHS 13.8 18.7 5.0




INTERNET 59.3 53.7 (5.6)

AIRLINES 8.7 20.7 12.0



KEDAH *54.2 80.7 ** N/C

PENANG 9.6 71.7 62.1

ITEMS PURCHASED:


FOODSTUFF 91.5 83.2 (8.3)


SHOES 48.3 41.7 (6.6)



SHOPPING 63.3 56.0 (7.3)








YES 100.0 99.9 (0.1)

Note :



31

UNITED ARAB EMIRATES ARRIVALS AND RECEIPTS





AVERAGE PER DIEM [RM]: 1,021.9 1,042.0 2.0

DIFFERENCE




SHOPPING 31.1 25.0 (6.0)




GENDER:

MALE 51.7 51.7 0.0

MARITAL STATUS:

MARRIED 77.8 50.4 (27.4)

OCCUPATIONAL GROUP:


ATHLETIC 3.9 13.4 9.5


AGE GROUP:

35-44 43.5 43.5 0.0

45-54 28.2 28.2 0.0

25-34 10.2 10.2 0.0



HOLIDAY 50.8 72.6 21.8

SPORTS 2.9 14.6 11.7

HONEYMOON 33.2 3.7 (29.6)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 73.4 69.4 (4.0)



SPOUSE 32.2 23.8 (8.4)

FRIENDS 5.5 12.2 6.7



SHOPPING 91.1 86.0 (5.1)




> 2 MONTHS TO 3 MONTHS 24.6 20.1 (4.5)

> 3 MONTHS TO 4 MONTHS 20.7 19.5 (1.2)

> 1 MONTH TO 2 MONTHS 9.0 18.9 9.9


INTERNET 63.3 72.6 9.3



TV DOCUMENTARY 8.2 21.3 13.1



KEDAH *12.5 59.8 ** N/C

SELANGOR *25.0 59.6 ** N/C

ITEMS PURCHASED:


FOODSTUFF 60.5 82.7 22.2

APPARELS/CLOTHES 82.3 74.1 (8.2)

SHOES 31.0 33.4 2.4



SHOPPING 69.8 64.0 (5.8)



FAMILY, FUN AND FRIENDLY 30.4 15.3 (15.1)



MUSLIM FRIENDLY 14.2 11.5 (2.7)


YES 100.0 100.0 0.0

Note :



31

OMAN ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 28.6 26.9 (1.6)





GENDER:

MALE 55.2 55.2 0.0

MARITAL STATUS:

MARRIED 88.6 74.1 (14.5)

OCCUPATIONAL GROUP:


HOUSEWIFE 16.2 17.4 1.2

STUDENT 8.0 12.0 4.0

AGE GROUP:

35-44 48.7 48.7 0.0

45-54 29.2 29.2 0.0

55-64 10.2 10.2 0.0



HOLIDAY 65.0 71.8 6.7

HONEYMOON 29.4 15.0 (14.4)

VFR 0.8 7.2 6.4

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 77.7 72.6 (5.1)


SPOUSE 46.6 53.0 6.4


FRIENDS 3.9 6.5 2.6



SHOPPING 94.2 88.2 (6.0)


VISITING THEMEPARK 46.2 47.0 0.8


> 2 MONTHS TO 3 MONTHS 24.9 27.3 2.4

> 1 MONTH TO 2 MONTHS 15.6 26.2 10.5

>3 MONTHS TO 4 MONTHS 15.6 13.7 (2.0)



INTERNET 60.5 60.0 -0.5


AIRLINES 19.3 27.1 7.8



KEDAH *32.4 78.4 ** N/C

SELANGOR *43.2 78.2 ** N/C

ITEMS PURCHASED:


FOODSTUFF 60.7 76.0 15.3


SHOES 47.7 37.4 (10.3)






FAMILY, FUN AND FRIENDLY 22.1 23.2 1.0


ISLANDS & BEACHES 11.7 12.9 1.2



YES 100.0 100.0 0.0

Note :



32

31

33

KUWAIT ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 22.4 30.3 7.9


FOOD & BEVERAGE 13.5 12.3 (1.2)



GENDER:

MALE 55.6 55.8 0.2

MARITAL STATUS:

MARRIED 77.3 74.5 (2.8)

OCCUPATIONAL GROUP:


HOUSEWIFE 13.3 16.7 3.4


AGE GROUP:

35-44 42.3 42.6 0.2

45-54 32.8 32.6 (0.1)

25-34 10.4 10.3 0.0



HOLIDAY 72.4 90.0 17.6

HONEYMOON 8.1 4.0 (4.1)

SHOPPING N/A 2.7 **N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 80.0 74.3 (5.7)



SPOUSE 25.2 42.3 17.0

FRIENDS 7.1 3.4 (3.8)


SHOPPING 93.8 96.7 2.8


VISITING THEMEPARK 41.2 56.0 14.8



> 2 MONTHS TO 3 MONTHS 29.7 30.9 1.2

> 3 MONTHS TO 4 MONTHS 16.3 12.8 (3.5)

> I YEAR 33.5 12.8 (20.7)



INTERNET 66.3 64.0 (2.3)





