by vivien tsuong the holiday scissor © © vivien tsuong 2006

17
By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

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Page 1: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

By Vivien Tsuong

The Holiday Scissor ©

© Vivien Tsuong 2006

Page 2: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Abstract

The Holiday Scissor is a scissor-tape-and ribbon shredder in one tool that serves to be useful, practical, and convenient.

© Vivien Tsuong 2006

Page 3: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Claims

Multifunctional Cuts Tapes Curls Shreds

Practical All features are

necessarily designed for useful purposes

The Holiday Scissor is…..

© Vivien Tsuong 2006

Page 4: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Useful Great for craft hobbyists

Scrapbook making, gift wrapping, kids craft, school projects, etc.

Convenient Three essential tools right

by your side No hassle of trying to find

scissor and tape

The Holiday Scissor is…..

Claims

© Vivien Tsuong 2006

Page 5: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Materials Materials:

Scissors

Pop-up Tape

Ribbon Shredder

© Vivien Tsuong 2006

Page 6: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Holiday Scissors

© Vivien Tsuong 2006

Page 7: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Functions The Holiday Scissor works just like a regular

scissor. Simply cut and snip!

To use the tape function simply turn towards the handle of the scissor and

pull a strip of the tape out. Another small strip of tape will “pop out,” ready for the next use

When tape runs out, simply take cartridge out and replace with refills.

To use the ribbon shredder slide in a strand of ribbon between the handles

of the scissor Grip handles together tightly and pull the ribbon

across and the ribbon will also curl as it shreds.

Page 8: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Demonstration

© Vivien Tsuong 2006

Page 9: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Demonstration

© Vivien Tsuong 2006

Page 10: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Antecedents “Dispensers with Optimal Support or

Attachment Means” (Pop-Up Tape Dispensers)

5,794,815 (August 18,1998) By Casey Carlson and Daniel E. Siltberg

5,964,375 (October 12, 1999) By Casey Carlson and Daniel E. Siltberg

“Sheet Stack” (Pop-Up Tape) 5,607,737 (May 4, 1997)

By Elmer Blackwell, John J. Emmel, and Harry A. Loder

© Vivien Tsuong 2006

Page 11: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Antecedents “Method of Making Adhesive Tape Strip &

Tape Flag Pads with Center Tabbed Leader Strip” 6,238,510 (May 29, 2001)

By Joseph P. Callahan Jr. and Bruce E. Samuelson

“Ribbon Curling Tool” 5,564,145 (October 15, 1996)

By Fredric Goldstein

“Ribbon Shredder” D 331,530 (December 8, 1992)

By Mark J. Metzner

© Vivien Tsuong 2006

Page 12: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Material Costs Scissors: $1.99

Pop-Up Tape Dispenser: $0.50

Pop-Up Tape Strips (Refill): $0.50

Ribbon Shredder: $1.25

Total Material Cost: $4.24

© Vivien Tsuong 2006

Page 13: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Starting Costs Estimated production of 25,000 scissors Material Cost:

$4.24 X 25,000 = $106,000 Production Cost:

Cooperation with companies like 3M and Group One Limited

$3,000 Advertising:

$2,500

Total Expense: $111,500

© Vivien Tsuong 2006

Page 14: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Target Market Distribution Centers:

Michaels’ Arts & Craft Store, Joann, Staples, Office Depot, Kmart, Target, Wal-Mart

Advertising: Retail Store ads TV commercials

Demographics: U.S. Population: 296,410,404 (2005)

U.S. Census Bureau Estimated 86% of Population (12 yrs & over)

U.S. Census Bureau Mostly female in general

86.7% of population. U.S. Census Bureau

© Vivien Tsuong 2006

Page 15: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Projected Profits Starting Price: $9.00 a pair

$9.00 X 25,000 units: $225,000 (Sales)

$225,000 (Sales) - $111,500 (Expense) =

Grand Total Net Profit: $113,500

© Vivien Tsuong 2006

Page 16: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Break-Even Example:

Production of 10 pairs of scissors cost approximately $42.40 ($4.24 x 10)

Break-even is at about 3.8 pairs of scissors sold at retail ($42.40 / $11.00 = 3.8)

Therefore… Need to sell 13,000 pairs of Holiday Scissors to

break-even. 13,000 X $9 = $117,000 (Expense is 111,500)

© Vivien Tsuong 2006

Page 17: By Vivien Tsuong The Holiday Scissor © © Vivien Tsuong 2006

Summary Holiday Scissors is a 3-tasks-in-one tool. Saves time and hassle of finding separate tape The integration of scissor and tape makes

scissors easy to carry around Tape is already pre-cut and easily refillable Perfect for gift wrapping occasion as well as arts

and craft Holiday Scissors make great gifts since they are

convenient and useful…. So don’t wait! Get yours today!

© Vivien Tsuong 2006