c3 advanced analytics for clarity and insight
DESCRIPTION
Customer data grows in volume, velocity and complexity, proliferating across many complex sources and areas. Learn how to gain a deeper understanding of your business and better target marketing activities by operationalising advanced analytics, big data and machine learning into your business. C3’s Advanced Analytics approach delivers rapid data visualisations, improved business engagement and better return on marketing investment.TRANSCRIPT
Advanced analytics for Clarity and Insight Delivering better ROMI
Advanced analytics. Clarity and insight from your data.
Advanced analytics delivers business improvements
CustomerAnalytics
AnalyticsCapability
FinancialAnalytics
Costs
Revenue
OperationalAnalytics
Value
Optimise
DOWN
UPUP
Advanced analytics. Clarity and insight from your data.
Advanced analytics for competitive business value
Proc
esse
s
Dat
a
People
Strategy
Frau
d D
etec
tion
Trea
sury
Share Value
Com
pliance
ProductionSu
pply
Cha
in
ITIn
frast
ruct
ure
Device
Usage
People
AnalyticsCapability
FinancialAnalytics
OperationalAnalytics
Technology
CustomerAnalytics
Cross / Up sell
On
Boa
rd
Win
Bac
k
Retain
Acquire
Advanced analytics. Clarity and insight from your data.
The Sophisticated Customer . . .
CategoryChoices
ProductChoices
ContentAvailable
MORE
Interaction / Dialogue
Customers
Transaction
LESS
DicretionarySpend
ChannelsAvailable
CompaniesCourting
Knows more. Sees more. Expects more.
Advanced analytics. Clarity and insight from your data.
Customer data grows in volume, velocity and complexity . . . It proliferates across many complex sources and areas…
It’s about capturing and using this information.
Primary Research
MonetaryMetrics
Product
Affinities
Relationship
sDem
ogra
phi
cs
Media U
sage Cha
nnel
Pref
eren
ce
Contact
History
Device Usage
Attitud
es
Customer Data
Data is proliferating, and is increasingly complex
DWHData
MachineData
EnterpriseData
SaaSData
SocialData
Advanced analytics. Clarity and insight from your data.
C3’s Advanced Analytics approach delivers - Rapid visualisations - Improved business engagement - Return on marketing investment Embedded in your business.
Advanced analytics. Clarity and insight from your data.‘Your customer base on page’ visualization
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“Millions of customers represented in one visualisation that identifies specific behavioural markers based on data”
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Transaction Change Products Campaign Response Digital Interaction Call Centre
Advanced analytics. Clarity and insight from your data.Driving customer engagement through machine learning
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Visualisation & insight Design marketing intervention
Customer interaction data
Allocate interventions
Advanced analytics. Clarity and insight from your data.Customer analytics delivers improved ROMI
Customer Data
Analytic Data Asset Personalised Targeting
CampaignExecution
WWW
Data Bases
External Data
Social Media
Sensors
Voice & Video
Match Records and Extract Attributes
Score and AllocateTreatments
CustomerAnalytic Record Customer
White List
Predictive Analytics
Advanced Insights
Treatment Pool
Use Insights toDesign Treatments
1. 3.
2.
