cadbury dairymilk
DESCRIPTION
Final PresentationProduct : Cadbury DairymilkTeam : The InvinciblesTRANSCRIPT
By : THE INVINCIBLES
Govinda Hira
Amin Qureshi
Rida Ansar
Yasir Ali
Mohib
CADBURY DAIRYMILK
Section A, B & C
Both Males and Females
TARGET AUDIENCE
37
14
0
5
10
15
20
25
30
35
40
Male Female
GENDER
47
40
5
10
15
20
25
30
35
40
45
50
18-25 25-35
AGE
0
5
10
15
20
25
More than once a day
Once a day Once a week Once a month
Occasionally
6
13
21
4
7
Average Consumption Pattern
0
2
4
6
8
10
12
14
16
18
Serves as a
convenient snack
Because it is tempting
For Health and
Nutritional value
Out of Habit
On impulse Particular mood
4
17
7
5
16 12
Main Reasons for Consuming Chocolate
0
5
10
15
20
25
30
35
31
7 62 5
Preference When Selecting
0
5
10
15
20
25
30
Low High
29
22
Pricing
0
5
10
15
20
25
22
11 10
1
7
10
5
Chocolate Stands for
Sweet20%
Pleasure15%
Temptation15%
Mouth watering15%
Other35%
What
comes to
your mind
when you
hear about
Chocolate
?
0
5
10
15
20
25
30
35
Yes No
32
19
Appeal by Advertisements
Mood14%
Class9%
After Meal8%
Random22%Impulse
8%
Good news8%
Stress8%
Energy level Down
8%
Other15%
Chart TitleSituatio
n that
drives
you to
eat a
chocola
te
RESEARCH FINDINGS &
SUMMARY
People eat chocolate because it is tempting and
they purchase it on impulse.
They prefer taste more than price, brand, and
packaging.
People relate chocolate to joy the most.
They associate chocolate with something
sweet, pleasure seeking, tempting and
mouthwatering.
Target audience is greatly influenced by
advertisement for chocolates.
People eat chocolate on random and don’t have a
particular reason to have it always.
CONCEPT
We have depicted joy in the advertisement
Joy is depicted in the form of a birthday celebration
within a group of friends and how Cadbury dairy milk
can enhance happiness that can be shared with the
loved ones
We have showed through this ad that people don’t
always need a particular reason for consuming
chocolate