byu portfolio 2009
TRANSCRIPT
CONNECTING FANS TO BUSINESSES
CONNECTING BUSINESSES TO BRIGHAM YOUNG UNIVERSITY
CONNECTING BUSINESS TO BUSINESS
CONNECTING FANS TO BUSINESSES
CONNECTING BUSINESSES TO BRIGHAM YOUNG UNIVERSITY
CONNECTING BUSINESS TO BUSINESS
• Branding– A partnership with BYU Athletics
puts your corporate image in front passionate and loyal fans
• Activation– With several touch points, a
partnership with BYU Athletics will provide connections between your product/service and our fan base
• Loyalty– BYU actively promotes to their
fans to support those businesses that support the Cougars
• Distinctive Association– As a corporate partner, you will
gain a connection to BYU Athletics
• Image– The ability to tie the image of
BYU to your company with the option of using BYU approved logos
“BYU/ISP Sports has done a great job for us here at Les Olson Company by
promoting our company and branding our image with Sharp Copiers. We feel that
BYU is a quality institution that can promote our products to a large number of high
profile buyers.
Larry Olson
CEO and President, Les Olson Company
“BYU/ISP Sports has done a great job for us here at Les Olson Company by
promoting our company and branding our image with Sharp Copiers. We feel that
BYU is a quality institution that can promote our products to a large number of high
profile buyers.
Larry Olson
CEO and President, Les Olson Company
• Corporate Partner Networking– As a BYU Corporate Partner, we
make connections between your business and other partners
• Corporate Partner Events– We provide several events each
year to encourage our corporate partners to get to know each other and to build friendships
“ISP provides us with an unprecedented opportunity to enjoy personal and individual contact with the exact target market our firm seeks. Simply put BYU/ISP has been the basis upon which our company’s growth and development has been based for the last four years. We simply could not, and would not, be where we are today without ISP’s team professionals.
Justin D. Heideman, PartnerAscione, Heideman & McKay (Law Firm)
Capacity 64,04564,299 fans per game attendanceOver 55,000 Season Ticket Holders
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
South Video Board Title Sponsor
Sponsor presents the "Cougar Vision" Video Board at LaVell Edwards Stadium. All references will refer to the video board as Cougar Vision presented by Sponsor." Includes one (1) 4'H x 34'W back-lit sign below the video board
One (1) of four (4) 17.5"H x 14.5'W ad panels adjacent to the South video board
South Video Board Static Panels
North Score Board LED
Two (2) 17.5" h x 12" W LED display boards located on each side of the north scoreboard. Displays may include logo, text and animation. Fifteen (15) rotation spots.
North Video Board Premium Speaker Panel
One (1) of two (2) ad panels adjacent to the north scoreboard
North Scoreboard Static Panel (Horizontal)
One (1) static ad panel below north scoreboard
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
Southeast End Zone Tunnel
Logo placed on top, side and front of canopy the BYU team enters and exits the field
Northwest End Zone Tunnel
Static Field-Level Television panels
One (1) of nine 3' H x 18' W banners on A-frame holders facing west stands and television cameras
Back of Static Field-Level Panels
One (1) of nine 3' H x 18' W banners on A-frame holders facing east stands
LED Board DisplaySponsor's logo and a 10-word or less message will appear a minimum of four (4) times per game on the north matrix board each game
Logo placed on top, side and front of canopy the visiting team enters and exits the field
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
East Corner Ramp Banners
Two (2) mesh banners covering the upper deck access ramps - Facing Television cameras
Two (2) mesh banners covering the upper deck access ramps
West Corner Ramp Banners
South Endzone Wrap Signage
Located behind the South endzone - one of six (6) logos. Each logo will be 5'H x 12'W. Other BYU -branded logos/images will also appear on the wrap. White logos will be placed on a navy blue background
North Endzone Wrap Signage
East Concourse Rail Signage
Sectional signage located on lower concourse of the east stands. Each sign will be 6' H x the width of the section which is variable
Located behind the South endzone - one of six (6) logos. Each logo will be 5'H x 12'W. Other BYU -branded logos/images will also appear on the wrap. White logos will be placed on a navy blue background
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
Legacy Tent Title Sponsorship - Season
Sponsor's name will appear near the entrance of the tent on a 6'H x 12'W banner. Opportunity to place BYU co-branded table top displays (subject to approval)
Sponsor's name will appear on and inside the tent. Name/logo will also appear on the lanyards, wristbands and credentials. Includes game tickets.