SELANGOR *50.0 66.1 ** N/C

KEDAH *50.0 64.4 ** N/C

ITEMS PURCHASED:


FOODSTUFF 51.0 80.6 29.5





SHOPPING 43.3 59.1 15.7








YES 100.0 100.0 0.0

Note :



34

IRAN ARRIVALS AND RECEIPTS



TOURIST RECEIPTS [RM MILLION]: 564.4 398.3 (29.4)


AVERAGE PER DIEM [RM]: 1,051.6 961.2 (8.6)

DIFFERENCE




SHOPPING 32.0 24.9 (7.0)




GENDER:

MALE 54.6 54.6 0.0

MARITAL STATUS:

MARRIED 80.5 73.1 (7.4)

OCCUPATIONAL GROUP:



HOUSEWIFE 13.7 13.5 (0.2)

AGE GROUP:

35-44 43.1 46.2 3.1

45-54 36.2 31.6 -4.5

55-64 7.4 8.0 0.5



HOLIDAY 91.6 92.1 0.5

HONEYMOON 2.6 1.4 (1.2)

VFR 2.4 1.4 (1.0)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 80.5 78.0 (2.5)



SPOUSE 27.0 40.5 13.5

FRIENDS 11.0 8.4 (2.6)



SHOPPING 81.7 72.0 (9.7)




> 1 MONTH TO 2 MONTHS 11.8 38.6 26.8

> 2 MONTHS TO 3 MONTHS 29.0 16.7 (12.3)

> I YEAR 26.6 13.5 (13.1)



INTERNET 48.1 75.3 27.2

TV DOCUMENTARY 18.0 40.0 22.0




SELANGOR *23.5 88.3 ** N/C

KEDAH *26.5 86.1 ** N/C

ITEMS PURCHASED:

FOODSTUFF 54.8 93.0 38.2


APPAREL/ CLOTHES 71.9 66.2 (5.7)

SHOES 38.7 46.0 7.3




SHOPPING 34.0 61.4 27.4







YES 100.0 100.0 0.0

Note :



35

CANADAARRIVALS AND RECEIPTS




AVERAGE PER CAPITA [RM]: 4508.7 4975.5 10.4


DIFFERENCE




SHOPPING 33.8 25.0 (8.8)




GENDER:

MALE 55.5 51.6 (3.9)

MARITAL STATUS:

SINGLE 40.8 58.6 17.8

OCCUPATIONAL GROUP:



STUDENT 14.4 10.9 (3.4)

AGE GROUP:

35-44 43.2 44.7 1.5

45-54 27.5 23.6 (3.9)

25-34 10.0 13.3 3.4



HOLIDAY 81.0 80.8 (0.2)

VFR 3.7 13.3 9.6

BUSINESS 2.7 3.4 0.7

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 63.8 71.1 7.3


FRIENDS 28.9 35.5 6.6


SPOUSE 36.0 22.7 (13.3)



SHOPPING 75.4 54.7 (20.7)




>2 MONTH TO 3 MONTHS 20.5 27.2 6.7


> 1 MONTH TO 2 MONTHS 15.6 13.9 (1.7)



INTERNET 60.9 80.5 19.6


AIRLINES 13.8 36.5 22.7



SELANGOR *77.3 47.2 ** N/C

KEDAH *22.7 29.9 ** N/C

ITEMS PURCHASED:


FOODSTUFF 89.3 92.4 3.1













YES 99.5 100.0 0.5

Note :



36

UNITED STATES ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 31.8 27.3 (4.5)



ORGANISED TOURS 6.2 10.3 4.1


GENDER:

MALE 56.4 55.5 (0.9)

MARITAL STATUS:

SINGLE 38.2 56.0 17.8

OCCUPATIONAL GROUP:



STUDENT 5.4 8.3 2.9

AGE GROUP:

35-44 39.7 39.5 (0.2)

45-54 21.4 20.6 (0.8)

>65 14.4 15.1 0.6



HOLIDAY 74.9 82.9 8.0

VFR 7.2 4.6 (2.5)

VISA RUN 4.3 3.0 (1.3)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 54.5 67.3 12.8


FRIENDS 30.7 35.9 5.2

SPOUSE 38.4 35.5 (2.9)




SHOPPING 79.0 62.1 (16.9)




> 3 MONTHS TO 4 MONTHS 7.7 21.2 13.5

> 4 MONTHS TO 5 MONTHS 5.7 16.6 10.9

> 6 MONTHS TO 1 YEAR 5.1 12.6 7.5


INTERNET 70.6 81.3 10.7

FRIENDS/RELATIVE VISTED MALAYSIA 30.0 51.0 21.0





PENANG 11.2 44.3 33.1

SELANGOR *75.6 37.5 ** N/C

ITEMS PURCHASED:

FOODSTUFF 83.9 96.8 12.9







F/RRECOMMENDATION 49.7 51.2 1.5




ISLANDS & BEACHES 10.2 9.1 (1.1)

GREENERY 6.6 9.1 2.5


YES 99.0 100.0 1.0

Note :


37

UNITED KINGDOMARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 24.8 29.9 5.1





GENDER:

MALE 55.3 53.9 (1.4)

MARITAL STATUS:

