cadbury presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/1.jpg)
![Page 2: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/2.jpg)
Started in 1824
By John Cadbury
In Birmingham, England
Headquarters : UK
History of Cadbury
![Page 3: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/3.jpg)
By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.
By 1864, George and Richard, sons of John continued to expand the product line.
Cadbury manufactured its milk chocolate in 1897
Today Cadbury is the largest confectionary company in the world.
![Page 4: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/4.jpg)
Confectionary: Caramello Koala, Freddo,Bournvita
Cooking products: choc chips, cooking choc,flake garnish
Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates
Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.
Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious
Product line
![Page 5: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/5.jpg)
![Page 6: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/6.jpg)
Wide product rangeGood pricesInternational businessAdvertisingGood availability
Strengths
![Page 7: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/7.jpg)
Health and safety
Only does the chocolate
No dietary options
Weaknesss
![Page 8: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/8.jpg)
In terms of political issues, France being an advanced democratic country, specific risk is negligible.
In terms of economic issues, it has fourth largest GDP in the world.
Opportunities in countries like France
![Page 9: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/9.jpg)
Unable to understand foreign customer preference.
Incur unexpected cost.
Threat of entry due to the competition growing through acquisation.
Threats
![Page 10: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/10.jpg)
First one to include pictures instead of printed text on chocolate boxes.
Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.
Launched a Get Active program in 2003, helping 10,000 teachers get in shape.
Interesting facts
![Page 11: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/11.jpg)
Mars-wrigleyNestleKraft foodFerrero
Others companies in sector
![Page 12: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/12.jpg)
Type : privateIndustry : confectionaryFounded : 1911 in Tacoma, Washington, USA.Founder : Frank C.MarsProducts : milky way, bounty, mars, snickers.Revenue: US$30 billion
Mars-wrigley
![Page 13: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/13.jpg)
Type : privateIndustry : Food processingFounded : Vevey, Switzerland (1866)Founder : Henri Nestle Products : baby food, coffee, dairy products,
ice creamRevenue: CHF 107.6 billion
Nestle
![Page 14: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/14.jpg)
Type : publicIndustry : Food Processing.Founded : Englewood,Chicago, USAProducts : ice cream, cheese, milk.Revenue: US$ 40.4 billion
Kraft Foods
![Page 15: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/15.jpg)
Type : privateIndustry : FoodFounded : 1946 Founder : Pietro FerreroProducts : confectionary.Revenue : 6.2 billion euros
Ferrero
![Page 16: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/16.jpg)
Positions in emerging markets
![Page 17: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/17.jpg)
Competition
![Page 18: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/18.jpg)
In order for to reach the peak of achievement, the company would have to stress on the growth of the product.
Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.
Another strategic plan would be a joint venture.Needless to say that in order for the company to
market its products globally, it is understood that heavy capital and expenditure have to be sacrificed.
conclusion
![Page 19: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/19.jpg)
“LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”
![Page 20: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/20.jpg)
![Page 21: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/21.jpg)
Brands and sub brands
![Page 22: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/22.jpg)
The market major of Chocolates offers the following products in the market:-
1. Chocolates :- eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadbury lite, fruit and nut and cadbury crackle,cadbury heros and many more
2. Snacks :- cadbury bytes3. Beverages :- Bournvita, cadbury delight 4. Candy :- cadbury halls5. Gums :- Bubbaloo
Cadbury
![Page 23: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/23.jpg)
Cadbury’s Chocki
![Page 24: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/24.jpg)
milk product by cadbury
![Page 25: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/25.jpg)
Eclairs
![Page 26: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/26.jpg)
Bytes is the first foray of Cadbury into the rapidly growing Bagged Snack Category of Snacking. Largely dominated by Salted products, the lead brands in this category includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. In this arena of salted products, Bytes positions itself as a unique offering of wafer biscuits filled with chocolate.
BYTES…..
![Page 27: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/27.jpg)
Crackle
![Page 28: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/28.jpg)
Fruit & Nut
![Page 29: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/29.jpg)
Roast Almond
![Page 30: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/30.jpg)
Temptations
![Page 31: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/31.jpg)
• The Nescafé PlanNestlé to invest CHF 500 million in coffee
projects•Food industry awardNestlé
honoured for science and technology leadership
![Page 32: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/32.jpg)
Nestle
brands
![Page 34: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/34.jpg)
![Page 35: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/35.jpg)
![Page 36: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/36.jpg)
“Brands”
Wrigley
![Page 37: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/37.jpg)
![Page 38: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/38.jpg)
![Page 40: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/40.jpg)
![Page 41: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/41.jpg)
![Page 42: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/42.jpg)
Some of its brands are:
![Page 43: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/43.jpg)
![Page 44: Cadbury Presentation](https://reader034.vdocuments.net/reader034/viewer/2022042502/5483c624b4af9f5a168b4614/html5/thumbnails/44.jpg)
Submitted by: Ishdeep Singh Arora Heena Pruthi Arashvir Kaur Sonam Ankit Abhishek Mittal
Marketing Management