CATEGORY ADVICE2019

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

CEREALS

CEREALS

CATEGORY ADVICE2019

CEREALS

Market Insight

PMP’s play a key role indelivering value to the shopper –

all of the top 10 selling cerealsare price marked

(Bestway data)

Functional Health is akey driver for shopperswhen buying cereals,

Weetabix, Special K, Bran Flakes andAlpen are the best sellers in this segment

Breakfast occasions are growing with +186 million more breakfasts consumed,

making this a £1.72bn marketand growing at +1.2%

(Nielsen)

Cereal bars now represent over20% of the total cereal category

sales in convenience –and are growing 6% pa

(Nielsen MAT to June 19)

20% of all breakfast bought to eatat work is bought in Convenience –

maximise the daily sales opportunity with cereal bars and express porridge pots

(Kellogg’s)

Breakfast on the go is a key growth segment, cereal bars, breakfast drinks

and porridge pots are all satisfying consumer needs –

see our recommended top sellerssection for the leading products

(IRI Total Convenience 15/06/19)

CATEGORY ADVICE2019

CEREALS

New Products: Consumers love totry new products – especially in thecereals category!Coco Pops White Chocolate is in the top 5 best selling cereals in Bestway. Make extra sales and keep consumers interested by trying NPD, especially from the major manufacturers.

Special PMP’s drive sales – big time!Cereal sales are driven heavily by promotions - Special reduced PMP’s of Shreddies, Cheerios and Cheerios Honey have made these the fastest growing products in the category – look out for them, they are winners!

See our Must Stock range to cover all shopping missions in this important category – health, family, kids and breakfast on the go.

PM £1 multi-pack cereal bars such as Rice Krispie Squares are in the top10 cereal bar best sellers. Increase customer spend and give great value.

Cereal sales respond strongly to promotions in store. Run shopper discounts or multi-buy promotions to drive additional sales.

Site Cereal Bars near impulse categories like confectionery, crisps and snacks to maximise sales.

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Market Insight

CATEGORY ADVICE2019

CEREALS

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

Must Stock Lines

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KIDS

HEALTH

FAMILY

PORTABLEHOT CEREALS

CEREAL BARS

CATEGORY ADVICE2019

CEREALS

Must Stock Lines

KELLOGG’S COCO POPS PM £2.99480GSKU Code: 613436

KELLOGG’S WHITE COCO POPS PM £2.99 480GSKU Code: 630496

KELLOGG’S KRAVE PM £2.99375GSKU Code: 318187

KELLOGG’S CRUNCHY NUT CORNFLAKESPM £2.99 500GSKU Code: 413412

KELLOGG’S RICE KRISPIES PM £2.99510GSKU Code: 413367

BEST-ONE CEREAL VARIETY PACKPM £1 250GSKU Code: 330925

KELLOGG’S FROSITES PM £2.99500GSKU Code: 413378

NESTLÉ CHEERIOS PM £1.69375GSKU Code: 610877

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CATEGORY ADVICE2019

CEREALS

Must Stock Lines

NESTLÉ SHREDDIES PM £2.39415GSKU Code: 610911

WEETABIX PM £2.9924 BISCUITSSKU Code: 969024

ALPEN ORIGINAL PM £2.69625GSKU Code: 341672

OAT SO SIMPLE GOLDEN SYRUPPM £2.29 288GSKU Code: 429934

KELLOGG’S SPECIAL K PM £2.99500GSKU Code: 497210

KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99750GSKU Code: 501714

KELLOGG’S BRAN FLAKES PM £2.99750GSKU Code: 558261

KELLOGG’S CORNFLAKES PM £2.99550GSKU Code: 413401

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CATEGORY ADVICE2019

CEREALS

Must Stock Lines

QUAKER EXPRESS GOLDEN SYRUPPM 99P POTSKU Code: 129175

WEETABIX ON THE GO CHOCOLATEPM £1.49 250MLSKU Code: 634964

WEETABIX ON THE GO STRAWBERRYPM £1.49 250MLSKU Code: 634953

RICE KRISPIES SQUARESMARSHMALLOW PM 49P 28GSKU Code: 365670

RICE KRISPIES SQUARESCHOCOLATELY PM 49P 36GSKU Code: 56760

SCOTT’S PORAGE OATS PM £1.25500GSKU Code: 971274

2017

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CATEGORY ADVICE2019

CEREALS

Must Stock Lines

NUTRI GRAIN APPLE PM 49P37GSKU CODE: 407076

COCO POPS CEREAL BAR PM 49P20GSKU CODE: 365735

BELVITA SOFT CHOCOLATE CHIPPM 60P 50GSKU CODE: 280532

RICE KRISPIES SQUARESCHOCOLATELY PM £1 4 PACKSKU CODE: 582575

NUTRI GRAIN STRAWBERRY PM 49P37GSKU Code: 365746

RICE KRISPIES SQUARESCARAMEL PM 49P 36GSKU Code: 365557

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CATEGORY ADVICE2019

CEREALS

Must Stock Lines

32CRUNCHY NUT PM 49P45GSKU CODE: 585412

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33TRACKER CHOCOLATE CHIPSINGLESKU CODE: 781648