MARRIED 42.4 59.7 17.3

OCCUPATIONAL GROUP:



STUDENT 5.4 7.3 (0.1)

AGE GROUP:

35-44 41.1 42.3 1.3

45-54 24.5 21.9 (2.6)

55-64 14.6 14.5 (0.1)



HOLIDAY 79.8 83.9 4.0

VFR 6.5 5.9 (0.6)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 59.0 59.5 0.5


SPOUSE 38.5 43.5 5.0

FRIENDS 28.0 27.0 (1.0)




SHOPPING 94.9 69.1 (25.8)




> 2 MONTHS TO 3 MONTHS 20.1 21.0 0.9


> 1 MONTH TO 2 MONTHS 16.1 14.5 (1.6)



INTERNET 96.4 65.8 (30.6)





PENANG 4.8 43.6 38.8

SELANGOR *80.1 42.5 ** N/C

ITEMS PURCHASED:

FOODSTUFF 71.2 90.7 19.5



SHOES 21.6 23.9 2.4











YES 99.2 99.7 0.5

Note :


38

IRELANDARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 25.1 24.4 (0.7)





GENDER:

FEMALE 57.5 54.1 (3.5)

MARITAL STATUS:

SINGLE 44.7 54.2 9.5

OCCUPATIONAL GROUP:



SALES/CLERICAL 13.8 10.8 (3.0)

AGE GROUP:

35-44 45.5 54.5 9.0

45-54 28.8 19.6 (9.2)

25-34 9.2 11.0 1.8



HOLIDAY 77.2 73.1 (4.1)

VFR 5.6 12.9 7.3

BUSINESS 1.4 1.1 (0.3)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 67.1 72.0 4.9


SPOUSE 43.8 39.8 (4.0)

FRIENDS 26.5 28.0 1.5




SHOPPING 84.2 61.3 (22.9)




> 2 MONTHS TO 3 MONTHS 30.3 39.8 9.5

> 1 MONTH TO 2 MONTHS 13.7 11.8 (1.9)

> 1 YEAR 21.1 10.8 (10.3)



INTERNET 69.6 68.8 (0.8)


TRAVEL GUIDE BOOKS 13.5 23.7 10.2



PERAK N/A 26.1 N/C

SELANGOR *87.5 25.5 ** NC

ITEMS PURCHASED:

FOODSTUFF 72.8 90.4 17.6



COSMETIC/PERSONAL CARE/SHOES 5.4 14.5 9.1



TO EXP MALAYSIAN FOOD 36.9 51.6 14.7

TO VISIT MALAYSIAS TOURIST ATTRACTIONS 56.5 47.3 (9.2)





FOOD HAVEN 6.3 9.7 3.4


YES 98.8 100.0 1.2

Note :


39

SWEDENARRIVALS AND RECEIPTS

INDICATOR 2018 2019 DIFFERENCE


TOURIST RECEIPT [RM MILLION]: 153.3 138.8 (9.4)



DIFFERENCE



SHOPPING 28.1 25.8 (2.2)





GENDER:

MALE 54.3 50.4 (3.9)

MARITAL STATUS:

SINGLE 38.4 50.8 12.4

OCCUPATIONAL GROUP:


PROFESSIONAL/TECHICAL 41.8 36.3 (5.5)

STUDENT 9.1 8.9 (0.2)

AGE GROUP:

35-44 45.5 49.3 3.9

45-54 16.2 21.4 5.2

25-34 9.8 12.9 3.1



HOLIDAY 89.8 91.7 1.9

SPORT N/A 5.6 ** N/C


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 65.3 59.6 (5.7)


SPOUSE 42.6 36.6 (6.0)


FRIENDS 33.1 29.0 (4.1)



SHOPPING 84.2 66.4 (17.8)




> 1 MONTH TO 2 MONTHS 15.4 20.7 5.3

> 2 MONTHS TO 3 MONTHS 15.9 20.0 4.1

> 3 MONTHS TO 4 MONTHS 10.5 20.0 9.5




INTERNET 70.1 68.5 (1.6)

FRIENDS/RELATIVE LIVING IN MALAYSIA 54.8 32.2 (22.6)



PENANG 8.0 35.1 27.1

KEDAH *4.0 26.3 ** N/C

ITEMS PURCHASED:

FOODSTUFF 73.8 97.2 23.4












ISLAND & BEACHES 23.2 8.0 (15.2)


YES 100.0 100.0 0.0

Note :



40

DENMARKARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 22.1 28.5 6.4




GENDER:

FEMALE 65.5 64.0 (1.5)

MARITAL STATUS:

SINGLE 42.9 61.3 18.4

OCCUPATIONAL GROUP:



STUDENT 14.9 13.7 (1.2)

AGE GROUP:

35-44 41.6 44.0 2.4

45-54 22.3 21.2 (1.1)

25-34 21.7 20.4 (1.3)



HOLIDAY 83.2 94.7 11.5

VISA RUN 1.2 1.1 (0.1)

VFR 2.8 N/A ** N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.9 61.5 (11.4)


SPOUSE 36.5 40.0 3.5

FRIENDS 25.4 38.9 13.5




SHOPPING 77.7 65.3 (12.5)




