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C ALIFORNIAWIC ASSOCIATION WIC WATCH

I N S I D E T H I S I S S U E

Vol. 8 No. 1

CWA Conference............... Page 2

CWA News• Two New Reports..................... Page 4

• WIC Goes to Washington ....... Page 5

• Food Package Summit ........... Page 6

• Breastfeeding Coalition .......... Page 8

Legislative Update .......... Page 9

Branch Updates• Local Vendor Liaison .............. 0

• Anne Peterson ........................ Page 10

• SNAP Program ........................ Page 11

• Instrument Mismatches .......... Page 12

Career Corner• Ask Nancy ............................... Page 13

Career Development• 2007 Leadership Class............ Page 14

Walks the Talk• Healthy Workspace................ Page 16

Management• Innovation .............................. Page 17

• Power of Recognition ........... Page 17

Hot Links/Recipe................ Page 19

SPRING 2008WICONNECT: The Shape of Things to Come

C A L I F O R N I A W I C A S S O C I A T I O N1 1 0 7 N i n t h S t r e e t , S u i t e 6 2 5S a c r a m e n t o , C A 9 5 8 1 4(916)448-2280 • Fax (916)448-7826E-mail: [email protected] • www.calwic.org

Families Grow Healthy With WIC

CONFERENCE SPONSORS PRESENTING PLATINUM

GOLD SILVER

BRONZEDairy Council of California

J.P. Morgan Electronic Financial Services, Inc.Malt-O-Meal Company

“Getting to Know You!”

Everyone in WIC is whistling this familiar song, as we “get to know” the details about the new federal regulations which will enable us to implement our new WIC Food Packages next year. We are all very excited about the many ways these historic reforms will make healthy choices easier for WIC families.

Thanks to new and old WIC food partners, this year’s conference will feature hands-on food demonstrations, so that you can immerse yourself in the delicious new sights, tastes and smells of the new packages. In addition, the new Vendor Liaison training sessions will also help local agencies begin to “get to know” neighborhood retail grocers.

Lots of new WIC foods, ideas and partners to meet this year – Welcome and Enjoy!

WIC WATCH SPRING 2008

Page 3


WIConnect: TheMay 5-9, 2008 • Town and Country Resort

The pre-conference workshop presents a full-day ses-sion, Creating Messages with Design and Marketing in Mind, by Dr. Gail Frank. The session will combine visual and verbal communication techniques in an inter-active, skill-development forum. Participants will create messages, practice new verbal skills, then transform the messages into effective visual communication, keeping consumer literacy and motivational interviewing in mind.

Five concurrent workshop tracks throughout the conference will bring national expertise to a variety of topics centered on these cutting-edge issues:

• Nutrition and Health• Breastfeeding and Early

Feeding• The WIC Food Package• Policy and Advocacy• Management and Employee

Wellness

Speakers include: Eric Steiner, Deputy Adminis-trator, FNS, USDA, will talk about Federal updates; Dr. Adam Drewnowski, Director, Center for Obesity Research, University of Washington, will speak on the Health Impact of WIC Foods; Debra Whitford, Chief of Policy and Program Develop-ment, FNS, USDA, will talk about the new WIC Food package. Dr. Michael Lu, from UCLA, will discuss Preconcep-tion and Interconception Health; Dr. Brian Palmer, DDS, will present workshops on Infant Tooth Decay and Tight Frenulums, and The Importance of Breastfeeding for Total Health; Peter Schwartz, from Management Systems Consulting, will talk about Build-ing Successful Organizations; Dr. Ronald Ferdman, Immunologist/Allergist, from Children’s Hospital, Los An-geles, will discuss Food Allergies in Children; Dr. Lynn Yonekura, Director of Community Benefits, CA Hospital Medical Center, L’Tanya Simion Robnet, Clinical Di-

rector, Saint Francis Medical Center, Maya Vasquez, RN, will present a session on Improving Hospital Breastfeeding Rates, Dr. Lorrene Ritchie, from the Center for Weight and Health, UC Berkely, will give the latest scoop on Dietary Fats; and Dr. Nick Yphantides will share the inspirational story of his transition from morbidly obese to super healthy.

NEW! Food demos! Food experts and manufacturers will provide hands-on shopping and preparation tips using the new WIC foods. Reci-pes will feature brown rice, tofu, soy shakes, low-fat milk and vegetables.

Welcome to the Sixteenth Annual CWA Conference! This conference underscores the commitment of the WIC community to “connect the dots” between better WIC foods, clear and consistent messaging, and healthier outcomes. The workshops, trade show, and exhibits reflect our ongoing collaboration with key partners, including Head Start, First 5, child care providers, health care providers, and policy makers.

PAID ADVERTISEMENT



and Convention Center • San DiegoShape of Things to Come

The Local Agency Sharing exhibits illustrate the creativity and innovation that make WIC programs excellent! You will fi nd ideas, best practices, innovative approaches and projects:

• Nutrition Education• Breastfeeding• Early Habits-Feeding and Physical

Activity• Management, Employee Wellness• Policy and Advocacy• Outreach and Marketing• Streamlining Policies, • Collaborating with Community Partners• Activating Obesity Prevention Strate gies.

The Trade Show and Exhibition features forty booths showcasing products and materials from Food manufacturers, Breastfeeding product companies, health services, nutrition and health educational and profession-al development organizations.

The California Nutrition Corps (CNC) Reception Wednesday evening will recog nize WIC colleagues who are pursu ing further education. Network with friends and salute our next gen eration of leaders! Meet this year’s scholarship recipients, applaud the achievement of our returning schol ars, and celebrate their future in public health nutrition. Sponsored by General Mills.

At the Reception, the WIC Class of 2007, an exceptional group of WIC leaders who participated in an intense WIC Leadership Training and took

their management skills to the next level, will be recognized by Helene Dublisky, their Trainer and Coach extraordinaire.

Enjoy the Conference!

PAID ADVERTISEMENT


Page 5


NEW! CWA Materials on theFood Package Changes

CWA News

Page 4Page 4

The California WIC Program is poised to take a quantum leap in achieving healthier outcomes among the millions we serve. By 2009, the foods we offer to WIC participants will fi nally be aligned with the nutrition education messages we share with them. This presents us with an historic opportunity to sup-port positive choices in a meaningful way – and thus realize healthy outcomes.

