bzupages.com department of it, institute of computing, bzu, multan search engine optimization

BZUPAGES.COM

Department of IT, Institute of Computing, BZU, Multan

Search Engine Optimization


Salaries Trend in USA


SEO Salaries are 17% Higher than PHP

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Group Members

Roll # 1 - Muhammad Wasif Laeeq

Roll# 2 - Shafaq Mahmood

Roll# 15 - Muhammad Aatif Aneeq

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Some BasicsMuhammad Wasif Laeeq

Roll# 1


Web search engine

A web search engine is a tool designed to A web search engine is a tool designed to search for information on the World Wide Web. search for information on the World Wide Web. The search results are usually presented in a The search results are usually presented in a list of resultslist of results


Hitwise.com Ranking of Search Engines


Users Referred by Google


User Agents

A user agent is the client application used with a particular network protocol.

When Internet users visit a web site, a text string is usually sent in the HTTP header field User-Agent to identify the application and operating system names and versions to the server.


User Agents

It can be A Browser A Spider


Crawler / Bot

A Web crawler is a computer program that browses the World Wide Web in an automated manner.

In general, it starts with a list of URLs to visit, called the seeds.

As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit.

These URLs are recursively visited according to a set of policies.


Understanding a UA String


Google Bot UA String

Mozilla/5.0 (compatible; Googlebot/2.1; http://www. google.com/bot.html)


How Search Engines Works

1- Gather Content

• Crawler or spider moves recursively downloading content

2- Builds sophisticate index

3- Individual web searches run against index

• Results are retrieved and ordered • PageRank & Relevance


Google Search Placement

PageRank (importance)It is a link analysis algorithm used by the Google

Internet search engine that assigns a numerical weighting to each element of a HTTP documents.

• Counts links• Quality links (High PR links)

Query matching (relevance)• sophisticated text-matching techniques • examines all aspects of the page's content (and the content

of the pages linking to it)


Robots exclusion standard

Restrict access of Specific Robots. Just Place a file “robots.txt” in your root

directory.


Robots.txt of en.Wikipedia.org

# advertising-related bots:

User-agent: Mediapartners-Google*

Disallow: /

# Wikipedia work bots:

User-agent: IsraBot

Disallow:/

User-agent: Orthogaffe

Disallow:/

# Crawlers that are kind enough to obey, but which we'd rather not have

# unless they're feeding search engines.

User-agent: UbiCrawler

Disallow: /


Google Webmaster Toolshttp://google.com/webmasters


Sitemaps


Google Trends (Keyword Analysis)


Pages indexed by Google


Backlinks as seen by Google


Google Spider Crawling Bzupages


Search engine optimization (SEO)Search engine optimization (SEO)

The process of improving the volume or quality The process of improving the volume or quality of traffic to a web site from search engines.of traffic to a web site from search engines.

Typically, the earlier (or higher) a site appears in Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will the search results list, the more visitors it will receive from the search engine.receive from the search engine.


Why is it important?

SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

"If you spend a significant amount of money to develop the "Look and Feel" of your website but users can not find you, then all of your “development” money has gone to waste."

Search ranking more site visitors More (relevant) traffic + Good Conversions Rate

= More Sales/Leads


Variation in Approaches

Black Hat Breaches search engine terms and conditions Use non-related keywords Hidden text or tiny text Duplicate pages/ duplicate content Domain spam / cybersquatting It provide short-term gains


Variation in Approaches

White Hat Everything out in the open

Nothing designed to trick the search engine or the user

Abide by terms and conditions set forth by search engines

Quality content creation Light keyword optimization

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SEO techniques:ON-Page SEO

Shafaq Mahmood

Roll# 2


ON-Page SEO

On-page is whatever you can do within your site. "On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

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Important tactics Used in <head> Tag of web pages


Create unique, accurate page titles

The page title is probably the most important on-page SEO aspect – often ignored by many webmasters. Ideally you should have a unique title for each page on your site, as pages with identical titles tend to be treated as “duplicates” by Google (the search engine will only display one of the pages in its results, indexing the duplicates as “supplemental results.”)


The best practices for page title

Choose a title that communicates the content of the page.

Avoid using titles like “untitled” or titles that have nothing to do with the content.

Avoid stuffing keywords in your title tags, and avoid ALL CAPS titles.

Do not use large title as google Index only 75 Characters.


Example of accurate title

<title> BZU PAGES: Bahauddin Zakariya University Multan; Source of Presentations, Reports & Student's

Assignments</title>


Make use of “description” meta tag

This is the second most important on-page SEO element (when it comes to what is getting indexed by the search engines). Google might use this as a snipped for your page in the search results – as sometimes Google may choose to use a snippet from your page’s visible text if it matches better the user’s query.


Good meta description

Meta descriptions should summarize accurately the page’s content .

You should avoid writing descriptions that are unrelated to the content of the page.

You should also avoid using descriptions like “this is a webpage”.

Descriptions should usually be less than 160 characters.

