c1 topic 11 buying & selling

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Shopping, Trade & Business Nina Dearle By PresenterMedia.com Topic 11

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Topic 11 of C1 English Course

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Page 1: C1 Topic 11 Buying & Selling

Shopping, Trade & Business

Nina Dearle

By PresenterMedia.com

Topic 11

Page 2: C1 Topic 11 Buying & Selling

Vocabulary Work

Vocabulary in Use (Upper Intermediate)

62 Money69 Number, quantity, degree and intensity74 Possession, giving and lending77 Success, failure and difficultyVocabulary in Use (Advanced)

9 Business 110 Business 249 Economy and finance50 Personal finance: balancing your books53 Advertising59 Aspects of industrialisation60 Technology and its impact61 Future visions

Page 3: C1 Topic 11 Buying & Selling

What products do you associate with the following companies?

What do you think all the companies/products have in common?

Read the article in Worksheet 1 to check your ideas.

Have you seen any of the films mentioned in the article?

Did you notice any examples of product placement?

Have you seen any examples of product placement recently? Where?

What do you think of product placement

Taken from www.hotenglishgroup.com

Page 5: C1 Topic 11 Buying & Selling

a) classified advertisements b) posters c) hoardings d) advertising agencies e) publicise f) eye-catching g) commercials h) persuade

a) implicit b) subtle c) exploit d) ubiquitous e) catchy-jingles f) bombard g) brainwash h) beneficial i)

informative j) watch-dog k) blatant l) misleading

1) negative publicity 2) brand identity 3) company logo 4) communication strategy 5)

target market 6) boost sales 7) endorse a product

Page 6: C1 Topic 11 Buying & Selling
Page 7: C1 Topic 11 Buying & Selling

Have you seen any funny / interesting video clips lately?What were they of? Have you ever sent a friend the link to a video? What was it? Why did you do it? What is viral marketing?

How effective do you think viral marketing is? What are the pros and cons of viral marketing? How does it compare to other forms of marketing / advertising?

Viral Marketing

www.hotenglishgroup.com

Definition: a marketing strategy that focuses on spreading information about a product or service from person to person, especially by using unconventional means such as the Internet or e-mail.

Page 8: C1 Topic 11 Buying & Selling

Different types of promotion

advertising PR (public relations) a shop demo personal selling telemarketing product placement viral advertising

You are now going to read a text about

guerilla marketing

What do you think it involves?Have there been any examples of guerilla marketing in the news lately? What happened?Can you think of any more examples of guerilla marketing? What happened?How effective do you think guerilla marketing is?

Page 9: C1 Topic 11 Buying & Selling

Spend Away! Pre-reading

Match the objects/things (1 to 6) to the prices (a-f).1. A house near Windsor Castle in England

a. $500,000

2. A Ferrari b. £35,0003. Grande Complication timepiece c. $11 million4. A birthday party at Cipriani restaurant in New York

d. $800,000

5. A wedding reception in France in the Grand Intercontinental hotel

e. €140 million

6. The “Flawless” cocktail f. $60 million

Read the article once to check your answers.

Page 10: C1 Topic 11 Buying & Selling

Discussion

1. If you had an unlimited amount of money to spend, what would you buy?

2. Are you careful about how you spend your money? How? Why?

3. Do you think there should be a more equitable distribution of wealth? Why? Why not?

Page 11: C1 Topic 11 Buying & Selling

Think about it!What’s the most expensive thing you’ve bought lately? Why did you buy it? Do you think there are some things in society that we shouldn’t be able to buy? What? What are some of the best / worst things you've ever bought?If you could buy three things right now (with unlimited funds), what would you buy? Why? What things can’t money buy?The writer talks about things we shouldn’t be able to buy. Read the article once. Which ones do you agree with?

Page 12: C1 Topic 11 Buying & Selling

What are some of your favourite looks and styles? Why? What would you say your current “look is”?

Do you enjoy shopping for new clothes? Why? Why not?

Read the text on fashion and identify your favourite look!

Page 13: C1 Topic 11 Buying & Selling

What strategies can businesses use to gain a competitive advantage? Do you think there are any similarities between war and business? How can business benefit from military strategy? How can businesses become more competitive?What are the keys to success for a business? How can a business become a market leader? Think of two or three ideas. Use the prompts below to help you.

product range productscompetition customerscompetitors supplierscustomer service

Read the article on Market Warfare – Can military philosophers help business? Were any of your ideas mentioned? Which ones?

Read the text again and answer questions 1-5.

Page 15: C1 Topic 11 Buying & Selling