> 3 MONTHS TO 4 MONTHS 7.5 42.1 34.6

>2 MONTHS TO 3 MONTHS 21.1 16.8 (4.3)



INTERNET 72.8 87.4 14.6



FRIENDS/RELATIVE LIVING IN MALAYSIA 39.0 34.7 (4.2)



PENANG 0.0 45.3 45.3

SELANGOR *80.0 43.1 ** N/C

ITEMS PURCHASED:

FOODSTUFF 55.7 94.4 38.7



CHOCOLATES 44.0 22.2 (21.8)










RECOMMENDATION OF MALAYSIA AS A HOLIDAY DESTINATION: 0.0

YES 100.0 100.0 0.0

Note :


41

FINLANDARRIVALS AND RECEIPTS



TOURIST RECEIPT [RM MILLION]: 51.9 56.5 8.8



DIFFERENCE



SHOPPING 29.6 17.7 (11.9)





GENDER:

MALE 46.3 52.2 5.9

MARITAL STATUS:

SINGLE 49.0 68.7 19.7

OCCUPATIONAL GROUP:



MANUAL WORKER 2.7 13.9 11.2

AGE GROUP:

35-44 50.0 52.2 2.2

45-54 29.5 22.7 (6.9)

25-34 8.8 10.8 2.0



HOLIDAY 74.5 78.7 4.2

VFR 2.7 6.5 3.8

EDUCATION N/A 0.9 ** N/C

TRAVEL ARRANGEMENT:

INDEPENDENT 98.4 92.4 -6.0

FREQUENCY OF VISIT:

FIRST TIME 61.2 70.1 8.9


FRIENDS 41.0 47.7 6.7

SPOUSE 36.5 33.6 (2.8)




SHOPPING 79.3 90.5 11.2

SWIMMING 58.1 55.2 (2.9)



> 2 MONTHS TO 3 MONTHS 16.6 31.8 15.2

> 3MONTHS TO 4 MONTHS 6.4 19.6 13.2

> 1 MONTH TO 2 MONTHS 14.5 15.9 1.3



INTERNET 84.2 65.4 (18.8)





KEDAH *16.7 46.2 ** N/C

SELANGOR *83.3 46.0 ** N/C

ITEMS PURCHASED:


FOODSTUFF 79.5 83.7 4.1


SHOES 28.3 20.4 (7.9)


EASILY ACCESIBLE 31.7 62.5 30.8

TO ENJOY CLIMATE/WEATHER 30.3 58.7 28.4




VIBRANT & MODERN CITIES 9.5 12.4 2.9




YES 100.0 100.0 0.0

Note :



42

NORWAYARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 20.7 26.7 6.0




GENDER:

MALE 53.8 53.8 0.0

MARITAL STATUS:

MARRIED 32.6 63.9 31.3

OCCUPATIONAL GROUP:

PROFESSIONAL/TECHNICAL 26.1 33.3 7.2



AGE GROUP:

35-44 40.4 40.4 0.0

25-34 36.5 36.5 0.0

45-54 8.3 8.3 0.0



HOLIDAY 84.4 69.1 (15.4)

SPORT 0.0 5.5 5.5

VFR 2.2 3.6 1.4

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.4 54.7 (17.6)


SPOUSE 26.1 52.8 26.7

FRIENDS 48.5 35.8 (12.7)




SHOPPING 75.2 85.5 10.3




> 2 MONTHS TO 3 MONTHS 20.9 41.5 20.6

> 3MONTHS TO 4 MONTHS 24.6 17.0 (7.6)

> 6 MONTHS TO 1 YEAR 1.5 15.1 13.6


INTERNET 77.8 67.3 (10.5)



AIRLINES 17.0 41.8 24.8



SELANGOR *95.6 65.7 ** N/C

PENANG 0.0 35.1 35.1

ITEMS PURCHASED:


FOODSTUFF 63.9 92.5 28.6


SHOES 16.0 17.0 1.0






FOOD HAVEN 10.9 20.0 9.1





YES 98.5 100.0 1.5

Note :


43

ITALYARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 24.0 20.3 (3.7)





GENDER:

MALE 52.8 56.2 3.4

MARITAL STATUS:

MARRIED 50.6 50.1 (0.5)

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 54.8 53.8 (1.0)

45-54 19.2 21.0 1.8

25-34 14.3 11.3 (3.0)



HOLIDAY 78.3 75.3 -2.9


EDUCATION N/A 1.8 ** N/C

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.3 80.5 8.3


SPOUSE 32.5 33.3 0.8

FRIENDS 40.6 27.8 (12.8)

WITH FAMILY/RELATIVES 15.7 20.7 5.0



SHOPPING 82.2 75.6 (6.6)

SWIMMING 55.2 39.9 (15.3)



> 3MONTHS TO 4 MONTHS 9.5 22.3 12.8

>2 MONTHS TO 3 MONTHS 23.6 18.5 (5.1)

>1 MONTH TO 2 MONTHS 15.4 14.1 (1.3)



INTERNET 74.6 78.1 3.5





SELANGOR *88.3 44.1 ** N/C

TERENGGANU 0.0 35.0 35.0

ITEMS PURCHASED:

