cachebox - introduction

CACHEBOXPerformance caching, outstanding value

Introduction to CACHEBOX

Agenda

Your issues: benefits of a web cache server

Solution: CACHEBOX

About ApplianSys

Next steps

What you are about to hear

You need CACHEBOX if….Your internet bandwidth is full, and/or expensiveYour users wait too long to download web pagesYou want to monitor web usage

ISPs can benefit from CACHEBOX In their own internal networksIn different POPsSold to their (business) customers

What you are about to hear

CACHEBOX is the best value solutionA dedicated web cache applianceHigher performance / $ than alternativesEasier for you to deploy and manage

ApplianSys is a vendor you can trustTuning cache appliances for over 10 yearsA market leader in UK schools since 2002Expanded to ISPs and enterprise in 90 countries

BENEFIT: Saving bandwidth, saving money

CACHEBOX saves you bandwidthSimple cacheable HTTP traffic, save c.10-20%

With caching extensions (video, updates), save 15-30%

If extra bandwidth is expensive or not available…CACHEBOX is the answer, with quick payback

YOUR ISSUES – CACHEBOX – APPLIANSYS – NEXT STEPS

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$k

Month

CACHEBOX investment

Bandwidth cost saved

INDUSTRY ANALYST VIEW:

“Internet video traffic, including downloads and streaming media, is expected to increase rapidly from 20% of total U.S. consumer Internet traffic in 2008 to more than 50% in 2013.

In Asia/Pacific (excluding Japan), broadband subscriber will grow from nearly 130 million in 2009 to more than 190 million in 2013....

..... One such solution is a tried-and-true Web 1.0 technique: Web caching.”

from IDC, March 2010.

BENEFIT: Web faster for users

CACHEBOX can transform your user experienceIf your bandwidth is full, users have to wait a long time

Even if Web is a small part of your total network traffic, delays could mean your users are very unhappy

Caching can dramatically improve page load time

Extra benefit where users particularly access same material, such as….

Schools

Corporate intranets / web applications


CACHEBOX can record every web request

With this raw data and reporting tools, you have a basis for monitoring and controlling web traffic

You also have a data record to comply with legislation on data retention

BENEFIT: Monitoring web usage


1273491704.536 29 192.168.1.198 TCP_MISS/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon

1273491738.338 0 192.168.1.182 TCP_HIT/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon

IP address of requesting clientTime Full URLWhether the request was served from cache

CACHEBOX is a dedicated web cache appliance


ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

Advanced caching features give you performance caching at sensible prices


ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

Appliance hardware and software give ease of use, security and reliability - saving you time and money


ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

Let’s look in more detail….


ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

HARDWARE

Designed for reliability, security and performance


ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

Software and settings on CompactFlash More reliable than hard disk

Dedicated disks for cache data faster

Swap to other box in case of failure

Solid state disks on some modelsFaster

More reliable

Models with separate disks to optimise video caching

HARDWARE

APPLIANCE SOFTWARE

For secure, easy deployment and use of device


ApplianceLayers

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

Secure Web GUI makes admin easy Linux operating system optimised for appliance

Stripped down, small footprintMore secure, loads fasterUpdates taken care of

Server managementEasy configuration, with less chance of errorUseable without specialist training

SNMP for network management tool integration

APPLICATION SOFTWARE

Engineered caching performance and manageability


ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine

Cache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE




ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARECache Extensions

Authentication

Application Layer

Pre-loader

Update Cache

Video Cache

Reporting

ARE

Web CacheEngine

CONVENTIONAL WEB CACHINGCache engine tuned for performanceCan be used in several modes

Transparent or explicit

IP spoofing keeps client IP addressesWCCP support allows clustering and high availability with Cisco switchesAdvanced scripting for power users




ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine Authenticati

onApplication Layer Reporting

ARECache Extensions

Pre-loader

Update Cache

Video Cache

CACHING EXTRA CONTENTExtra features allow total bandwidth saving of 20-35%Video cache allows previously uncacheable traffic to be cached

You can also cache software updates

Pre-caching allows you to fetch content in advance: particularly useful where a lot of known data is to be accessed by multiple users




ApplianceLayers

HARDWARE

Operating System

Server Management

SOFTWARE

Web CacheEngine Authenticati

onApplication Layer Reporting

ARECache Extensions

Pre-loader

Update Cache

Video Cache

MANAGEABILITY AND CONTROLReporting for monitoring and control

Detailed activity logsComprehensive graphical reporting and alerts

Central management console (CMC) appliance for easy administration if large number of caches deployed