In July-August 2007, California WIC surveyed 3,085 WIC families to learn what foods WIC participants favor and what they would be likely to choose if WIC offered new foods. The survey data provide a rich and represen-tative snapshot of current WIC participant food shopping practices, consumption habits, and attitudes in a large and diverse state. The survey results will help California establish new food package policies, inform the design of effective nutrition education and promotional messages, and provide baseline information for future assessments of changes in participant preferences and behavior. This summary report of the California WIC Participant Food Shopping and Consumption Habits survey will be useful to local WIC practitioners as they plan nutrition education around the new foods.

WIConnect is an internal campaign designed to implement the WIC food package changes in a strategic and coordinated fashion. The WIConnect: The Shape of Things To Come campaign “manifesto” has been re-packaged in a format that will help local staff understand the enormous potential to change community food envi-ronments - but only if we work together and work stra-tegically! Use these to educate your staff and colleagues about the new regulations.

Downloads are available on the New WIC Foods page on the CWA website: http://

www.calwic.org/newfood.aspx.



CWA News

WIC Goes to Washington

A record forty-nine California WIC Ambassadors attended the National WIC Association Leadership Conference and Food Package Sum-mit in Washington, D.C. in March. WIC Directors spread out on Capitol Hill to educate elected representa-tives about the critical need to keep Nutrition Services and Administra-tion (NSA) funding intact as we roll out the healthy new WIC Food Pack-age.

WIC Ambassadors emphasized the fact that since last summer, California WIC programs have been struggling to keep up with “new enrollments”—a sure sign that young families are experiencing fi scal emergencies caused by foreclosures or layoffs, along with rising food costs, and turning to WIC for help. Many agencies have surpassed 100 percent of allocated caseload targets, in spite of slowing down participation, by shutting down outreach and reminder calls, and

limiting “walk-ins.” Ambassadors urged lawmakers to support core WIC funding.

The Leadership conference was followed by the National Food Sum-mit. The National WIC Association brought WIC stakeholders together in Washington to celebrate, coordi-nate and strategize implementation issues of the new WIC Food Pack-age. It was a thrill to be part of this event, planned by WIC Food Package Implementation Task Force under the Chairmanship of California WIC Pro-gram’s Linnea Sallack. Fifty national food and health organizations joined WIC Partners and stakeholders for a day of dialogue and planning. Innova-tive California pilots and planning efforts were featured at the Summit.

Mark Your CalendarsFor California WIC

Policy Day!When: Wednesday, June 18,

2008, Noon - 5pWhere: Room 2040, State

Capitol, Sacramento

Join us for our 4th Annual WIC Policy Day at the State Capi-tol, scheduled to overlap with the State Task Force Meeting. It’s free! WIC Policy Day is an opportunity to educate elected state offi cials about WIC’s great work, critical issues, and on-go-ing initiatives. We will feed you lunch, train you, and help you make legislative visits! We will begin the afternoon with issues education and advocacy training with Capitol staffers, includ-ing hands on practice, followed by an afternoon of legislative visits. RDs - earn 2 CPE units! Check out the details at http://www.calwic.org/policy_day.aspx

CWA Delegates Andres Espinoza, PHFE WIC, Angela Damon and Debra Keyes, Watts Healthcare WIC, Legislative Assistant for Congresswoman Laura Richardson, Suparb Chiaravanont, Watts WIC, Claudia Merido-Bustillo, PHFE WIC, Veronica Juarez, Watts WIC, and Irene Salazar from Planned Parenthood of Orange and San Bernardino Counties.

Gloria Pecina from United Health Centers of the San Joaquin Valley WIC and Charlene Walters from PHFE WIC share perspectives from California at the National Food Summit.

USDA Undersecretary Nancy Montanez-Johner with Pierre Francois, NWA, Dr. Brian Wansink, Director, USDA Center for Nutrition Policy and Promotion, Robert Lee, NWA, Tae Chong, NWA and Shelly Lewis, PHFE WIC.


Page 7


Making Change Matter: California

CWA News

On April 7th, CWA and Policy-

Link, in partnership with the Cali-

fornia WIC Program, welcomed 300

guests and enthusiastic speakers

in Los Angeles for a day-long Sum-

mit, Making Change Matter:

Maximizing

the Health

Impact of

the New WIC

Foods.

The

purpose of

the Summit

was to allow

the California WIC

Community to gather

input and support from

all potential WIC stakehold-

ers as we seek every possible

way to maximize the benefits of

the historic changes to the WIC food

packages. Our vision is that these

changes should not only benefit the

families WIC serves –but also have a

positive impact on the communities

they live in.

A diverse group of state and local

“foodies,” community development

experts, low-income and multi-

cultural health advocates, health

educators, breastfeeding specialists,

food processors and retailers, and,

of course, WIC professionals gath-

ered at the sparkling new Center for

Healthy Communities for a packed

agenda of information-sharing and

discussion. Attendees were able to

get basic information on California

WIC program design and operations

and begin thinking creatively about

options for change.

The day began with

PolicyLink’s Judith Bell

providing an urgent wake-up

call with her trenchant observa-

tion: “WIC is where poverty and

obesity meet.” Then Lorelei

DiSogra, Vice President of

United Fresh Produce Associa-

tion, helped us celebrate with a

rousing pep rally for fresh fruits

and vegetables, everyone’s fa-

vorite new WIC food item! Then

Linnea Sallack, WIC Program

Director provided an in-depth

overview of the IOM review

and recommendation study,

and a substantive look at the

recently-released USDA Interim

Federal Rule changing the foods. She

updated the audience on the State’s

process and timeline for implement-

ing the new Rule.

Afternoon breakouts allowed

participants to share their input and

ideas with WIC providers on ways

to leverage WIC food package

changes in specific areas,

including “farm-to-WIC”

options, strengthened

grocer partnerships,

common health messag-

ing strategies, and critical

early feeding/breastfeeding

changes. Wonderful new WIC

linkages were formed with a

diverse group of stakeholders.

You can browse the CWA Food

Package Summit Page for a “virtual”

replay of a really great day. Feel free

to download these items – Organize

your own Local Summit!

Food Package Summit Page:

http://www.calwic.org/foodsummit.aspx



CWA News

WIC Food Package Summit

Judith Bell, President of Policy Link, and Laurie True, Executive Director, CWA, discuss the impact of the new WIC packages in bringing healthier foods into low-income communities.

Lorelei DiSogra, Vice President, Nutrition and Health, United Fresh Produce Association, discusses opportunities for the WIC program, vegetable growers and vendors to maximize the potential of new WIC foods.

Linnea Sallack, Chief of the California WIC Program, shares details of the WIC Food Package changes with key stakeholders.