FOODSTUFF 91.0 94.1 3.1


APPERALS/CLOTHES 45.9 53.5 7.6

SHOES 33.2 21.3 (11.9)




TO EXP. MALAYSIA FOOD 35.9 54.3 18.4



MULTI-RACIAL CONTRY/FAMILY FUN & FRIENDLY 20.6 19.0 (1.6)




YES 99.8 100.0 0.2

Note :


44

SPAINARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 35.5 20.2 (15.3)



LOCAL TRANSPORT 9.1 13.9 4.8


GENDER:

FEMALE 59.7 66.7 7.0

MARITAL STATUS:

SINGLE 38.4 59.2 20.8

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 50.7 56.1 5.4

45-54 24.3 21.0 (3.3)

25-35 12.8 11.3 (1.5)



HOLIDAY 84.3 92.3 8.0

EDUCATION 0.0 1.4 1.4

VFR 2.7 0.7 (2.0)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 75.8 79.0 3.2


FRIENDS 31.8 43.7 11.9

SPOUSE 42.4 39.1 (3.3)

WITH FAMILY/RELATIVES 15.2 13.5 (1.7)



SHOPPING 80.2 74.3 (5.9)




> 2 MONTHS TO 3 MONTHS 22.3 27.1 4.8

> 3 MONTHS TO 4 MONTHS 9.8 24.0 14.2



INTERNET 75.9 68.4 (7.5)



AIRLINES 21.5 29.4 7.9



SELANGOR *92.8 47.9 ** N/C

PENANG 16.6 46.8 30.2

ITEMS PURCHASED:

FOODSTUFF 87.5 92.6 5.1



CHOCOLATES 25.8 20.6 (5.2)




EASILY ACCESSIBLE 28.0 52.8 24.8





FOOD HAVEN 6.5 11.1 4.6


YES 98.6 99.6 1.0

Note :


45

FRANCEARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 33.0 24.6 (8.3)





GENDER:

MALE 55.5 52.9 (2.7)

MARITAL STATUS:

SINGLE 43.7 54.9 11.2

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 47.7 53.4 5.7

45-54 25.7 20.9 (4.8)

25-34 15.1 13.5 (1.6)



HOLIDAY 83.6 84.9 1.3

VFR 3.3 2.4 (0.9)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.0 66.3 (5.7)


SPOUSE 33.4 37.1 3.7

FRIENDS 31.7 33.2 1.5




SHOPPING 85.7 76.0 (9.7)




> 2 MONTHS TO 3 MONTHS 22.4 25.8 3.4

> 1 MONTH TO 2 MONTHS 16.8 17.9 1.1

> 3 MONTHS TO 4 MONTHS 11.1 15.1 4.0


INTERNET 80.8 70.6 (10.2)



AIRLINES 13.3 22.8 9.5



SELANGOR *73.4 56.8 ** N/C

PENANG 4.4 42.5 38.1

ITEMS PURCHASED:

FOODSTUFF 76.9 91.1 14.2


APPAREL/ CLOTHES 49.0 54.6 5.6

CHOCOLALTES 23.3 21.9 (1.4)







MULTI RACIAL COUNTRY 18.2 18.0 (0.2)




YES 99.5 99.7 0.2

Note :


46

BELGIUMARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 28.7 26.5 (2.1)




GENDER:

MALE 58.0 59.4 1.4

MARITAL STATUS:

SINGLE 47.4 56.3 8.9

OCCUPATIONAL GROUP:



MANUAL WORKER 15.9 9.9 (6.0)

AGE GROUP:

35-44 54.2 50.0 (4.2)

45-54 19.6 21.4 1.8

25-34 11.9 13.0 1.1



HOLIDAY 64.2 83.6 19.4

VFR 0.8 7.6 6.8


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 61.5 57.7 (3.8)


SPOUSE 31.1 45.0 13.9


FRIENDS 34.9 20.1 (14.8)



SHOPPING 82.7 78.9 (3.8)




> 2 MONTHS TO 3 MONTHS 21.8 27.8 6.0

> 6 MONTHS TO 1 YEAR 2.5 16.0 13.5

> 1 MONTHS TO 2 MONTHS 27.6 14.8 (12.8)


INTERNET 68.1 78.0 9.9



AIRLINES 9.3 31.0 21.7



SELANGOR *61.1 56.6 ** N/C

TERENGGANU 0.0 38.0 38.0

ITEMS PURCHASED:


FOODSTUFF 67.7 85.9 18.2

APPAREL/ CLOTHES 49.2 49.4 0.2

SHOES 23.3 17.6 (5.7)




FRIEND RELATIVE RECOMMENDATION 41.3 56.5 15.2





MULTI RACIAL COUNTRY 15.4 12.4 (3.0)


YES 99.5 100.0 0.5

Note :


47

NETHERLANDSARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 25.6 22.4 (3.2)





GENDER:

MALE 54.0 53.0 (1.1)

MARITAL STATUS:

SINGLE 45.2 55.4 10.2

OCCUPATIONAL GROUP:



STUDENT 12.0 10.2 (1.8)

AGE GROUP:

35-44 39.4 29.6 (9.8)