Authentication

Reporting

Cache Extensions

Models for different requirements


CACHEBOX050 Series CACHEBOX100 Series

050 100

Performance (HTTP RPS) 200 200

Mbps 30 30

Cache Storage HDD HDD

RAM 2 GB 2 GB

Ethernet (NICs) 1x1Gbps 2x1Gbps

Flash Storage 1 x OS & data 1 x OS, 1 x data

Typical max concurrent users 20-100 20-100

OS ApplianSys' own Linux distribution

CACHEBOX050/100 Series

Models for different requirements


CACHEBOX200 Series CACHEBOX300 Series

210 230 310

Performance (HTTP RPS) 700 1900 3600

Mbps 100 250 500

Cache Storage HDD 1x1TB HDD + 2x60GB SSD 1x2TB HDD + 2x240GB SSD

RAM & Processor 4 GB, i5 8 GB, i5 16 GB, Xeon

Ethernet (NICs) 2x1Gbps 2x1Gbps 2x1Gbps

Flash Storage 1 x OS, 1 x data 1 x OS, 1 x data 1 x OS, 1 x data

Typical max concurrent users ~2,000 ~5,000 ~10,000

OS ApplianSys' own Linux distribution

CACHEBOX200/300 Series

ApplianSys: leading cache vendor over 10 years

2000-05 built large share in UK schools

Then expanded to 90 countries, all sectors


ApplianSys: appliance specialists

Other appliance familiesVOIPBOX family for VOIP acceleration also addresses bandwidth issues

DNSBOX Established worldwide in DNS/IPAM

Mission: make network managers’ lives easier By delivering network solutions in appliance form

By constantly looking to build better appliances: easier to use, more secure, more reliable

Company founded by network manager from major enterprise


ApplianSys: customer base to give you confidence

Corporate / govt ISPs


Education

ApplianSys: customer testimonials

“Our customer is extremely satisfied with the performance enhancement.

They pay us $3,075 monthly for bandwidth and will remain on this

bandwidth for a very long time to come because there will be no need to

upgrade, courtesy of CACHEBOX. They will be saving in the region of

$24,000 per annum. They are so happy they have now recommended us

to another two of their branches; that is why we just ordered five more

boxes.” Swifttalk, Nigeria

“Since installing CACHEBOX we’ve seen tremendous

benefits...We regularly get hit rates of 40% and with

large object caching picking up the web videos, we’ve

been adding a lot more subscribers to our network.”

Karib Cable Kelcom, St Vincent

“The CACHEBOX has been online for two weeks but, even in

that short space of time, the difference has been dramatic. It

was an ‘Oh my god’ moment from the first day. ApplianSys

was the best provider for a small ISP like ourselves – they

offered usability, a tailored solution and an open-source based

system. The extra bandwidth helps keep us connected with

the rest of the world.” Esplanade Wireless, USA

"With the ApplianSys solution we make significant savings

on our internet access, it's almost a third of what we were

paying previously. For a region our size that's a saving of

£35,000 per year...but the main benefit is the improvement

in delivery; workstation performance in the classroom is

now spectacular. It all leads to a much better perception of

the quality of service we're delivering to our customers." Leeds Learning Network, UK

“There’s a significant improvement in the

reliability and quality of our service.

We’re also advertising our caching

capability to potential customers. It’s

helping us stand out in the market place

and win more business. I chose

CACHEBOX from ApplianSys because

the company has a strong focus on web

caching solutions...Quite simply, the

CACHEBOX is the ideal solution for

ISPs operating where internet bandwidth

is in short supply or very expensive.” Teledata ICT, Ghana


Mike

Add? IBM, Dubai Airport, Blue Cross, RWE, BT, DEST, PixtelKansas, Arizona, School District Texas/ Illinois / Missouri

ChallengeVery expensive wholesale broadband costs

Internet video taking up a lot of bandwidth

Not enough performance from Squid

Solution2x CACHEBOX230, 1 x CACHEBOX210 in network core

New caching extension for large files (eg. web video)

ResultSignificant bandwidth saving: 30%+

Added more subscribers to existing connection

ISP Case Study – Karib Cable

MORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

What you have heard

Web caching can solve your web traffic and bandwidth issues and save you money quickly

CACHEBOX is the best value solution

Higher performance / $

Rapid payback, compelling business case to your FD

Appliance makes it easy

ApplianSys has a track record you can trust

Different ways to deploy

Caching video

Caching software updates

Choosing the right model

Would you like more detail?

ISP deployment

End presentation

CACHEbox can be deployed in different ways

FORWARD

REVERSE

Transparent

Explicit

WCCP / Routing

Gateway mode

Accelerating general web traffic for users accessing the Internet

Accelerating requests from Internet / network to one or more web servers

or

or

or

Browsers are configured to make requests via CACHEBOX

Network or routing is modified so that traffic flows via CACHEBOX

Users unaware of cache

MORE DETAIL: DEPLOYMENT METHODS

Let’s look at these options in more detail….