Shelly Lewis from PHFE WIC and Joy Ahrens from NEVHC WIC talk to reporters from a Los Angeles Radio

station about the opportunities for Local to educate WIC families about the many ways they could add fresh

vegetables and fruits to their diet.


Page 9


California Breastfeeding CoalitionForms New Partnership with CWA

CWA News

In an effort to leverage our re-

sources through collaboration, CWA

has become the fiscal sponsor of the

California Breastfeeding Coalition

(CBC).

As an umbrella organization for

the 34 regional breastfeeding coali-

tions throughout California, the CBC

serves to galvanize new and existing

collaborative relationships among

state agencies and associations,

hospitals, and community-based

breastfeeding support organizations.

Through such collaborative efforts,

the CBC aims to promote and sup-

port breastfeeding in the hospital,

home, and workplace.

Formed in May 2003 by Jane

Heinig, Executive Director of the

Human Lactation Center at UC Da-

vis, with a mission “To improve the

health and wellbeing of Californians

by working collaboratively to protect,

promote, and support breastfeed-

ing.” the coalition provides a central

place for coordinating breastfeeding

education and advocacy throughout

the state.

The coalition is led by an elected

diverse leadership team and commit-

tee members:

• Bonnie Henson, President,

Miller Children’s Hospital,

Long Beach Memorial

• Anne Garrett, Secretary, San

Mateo County WIC

• Mary Woelfel, Treasurer, San

Joaquin County Public Health

• Sue Wirth, Meeting Coordi-

nator, Lactation Consultant,

Berkeley

• Karen Peters, Government Li-

aison, Breastfeeding Taskforce

of Greater Los Angeles

• Emily Lindsay, Breastfeeding

Walk and Employer Awards,

California Health Collabora-

tive

Since being elected in 2006, the

leadership team has represented

CBC at the national US Breastfeed-

ing Committee meetings, met on

an ongoing basis to strengthen the

state body, initiated communications

with the local coalitions through

statewide phone calls and e-mails,

and developed a new website, http:

//www.californiabreastfeeding.org/

index.html.

The CBC has been chosen as one

of 11 states to pilot the new work-

place-accommodation plan formed

by the CDC and HRSA, called “A

Business Case for Breastfeeding.”

This training will be part of the CBC

statewide meeting held in conjunc-

tion with the CWA conference on

May 5th in San Diego.

The CBC team is also working

on many other projects with both

state and national groups, including

the workplace awards and breast-

feeding awareness walks scheduled

for October 15.

Visit the website at

http://www.california

breastfeeding.org/

index.html

for updates

on all activities.



Legislative Update

FEDERAL NEWS

Food Prices Rising: Food-price in-fl ation is spreading worldwide, caus-ing riots in developing countries and worrying food aid organizations. In America, higher food costs as well as a worsening economy have resulted in sharp increases in demand for nutri-tion assistance including WIC and Food Stamps – frontline WIC staff have been swamped since early last summer.

WIC Current Year Funding Short-fall: In mid-April, USDA released the rest of the available funding for this fi scal year to state WIC programs, including California, which tapped out the $150 million contingency fund. To avert looming WIC waiting lists, which it called an “unaccept-able risk,” the Bush Administration decided to transfer an additional $150 million from Food Stamp contingency funds to WIC. Washington analysts are hoping this internal funds trans-fer – which will not harm food stamp services -- will prevent any further WIC shortfalls in FFY 2008. How-ever, given the volatile future of both food costs and the economy, advocates are pushing Congress to provide an additional $150 million to replenish the WIC contingency fund. Whether this amount (or perhaps more) will eventually be included in an emer-gency supplemental spending bill currently in the works remains to be seen: the President has vowed to veto a supplemental bill if it includes domestic funding priorities!

WIC FFY 2009 Funding: It’s looking like another long, hot summer with a cloudy outcome! With no Budget Resolution in sight and political grid-lock worse than ever, Congressional

Appropriations bills haven’t even got-ten off the ground. It is unclear how WIC and other domestic discretion-ary programs will fare in this year’s endgame scenario, in an election year and the end of the Bush Admin-istration added to the mix. But one thing is clear: vigilance and vigorous advocacy will be needed. Please stay tuned for and please respond to timely CWA alerts!

Farm Bill: The House and Senate have been working hard to resolve the differences between the two ver-sions of the Farm Bill they passed last year, and an agreement was fi nally reached on April 25. Anti-hun-ger advocates celebrated a hard-won goal of $11.5 billion in new ten year spending for the nutrition title, to fund improvements in food stamp benefi ts, food stamp access, and in-creased TEFAP commodity purchases, especially at this time of growing need and rapidly rising food prices. Current negotiations indicate that most of the existing farmer subsidy programs, mostly to wealthy farm-ers, will continue, and bio-fuel (corn ethanol) subsidies, which most agree are contributing to the world food crisis, will not see reforms.

Child Nutrition Reauthoriza-tion: The federal child nutrition programs – school lunch and break-fast, WIC, child care meals, sum-

mer food, and after school snacks – are slated for reauthorization in 2009. WIC frontline providers who are eager to get their pet peeves, visionary reform ideas, and creative policy solutions to WIC problems are urged to attend the Reauthorization Workshop session at the CWA Confer-ence, where we will begin the conver-sation about prioritizing WIC issues for Congressional scrutiny. We’ll continue this summer with WIC-wide surveys and other forms of input as we gear up for this exciting policy debate.

STATE BUDGET AND BILLS Defi cit Woes: The federal budget looks like Christmas compared to Sacramento’s intractable Budget mess! The Governor will release his “May Revise” on May 14 and it will not be pretty. His January plan assumed the defi cit would be $14.5 billion, but the Legislative Analyst later upped the number to $16 billion.

Continued on page 18

WIC Ambassadors Mike Whaley from PHFE WIC, Peter Schlicting from Native American Heath Center WIC, Meredith McGehee, Advocate for CWA in Washington DC, Robbie Gonzalez, CWA and Shelly Lewis, PHFE WIC, met Legislative Staffer for Senator Dianne Feinstein to apprise her of pressing WIC issues.


Page 11


Branch Updates

Local Vendor Liaison —Creating the Connection

How well do you know the WIC shopping experi-ence from the grocer’s perspective? Have you ever thought, “If only someone in my program could talk to the grocer, things could be so much easier for everyone”? Grocers are such a vital link in the WIC Foods program, and yet most local WIC agencies don’t know their vendors very well or what vendors need to make WIC participants’ shopping experiences better.