45-54 25.3 28.3 3.0

25-34 18.6 21.2 2.6



HOLIDAY 88.0 94.9 6.9

VFR 2.1 1.3 (0.8)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 75.5 79.0 3.5


FRIENDS 32.5 37.9 5.4

SPOUSE 39.2 36.4 (2.8)




SHOPPING 83.7 72.2 (11.5)


SWIMMING 33.7 46.3 12.6


> 2 MONTHS TO 3 MONTHS 19.9 22.7 2.8

> 3 MONTH TO 4 MONTHS 9.2 21.9 2.8



INTERNET 85.1 76.6 (8.5)






PENANG 4.5 56.0 51.5

KEDAH *1.8 51.8 ** N/C

ITEMS PURCHASED:

FOODSTUFF 89.7 94.4 4.7



CHOCOLATES 34.0 25.0 (9.0)











YES 98.9 99.8 0.9

Note :



48

GERMANYARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 31.8 23.6 (8.2)




GENDER:

MALE 53.5 53.9 0.4

MARITAL STATUS:

MARRIED 60.8 51.4 -9.4

OCCUPATIONAL GROUP:



STUDENT 9.8 8.6 (1.2)

AGE GROUP:

35-44 49.8 54.0 4.2

45-54 22.8 20.8 (2.0)

25-34 10.7 12.5 1.8



HOLIDAY 84.9 90.4 5.5

VFR 2.5 2.8 0.3

BUSINESS 1.9 1.2 (0.7)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 69.4 70.4 1.0


SPOUSE 42.9 44.3 1.4

FRIENDS 32.2 33.2 1.0




SHOPPING 77.8 75.0 (2.8)

VISITING HISTORIAL SITE 30.6 49.5 49.5



> 2 MONTHS TO 3 MONTHS 24.4 25.6 1.2

> 3 MONTH TO 4 MONTHS 8.2 18.1 9.9

> 1 MONTHS TO 2 MONTHS 12.4 13.8 1.4



INTERNET 62.7 70.7 8.0


AIRLINES 35.0 23.4 (11.6)



PENANG 6.8 46.9 40.1

SELANGOR *70.6 43.7 ** N/C

ITEMS PURCHASED:

FOODSTUFF 77.3 92.2 14.9



SHOES 40.7 23.1 (17.6)



TO EXPERIENCE MALAYSIAN FOOD 76.4 53.9 (22.5)






FOOD HEAVEN 8.3 9.1 0.8


YES 98.6 99.7 (1.1)

Note :


49

SWITZERLANDARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 26.8 21.9 (4.9)





GENDER:

MALE 50.9 51.0 0.1

MARITAL STATUS:

MARRIED 42.4 53.2 10.8

OCCUPATIONAL GROUP:




AGE GROUP:

35-44 43.3 48.2 4.9

45-54 21.9 24.3 2.4

25-34 15.1 11.2 (3.9)



HOLIDAY 90.6 93.6 3.0

SPORT 0.0 2.3 2.3


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 72.8 72.3 (0.5)


SPOUSE 30.0 39.2 9.2

FRIENDS 40.3 38.0 (2.3)




SHOPPING 80.6 75.3 (5.3)




> 2 MONTHS TO 3 MONTHS 30.6 35.7 5.1

>3 MONTHS TO 4 MONTHS 21.6 19.9 (1.7)



INTERNET 81.2 73.1 (8.1)



AIRLINES 39.2 18.7 (20.5)


KUALA LUMPUR *88 96.0 ** N/C

SELANGOR *88 57.5 ** N/C

PAHANG 0.0 49.6 49.6

ITEMS PURCHASED:

FOODSTUFF 75.6 94.7 19.1












ECO-TOURISM 3.3 10.9 7.6


YES 100.0 100.0 0.0

Note :


50

RUSSIAARRIVALS AND RECEIPTS






DIFFERENCE




SHOPPING 26.0 19.2 (6.8)




GENDER:

MALE 55.7 52.6 (3.1)

MARITAL STATUS:

SINGLE 44.4 50.2 5.8

OCCUPATIONAL GROUP:



STUDENT 6.5 11.4 4.9

AGE GROUP:

35-44 55.0 56.6 1.6

45-54 28.9 25.0 (3.9)

25-34 7.0 8.0 1.0



HOLIDAY 76.7 83.3 6.6

BUSINESS 9.8 3.8 (6.0)

VISA RUN 9.8 3.6 (6.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 69.4 83.8 14.4


FRIENDS 32.5 38.0 5.5


SPOUSE 31.0 25.1 (2.3)



SHOPPING 85.9 69.2 (16.7)




> 2 MONTHS TO 3 MONTHS 25.7 28.9 3.2

> 3 MONTH TO 4 MONTHS 21.6 15.8 (5.8)

> 1 MONTH TO 2 MONTHS 20.7 15.8 (4.9)



INTERNET 70.8 76.4 5.6

AIRLINES 9.5 32.6 23.1




SELANGOR *85.4 53.9 ** N/C

KEDAH *6.1 26.8 ** N/C

ITEMS PURCHASED:

FOODSTUFF 96.8 97.4 0.6














YES 97.9 100.0 2.1

Note :



51

AUSTRALIAARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 28.9 25.3 (3.6)