Corporate Partner Tent Sponsorship - Season
Video Board Sponsorship
Sponsorship of an existing or game-oriented video board display (i.e. First Down graphic, player displays, etc)
Video Board Feature w/Integrated BYU Content
Video Board Replays
One (1) of four quarter sponsors. 15-20 video board replays per game. Logo will appear in bottom corner of screen throughout the duration of the replay. Sponsored quarters will rotate from game to game in a sequential order
One (1) :30 unique video board feature per home game with integrated BYU content (i.e. "Sponsor presents Great BYU Moments at Home!")
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
Public Address Mention with Video Board logo display
One (1) public address message including sponsor's name and tag line with simultaneous video board tag at every home (6 home games) game
Opportunity to place a semi-transparent sign on the North field goal net - facing south only. Subject to NCAA regulations
Field Goal Net Signage - North
Field Goal Net Signage -South
Opportunity to place a semi-transparent sign on the South field goal net - facing south only. Subject to NCAA regulations. Sign will hang low on the net in order to not obscure the view of the field.
Coaches Headsets
West Facing Stadium Banners
One (1) of three sponsored banners co-branded with BYU images displayed on the outside of LaVell Edwards Stadium all year long
Sponsor logo displayed on approximately 14 football coaches' radio headsets
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
Game Entitlement
Presenting title of one (1) home football game. Including in-Game exposure: Featured Game Presentation during first time out of game; Sponsor logo on program cover and game tickets; Option for interactive display in tailgate area; Option for a featured giveaway and/or promotional material distribution; two (2) additional public address announcements; video board exposure throughout the event; twenty (20) reserved game-day tickets; one (1) 12-person press box loge with pre-game meal.
Opportunity for an on field promotion at one (1) home game; as mutually agreed upon. Promotion is limited to 2 minutes in length
On-Field Promotion
In-stands Promotion
One (1) in-stands promotion that will be featured with a public address announcement and video board coverage. Not to exceed :30 seconds
Game-Day Giveaway
West Facing Stadium Ticket Banner
One (1) of three sponsor logos displayed at the bottom of the BYU tickets banner hung from the West side of the stadium
Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
Title Sponsor of Cougar Town Tailgate Party
"Sponsor presents "The Cougar Town Tailgate Party!" Includes: two (2) 3"H x 20'W banners; sponsor name and logo will be referenced in all media promotions related to the Cougar Town Tailgate, sponsor will receive in-stadium recognition each game
One (1) 10'H x 10'W promotional space in the Cougar Town Tailgate area for all home games; includes 2 table, 4 chairs, and banner display
Game-Day Tailgate Display
Exit Signage Sponsors logo placed on all six exit gates of the football stadium
In Stadium display area
Bathroom Signage Advertisement located in front of all bathroom stalls
Sponsored lounge area under the North or South end zone of LaVell Edwards Stadium. Sponsor will provide a themed seating area where the sponsor has the opportunity to interact with fans and provide promotional materials throughout the entire game.
Inventory Item
FOOTBALLUnit Description Unit Picture
LAVELL EDWARDS STADIUM
Cougar Illustrated football program 4-color program ad, full and half sizes available. Sold at all
six home football games.
4-color program ad, only full page available. Sent to season tickets holders. 20,000 circulation.Football Fan
Guide
Cougar Value Book
50,000 coupon books will be distributed to season ticket holder and other approved locations throughout the athletic season. Cougar Value book will be a minimum of 16 pages, with perforated tear-out pages
Team Poster
Garbage Can Signage
Prominent logo signage placement on all athletic stadium garbage cans
One (1) of five 4-color logos on 10,000 30"H x 20"W posters
Marriott Center
(22,700)
Men’s Basketball
(13,117 fans per game)
Inventory Item
BASKETBALL Unit
Description Unit Picture
MARRIOTT CENTER
Scorer's Table LED Rotational Signage
Sponsor logo/brand will appear on the 3'H x 30'W rotating signage system. Visibility on live TV. telecasts (CSTV, the Mtn. Versus, etc broadcasts. May appear also on sports highlight shows, in local newspapers, etc. 16 rotation spots.
One (1) of six (6) (bought in pairs) 9.5'W x 1'H rotating ad panels below video wall
Center hung Scoreboard Rotating Signage
Center hung Scoreboard Backlit Signage
One (1) of eight (8) (bought in pairs) 6'W x 3'H backlit signs located directly above the video walls on each of the four sides of the scoreboard
Center hung Corner Static Signage
Baseline Backlit
Scoreboard panels
One (1) of two 8'W x 3'H backlit signs located on the baseline scoreboards. Exposure on TV. broadcasts, sports highlight shows and newspaper photos.