As in most things, communication is key. That’s why the California WIC Program is launching the WIC Local Vendor Liaison (LVL) Initiative at the CWA Annual Con-ference. This project will partner each local WIC agen-cy with a number of local WIC authorized vendors with whom they will develop a relationship. By improving communication with vendors, we hope to have a better understanding of the participant’s shopping experience and see how we can help improve it. Building relation-ships with local vendors will give staff from local WIC programs a chance to talk with vendors about the upcom-ing food package changes that may affect the vendor as well as the participants.

Each Local Agency has been asked to designate a representative to attend the CWA conference session, Local Vendor Liaison – Creating the Connection, on Wednesday May 7, from 2:00 to 5:00 pm. Participants in that session will strategize about how to make the con-nection with WIC vendors and how best to develop this project. For more information, please contact Barbara Longo via e-mail at [email protected].

RememberingAnne Peterson

It is with profound sadness that we share the news of the sudden passing of our beloved friend and WIC colleague, Anne Peterson on February 24. Anne really embodied the “heart and soul” of WIC. A senior nutri-tionist at the State WIC Offi ce, Anne made major contributions to the WIC Program through her efforts to make ISIS and our other systems meet our needs for effi cient and effective technology and data reports. She had a unique blend of skills in nutrition, WIC operations, technology and data processing and those skills, combined with her passion for the WIC Program’s mission made her an invaluable member of our state team. Anne’s positive and friendly nature, intelligence, kindness, patience and sense of humor were gifts to all who knew her. Outside of her life at WIC, Anne shared her talents and time on activities that appealed to her socially conscious soul. Most recently, she traveled to Rwanda to help women and families, teaching them how to cook with solar ovens and supporting women who were starting their own businesses. She looked forward to returning to Rwanda again this year. Anne will be greatly missed and long remembered.

Linnea Sallack, Chief of CA State Nutri-tion program says, “Anne was a rare fi nd. Her background in nutrition, experience of working with families, an aptitude for technology, and her approachable manner made her a truly special member of the WIC team. Anne was involved in so many aspects of what we did. She was so engaged; everybody knew and liked Anne.”

CWA will announce a scholarship in Anne’s memory at the Annual Conference Reception on May 7.



Branch Updates

Big Dots–Big Connections!

SNAP: State Nutrition Action Plans: Federal food and nutrition assistance programs working to-gether toward a common goal.

Nutrition assistance programs are big business in California. The Food Stamp Program, WIC, and child nutrition programs combined bring more than $6 billion to the state’s economy each year. That’s more than the entire dairy industry! With overlap among the programs and program recipients, these large nutrition assistance programs need to coordinate efforts and collaborate on effective approaches. And that’s exactly what they have been doing since 2003, when the programs came together in SNAP: the State Nutri-tion Action Plan (SNAP). The SNAP process is fostered by the U.S. De-partment of Agriculture’s Food and Nutrition Service. (You can fi nd more information about the national SNAP initiative at the USDA SNAP website: http://www.fns.usda.gov/oane/SNAP/SNAP.htm.)

In California, SNAP partners include WIC, the child nutrition programs like school lunch and school breakfast, the California Nutrition Network for Healthy Active Families, the Food Stamp Program, the Food Stamp Nutrition Education Program, and the California Department of Food and Agriculture. Every other month, the directors and senior staff from each program meet to coordinate efforts.

Increasing fruit and vegetable consumption was the goal of the

joint plan that California SNAP partners developed for 2006 and 2007 (you can read the plan at http://www.cclhdn.org/docs/SNAP_plan_06-07.pdf.) The new WIC food packages will present new opportunities for SNAP to collaborate around common messaging – collaboration that WIC is exploring with partners throughout the State.

Collaboration Increasing at the County Level, Too

California also has County Nutri-tion Action Plans, or CNAPs. Since 2006, more than ten counties have developed ac-tive CNAPs. The lo-cal groups also have the goal to increase fruit and vegetable consumption. Sev-eral of the county plans have developed materials to educate their communities about the various nutrition assistance programs in their counties. Alameda, Stanislaus, and San Francisco coun-ties have informational materials about their food assistance programs.

Alameda’s “Need Help Getting Food” is a concise, one-page,

consumer-based handout that could easily be adapted for your

county. (You can download it at http://www.imperative.net/

clients/healthyliving/docs/need%20help%20getting%20food.pdf.)

Stanislaus County’s handout, “Local Food Assistance for You and Your Family,” is another good model. San Francisco chose to keep their information in a digital format and Riverside’s CNAP has a website with lots of helpful information (http://www.rivco-nutrition.org/). Please contact the WIC director in any of these counties for copies of the avail-able materials. Coordinating efforts between nutrition programs ulti-mately provides benefi ts to the WIC participants we serve. For example, only half of the people eligible for food stamps actually receive them. You can help people get the food they need by making sure they know about the Food Stamp Program and the child nutrition programs in your communi-ty. If you are not familiar with these programs, learn about them from your local partners or contact Karen Bertram, the state SNAP liaison, for more information ([email protected]). Working together, we can improve health and nutrition of Cali-fornians throughout the state.

about their food assistance programs.


Page 13


Branch Updates

Food Instrument MismatchesA Preventable Problem with Ripple Effect

Here are two important points to remember about Food Instrument* mismatches:

• Prevention is key!• Use the VS code to void

all mismatched FIs not retrieved.

Prevention is the key to mismatches; this is a totally preventable problem. Prevent FI mismatches from occurring in the first place by attending to the follow-ing three simple checkpoints in the FI printing process. These procedures ensure that the FI serial numbers match before you issue the FIs to a participant:

Checkpoint #1: When connect-ing a box of checkstock to the printer, verify that the serial numbers ISIS displays as being in the box are the serial numbers on the checkstock be-ing loaded in the printer.

Checkpoint #2: Before print-ing, compare the serial number that flashes on the screen with the number on the next piece of checkstock loaded in the printer.

Checkpoint #3: Before giving the FIs to the participant, verify that the serial number printed by ISIS on each FI matches the serial num-ber pre-printed on the FI. It is very important that the whole serial number be compared, not just the last 3 or 4 digits. You are asking the participant to sign for the FIs by se-rial number, so it is your responsibil-

ity to make sure the serial numbers are accurate.

Use the VS code to void all mismatched FIs not retrieved.

If a FI mismatch does occur and you are not able to retrieve all the mismatched FIs, void all mis-matched FIs not retrieved using the VS void code. The procedure for how to use the void code was de-scribed in a PWPC letter dated May 21, 2007. Ask a supervisor how to use this void code if you are not aware of that procedure.