FOOD & BEVERAGE 13.1 12.7 (0.4)


GENDER:

MALE 54.1 52.0 (2.1)

MARITAL STATUS:

SINGLE 64.9 61.9 (3.0)

OCCUPATIONAL GROUP:



STUDENT 9.5 9.1 (0.4)

AGE GROUP:

35-44 38.8 39.4 0.6

45-54 24.7 23.5 (1.2)

55-64 12.8 13.4 0.6



HOLIDAY 76.6 82.5 5.9

VFR 4.7 5.0 0.3


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 47.1 55.7 8.6


SPOUSE 41.6 44.0 2.4

FRIENDS 25.3 23.8 (1.5)




SHOPPING 72.3 64.9 (7.4)




> 3 MONTHS TO 4 MONTHS 8.6 19.1 10.5

> 2 MONTHS TO 3 MONTHS 20.1 17.1 (3.0)

> 1 MONTH TO 2 MONTHS 19.4 17.0 (2.4)



INTERNET 68.8 69.7 0.9


AIRLINES 25.0 20.3 (4.7)



SELANGOR *85.1 33.1 ** N/C

PENANG 3.3 31.9 28.6

ITEMS PURCHASED:

FOODSTUFF 82.8 95.3 12.5














YES 98.4 99.8 1.1

Note :


52

NEW ZEALANDARRIVALS AND RECEIPTS

INDICATOR 2018 (%) 2019 (%) DIFFERENCE





DIFFERENCE



SHOPPING 22.5 27.5 4.9

ACCOMODATION 28.9 26.8 (2.1)


FOOD & BEVERAGE 13.5 12.4 (1.1)


GENDER:

FEMALE 52.4 56.7 4.3

MARITAL STATUS:

MARRIED 64.6 62.9 (1.7)

OCCUPATIONAL GROUP:



STUDENT 6.4 14.4 8.0

AGE GROUP:

35-44 44.9 49.6 4.7

45-54 20.9 19.9 (1.0)

25-34 12.3 14.1 1.8



HOLIDAY 83.3 83.4 0.1

VFR 3.7 2.1 (1.6)

BUSINESS 1.5 0.7 (0.8)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

REPEAT 34.5 54.5 20.0


SPOUSE 34.6 47.9 13.3


FRIENDS 25.6 16.4 0.7



SHOPPING 80.2 64.1 (16.1)




> 3 MONTHS TO 4 MONTHS 5.5 29.5 24.0

> 1 MONTH TO 2 MONTHS 11.9 14.4 2.5

> 2 MONTHS TO 3 MONTHS 18.7 13.0 (5.7)



INTERNET 75.7 70.2 (5.5)





PENANG 12.1 46.2 34.1

SELANGOR *87.9 40.2 ** N/C

ITEMS PURCHASED:

FOODSTUFF 82.7 92.1 9.4












ECO-TOURISM 1.3 9.1 7.8


YES 98.7 98.9 0.1

Note :


53

SOUTH AFRICA ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 26.1 36.2 10.0


FOOD & BEVERAGE 14.5 13.6 (0.9)



GENDER:

MALE 51.2 51.5 0.3

MARITAL STATUS:

MARRIED 64.9 51.7 (13.2)

OCCUPATIONAL GROUP:


STUDENT 12.3 17.0 4.7

ATHLETIC 0.6 12.1 11.5

AGE GROUP:

35-44 43.3 43.6 0.3

45-54 20.2 20.1 (0.1)

25-34 12.8 12.7 (0.1)



HOLIDAY 70.1 71.7 1.6


VFR 4.5 1.3 (3.2)

TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 68.5 72.9 4.4



SPOUSE 30.3 28.3 (2.0)

FRIENDS 20.4 11.7 (8.7)



SHOPPING 83.8 83.6 (0.2)




> 2 MONTHS TO 3 MONTHS 24.3 25.1 0.8

> 1 MONTH TO 2 MONTHS 13.8 19.3 5.5

> 3 MONTHS TO 4 MONTHS 5.9 18.4 12.5



INTERNET 72.7 72.9 0.2


AIRLINES 9.1 19.9 10.8



SELANGOR *91.3 65.8 ** N/C

PAHANG 0.0 28.4 28.4

ITEMS PURCHASED:

FOODSTUFF 72.0 80.8 8.8



SHOES 32.2 25.1 (7.1)

MAIN FACTORS IN CHOOSING MALAYSIA: 0.0




MAIN FEATURES TO PROMOTE MALAYSIA: 0.0






YES 100.0 99.5 (0.5)

Note :


54

CENTRAL ASIA ARRIVALS AND RECEIPTS






DIFFERENCE



SHOPPING 28.1 26.9 (1.2)



LOCAL TRANSPORT 11.7 11.4 (0.3)


GENDER:

MALE 50.1 50.1 0.0

MARITAL STATUS:

MARRIED 68.8 57.3 (11.5)

OCCUPATIONAL GROUP:



STUDENT 12.4 13.7 1.3

AGE GROUP:

35-44 48.2 48.2 0.0

45-54 23.6 23.6 0.0

25-34 11.1 11.1 0.0



HOLIDAY 69.9 83.1 13.2

SPORTS 7.3 5.4 (1.9)


