by yun ting chou carolina pereira jessica gonzales
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VESL I Speaking C Norma Barreto. By Yun Ting Chou Carolina Pereira Jessica Gonzales. Introduction Founder and P resident History Products and Services Why Successful? How Does it Market its Products? Being a C ostumer Giving Back and Social Responsibility Facts and News - PowerPoint PPT PresentationTRANSCRIPT
By Yun Ting ChouCarolina PereiraJessica Gonzales
VESL ISpeaking CNorma Barreto
Outline• Introduction• Founder and President• History• Products and Services• Why Successful?• How Does it Market its Products?• Being a Costumer• Giving Back and Social Responsibility • Facts and News• Reference
Introduction• Headquarters: Cincinnati• Flagship in NYC
Cincinnati
Macy's headquarters Macy's flagship in Herald Squares, NYC
Rowland Hussey Macy(1822-1877)• Born in Massachusetts• Red star logo• R.H Macy Dry Goods in NYC• Expansion• Straus brothers
Isidor StrausIsidor StrausNathan StrausNathan Straus
Terry J. Lundgren• CEO, Chairman of the Board, President, and
Director• Born in Southern California• Federated Department Stores + Macy
Department Stores
History• Founded: New York in
1858• Named before as
Federated Department Store
• To 1979 sales increasing to $4.8 billion.
• 4.5 million Facebook friends.
Products and Services
PRODUCTSPRODUCTS
•Clothing•Footwear•Accessories•Bedding
SERVICESSERVICES
•Order traking•Shipping and delivery•Personal shoppers•Custom shop at home services
Successful• Innovator• Private brand• Exclusivity• Value
How does it market its products?• Fashion shows• Events• Flyers• TV Commercials• Coupons
Being a costumer• Good products• Good offers• At the store or by
internet
Giving Back and Social Responsibility • Macy’s Path to Peace• Macy’s Heart of Haiti• GoodWeave™ Rugs
Giving Back and Social Responsibility
Facts and News
NEW STORES PLANNEDNEW STORES PLANNED
•SoHo in New York City and Santa Monica, CA. •It will open a new store in Glendale, CA, in fall 2013.•A new replacement store in Palo Alto, CA, in spring 2014.
Employees in CaliforniaEmployees in California
•29,800 employees
Reference• Wikipedia• www.macysinc.com/about-us/• www.macysinc.com/Assets/img/
THANK YOU!THANK YOU!