The Ripple EffectWhat goes on behind the scenes

when a mismatched FI is redeemed at the grocery store? There is a differ-ence in whether the mismatched FI has the VS void code or not – and it is a huge difference. Check out the two scenarios below.

Scenario A –VS Code Used: When a Mismatched FI has the VS void code and is redeemed at a gro-cery store, it goes from the grocery store through the banking system to the State Treasury Office (STO) for payment. The VS code on the serial number causes the FI to get kicked over to the State WIC office to verify it is redeemable, and WIC sends it back to STO for payment to the ven-dor. The good news: the vendor gets paid. The bad news: this is a signifi-cant workload for State WIC.

Scenario B – VS Code Not Used: When a Mismatched FI does not have the VS void code, things get very complicated, with negative impact for both vendors and State WIC staff. When the mismatched FI without the VS code is redeemed at the grocery store, it makes its way to the STO for payment. It is likely to be rejected by STO and returned to the vendor, with a returned check charge! The vendor must mail the FI to State WIC, where staff works to resolve the problem. Payment of these FIs is a lengthy process that takes place through the State Controller’s Office.

As you can see, prevention is key. If you have any questions, please talk with your supervisor.

* “Food Instrument” is a WIC term for WIC Checks or Vouchers.

VSThe void code to use for any

msmatched FIs not

retrieved from a participant

GOTTAMATCH

For more information, please contact Nancy Dodge at

[email protected].



Career Corner: Ask NancyNancy Nesa, MA, RD, Statewide Career Development Coordinator

Coming to the 2008 CWA Annual Meeting, the California WIC Program’s ”Grow Your Career With WIC” booth. The Career Development Coordinator will be available to answer your questions about WIC and non-WIC dietetic internships, resources to help you pass the registration exam for dietitians, and undergradu-ate and graduate programs in nutrition.

Q. How can I apply for a WIC dietetic internship?

A. If you are an employee of any WIC program in Cali-fornia, you can apply for the Central Valley WIC Dietetic Internship or the San Diego WIC Dietetic Internship. The application period begins May 1, 2008 and ends July 1, 2008 for the next class, which starts in January 2009. Because WIC employees are given priority, you apply directly to the WIC internship—you do not apply us-ing ADA’s computer match system. The WIC programs are part-time and located on-site in the San Diego and Central Valley areas; the internship averages 20-28 hours per week for 50 weeks. Important selection criteria include your WIC work experience and a strong desire to work for a WIC agency in California as a registered dieti-tian when you complete the internship. To find out about the specific application requirements and procedures, go to the following web sites: Central Valley WIC Dietetic Internship, www.cvwic.org; San Diego WIC Dietetic In-ternship, www.wic-sdsu.org. For more information on the other WIC-based dietetic internships in California, go to the State WIC Program web site: www.wicworks.ca.gov.

Q. Is there an online Master’s degree program in the public health field?

A. Yes. Today many adults are earning their Master’s degrees through online or distance learning programs. Most colleges and universities offer accredited distance learning programs. According to the U.S. Bureau of Labor Statistics, a Mas-ter’s degree is now the basic qualifica-tion needed for many public health jobs. The public health sector is one of the U.S. economy’s most important areas

California WIC is working to provide you with the latest information on educational programs and resources to help you achieve your career goals in community nutrition. If you would like more information on career development assistance or help preparing for the RD exam, please contact Nancy Nesa, the statewide Career Development Coordinator, at: [email protected].

of employment, and it is projected to grow quickly in the coming years. Many RDs and degreed nutritionists are choosing a Master’s program to gain career advancement opportunities and additional expertise in areas such as public health, nutrition, health education, adult educa-tion, health services, and more. Listed here are just a few online Master’s programs as well as search links to help you get started:

Independence University, California College for Health SciencesMaster of Science in Health Services – Wellness Pro-motion and Master’s in Public Healthhttp://www.independence.edu/Programs/HealthSciences.php

Rosalind Franklin University of Medicine and Science – Chicago, ILM.S. in Clinical Nutrition and M.S. In Nutrition Educationhttp://66.99.255.20/srhs/nutrition/

University of MassachusettsMaster of Public Health in Nutritionhttps://www.umassulearn.net/Programs/Graduate-Programs/Online-Master-of-Public-Health-in-Nutrition

Search Links:http://www.electroniccampus.org/AdultLearner/

http://www.worldwidelearn.com/online-master/index.html

http://distancelearn.about.com/od/onlinecourses/a/masters_degree.htm

http://www.online-masters-degrees-programs.org/articles/spotlight_on_public_health.html


Page 15


California WIC Leadership Institute –

Career Development

At the fi rst of four daylong 2007 Leadership Institute sessions, when trainees got some honest feedback that had been submitted by their co-workers and supervisors, most people found it hard to stomach the criticism. Some were defensive, or just plain disagreed with the assess-ments.

But by the end of the year-long Institute to improve their leadership skills, the WIC leaders participating in the course felt grateful and, in some cases, amazed, at what they had learned about themselves and at how

much more effective they had be-come in their jobs. “When I began the course I thought it was about how to lead or manage others,” says Leslie McDonnell, Direc-tor of Glenn County Health Services WIC. “But ultimately, it was more about managing ‘me’ better, more effi ciently and, most important, more effectively. Some-

times we didn’t understand why we were doing certain activities together in groups, initially they even seemed “dorky,” but when we reviewed the exercise as a class, the light bulb went on, and we had these “Aha!” moments. Helene used unconventional and creative ways to make us deal with issues.”

Building executive management and leadership capacity among WIC managers not only responds to local agency needs, it is also an investment in WIC’s future. Additional training helps keep new directors motivated to stay with WIC, and helps more sea-soned directors to grow in new direc-tions—both preventing burnout and improving services. Moreover, with new leadership coming up the ranks, veteran WIC leaders can plan for smooth leadership transitions as they get ready to retire or move on. Finally,

everyone benefi ts from the mutual support, mentoring, and sense of belonging to a community that a group pro-cess can provide!

The CWA Leadership Institute, which took place from May to November, 2007, engaged 42 established and emerging WIC leaders in an intense process of per-sonal growth and skills development. The Institute was planned and conducted by well-known WIC trainer and Omega Coaching principal, Helene Dublisky.

Local Agency WIC Directors, Supervising WIC Man-agers and Nutritionists, and Unit chiefs and senior per-sonnel from the State WIC Program had the opportunity to learn leadership best practices, gain insights into their leadership styles and become part of a learning commu-nity of other WIC leaders. The format focused on in-depth off-site training and coaching, and included substantial individual and group work.