FORWARD

REVERSE

Transparent

Explicit

WCCP / Routing

Gateway mode

or

or

or


Forward Transparent - with WCCP / routing


Existing router or switch redirects HTTP traffic to CACHEBOX

Client browsers do not need configuring

Best option for ISP use

CACHEBOX can make requests using the client’s IP

Multiple CACHEBOXes can be clustered together


FORWARD

REVERSE

Transparent

Explicit

WCCP / Routing

Gateway mode

or

or

or


Forward Transparent - gateway mode


Clients or network devices use CACHEBOX as their default gateway

CACHEBOX caches HTTP traffic, passing rest through

Recommended only in small networks, as it introduces a single point of failure


FORWARD

REVERSE

Transparent

Explicit

WCCP / Routing

Gateway mode

or

or

or


Forward explicit deployment


Browsers are configured to send HTTP traffic via CACHEBOX, by

Changing settings in Internet Options on each PC

Using PAC files to let browsers detect settings

Using Active Directory to push settings to each Windows PC

Not suitable for ISP environments


FORWARD

REVERSE

Transparent

Explicit

WCCP / Routing

Gateway mode

or

or

or


Reverse caches: deployed in front of web servers


Commonly used to:Offload static content from dynamic sites

Accelerate content from web servers on slow Internet links (such as those hosted at company HQ), placing CACHEBOX in a datacenter

Move content closer to users, creating a CDN

Most video-sharing sites use Flash or MPEG files served over HTTP which normally can not be cached

PROBLEM

They serve the same files from multiple servers with different URLs

So files from each URL get cached, filling up storage and not saving bandwidth

The “rules” for determining the URLs of different servers are often changed by content providers

SOLUTION

CACHEBOX identifies video files and caches a single copy from the first URL it is requested from

It then serves the cached file, whatever URL is next requested

ApplianSys monitors content provider URLs and updates CACHEBOX software automatically when the rules change

MORE DETAIL: CACHING VIDEO

Operating Systems, Antivirus and software packages use HTTP to download updates

MORE DETAIL: CACHING SOFTWARE UPDATES

PROBLEM

These update downloads can not normally be cached

Traditional caches are only effective if a whole file is requested

If part of a file (a “range request”) is requested it will be served but not cached

SOLUTION

CACHEBOX is smarter. When a range request is served, the entire file is downloaded in parallel

Future requests can be served from cache

Choosing The Right Model

CACHEBOX has no licence limits based on number of users

The only limit on each model is the number of HTTP requests per second (RPS) the hardware can support

Performance is not measured in throughput: 1 user on a 10MBit ADSL line will generate less traffic than 1000 users on a 5MBit satellite connection

Published RPS figures are measured in a test environment using benchmark software. Real life performance will vary dependent on

Type of traffic & network setup

Other factors, such as Denial of Service attacks

MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

Choosing The Right Model

CACHEBOX050/100 are entry-level devices for lower loads

CACHEBOX230 is ideal for top performance with large object storage optimised for video content

CACHEBOX220 is ideal top performance where there is less video content or software update downloading

CACHEBOX210 offers good value at mid-performance levels

CACHEBOX050 CACHEBOX100 CACHEBOX200 Series210 220 230

Requests / sec 400 400 1300 2500 2500

Usage Education/SME/Branch Education/SME/Branch Office Network Core/ISP

Disk Type HDD HDD HDD SSD HDD & SSD

Form Factor Compact Shallow 1U rack mount 1U rack mount

Ethernet 1 x10/100 Mb/s LAN port

(4x 10/100/1000 optional)

2 x10/100 Mb/s LAN port

(4x 10/100/1000 optional)

2 x10/100/1000 Mb/s LAN port

MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

CACHEBOX is popular with ISPs: the benefits of performance caching at sensible prices are obvious

Save moneyMore customers on a fixed bandwidth, or

Save metered bandwidth

Easy to deploy appliance


The right models deliver performance caching at sensible prices for ISPs of different sizes

CACHEBOX230 and CACHEBOX220 - first cache appliances to use Solid State Drives (SSD), for speed and reliability

Can be clustered to handle a very heavy caching workload

Depending on type of traffic, supports >10,000 users per appliance

Other vendors only offer this performance with bigger, expensive devices

CACHEBOX230 also stores up to 1 Terabyte (TB) of larger files - like internet video - from Google, YouTube and similar sites

CACHEBOX210 is perfect for small ISPs, with excellent performance at a low price point


The right models deliver performance caching at sensible prices for ISPs of different sizes

CACHEBOX100 is a 1U rack-mount appliance suited to very small ISPs

CACHEBOX050 has the same features and performance as the ‘100’ but in a mini-appliance device

You can use it alone or with ‘200’ series models deployed further upstream.

Some ISPs sell low-end models to business customers so that they can get more from their bandwidth


ChallengeVery expensive wholesale broadband costs

Internet video taking up a lot of bandwidth

Not enough performance from Squid

Solution2x CACHEBOX230, 1 x CACHEBOX210 in network core

New caching extension for large files (eg. web video)

ResultSignificant bandwidth saving: 30%+

Added more subscribers to existing connection

ISP Case Study – Karib Cable


NEXT STEPS

Confirm your need / benefits ?

Confirm CACHEBOX is a good fit ?

Choose right solution ?

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cachebox - introduction

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