One (1) of four (4) (bought in pairs) banners on the corner of the center hung scoreboard
Inventory Item
BASKETBALL Unit
Description Unit Picture
MARRIOTT CENTER
Press Row Railing Panels
Sponsor logo placed on 30'W x 18"H rail located behind the team bench at press row. Visible for TV broadcasts and photo opportunities
One (1) of 22 10'W x 2'H signs located above the entry/exit portals
Portal Signage
Basketball Stanchion Signage
Logo placement on the support arms that hold the backboard
Basket Signage North Facing
Large Tunnel Cover - West End
One (1) prominent logo placed with BYU brand on large navy tunnel cover located behind west basket. Signage provides sponsor with premium television and in-arena exposure
Signs that are attached to the basket standard behind the backboard. Facing North/television cameras and the student/faculty section
Inventory Item
BASKETBALL Unit
Description Unit Picture
MARRIOTT CENTER
Small tunnel Cover - East end
One (1) logos placed on a BYU-branded small navy tunnel cover located behind the east basket. Signage provides sponsor with premium television and in-arena coverage
Logo placement on one of two south corner tunnel covers in conjunction with a BYU brand. Signage provides sponsor with premium television coverage
Corner Tunnel Cover -TV Side
Corner Tunnel
Cover Logo placement on one of two north corner tunnel covers in conjunction with a BYU brand
Video Board Sponsorship
Video Board Feature w/Integrated BYU Content
One (1) :30 unique video board feature per home game with integrated BYU content (i.e. "Sponsor presents Great BYU Firsts/moments!")
Sponsorship of an existing or game-oriented video board display at all home games (i.e. Starting line up, player displays etc)
Inventory Item
BASKETBALL Unit
Description Unit Picture
MARRIOTT CENTER
Concourse TV Monitor Commercials
Sponsor's :30 commercial is run in a loop with other sponsor's commercials on 18 concourse and ticket office monitors before each game and at half-time
Logo placement on all home and visiting team bench seatbacks
Team Bench Seatbacks
Courtside Seatbacks
Logo placement on 400 seatbacks of the "Courtside Cougars" located on the north side of the court. Gifting opportunity to "Courtside Cougars" is an option from game to game
Game Entitlement
Game Entitlement -Energy Solutions Arena
Presenting title of one (1) home men's basketball game at Energy Solutions Arena in On-court recognition, option to provide premium item giveaway, 14 game-day tickets, video board recognition and public address
announcement, four (4) lower-bowl chairback seats
Presenting title of one (1) home men's basketball game. On-court recognition, option to provide premium item giveaway, 14 game-day tickets, video board recognition and public address announcement, four (4) lower-bowl
chairback seats
Inventory Item
BASKETBALL Unit
Description Unit Picture
MARRIOTT CENTER
Replay Sponsorship
One (1) of two video board replays. Replays occur a minimum of 15-20 times per half
Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items
Game-Day Give-away
Center Hung Score Board Under Belly
Logo placement along with co-branded BYU logos on the under paneling of the center hung score boards
Game Program 4-color program ad, full and half sizes available. Sold at all home basketball games. 22,000 circulation
Replay Sponsorship
One (1) of two video board replays. Replays occur a minimum of 15-20 times per half
Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items
Game-Day Give-away
Center Hung Score Board Under Belly
Logo placement along with co-branded BYU logos on the under paneling of the center hung score boards
Game Program
Temporary TV Stand Signage NEED A DESCRITPION HERE!
4-color program ad, full and half sizes available. Sold at all home basketball games. 22,000 circulation
OLYMPIC SPORTS
BASEBALL, SOFTBALL,VOLLEYBALL, GYMNASTICS, SOCCER
Over 130,000 Spectators Annually at Over
100 Events
Inventory Item Unit Description Unit Picture
OLYMPIC SPORTS
BASEBALL, SOFTBALL,VOLLEYBALL, GYMNASTICS
Game EntitlementGame Sponsor of one (1) home game. On-court recognition, option to provide premium item giveaway, 12 game-day tickets, video board recognition and public address announcement
Opportunity to distribute approved promotional items such as t-shirts, rally towels, hats, etc. At one home game. Subject to availability and game sponsor promotional items
Game-Day Give-away
Event SignageOne (1) 3' H x 9' W banner on A-frame holders facing stands and television cameras when televised
Score Board Signage
In Game Promotion
One (1) in-stands promotion that will be featured with a public address announcement and video board coverage (where available). Not to exceed :30 seconds
Sponsor's logo/message placed on available scoreboards at Olympic venues. Signage sizing varies depending on venue.
BYUCOUGARS.COM
THE OFFICIAL SITE OF BRIGHAM YOUNG ATHLETICS
2.2 million unique visitors per year
16 million page views each year
• Title Sponsorship of byucougars.com
• Content (feature) Sponsorship
• Static Web ad
• Skyscraper/Banner rotational ad
• CougarMail email sponsor