© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Built for business, designed for end users Keith Bothma/ February 27, 2013

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Industry Terms

Commercialization of consumers

Consumerization of IT

Stipends

BYOD

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

Simply Defined

Consumerization of IT

The use of employee-owned consumer devices for work – especially smart phones, tablets, and laptops

The challenge is trying to balance four conflicting goals:

1. Social – keep employees happy

2. Business – keep processes running effectively

3. Financial – manage costs

4. Risk management – stop bad things from happening

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4

1.3B Smartphones

1B Feature phones

300M Tablets 400M

Mobile PCs

3B mobile devices will ship in 2016

A complex landscape

Understanding mobile trends

1999 2010 Future Projected shipments for 2016

Gartner, The Mobile Scenario: Understanding Mobile Trends Through 2017, Gartner Symposium/ITxpo, October 2012

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How many devices will the company provide and/or support?

Mobility choices . . .

Revolve

Consumption Content Creation

Smartphones Tablets Hybrids Notebooks

Detachable Convertible

Understanding consumerization

• Employee satisfaction

• Merging personal and work productivity

• Cool design is key

• Growing tablet usage

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9

What are end-users doing…

Content creation

Content consumption

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Which Device and How Many Devices?

Executive Frequent traveler

Vertical user

Back office worker

Knowledge worker

What's an IT Manager to do?

• Assess user requirements

• Adopt proactive BYOD policies and guidelines

• Address security policies

• Create contingency plan for device repair/downtime

• Consult with HR, Legal, end users

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12

Key components of a BYOD program

Tools and technologies

Support

Ownership, re-imbursement

Security and privacy

Access to corporate apps/resources

Platform selection

Policy enforcement

Endpoint independence

Scope and eligibility

BYO isn’t about saving money

Stipends need an exception mechanism

You can’t address BYOD without

addressing BYOA

You can’t force users to upgrade when it suits you Gartner, The Mobile Scenario: Understanding Mobile Trends Through 2017

Gartner Symposium/ITxpo, October 2012

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HP’s business strategy for consumerization

Business End Users

• Personal and professional life blurring

• Experience is king

• Cool ID

• Sleek & thin

• Latest Technology

IT Managers

• Employee satisfaction

• Data security

• Easy deployment & management

• Long life/Stability

• Global availability

Consumerization meets

Commercialization

Built for business with the experience and designs end users crave

Style and experience users will crave…

Design Innovation

• Consumer inspired

• Premium materials

• 30 – 40% thinner

• Productivity built-in

• Premium audio and video

• New touch experiences with Win8

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Design Innovation

• Extreme testing to ensure reliability

• Security built in, not bolted on

• Enterprise-class docking

• Choice of management tools

• Stable lifecycles

• Global SKU consistency

• Award-winning worldwide service and support

…and IT can endorse

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16

For advantage, productivity, and optimization

Why HP for Consumerization of IT?

• HP PCs cool ID, built for business

• HP Converged Infrastructure

• HP Cloud capabilities

• WW HP Professional Services

• Strong Industry relationships

Apps

Devices

Converged Cloud

Network

Security

ePrint

Information Optimization

Services Integrations

Partner with HP

• Address Consumerization of IT

• Gain employee satisfaction/productivity

• Proactively establish policies

• Delight your users

• Achieve Hero status

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you