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A Down-to-Earth Approach 9/eA Down-to-Earth Approach 9/e
Chapter 2:Chapter 2:
CultureCulture
Chapter 2: CultureCopyright © Allyn & Bacon 2008 2
Language, Beliefs, Values, Norms, Language, Beliefs, Values, Norms,
Behavior Passed from One Behavior Passed from One
Generation to the NextGeneration to the Next
Material vs. Nonmaterial CulturesMaterial vs. Nonmaterial Cultures
What is Culture?What is Culture?
Chapter 2: CultureCopyright © Allyn & Bacon 2008 3
What is Normal, Natural, or Usual?What is Normal, Natural, or Usual?
The Culture Within UsThe Culture Within Us
Culture as LensCulture as Lens
Culture ShockCulture Shock
EthnocentrismEthnocentrism
Culture and Taken-for-Granted Orientations
Culture and Taken-for-Granted Orientations
Chapter 2: CultureCopyright © Allyn & Bacon 2008 4
Arrival of the HmongArrival of the Hmong
The Trip OverThe Trip Over
The New HomeThe New Home
The New RulesThe New Rules
Isolation and the RegatheringIsolation and the Regathering
Cultural Diversity in the United States - ExampleCultural Diversity in the United States - Example
Chapter 2: CultureCopyright © Allyn & Bacon 2008 5
Understanding Cultures on Understanding Cultures on
Their Own TermsTheir Own Terms
““Sick Cultures” - Robert EdgertonSick Cultures” - Robert Edgerton
Confronting Contrasting Confronting Contrasting
Views of RealityViews of Reality
Practicing Cultural Relativism
Practicing Cultural Relativism
Chapter 2: CultureCopyright © Allyn & Bacon 2008 6
GesturesGestures
Conveying Messages without WordsConveying Messages without Words
Gestures’ Meaning Differ Gestures’ Meaning Differ
Among CulturesAmong Cultures
Can Lead to MisunderstandingsCan Lead to Misunderstandings
Components of Symbolic Culture
Components of Symbolic Culture
Chapter 2: CultureCopyright © Allyn & Bacon 2008 7
Chapter 2: CultureCopyright © Allyn & Bacon 2008 8
LanguageLanguage Allows Human Experience Allows Human Experience
to be Cumulativeto be Cumulative Provides Social or Shared PastProvides Social or Shared Past Provides Social or Shared FutureProvides Social or Shared Future Allows Shared PerspectiveAllows Shared Perspective Allows Complex, Shared, Allows Complex, Shared,
Goal-Directed BehaviorGoal-Directed Behavior
Components of Symbolic Culture
Components of Symbolic Culture
Chapter 2: CultureCopyright © Allyn & Bacon 2008 9
Language Has Embedded Within It Language Has Embedded Within It
Ways of Looking at the WorldWays of Looking at the World
Sapir-Whorf Reverses Common SenseSapir-Whorf Reverses Common Sense
Language and Perception:
Sapir-Whorf
Language and Perception:
Sapir-Whorf
Chapter 2: CultureCopyright © Allyn & Bacon 2008 10
Values - What is Desirable in LifeValues - What is Desirable in Life Norms - Expectations or Rules Norms - Expectations or Rules
for Behaviorfor Behavior Sanctions - Reaction to Following Sanctions - Reaction to Following
or Breaking Normsor Breaking Norms Positive SanctionsPositive Sanctions Negative SanctionsNegative Sanctions
Moral Holidays and PlacesMoral Holidays and Places
Values, Norms, and Sanctions
Values, Norms, and Sanctions
Chapter 2: CultureCopyright © Allyn & Bacon 2008 11
Folkways - Norms not Folkways - Norms not
Strictly EnforcedStrictly Enforced
Mores - Core Values: We Mores - Core Values: We
Insist on ConformityInsist on Conformity
TaboosTaboos
Folkways and MoresFolkways and Mores
Chapter 2: CultureCopyright © Allyn & Bacon 2008 12
Subculture - A World Within the Subculture - A World Within the
Dominant CultureDominant Culture
Countercultures - Groups With Countercultures - Groups With
Norms and Values at Odds With the Norms and Values at Odds With the