Should be unique on internet.


Good Meta Description

<head><meta name="keywords" content="Commerce, E

Commerce, Community, BZU, BSIT " /><meta name="description" content="E Commerce - Get

Lectures, Presentations and Papers of E Commerce" />

<title> E Commerce - Bahauddin Zakariya University Multan; Source of Presentations,Reports & Student's Assignments</title>

</head>


No duplicate meta description

Using the duplicate meta descriptions for a large number of pages could force Google to show only one page in the results, sending the rest in the supplemental results index.


Meta Description does matter?


Improve structure of your URLs

Search engine friendly URLs are not a “must” – they are however recommended. Google suggests that these allow for better crawling, and that they appear “friendlier” for those who want to link to your content.


Good/Bad URL

For example, URLs like in the image below can be confusing for the users who would have a hard time memorizing or creating a link to it.


Ideal URL Structure

Ideal URL uses words instead of numbers, session IDs, and etc. Lengthy URLs are not recommended either, and so are generic page names like “page1.html”. Keyword stuffing in the URLs is not allowed.

It is also very important to provide a single version of a URL to reach a document

Do not mix www and non-www versions of URLs in your internal linking structure.

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Important tactics Used in <Body> Tag of web pages


Heading tags

Optimized heading tags are extremely important for SEO, and rank right up there next to the title tag.

If people can understand better what your site is about, and more specifically, what your page is about, then so can the search engines.

Google looks for keywords in your heading tags, weighted in importance from h1 to h2, and on down the list.

<h1>Heading 1 </h1> <h2>Heading 2 </h2>


Use Bold Tagged<B> </B> keywords

Like H1 tags google also prefer Bold tags. Means during indexing sites google make

importance to the Links those are anchored on BOLD keywords.


Example of Bold Links


For images use alt attribute in IMG tag

For images used in website, Use ALT attribute

<img src="angry.gif" alt="Angry face" /> Image name must be relevent to the image.

means image name must describe the content inside that image.

For example it is not correct if you are writing the name of image as sold computer.jpg but this picture is showing a Cell phone picture .


Example of Alt Attribute in IMG Tag

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Off-Page SEOMuhammad Aatif Aneeq

Roll # 15


Off Page SEO

Off page SEO is doing things off site to improve your sites search engine rankings.

The only thing you can do off site to increase your rankings is build up more links.

More links will generally lead to better Google Page Rank and better search engine rankings


SEO techniques

Off-Page Factors• Link Popularity

– Quality of Incoming Links (backlinks) e.g. PR4+– Age of backlinks– Links in prominent directories (Dmoz, Yahoo Directory)

• Anchor text of inbound links• Age of Site

A link from a PR6 site is worth around eight to ten times that of a PR5 site.


Anchor Text


An ecommerce catalog site selling golf clubs on an online shopping site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".

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Off site SEO techniques


Article Directories

Submit articles in different article directories. Including your website URL anchored to

Keyword


Example of SEO article


High PR - Top 15 Article Directories


Web Directory submissions

Directory Submissions is one of the most effective method to increasing the popularity of your website.

Getting one way links for your website. Submit your website to high PR web directory.


Example of web directories


High PR Web Directories

Sl. No. Dir. Site Url PR

1 http://www.aaasmeetings.org/ 6

2 http://www.euroindia-it.org/ 6

3 http://www.mxdu.com 6

4 http://www.storrowband.com/ 5

5 http://mixingitup.info/ 5

6 http://www.fasteign.net/ 5

7 http://www.bdron.com/ 5

8 http://www.wsdaj.com/ 5

9 http://www.microwho.com/ 5

10 http://www.jjhx.com/ 5


Web 2.0 Pages creation

A Web 2.0 site allows its users to interact with other users or to change website content.

Create pages focusing your short listed keywords.

Adding, Images, Videos, and Link of websites to be promoted.

wordpress.com, weebly.com, wetpaint.com, terapad.com etc…


Squidoo Lens Creation & Promotion

www.Squidoo.com Squidoo is basically a one page website/sub

domain dedicated to your personalized topic It provides you to place backlinks on the lenses

to your site, which gains PR gradually and becomes very popular.

http://www.squidoo.com/paintless-dent-repair-1


One way Backlink Creation

Different methods used..

Angila and Paul Methods…(Paid books) Blog Comments Forum Signature links Profile links


Blog Comments


Forum Signature


Signature visible in all posts


Social Bookmarking

Social Bookmarking is one of the most important tools used by webmasters/website owners to promote their website.

Higher Page Rank: The higher page ranked social bookmarking sites boosts any website’s page rank too …


Get more tutorial and High PR websites for creating back links

I have uploaded some PDF books here

http://staffelseo.com/resources/


Alrxa Ranks

www.Alexa.com

Rank all websites on the basis of daily visits of websites…


What we have learnt?

What is SEO. How Crawler works Useful On page SEO techniques Some off page SEO techniques

bzupages.com department of it, institute of computing, bzu, multan search engine optimization

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