ALPEN STRAWBERRY & YOGHURTPM 49P 29GSKU CODE: 619990

NATURE VALLEY PM 49PBARSKU CODE: 63658

29RICE KRISPIES SQUARESMARSHMALLOW PM £1 4 PACKSKU CODE: 582586

CATEGORY ADVICE2019

CEREALS Planogram 1m x 5 Shelf

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1 SKUs614091 614091 WEETOS PM 350G566813 566813 HONEY MONSTER PUFFS PM 520G611686 611686 CHEERIOS HONEY PM 375G413378 413378 KELLOGGS FROSTIES PM 500G610911 610911 SHREDDIES PM 415G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS622343 622343 NESTLE COOKIE CRISP PM 375G 613436 613436 KELLOGGS COCO POPS PM 480G 630496 630496 KELLOGGS COCO POPS WHITE CHOCOLATE PM 480G 318187 318187 KELLOGGS KRAVE PM 375G 330925 330925 BEST-ONE CEREAL VARIETY PM £1 10PK

SHELF

3 SKUs969024 969024 WEETABIX FAMILY PM 24 BISCUITS 413401 413401 KELLOGGS CORNFLAKES PM 550G 610911 610911 SHREDDIES PM 415G 413412 413412 KELLOGGS CRUNCHY NUT PM 500G

BESTWAY BATLEYS

CATEGORY ADVICE2019

CEREALS

SHELF

4 SKUs413367 413367 RICE KRISPIES PM 510G 501714 501714 KELLOGGS FRUIT N FIBRE PM 750G 497221 497221 SPECIAL K RED BERRIES PM 360G 497210 497210 KELLOGGS SPECIAL K PM £2.99 500G 558261 558261 KELLOGGS BRAN FLAKES PM 750G

BESTWAY BATLEYS

Planogram 1m x 5 Shelf

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5 SKUs341794 341794 ALPEN NAS PM 500G 341672 341672 ALPEN ORIGINAL PM 625G 971274 971274 SCOTTS PORAGE OATS PM 500G 429934 429934 QUAKER OAT SO SIMPLE GOLDEN SYRUP PM 216G 129175 129175 QUAKER OAT SO SIMPLE GOLDER SYRUP PM POT 429923 429923 QUAKER OAT SO SIMPLE ORIGINAL POT PM 45G

BESTWAY BATLEYS

CATEGORY ADVICE2019

CEREALS Planogram 2m x 5 Shelf

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1 SKUs614091 614091 WEETOS PM 350G 566813 566813 HONEY MONSTER PUFFS PM 520G 614080 614080 WEETABIX CHOCOLATE CRISPY MINIZ PM 450G 413378 413378 KELLOGGS FROSTIES PM 500G 611686 611686 CHEERIOS HONEY PM 375G 610890 610890 FROSTED SHREDDIES PM 500G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS622343 622343 NESTLE COOKIE CRISP PM 375G 613436 613436 KELLOGGS COCO POPS PM 480G 630496 630496 KELLOGGS COCO POPS WHITE CHOCOLATE PM 480G318187 318187 KELLOGGS KRAVE PM 375G 420578 420578 KELLOGGS VARIETY PM PK 330925 330925 BEST-ONE CEREAL VARIETY PM £1 10PK

SHELF

3 SKUs969024 969024 WEETABIX FAMILY PM 24 BISCUITS413401 413401 KELLOGGS CORN FLAKES PM 550G413367 413367 RICE KRISPIES PM 510G413412 413412 KELLOGGS CRUNCHY NUT PM 500G610911 610911 SHREDDIES PM 415G610877 610877 CHEERIOS PM 375G

BESTWAY BATLEYS

CATEGORY ADVICE2019

CEREALS

SHELF

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SKUs969035 969035 WEETABIX PM 12 BISCUITS610900 610900 SHREDDED WHEAT PM 16’S 360G501714 501714 KELLOGGS FRUIT N FIBRE PM 750G497210 497210 KELLOGGS SPECIAL K PM £2.99 500G497221 497221 SPECIAL K RED BERRIES PM 360G558261 558261 KELLOGGS BRAN FLAKES PM 750G

BESTWAY BATLEYS

SKUsBESTWAY BATLEYS341672 341672 ALPEN ORIGINAL PM 625G341794 341794 ALPEN NAS PM 500G348754 348754 JORDAND COUNTRY CRISP CHUNKY NUT PM 400G348743 348743 JORDANS COUNTRY CRISP STRAWBERRY PM 400G348765 348765 JORDANS GRANOLA PM 450G971274 971274 SCOTTS PORAGE OATS PM 500G429945 429945 QUAKER OAT SO SIMPLE ORIGINAL PM 162G429934 429934 QUAKER OAT SO SIMPLE GOLDEN SYRUP PM 216G129175 129175 QUAKER OAT SO SIMPLE GOLDEN SYRUP PM POT429923 429923 QUAKER OAT SO SIMPLE ORIGINAL POT PM 45G

Planogram 2m x 5 Shelf

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CATEGORY ADVICE2019

CEREALS

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting SEPTEMBER RANGE