Monique Derricote, Chief of the Nutrition Education, Marketing and Outreach Section at the State WIC Program says, “As a fairly new manager and WIC employee, the Institute increased my confi dence as a manager and provided numerous tools that I easily incorporated into my management style. In addition, it was a wonderful venue to talk with other WIC leaders and create a network of encouraging and knowledgeable colleagues throughout California.”

“It was such a safe place to share my concerns and problems and not feel as though people were judging me,”

The crackerjack WIC team celebrates the successful completion of the WIC

Leadership Training, with coach Helene Dublisky in the foreground.



Kudos to the Graduating Class of 2007

2007 LEADERSHIP GRADUATES NAME AGENCY

Debbi Anderson ......................Community Resource Project

Marcia Barnes.........................Sutter County

Deborah Begley ......................Solano Cty Health and Human Serv.

Teri Broadhurst........................Solano Cty Health and Human Serv.

Suparb Chiaravanont ..............Watts Healthcare Corp

Cindy Clapp ............................PHFE WIC

Linda Cowling .........................California DHS WIC Program

Monique Derricote...................California DHS WIC Program

Claudia Desmangles ...............California DHS WIC Program

Christine Dodd ........................Clinica Sierra Vista

Andres Espinoza.....................PHFE WIC

Delia Farias.............................Shasta County Public Health WIC

Loretha Ford ...........................California DHS WIC Program

Linda Franklin .........................Alameda County

Denise Gee .............................PHFE WIC

Laurie Green ...........................California DHS WIC Programo

Elizabeth Gutierrez .................Northeast Valley Health Corp

Angela Hammond-Damon....... Watts Healthcare Corp

Pina Hernandez ......................PHFE WIC

Nuzhat Karim ..........................Antelope Valley Hospital WIC Program

Leslie Kaye .............................California DHS WIC Program

Debra Keyes ...........................Watts Healthcare Corp

Susan Kronenfeld ...................PHFE WIC

Ines Lifszyc .............................Northeast Valley Health Corp

Armida Lima............................PHFE WIC

Carmencita Loya-Flores .......... Alameda County

Louise Mast ............................PHFE WIC

Leslie McDonnell.....................Glenn County Health Services

Claudia Merida-Bustillos ......... PHFE WIC

Helaine Moore.........................E Center

Carolyn Moradi........................PHFE WIC

Lynne Officer...........................American Red Cross

Deanna Quinn.........................California DHS WIC Program

Ivette Quinones.......................PHFE WIC

Shirlee Runnings.....................HRC Mother Lode WIC

Irene Salazar ..........................Planned Parenthood of Orange and

San Bernardino Counties

Mary Schrank..........................Shasta County Public Health WIC

SusanSpencer ........................Shasta County Public Health WIC

Maria Valenzuela-Avena ......... PHFE WIC

Shannon Warner .....................California DHS WIC Program

Kathleen Willkom-Nicholas...... Alameda County

Shelly Wingert.........................Community Bridges

reported Institute participant Susan Spencer from Shasta County. “The main thing I learned was that many of my frustrations at work were because I was not setting clear expectations of my team.” Having had a chance to analyze the situation with the helpful guidance of the Institute, Susan has changed how she communi-cates her expectations. For example, she explains, for a breastfeeding group class, Susan now specifies that a) the props need to be used while teaching, b) the snacks need to be laid out in advance. Susan says that her staff members are much happier – they know exactly what that they have to do, and they are doing a great job. Now that Susan feels less stress and frustration, she is able to appreciate their efforts.

The Leadership Institute’s program focused on de-veloping leadership at four levels: personal leadership, interpersonal leadership, organizational leadership, and leadership in the community. The sessions moved from participants learning to understand their own competen-cies to learning about team dynamics and collaborative approaches to managing conflict, setting clear directions and coaching for performance, and building strong com-munity networks.

Dublisky, who has worked on numerous management skill-building programs for WIC, is passionate about making this experience relevant for WIC managers. She says, “When you create a space where people can safely explore questions and possibilities relevant to their work and life, new insights and possibilities emerge, and people are not afraid to question or embrace them.”

Dublisky was as excited about the Institute as were her students. Unlike corporate staff members who, she confides, can be jaded about executive skill-building pro-grams, Dublisky found the WIC managers eager for this learning opportunity and willing to open themselves to the process.

Monique felt the Leadership Development Plan enabled her to focus on all the things she wanted to do “someday” and create an achievable action plan.

Says Nuzi Karim of Antelope Valley WIC Pro-gram, “I strongly recommend the course to anyone will-ing to commit to a program that takes you on a sojourn into learning more about you and how to improve your skills in working with people.”


Page 17


Creating a Healthy Workplace – the Well WIC Worksite

WIC Walks the Talk

In our ongoing efforts to address the obesity epidemic in California, the California WIC Program and the California WIC Association teamed up to improve WIC participants’ ap-proaches to nutrition and physical

activity. Many ideas were generated, and the State has rolled out effective campaigns around healthy eating and active living. Local Agencies have worked with hospitals and other partners to improve breastfeeding support and deliver consistent health messages.

Now it’s time to look closer to home. As we gear up for a healthier WIC with the food package changes, CWA will be taking “WIC Walks the Talk” to the next level. To encour-age WIC staff to adopt and model

practices for healthy living in their own families, we will be developing criteria that will deem a WIC clinic a “Well WIC Worksite.”

A healthy workplace fosters employee health and well-be-ing while enhancing work per-formance and productivity. By participating in a staff wellness program, staff members gain opportunities for both profes-sional and personal development, learning how to make lifestyle changes for themselves that they can pass on to their clients. In the end, staff will be more enthusias-tic supporters of healthy living, thus becoming better counselors and role models.

The Well WIC Worksite initiative will recruit a volunteer advisory com-mittee that will garner information on best practices around employee wellness at WIC clinics around the state and the nation, as well as ex-ploring corporate employee wellness practices. The first committee meet-

ing is taking place during the CWA Annual conference in May. From there, the

committee will hold a series of phone conferences to select ten best prac-tices of employee wellness, covering issues of physical activity, healthy eating, and psychological wellness.

A resource toolkit to come out this Fall will help WIC Agencies adopt policies to become Well WIC Worksites.

See the CWA website for more information on this exciting initia-tive and to learn how you can help make every WIC clinic in California a WELL WIC WORKSITE.

