ca2012 s torytelling for c ommunication s electing the m edia

CA2012 STORYTELLING FOR COMMUNICATION

SELECTING THE MEDIA

Steps for Storytelling

01_ Analyzing the Target Audience

02_ Crafting the Theme

03_ Selecting the Media

04_ Narrating the Story


SELECTING THE MEDIA

The target group

The client

Media ElementsText / Sound / Image (Language / Paralanguage / Nonverbal)

Where are you going to put your messages?

The media you have chosen will determine the media elements available for narration.

The media elements will interact to create meaning.


SELECTING THE MEDIA

audio-visual

- Film

- Television

- Stage

- Music

- Radio


SELECTING THE MEDIA

print

- Poetry

- Novel

- Short story

- Comics / graphic novel

- Magazine

- Newspaper

- Photograph

- Advertisements


SELECTING THE MEDIA

print

Short story

Novelette

Novella

Novel


SELECTING THE MEDIA

Word count

1,500 – 3,500

7,500 – 17,500

17,500 – 40,000

50,000 >

print

Magazine

Title

Model

Cover lines

Tricks of Language

•Rhyme : e.g. Catch him, snatch him, make him yours

•Alliteration : e.g. Frisky fellas

•Assonance: e.g. Fake mate

•Polysemous: e.g. Nice tackle! The sexiest rugby players

•Intertextuality: e.g. Boys Are Us!

•Idiomatic phrase


SELECTING THE MEDIA

print

Newspaper

Masthead

Headline

Strapline

Menu

Puff

Logo

Splash

Lure

Caption


SELECTING THE MEDIA

print

Newspaper

Masthead: the title at the top of the front page/cover which identifies the newspaper or magazine.

Headline: the main heading with the biggest font which relates to the main story.

Strapline: a headline in smaller font that precedes the headline and gives more information.

Puff: small sections on the front page, often with colored images, which advertise features inside the newspaper.

Splash: lead news story on the front page of a newspaper.

Lure: a small section of a story in printed on the front page and the fill story is advertised as continuing inside.

Caption: the written text that anchors a photograph or image.


SELECTING THE MEDIA

print

Advertisements

ThemeTheme

PlotPlot CharacterCharacter

StructureStructure

Copy writing

Art Direction


SELECTING THE MEDIA

ICT-based

- Video games

- Website

- Social network

- Interactive communications technology


SELECTING THE MEDIA

NON-LINEAR STORYTELLING

Nonlinear Narrative



Master Structures


BUILDING THE STORY

ACT 1Beginning

ACT 2Middle

ACT 3End

Setup _characters_location_conflict

Confrontation

_complication_obstacles

Resolution

_climax_resolution


BUILDING THE STORYThe Master Structures

_ traditional structure

Exposition

Point of Attack

Rising Action(complications)

Climax

Resolution

Dénouement


BUILDING THE STORY

ACT 1 ACT 2 ACT 3

The Master Structures

ACT 1 ACT 2 ACT 3


BUILDING THE STORY

01_ the roller coaster ride

Schmidt’s Master Structures

01_ the roller coaster ride

The Roller Coast Ride is just that – a story that takes the audience on a ride of tension and suspense, never letting up on the gas.

Instead of having one major Climax at the end of the story, as with Traditional Structure, this structure has several Climaxes throughout the story.

Each one builds upon the previous one, holding the reader in its thrall until the very end.


BUILDING THE STORYSchmidt’s Master Structures

ACT 1 ACT 2 ACT 3


BUILDING THE STORY

02_ the replay


02_ the replay

The Replay is defined as having two or more versions of events in one story. These version may come from the point of view of one character over and over again; one character lives out the events in her life several times.

Or from several characters, one after the other; there are two to three characters who relate their version of the same story.



ACT 1 ACT 2 ACT 3


BUILDING THE STORY

03_ fate


03_ fate

In the Fate structure, the Climax takes place at the beginning of the story as well as the end. What follows from this Opening Climax is a flashback, or two, of events that led to the Climax just seen. Following the Final Climax is a resolution, which is what the reader has been waiting for.

“What happened to the character after the Climax?” is the real question that keeps the reader reading.



ACT 1 ACT 2 ACT 3


BUILDING THE STORY

04_ the parallel


04_ the parallel

The Parallel plot structure is defined as having two or more stories going on at the same point in time. They are not flashbacks or subplots but two distinctly different plots with a complete beginning, middle, and end all their own. The Parallel plot is a simultaneous multi-plotted story that eventually intersects all plots presented.



ACT 1 ACT 2 ACT 3


BUILDING THE STORY

05_ the episodic


05_ the episodic

The Episodic plot structure is made up of a series of chapters or stories linked together by the same character, place, or theme but held apart by their individual plot, purpose, and subtext. In fact, the chapters or stories could be shuffled around and placed in a different order if desired because there is no overall beginning, middle, and end to the book or story as a whole.



06_ the slice of life



06_ the slice of life

The Slice of Life plot structure can be defined as a momentary glimpse of reality rather than a carefully composed, formal imitation of it. By its very nature it rejects the traditional three-act structure and is therefore more open to multicultural types of storytelling.



07_ interactive


BUILDING THE STORY

Search for the Secret Cave

Talk to Experts

Develop Report Go to

Library

Go Alone to Locale

Talk to Natives

Explore Caves

Trouble with Law

Hire a Guide


07_ interactive

The Interactive plot structure is one of the most unique plotting structures to date. Because of its infancy, it is hard to say exactly how far this type of writing will go, especially since it is so intimately tied into technology.

Michael Joyce, professor at Vassar College and award-winning novelist, say:

[Interactive Fiction] replaces the Aristotelian curve (of beginning, middle, and end) with a series of successive, transitory closures. … The core of [Interactive Fiction] is not to get to some secret ending. It’s more about successive understanding of kaleidoscopic perceptions that I think characterizes any art and makes our lives worthwhile.



Nonlinear Platform



Interactive Media


NON-LINEAR STORYTELLINGNonlinear Platform


NON-LINEAR STORYTELLINGNonlinear Platform

Audience User

Event #1

Event #2.1

Event #3.1 Event

#2.2

Event #2.3

Event #2.4

Event #3.3

Event #2.5

Nonlinear Platform

Ending #1

Event #3.2

Ending #2 Ending #3 Ending #4



References:

Block, B. The Visual Story: Crafting the Visual Structure of Film, TV and Digital Media. Oxford: Focal Press, 2008.

Clark, Vivienne, James Baker, and Eileen Lewis. Key Concepts and Skills for Media Studies. London: Hodder & Stoughton, 2007.

Hyde, S. Idea to Script: Storytelling for Today’s Media. Boston MA: Allyn and Bacon, 2003.

Schmidt, V. L. Story Structure Architect. Ontario: Writer’s Digest Books. USA, 2005.

ca2012 s torytelling for c ommunication s electing the m edia

Documents

obstacle storytelling

radioca2012 storytelling

storyca2012 storytelling

act 3ca2012 storytelling

main story

newspaper photograph

lead news story

master structuresact