cadbury dairy milk by manohar prasad

Presented By –Manohar Prasad

Kuch mitha ho jaye

04/09/2023 1Manohar Prasad

Dairy Milk Cadbury began its operation in 1948 by importing

chocolates and then re-packing it before distributing it in the Indian market.

GEORGE CADBURY was the founder of the Organization.

Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate brands.

Cadbury manufactures three kind of confectionery: chocolate, gum and candy.

It operates in over 60 countries. Every day millions of people around the world enjoy

the brand.04/09/2023 2Manohar Prasad

Cadbury’s Function:

Cadbury is a large and complex organization With over 45,000 employees working across their business in over 60 countries.

The global confectionery market is the world’s four largest packaged food markets. It represents 9% of that market, and has a value at retail of US$141 billion.

Globally, confectionery is growing at around 5% p.a., faster than many other packaged food markets.

Cadbury enjoys a value market share of over 70% in the world!


Objectives of the survey To find out the famous products of cadbury among

the consumers. To find out the consumer behaviour towards

cadbury. To find out the range which is mostly preferred by

the customers. To find out the features which are given much

preference or which are the most favourable one. To find out the consumers feedback i.e.

improvement required or suggestion given by the consumers.


Vision Growth: Its growth priority is represented by the

mantra – Fewer, Faster, Bigger, Better. Efficiency: They maintain a relentless focus on cost

and efficiency by reducing central functions and costs, consolidating their businesses and reconfiguring their manufacturing and distribution.

Capability: Their capability priority ensures they continue to invest in the right organization and skills to win.


Mission“To provide customers with a tempting and

exquisite taste” as enticing treats means a mouth watering treat which is simply irresistible.

“Cadbury means quality” this is the promise of Cadbury. Its reputation is to built upon quality. Its commitment to continuous improvement will ensure that promise.


ValuesCadbury’s core purpose is to create brand, people love. Performance: It is passionate about winning in a tough

but fair way. It is ambitious, hardworking and make the most of their abilities to take risks and act with speed.

Quality: Quality and safety is at the heart of all of its activity– products, people, partnerships and performance.

Responsibility: It is accountable for its social, economic and environmental impact. It aims to make business, partners and its communities better for the future.


SWOT analysis STRENGTHS Cadbury is the largest global confectionery supplier, with 9.9%

of global market share. High financial strength (Sales turnover 1997, £7971.4 million and

9.4%)

WEAKNESSES The company depends on the confectiaonary market, whereas

other competitors e.g. Nestle have a more diverse product portfolio.

Cadbury has traditionally been strong in Europe. New in the US, possible lack of understanding of the new emerging markets compared to competitors.

04/09/2023 Manohar Prasad 9

Cont….OPPORTUNITIES Significant opportunities exist to expand into the emerging

markets of China, Russia, India, where populations are growing & demand for confectionery products is increasing.

THREATS Underestimate foreign regulations incur unexpected costs. Threat of entry due to competition growing through

acquisition. Fail to offer a competitively attractive products to foreign

customers.

04/09/2023 Manohar Prasad 10

Research & development

Cadbury not only deals with innovation new products and improved recipes, but also innovative packaging formats and world-class brand communication.

R & D of Cadbury plays a role in knowing: Customer insights.Trends. Foresights.


Share of cadbury


Cadbury’s Market Share & PLC

Market Share

India Sri LankaAustralia BrazilUSA UKRussia ChinaGermany JapanMyanmar SwitzerlandCanada FranceAustria SpainBangladesh West IndiesNew Zealand Zimbawbe


ConclusionIn order to reach the peak of achievement, the

company would have to stress on the global growth of the product.

It can be a risk to enter in a new market, but with careful study of the target market segments and its economic position, it can be an attainment.

Cadbury should also look into other countries like the Asia Pacific in order to market its products popular globally.


References:

www.cadbury.com www.cadbury.co.uk Wikipedia www.businessteacher.org.uk


cadbury dairy milk by manohar prasad

Documents