TRAVEL ARRANGEMENT:


FREQUENCY OF VISIT:

FIRST TIME 81.5 76.9 (4.6)



SPOUSE 24.4 27.6 3.2

FRIENDS 20.7 24.0 3.3



SHOPPING 89.1 79.6 (9.5)




> 1 MONTH TO 2 MONTHS 21.2 28.8 7.6

> 2 MONTHS TO 3 MONTHS 25.3 24.0 (1.3)

> 3 MONTHS TO 4 MONTHS 12.6 14.4 1.8



INTERNET 66.5 71.6 5.1


AIRLINES 14.9 33.5 18.6



SELANGOR *86.2 67.1 ** N/C

PAHANG 3.2 39.0 35.8

ITEMS PURCHASED:

FOODSTUFF 62.3 87.8 25.5


APPARELS / CLOTHES 69.9 61.5 (8.4)












YES 99.1 100.0 0.9

Note :


55

EXPLANATORY NOTES

CLASSIFICATION OF VISITORS, TOURISTS &

EXCURSIONIST:

Classification is by Country of Nationality since 2012.

Prior to 2012, classification was by Country of

Residence.

VISITOR:

A visitor is a traveller taking a trip to a main

destination outside his/her usual environment, for

less than a year, for any main purpose (business,

leisure or other personal purpose) other than to be

employed by a resident entity in the country or place

visited.

TOURIST (OR OVERNIGHT STAY):

A visitor (inbound) is classified as a tourist (or

overnight visitor), if his/her trip includes an overnight

stay.

DEFINITION

EXCURSIONIST (OR SAME DAY VISITOR):

A visitor (inbound) is classified as a same-day visitor

(or excursionist) if his/her trip does not include an

overnight stay.

Tourist + Excursionist = Visitor

AVERAGE PER CAPITA EXPENDITURE:

Refers to expenditure per person per trip. This is

computed by dividing the total expenditure (tourist

receipts) by total number of tourists (tourist arrivals).

AVERAGE PER DIEM EXPENDITURE:

Refers to expenditure per person per day. This is

computed by dividing the average per capita

expenditure by the average length of stay.

AVERAGE LENGTH OF STAY:

Refers to average duration of stay per trip. Computed

by dividing the actual duration of stay of all tourists by

total number of arrivals.

METHODOLOGY

TOURIST ARRIVALS:

Source: Immigration Department of Malaysia.

DEPARTING VISITOR SURVEY:

Face-to-face interviews were conducted with 50,000

international tourists as they were departing from :

Kuala Lumpur International Airport, Sepang

Kuala Lumpur International Airport 2, Sepang

Bayan lepas International Airport, Penang

Langkawi International Airport, Kedah

Kuching International Airport, Sarawak

Kota Kinabalu International Airport, Sabah

Bangunan Sultan Iskandar, Johor

Bukit Kayu Hitam Immigration Complex, Kedah

Pagoh Rest Area, North South Highway, Johor

Sg.Tujuh Immigration Complex, Miri, Sarawak

ICQS Melaka

Port of Stulang Laut, Johor

Labuan Jetty, Labuan

Disproportionate random sampling was employed: i.e.

respondents were selected based on country of

nationality and mode of transport. Smaller markets

were sampled disproportionately higher for more

reliable and accurate cross tabulations. In view of the

disproportionate random sample, the survey data was

weighted.

56

EXPLANATORY NOTES

ABBREVIATION

* - Less than 0.1

ALOS - Average Length of Stay

APC - Average Per Capita Expenditure

COR - Country of Residence

F&B - Food and Beverage

Int. - International

Dom. - Domestic

Mil. - Million

Bil. - Billion

N/C - Non Compatible

N.A - Non Available

RM - Ringgit Malaysia

UAE - United Arab Emirates

UK - United Kingdom

USA - United States of America

VFR - Visiting Friends and Relatives

APPRECIATION

Royal Malaysian Customs Department

Malaysia Airports Holdings Berhad (MAHB)

Malaysia Healthcare Travel Council (MHTC)

Projek Lebuhraya Utara Selatan Berhad (PLUS)

LDA Labuan (Holdings Sdn. Bhd.)

Berjaya Waterfront Sdn. Bhd.

Ministry of Tourism, Arts and Culture, Malaysia

Ministry of Finance Malaysia

Ministry of Economic Affairs, Malaysia

Bank Negara Malaysia

Department of Statistics, Malaysia

Immigration Department of Malaysia

57

NOTES

58

NOTES

BY SELECTED MARKETS

Prepared by:

STRATEGIC PLANNING DIVISIONTOURISM MALAYSIA(Ministry of Tourism, Arts and Culture,Malaysia)

No.2, Tower 1,Jalan P5/6, Precinct 5,62200 Putrajaya,Malaysia.

Tel: 603 8891 8000Fax: 603 8891 8999Email: [email protected] Infoline : 1 300-88-5050(within Malaysia)

ALL RIGHTS RESERVED. No portion of this publication may be reproduced in whole or part without the written permission ofthe publisher. While every care is taken in the preparation of this report, Tourism Malaysia cannot be held responsible for anyinaccuracy, omission or alteration that may occur.

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