For more information, and to join the Well WIC Ad-

visory Committee, please contact Kinkini Banerjee at

[email protected].

“ A resource toolkit to come out this Fall

will help WIC Agencies adopt policies to become Well WIC

Worksites.”



Management

A s we work towards the successful rollout of the New WIC food packages, let us explore innovative ways to conduct WIC business.

1. Live the future. Do not plan next year’s strategy simply by extrapolating from the present. Envi-sion the future and work backward.

2. Innovation is a process, not an event. “Let a hundred flowers blossom” – be open to the many ways our services and messages will be used.

3. Nurture “hot groups.” The best organization is one that has a culture of building “hot” groups by get-ting the most creativity and input from every one of its employees.

4. Communicate, communicate, communicate – share vision and strategies with the group—and ask for their ideas and input.

5. Always expect the unexpected. Learn how to react nimbly when things don’t turn out as you planned.

6. Think simple – what will be easiest for our staff and participants to use.

7. Think verbs, not nouns. Focus on the experience, not the “service” or product. For example, “This will make learning easier,” not “This is a great Circle Chart.”

8. Identify potential barriers or hurdles and work on a plan to overcome them. What gets in the way of getting things done? What would help?

9. Work to build an organizational culture that keeps “naysayers” out. One way is to focus continually on the positive: comment on what’s going well, praise people for good work, encourage new ideas.

10. Include our participants in all our thinking and planning. Lofty program goals will mean little if we do not continue to gather understanding and empathy for the families who use our services and get feedback from them on the things that work best for them.

Adapted from “Art of Innovation” and “Ten Faces of Innovation” by Thomas Kelly

The Power of Recognition

When employee efforts are acknowledged, it seems to have a powerful positive impact on staff productivity and morale. Here is a positive activity to boost the way people relate to each other at work. There are several varia-tions to this activity which have been used in training programs, including Dale Carnegie’s. The Activity creates a great deal of goodwill and appreciation among people working together in one department or team.

Each person is to prepare several sheets of paper, and write at the top of each the name of one of the other members of the team, one sheet for each name. They should then write down under each name a list of the qualities or behaviors they most admired in that person in the past year, or in general. The statements should start with words like, “I appreciated it when you…” or “I really admire your way of…” or “It was great when you…” or “ Thank you for your outstanding help with…” When all members have completed all the sheets about each other, collect the sheets for each member at a time and place them in an envelope to be given to the named person to read and keep. You can make variations as needed to fit your work situation.

The result of this activity is that each member will receive a large number of specific compliments, commen-dations, and expressions of appreciation for their quali-ties and actions. Countless experiences, and the popu-larity of 360 feedback tools, have indicated that people deeply appreciate and are affected by others’ perceptions and opinions of them. The good thing about this activ-ity is that it deliberately limits the feedback to only the positive side of people. The impact on the team spirit and working relationships can be dramatic.

This article was published in the Thank God It’s Mon-

day newsletter from www.HumaNext.com. The website

has great training and communication tools and tech-

nologies to create a more positive and productive work-

place. Sign up to receive their free newsletter at http://www.humanext.com/index.html.

Innovate as You Connect the Dots!


Page 19


Legislative Update

continued from page 9

Lawmakers then authorized more bor-rowing, delayed some debt payments and made other fixes to close the gap to about $9 billion for the fiscal year that begins July 1. The governor now says that number has grown by at least $1 billion! His proposed 10% across-the-board cuts to state departments have garnered outrage among education and public health advocates, while GOP legislators still staunchly oppose tax increases as a partial solution. The Governor wants legislators to get “creative” to find revenues. The state must pass a budget by late summer (July 1 officially) or, come early fall, state agencies won’t be able to pay their bills. Despite our 100% federal funding, WIC could get caught up in the fiscal train wreck. Certainly, WIC families who need housing, cash or healthcare assistance will need our support. CWA is a member of a new coalition formed to fight the worst of the cuts on behalf of low-income communities, Together for Califor-nia’s Future. You can join at http://t4cf.grouphub.com/projects/1992232.

STATE BILLS

AB 2474: Assembly Member Cathleen Galgiani (D-Stockton) has enthusias-tically agreed to carry this CWA-spon-sored bill, the California Obesity Pre-vention Accountability Act. This bill would require the State Department of Public Health to lead multi-agency efforts to implement the recommen-dations in the Governor’s Strategic Plan for Obesity Prevention. AB 2474 will also mandate that the mass me-dia campaign and program implemen-tation be coordinated with the vari-ous agencies and departments with input from stakeholders. This should

lead to better strategic coordination and more cost-efficient planning to avoid duplication of services and staff resources. Chairman Dymally and As-semblywoman Berg added themselves as co-authors as AB 2472 passed As-sembly on an 11-3 vote. It is currently undergoing amendments due to drafting errors, so it is resting in the Assembly Appropriations “suspense” file until mid-May. CWA sponsored and supports.

SB 1420: Joined by Senator Carole Migden and Assembly Member Mark DeSaulnier, Senator Alex Padilla reintroduced his Restaurant menu labeling bill vetoed last year by the Governor. SB 1420 calls for California to require the posting of nutritional information on chain restaurant menus and menu boards. SB 1420 passed Senate Health and passed Senate Appropriations “on consent.” CWA supports.

AB 1/Laird & SB 32/Steinberg. Health Care Coverage Expansion for Children. Sponsor: 100% Cam-paign & PICO CA. Both of these bills were held on their respective floors at the end of last session due to ef-forts to support broader Health Care Reform & Expansion. Those larger reform efforts have failed and thus these two bills could get revived in 2008, although funding will remain a major obstacle given the state budget shortfall. CWA supports/watch.

AB 2572/Parra. Restaurant Label-ing Bill. Sponsored by CA Restau-rant Association.

This bill would simply codify the status quo and is the bill the CA Restaurant Association is sponsor-ing in response to SB 1420/Padilla. It passed Assembly Health. In Assembly Approps. CWA opposes.

AB 2375/Hernandez. Master Plan on Health Professions. Sponsor: Latino Coalition for Healthy CA. The bill would require the Office of Statewide Health Planning and Development (OSHPD), in collabora-tion with the California Workforce Investment Board, to establish a task force to assist OSHPD in developing a health care workforce master plan for the state. In addition, it would require the Legislative Analyst’s Office to prepare a report on health workforce data and data collection capacity. Passed Assembly Health & Labor. On to Assembly Approps. CWA supports.