Feedback Loop
Advanced analytics. Clarity and insight from your data.Delivering better ROMI with measurable, prioritised use cases
Use cases based on value and exploitability
Exploitability
Customer AnalyticsTargeted Up-sell“Next Best Offer”on recent purchase
Supply Chain OptimisationKey Category Dynamic Forcasting
Service OptimisationSMS Alerts and Reminders
Service ExcellenceProactive customerservice escalation
RetentionLapsed High ValueCustomer Win-back
Targeted Up-sellAbandoned purchases re-targeting
Targeted Up-sellBasket Maximisation
Loyalty Redemption MaximisationPredictive Bonus type X offer
User Experience OptimisationPersonalised Content
Improved PricingValue based pricing
Capital AllocationOptimisation
Operational Analytics
Financial Analytics
Candidates forAnalytics Pilot
Bu
sin
ess
Valu
e
LOW HIGH
LOW
HIG
H Use Case 1:
Advanced analytics. Clarity and insight from your data.Current project example
Exploitability
Use Case 4Up-sell
“Next Most Likely Purchase” linked to previous purchase
Use Case 1: Increase Life Time Value through Brand Switch minimisation - identify & target brand switchers with targeted offers/comm.s
Use Case 7: Improved
pricing models
Use Case 2: Lapse prevention
via differentiated Offers/Comm.s
Use Case 15: Service Excellence Assisted agent call guidance – predictive intent and content
Use Case 5:Basket Maximisation “Package” recommendation - predictive targeting (Type and Timing)
Use Case 8: Service Excellence Dynamic call routing & Prioritisation via Voice stream biometrics and semantic extraction
Use Case 9: Service Excellence Proactive immediate customer service escalation using voice biometrics
Use Case 6:Customer Acquisition Predictive “Member get Member” campaign
Use Case 13:Loyalty Engagement Predictive “Member get Member” campaign
Use Case 14:Service Excellence Dynamic “Alerts & Reminders”
SMS generation
Use Case 11: Loyalty redemption maximisationPredictive Bonus type x offer
Use Case 12: Collaborative Marketing Cross-sellPredictive Bonus type x offer
Use Case 10: User Experience ExcellenceApp content optimisation personalise frame contents (Find/Link/recommend)
Use Case 3:Abandoned purchases re-targeting Predictive Multi-channel Lead Nurturing
Bu
sin
ess
Valu
e
LOWHIGH
LOW
HIG
H
Phase 1
Pilot
Phase 2
Phase 4
Phase 5
Phase 3
Advanced Analytics Pilot Use Cases
Business Value
is an estimate of the potential financial upside of each use case and its strategic relevance.
Exploitability is an assessment of the availability of data and its sourcing, pre-processing, and modelling requirements, alongside the complexity of operational execution and the immediacy and clarity of resulting feedback.
Advanced analytics. Clarity and insight from your data.Embed advanced analytics in your business
Select the solution that suits your requirements
Scoring-as-a-service Bespoke insights On-premise teams
• Rapid activation
• Quick insight
• Pre-packaged for speed to result
• 4 week pilot
• World’s most accurate predictive analytics engine
• Full service data discovery and expert guidance
• 90 day program
• Build your own advanced analytics solution
• Use our teams of expert data integrators and scientists
• Full service strategy development and deployment
Business change is crucial across the board . . .
Advanced analytics. Clarity and insight from your data.Advanced Analytics Thought Leadership
Sky Business News interviews Cameron Wall about Obama 2012’s Big Data usage
Conrad Bates sits on a panel discussing Big Data Today and Tomorrow
Cameron Wall talks with Rayid Ghani, Obama 2012’s Chief Data Scientist about the use of predictive analytics
Advanced analytics. Clarity and insight from your data.Who is C3 Business Solutions?
• Information management, advanced business analytics and business intelligence specialists
• Industry best practice full service firm from IM strategy through implementation to support
• Offices in Sydney, Adelaide, Melbourne and Canberra with representation in Perth and Brisbane
• A team of more than 100 top tier IM consultants across geographies, tools and skill sets
• Our clients* say We excel at stakeholder management and embedding business change
Our people are high quality, experienced, skilled and know the latest tools, techniques and methodologies for achieving business outcomes
*Research conducted 2012 with C3 clients
Cool, fast, smart and innovative . . .
“We focus on achieving business outcomes; technology is simply one of the enablers we use”
Advanced analytics. Clarity and insight from your data.Our Clients
Advanced analytics. Clarity and insight from your data.C3’s Customer Snapshot
• 1st to operationalise machine learning in bricks-and-mortar organisations
• Working with iconic Australian brands to turn data into a competitive lever.
• Delivering measurable and sustainable business outcomes through:
• Industry domain consulting• Business intelligence• Data science• Big Data platforms• Business change management
We are information management, advanced analytics & business intelligence experts
C3 offers full end-to-end solutions from strategy through implementation to support . . .
Tailored to your required business outcomes . . .We specialise in… • IM Strategy • Data Warehouse • Data Migration • Data-driven Agile • Advanced Analytics & Big Data • BI Reporting
We also do... • Information Governance • Operate & Support • Geospatial • Performance Management
www.c3.com.au
1300 530 335
www.analytics.c3.com.au
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