Dominant CultureDominant Culture
Subcultures and CounterculturesSubcultures and Countercultures
Chapter 2: CultureCopyright © Allyn & Bacon 2008 13
Values in U.S. SocietyValues in U.S. Society
Romantic LoveRomantic LoveRomantic LoveRomantic LoveDemocracyDemocracyDemocracyDemocracyScience and Science and TechnologyTechnologyScience and Science and TechnologyTechnology
ReligiosityReligiosityReligiosityReligiosityFreedomFreedomFreedomFreedomEfficiency and Efficiency and PracticalityPracticality
Efficiency and Efficiency and PracticalityPracticality
EducationEducationEducationEducationHumanitarianismHumanitarianismHumanitarianismHumanitarianismActivity and Activity and WorkWork
Activity and Activity and WorkWork
Racism and Racism and Group Group
SuperioritySuperiority
Racism and Racism and Group Group
SuperioritySuperiorityMaterial ComfortMaterial ComfortMaterial ComfortMaterial ComfortIndividualismIndividualismIndividualismIndividualism
EqualityEqualityEqualityEqualityProgressProgressProgressProgressAchievement and Achievement and SuccessSuccess
Achievement and Achievement and SuccessSuccess
Chapter 2: CultureCopyright © Allyn & Bacon 2008 14
Achievement and SuccessAchievement and Success
IndividualismIndividualism
Activity and WorkActivity and Work
Efficiency and PracticalityEfficiency and Practicality
Science and TechnologyScience and Technology
Values in U.S. SocietyValues in U.S. Society
Chapter 2: CultureCopyright © Allyn & Bacon 2008 15
ProgressProgress
Material ComfortMaterial Comfort
HumanitarianismHumanitarianism
FreedomFreedom
DemocracyDemocracy
Values in U.S. SocietyValues in U.S. Society
Chapter 2: CultureCopyright © Allyn & Bacon 2008 16
EqualityEquality
Racism and Group SuperiorityRacism and Group Superiority
EducationEducation
ReligiosityReligiosity
Romantic LoveRomantic Love
Values in U.S. SocietyValues in U.S. Society
Chapter 2: CultureCopyright © Allyn & Bacon 2008 17
Value ClustersValue Clusters
Value ContradictionsValue Contradictions
Values in U.S. SocietyValues in U.S. Society
Chapter 2: CultureCopyright © Allyn & Bacon 2008 18
LeisureLeisure
Self-fulfillmentSelf-fulfillment
Physical FitnessPhysical Fitness
YouthfulnessYouthfulness
Concern for the EnvironmentConcern for the Environment
Emerging ValuesEmerging Values
Chapter 2: CultureCopyright © Allyn & Bacon 2008 19
Culture Wars: When Values ClashCulture Wars: When Values Clash
Value as BlindersValue as Blinders
“ “Ideal” vs. “Real” CultureIdeal” vs. “Real” Culture
Values and CultureValues and Culture
Chapter 2: CultureCopyright © Allyn & Bacon 2008 20
Some Activities are Universal - Some Activities are Universal -
Courtship, Marriage, Funerals, GamesCourtship, Marriage, Funerals, Games
Specific Customs Associated with Specific Customs Associated with
Activities Differ Between GroupsActivities Differ Between Groups
Cultural UniversalsCultural Universals
Chapter 2: CultureCopyright © Allyn & Bacon 2008 21
Controversial View of Human BehaviorControversial View of Human Behavior
Biology Cause of Human BehaviorBiology Cause of Human Behavior
Charles Darwin and Natural SelectionCharles Darwin and Natural Selection
Sociologists and Social Biologists on Sociologists and Social Biologists on
Opposite SidesOpposite Sides
SociobiologySociobiology
Chapter 2: CultureCopyright © Allyn & Bacon 2008 22
The New Technology - New ToolsThe New Technology - New Tools
Cultural Lag and Cultural ChangeCultural Lag and Cultural Change
Technology and Cultural LevelingTechnology and Cultural Leveling
Technology in the Global Village
Technology in the Global Village
A Down-to-Earth Approach 9/eA Down-to-Earth Approach 9/e
Chapter 2:Chapter 2:
CultureCulture