AB 433/Beall. Extends Sunset Date of Healthy Food Purchase Pilot Program. Sponsor: CA Food Policy Advocates. The bill would extend for one year the January 1, 2011 sunset date of the Healthy Food Purchase pilot program to January 1, 2012. This program is intended to in-crease the sale and purchase of fresh fruits and vegetables in low-income communities. Status: S. Inactive File. CWA supports.

SB 1713/Migden & Perata. Elimi-nating Toxins in Childhood Toys. Would add bisphenol A and lead to the types of substances that will need to be removed from childhood toys by January of 2009. Status: Senate Health on 4/23/08. CWA supports this bill.

AB 2821/Feuer. Would ban market-ing of most gifts by drug companies, including formula. Companies killed this bill. It may re-appear at later date. Status: Died in A. Health. CWA will continue to monitor.



•

RecipeHot Links

Chicken and Summer Vegetable Tostada

The tostadas can easily become soft tacos if you skip broiling the tortillas. Serve with

black beans.

1 teaspoon ground cumin1/4 teaspoon salt1/4 teaspoon black pepper2 teaspoons canola oil12 ounces chicken breast tenders1 cup chopped red onion (about 1)1 cup fresh corn kernels (about 2 ears)1 cup chopped zucchini (about 4 ounces)1/2 cup green salsa3 tablespoons chopped fresh cilantro, divided4 (8-inch) fat-free flour tortillasCooking spray1 cup (4 ounces) shredded Monterey Jack cheese

• Preheat broiler.• Heat oil in a large nonstick skillet over medium-high

heat. • Combine cumin, salt and black pepper. Sprinkle the

spice mixture evenly over chicken. • Add chicken to pan; sauté for 3 minutes. • Add onion, corn, and zucchini to pan; sauté for 2

minutes or until chicken is done. • Stir in salsa and 2 tablespoons cilantro. Cook 2

minutes or until liquid almost evaporates, stirring frequently.

• Working with 2 tortillas at a time, arrange tortillas in a single layer on a baking sheet; lightly coat tortillas with cooking spray.

• Broil 3 minutes or until lightly browned. • Spoon about 3/4 cup chicken mixture in the center

of each tortilla; sprinkle each serving with 1/4 cup cheese.

• Broil an additional 2 minutes or until cheese melts. Repeat procedure with remaining tortillas, chicken mixture, and cheese.

• Sprinkle each serving with about 3/4 teaspoon of remaining cilantro.

• Serve immediately.

Yield: 4 servings

CALORIES 398 (30% from fat); FAT 13.1g (sat 5.9g,mono 4.1g,poly 1.2g); PROTEIN 32.5g; CHOLESTEROL 75mg; CALCIUM 236mg; SO-

DIUM 799mg; FIBER 3.1g; IRON 1.4mg; CARBOHYDRATE 36.7g

Cooking Light, AUGUST 2006

Healthy People 2020Public participation will shape Healthy People 2020, its purpose, goals, organization, and action plans through public meetings across the country and public comment periods seeking input from communities and stakehold-ers. Healthy People 2020 will be released in two phases. The framework (the vision, mission, goals, focus areas, and criteria for selecting and prioritizing objectives) will be released in late 2008 - early 2009. A year later, in January 2010, the Healthy People 2020 objectives will be released along with guidance for achieving the new 10-year targets. http://www.healthypeople.gov/HP2020/

Overcoming Obstacles to Health The Robert Wood Johnson Foundation funded Report outlines in stark detail how a person’s health and the likelihood of becoming sick and dying prematurely are greatly influenced by powerful social factors—such as lev-els of education, income and the quality of neighborhood environments. http://www.rwjf.org/programareas/resources/product.jsp?id=26673&pid=1144

Healthier America ProjectTrust for America’s Health (TFAH) has launched the Healthier America Project, with funding from Robert Wood Johnson Foundation, to address the gaps in the current systems for protecting the health of the nation. The goal is to develop a blueprint of policy options for re-vitalizing the public health system harnessing the ideas and experience of people from every level of government in partnership with business and community leaders. More than 125 organizations have joined together to support a consensus document entitled, “Our Vision for a Healthier America.” Specific policy areas will include Funding, Structure and Leadership, Workforce, Account-ability, and Relationship to Health Care Reform - with Prevention at the center! http://healthyamericans.org/healthieramerica/

Building Healthy Communities The California Endowment has launched a new web-site which will help public health partners learn of the Endowment’s 10-year strategic direction to support the development of healthy communities, through emphasis on Prevention. www.calendow.org/healthycommunities

CWA Directors2 0 0 7 - 2 0 0 8

California WIC Association1107 9th Street, Suite 625,Sacramento, CA 95814

S A V E T H E D A T E S!

WIC POLICY DAYWed., June 18, 2008, 12-5 pm

State Capitol, Sacramento

2008 FALL MANAGEMENT CONFERENCE

Sunday, Oct. 5-7, 2008(Prefonference Sun., Oct. 5)

The Hilton • Palm Springs, CA

Please contact Kinkini Banerjee,

Communications Coordinator at CWA:

[email protected]

CWA, 1107 9th St., Ste. 625, Sacramento, CA 95814

916-448-2280-phone • 916-448-7826-fax

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Contribute to the WIC Watch.

Upcoming Newsletters are already being planned

around the following themes:

ISSUE THEME DEADLINE

Summer 2008 .......................Breastfeeding....................................June 15, 2008

Fall 2008................................TBD .................................................August 15, 2008

EXECUTIVE BOARD

Gayle Schachne, PresidentNortheast Valley Health Corp. WIC

Gloria Pecina, President-ElectUnited Health Centers of San Joaquin Valley WIC

Maureen Clark, Past PresidentCommunity Resource Project WIC

Gayle Hoxter, TreasurerRiverside County Dept. of Public Health WIC

Pamela Stanley, SecretaryAntelope Valley WIC

Shelly Lewis, Legislative ChairPublic Health Foundation Enterprises, Inc.

REGIONAL REPRESENTATIVESMarcia Barnes, Sacramento-Delta Region

Edith Wiltsee, Bay RegionNikki Efigenio, Coastal Region

Peggy Redfern, Central Valley RegionJulie Wetmore, Sierra Cascade Region

Sarah Larson, Southern RegionIrene Salazar, Southern Region

SMALL AGENCY CAUCUSLisa Hieb

MEMBERS-AT-LARGEEloise Jenks, Heidi Kent, Anne Patterson,

Ulfat Shaikh, MD, MPH (Pediatrician), Glenda Randolph and

Yang Her (Para-professionals)

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